Making data matter: storytelling, trust and influence

Being right isn't enough. If people don't understand the insight, trust it or know what to do with it, its value can quickly disappear. In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, is joined by Aubrey HB, senior executive data leader, to explore why communication and storytelling are such critical skills for data leaders. Drawing on Aubrey's journey from computational mathematics and data science into senior leadership, they discuss the shift from explaining how something works to making clear why it matters. They explore how data teams can move beyond being order takers by asking what decision an insight will enable and what value it is ultimately there to create. The conversation also looks at adapting your message for different audiences, building trust through the story behind the data and coaching teams to communicate with greater impact. Because whether you're speaking to a CEO, presenting to a board or working with a business stakeholder, how you communicate the insight can be just as important as the work itself.