Marketing & Innovation

Because the purpose of business is to create and keep a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. - Peter Drucker.
Join us, as we share our experiences on how marketing and innovation create a very potent combination which can help propel your organization in the big league. 

We talk about Long & Short of Marketing, Innovation takeaways from Sapiens by Noah Harari and how do the 2 seemingly different aspects come together.