Let's Talk small Business with Mitchell Wilson

8 Agu 2026

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Let’s Talk Pulling Profits (and Water) Out of Thin Air with Jeffrey Szur

What if your next big business breakthrough literally came out of thin air? In this episode of Let’s Talk Small Business, Mitchell Wilson sits down with Jeff Szur, founder and CEO of Altitude Water. Jeff shares his journey from running restaurants and trading natural gas futures to manufacturing cutting-edge technology that harvests pure drinking water directly from humidity in the air.

From navigating a multi-generational business partnership with his 88-year-old dad to giving long-term factory workers equity in the business, Jeff gets real about what it actually takes to scale a mission-driven manufacturing brand in the US. They dive deep into overcoming category-building hurdles, surviving harsh supply chain realities, and why true business resilience is about leaving a legacy, not just watching profit margins.

Ready to identify your biggest business bottleneck and map out your next smart move? Book a free breakthrough session with Mitchell and the Coachbirds team at coachbirds.com/breakthrough.

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