Ruthlessly Prioritizing Your Customer Base with Elizabeth Birch | Becoming Recession Proof

Today we have the Vice President of Customer Experience at Instapage, Elizabeth Birch. We discuss how you can help your company be more recession proof through customer experience and Elizabeth says you need to ruthlessly prioritize. This involves knowing your audience and prioritizing them without freaking out and being reactionary. Companies struggle to prioritize when they dilute portions of their company, such as their team and message. Be intentional by picking one or two things and putting all efforts and focus into that thing. “In order to know your audience, you have to speak to them.”

Her background and what she’s been doing at Instapage 0:52
Making companies feel more recession proof through customer Experience 3:47
Why companies struggle with prioritizing 6:00
Know your audience 9:08
Tech and efficiency 12:03
Retention and delighting your customer 15:53

“When we’re faced with uncertainty, we all go into this reactionary mode and we don’t have to do that. Let’s keep it simple and the first point really is just prioritize. That involves knowing your audience. If you don’t know your audience, you’re probably in trouble, so keep it simple, but take a look at what your customer segments are, and then prioritize them.” 5:00

https://www.linkedin.com/in/elizabeth-birch-a4806315/