B2B Marketer's Guide to Healthcare Data: Cracking the $5.3 Trillion Market

Healthcare is a $5.3 trillion market and one of the most underutilized opportunities in B2B marketing.

In this episode of the Data Exchange Podcast, John Kosturos sits down with Peter Long, CEO of MCH Data, to break down how B2B marketers can effectively reach doctors, hospitals, nursing homes, and healthcare institutions using the right data and strategy.

What you'll learn:
→ How to segment 240+ medical specialties for targeted campaigns
→ Why healthcare buyers respond differently than standard B2B audiences
→ Email deliverability rules specific to healthcare institutions
→ How programmatic digital advertising works in the healthcare space
→ The person-plus-place linkage problem most databases miss
→ Commercial models: list licensing, APIs, private cloud databases

Whether you're new to healthcare as a vertical or looking to sharpen your data strategy, this episode gives you a practical roadmap.

🔗 Learn more about MCH Data: mchdata.com
🔗 Explore healthcare data on SpringDB: springdb.io/data-vendors/mch-data/