The Commercial Cannabis Reality Check | Episode 29

In this episode of Inside Cultivation, host Eljay sits down with cultivation consultant JJ Cross, a grower with 26 years of hands-on experience helping commercial cannabis facilities improve efficiency, increase profitability, and solve the problems that hold growers back.

From legacy cultivation to large-scale commercial operations, JJ has worked with facilities across the United States and around the world. Together, they dive into the costly mistakes many growers continue to make—and the practical changes that can dramatically improve yields, workflow, and long-term success.

In this episode, you'll learn:
🌱 The biggest mistake quietly hurting commercial grow profitability
🌱 Why more plants don't always mean more money
🌱 How proper scheduling can transform an entire cultivation facility
🌱 Why fresh eyes often spot problems growers overlook
🌱 The difference between growing with passion and operating professionally
🌱 How ego can become one of the biggest obstacles to success
🌱 Environmental mistakes that lead to deficiencies, mold, and poor plant performance
🌱 Why reducing plant counts can actually increase yields and ROI
🌱 How even experienced growers must continue adapting as the industry evolves

Whether you're a home grower, commercial cultivator, consultant, or simply passionate about cannabis cultivation, this conversation is packed with real-world insights earned through nearly three decades in the industry.

👍 If you enjoyed this episode, be sure to Like, Subscribe and turn on notifications so you never miss future conversations with the people shaping the cultivation industry.

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