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Ampere Analyst Interview on SVODs’ Opportunity to Launch Free Tiers

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00:32:38
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Ampere Analysis’s Rahul Patel joins us exclusively to discuss his new research detailing why launching a free ad-supported tier is a huge untapped opportunity for SVOD providers.

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TAMPILKAN CATATAN 🔗

00:01:20Topline on why an SVOD provider should launch a free tier
00:02:50Defining the “free tier” covered in the research
00:04:45The context as to why SVOD could benefit from a free tier
00:07:30Reasons a free tier makes sense
00:16:00State of the US AVOD market
00:19:00Using free tiers to promote the paid service
00:22:00Competing with YouTube with a free tier
00:24:00Some of the challenges with launching a free tier
00:27:30Which markets are ripe for an SVOD free tier
00:30:00Three keys to success in launching a free tier

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