How Yale Breslin Turned Grunt Work Into Industry Access

00:00:00
Speaker 1: I think there's been times in my life. Listen, I do a good job, but there's been times in my life where I question. I'm like, was I a personality hire?
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Speaker 2: How about a hybrid? How about a hybrid?
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Speaker 3: Hi, everyone.
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Speaker 2: Welcome back to another episode of Clyde Confidential. It's my pleasure to introduce you to my guest today. I have fellow podcaster and host. Very eligible bachelor in New York City, Yale Breslin, joining me today in the studio. Hi, Yale. Hi. How are you?
00:00:32
Speaker 3: I feel nervous. Why? Because I'm usually where you are.
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Speaker 2: Yeah, but you've done this a hundred times.
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Speaker 3: I know, but I don't really have control.
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Speaker 1: I feel like now you're able to ask me all the questions and I have to answer them versus.
00:00:44
Speaker 3: Being over there and controlling the whole narrative.
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Speaker 2: You can also ask me questions. We can also collab on this.
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Speaker 3: Okay, let's go.
00:00:50
Speaker 2: Yeah, and we can cut down whatever, so don't be nervous.
00:00:53
Speaker 3: Okay, good.
00:00:54
Speaker 2: It's so funny because I feel like the people who come on who have no reason to be nervous, like one of my best friends came on the podcast and he was like, shaking in his boots before he sat down on my couch. And I'm like, I've talked to you thousands of times. Why are you nervous? But there's something about the lights and the chairs. I don't know.
00:01:12
Speaker 1: People really, because I do this too, people really tense up. And it's a totally different thing having a conversation on the street or at a cafe. It's a completely different thing once There are cameras and lights and a location and time.
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Speaker 3: It feels very different. So let's see how I do.
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Speaker 2: This will be very chill.
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Speaker 3: Okay, good.
00:01:33
Speaker 2: Thank you for coming on.
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Speaker 3: Thank you for having me.
00:01:36
Speaker 2: How is your summer?
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Speaker 1: My summer is great. My summer is over. And I'm actually quite happy about it.
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Speaker 3: Yeah.
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Speaker 2: Yeah.
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Speaker 3: I'm... I'm ready to get back to work.
00:01:51
Speaker 1: And focus on things that I have had on my mind, especially with the Office of podcast and the new iterations of what I want that to be. I sort of took the summer truly to recalibrate and think about because I put out a season, right? I did one season. I put out almost 40 episodes. A lot of work. Dude.
00:02:11
Speaker 2: 40 episodes is crazy. I don't even think I have 40 episodes out.
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Speaker 3: One a week. One a week. One every single week. I didn't miss a week since I launched in October.
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Speaker 2: When did you officially launch?
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Speaker 3: Last October.
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Speaker 2: Okay, wow.
00:02:23
Speaker 1: And yeah, I am really proud of what I've done. And I'll talk about the concept and everything in a second. But, you know, I put out 40 episodes. I didn't really have time to sort of sit and think and breathe about what was working, what's not working, how I can do better, where I want to allocate resources. dollars? Where I want to save money? What do I want to invest in? And I took the summer. I went on hiatus.
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Speaker 3: Season one wrapped. I was super stoked about it. Season one was over.
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Speaker 1: And I took the summer to sort of reframe and rethink and think about what I want to do going into season two.
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Speaker 3: Did I do a good job about rethinking it all summer?
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Speaker 1: No.
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Speaker 3: I feel like the summer's over and I'm still a little like... You're on vacation. Yeah. Still like, huh, I didn't really figure that out. But you know what? I think it's really.
00:03:13
Speaker 1: interesting to evolve and figure things out in real time and iterate and iterate and iterate. And it's not that serious, you know, like it's, it's not that serious. We host amongst other things, conversations with people. It's the format in which it goes out and that is the medium, but you can change, you could change it up all the time and it's a okay.
00:03:38
Speaker 3: It doesn't have to be perfect.
00:03:39
Speaker 2: Yeah. I mean, what we're doing today, is hard and we are in the most oversaturated market of podcasting. And I think it takes a minute to take off obviously. And I'm someone who is used to getting results in real time and I'm very action oriented. So if I want something to happen, I just go out and do it or pick up the phone and call someone. That's just the assistant in me. Uh, so I launched my show in March and we're, you know, we're still climbing, but I'm, I'm patient and I believe in it. And Your concept is amazing too. And you just got to keep going. And eventually it'll, you know, we're both going to be fine.
00:04:15
Speaker 1: We're going to be fine. We're going to be fine. Do you find this fulfilling?
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Speaker 3: I love it. I do too.
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Speaker 1: Yeah.
00:04:21
Speaker 2: When you DM me, I was so excited. I was like, hell yeah, let's go.
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Speaker 3: Let's go. Yeah.
00:04:25
Speaker 1: But I'm also sort of in this mindset of, I want so many people have supported me and I want to support as many people as I can as well. And I always say this, like, getting something off the ground is not easy.
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Speaker 3: No one needs this. No one needs my podcast.
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Speaker 2: You guys didn't ask for this.
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Speaker 3: No one asked for it. It doesn't matter.
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Speaker 1: Like, but the fact that we believe in it and we continuously put the work in to make it into something.
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Speaker 3: It's tough. It's, it's tough. So I applaud anybody who I applaud yourself.
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Speaker 2: I applaud you.
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Speaker 3: I applaud me. Like anybody.
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Speaker 2: I'm so excited to learn about you and what you're building. Cool.
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Speaker 3: Well, Anything you want to know, I'm an open book.
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Speaker 2: Well, I have a lot of questions. Okay.
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Speaker 3: Okay.
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Speaker 2: For all the listeners who don't know what Office of is, can you tell us about the concept and what you're working on and what you're building?
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Speaker 3: Totally.
00:05:22
Speaker 1: So my experience or my point of view is that in the podcast space, there isn't this area for men to sort of be a little bit more vulnerable and talk quite freely about shed the layers of toxic masculinity, and just get to know these people on a deeper level.
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Speaker 3: Fundamentally, that's all I wanted to do. I'm a guy. I'm curious about men. I'm curious about.
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Speaker 1: How they think, how they operate, how they navigate themselves throughout the world, what scares them, what excites them, what turns them on, what turns them off. Holistically, it's just about getting to know who these public figures are on a deeper, more human level. And I'm a former magazine guy. I was a magazine editor for many years and I like to talk to people. And I think something that I'm good at is I can make people feel comfortable. And when you make people feel comfortable, the layers are shed and people are easier to sort of.
00:06:24
Speaker 3: Open up a little bit.
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Speaker 1: And when I turned 40 and I had been working for so many people, I kind of wanted to take the time to invest in myself and and launch something that I created. I've had so many ideas over the years. This is sort of the first one that I've actually said, okay, I believe in this, let's go. And Office Of was this concept that I wanted to create this modern clubhouse of guys to come in, shoot the shit, talk, be vulnerable, learn about who they are, they can learn about who I am, and hopefully shed a light on what it looks like to be a guy today.
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Speaker 3: So it really is just....
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Speaker 1: Interesting conversations with men from all walks of life that I think are doing unique things and have something to say. It's getting to know the people behind the movie, getting to know the person behind the album, getting to know the person behind the hotel and their inner monologue and their thought process.
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Speaker 3: And I love to know, you know, what, what scares.
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Speaker 1: People and how they fight through challenges and how they navigate being a father and a son and a, boyfriend and going on date, like all of it. So it's just this curiosity that I have that I'm sort of trying to bring into the real world.
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Speaker 2: Am I the first female, technically?
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Speaker 3: Yes.
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Speaker 2: Okay, cool.
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Speaker 3: I'm so honored. Yes, you absolutely are. And I am on your podcast. Yes.
00:07:49
Speaker 1: Well, cool.
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Speaker 2: I mean, this is going to do something for me.
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Speaker 3: People do ask me if I'm going to start inviting women onto it.
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Speaker 2: And I.
00:07:58
Speaker 3: Will eventually, but I think this is my hook for now. It's your focus, yeah. It's my focus.
00:08:03
Speaker 1: It's my point of view. It's something that I'm interested in. People might think it's whack. People might think that I'm missing out on a lot of people, which I am, but I have a hook that I want to sort of focus on and harness and see where it goes. There are a few women who I would make the exception for.
00:08:21
Speaker 2: I mean, I think it's really cool that you're sticking to that, and there are so many podcasts out there about... dating that are led by females and really not enough led by males. I feel like Jared Freed is probably the only male that I've heard talk about.
00:08:37
Speaker 3: Yeah. Um, he was on dating. Wow.
00:08:39
Speaker 2: I would love to have him on.
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Speaker 3: He's a great, he was, he's funny.
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Speaker 1: He's funny and he's real and he's interesting and he has a good converse.
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Speaker 3: He's a good conversationalist. Yeah. He was awesome. I loved having him on.
00:08:51
Speaker 2: He, I, two of my friends, who don't know each other have separately gone out with him in our twenties in New York. So I've heard his name for years and that guy is funny as hell, but he gives really good advice. He was actually on the foster twins podcast and I listened to him give some dating advice and I found it really, I don't know. It really resonated.
00:09:10
Speaker 1: It hit.
00:09:10
Speaker 3: He's a good dude. I was very grateful that he came on. Um, and he had a lot to say.
00:09:16
Speaker 2: Yeah. How do you, how do you go about getting a Jared Freed on your podcast or any of your guests?
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Speaker 1: However, like a DM, an email, a text, a phone call, knock on their door, show up, ask them at dinner. I am calling in a lot of favors. I am asking people to connect me. I am pitching myself like crazy. There is no rhyme or reason how I.
00:09:44
Speaker 3: Go about it.
00:09:45
Speaker 1: I just will not stop until I get an answer. And if the answer is no, because I get a lot of them, a lot of them, that's okay. I'll try and pivot. I'll ask for a later date. At least keep me in mind in the future. And then a relationship is formed. Totally.
00:10:02
Speaker 3: And circle back.
00:10:03
Speaker 2: We'll circle back.
00:10:04
Speaker 3: We'll circle back.
00:10:04
Speaker 2: If you're not ready now, we'll circle back in the spring.
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Speaker 3: Exactly.
00:10:06
Speaker 2: Give me a chance to blow up a little bit more. We'll circle back.
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Speaker 3: Exactly. And I think it was.
00:10:11
Speaker 1: So many years sort of working in media, I launched, I recorded basically 30 episodes before I even launched.
00:10:18
Speaker 2: I did the same thing. Thank God, to be honest, because I'm sure it saved both of our asses.
00:10:23
Speaker 3: For sure. For sure.
00:10:25
Speaker 1: I think a lot of people were like, okay, we'll throw Yale a bone here. We don't really know what it is, but it seems kind of cool. People took a chance on me. And then I slowly started to get some more influential names and chatter.
00:10:40
Speaker 3: And it's a new media outlet.
00:10:42
Speaker 1: And I think PR firms and agents are always sort of looking for a new format.
00:10:46
Speaker 3: And I'm hustling, baby.
00:10:50
Speaker 1: I am just like pounding the pavement and trying as hard as I can. Because if you're not going to work as hard for yourself and for something that you're launching, no one's going to do it for you.
00:11:01
Speaker 3: Nobody.
00:11:02
Speaker 1: You could literally walk away from this right now and it'll be over. So I feel the exact same way. If I'm not going to put in the effort, if I'm not going to try my hardest, no one else is going to do it for me.
00:11:13
Speaker 3: There's not a team. Office of is me.
00:11:15
Speaker 2: Well said. I mean, that was the next thing I was going to ask you. I know we touched on this briefly before starting a podcast for people who don't know how to start a podcast is so hard and you don't really know what you're doing. And there's so many moving parts. So how did you, how are you doing this by yourself and how did you get started?
00:11:34
Speaker 1: Well, season one, um, I, I basically Googled like how to start. I didn't know how to do it, how to start a podcast.
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Speaker 3: Yeah. Where, how do you do it? What do you need? Where are podcast studios in New York city?
00:11:49
Speaker 1: And I found these wonderful people at newsstand studios at Rockefeller center who have a podcast there.
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Speaker 3: Um, it's this tiny, it's tiny, it's tiny.
00:11:58
Speaker 1: It used to be a newsstand, like one of those newsstands on the streets where you buy magazines and gum and cigarettes. And it's, They have a podcast studio there and I got in touch with them and I said, this is my idea. Can we work together? Lots of conversations back and forth for a while. And finally they said, yeah, let's take it. Let's, let's grow this together. So I guess the learning lesson is I leaned into people who knew how to do something that I didn't know how to do. I can get the guests. I can have the conversation. I can market it. I can make merch. I can get the word out there as much as I can. I don't have a camera. I, I don't know how to edit. I don't know how to, you know, Frankenstein the conversation to make it better. And so I leaned into the people who sort of knew how to do that while I focused on getting the guests and continuously like watering this plant and putting the podcast out every single week.
00:12:50
Speaker 3: So I there's no rhyme or reason.
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Speaker 1: I just focused on what I know how to do and worked with other people who are experts in their field to figure out the other stuff. with me sort of overseeing it and working alongside them, but really putting my trust in people who are experts in their skillset.
00:13:08
Speaker 2: And they must have also obviously trusted you to, no one's just going to take a chance on a random guy that's like, Hey, can I use your studio? They obviously believed in you and your concept.
00:13:18
Speaker 3: I had to do a test.
00:13:19
Speaker 2: No way. What kind of test?
00:13:20
Speaker 3: I had to do a test.
00:13:20
Speaker 1: I had to get a friend, my very good friend, Elliot, who, um, is hilarious and talkative and smart and witty and funny. He's a, he's a great friend of mine and we have really wonderful banter. The podcast studio said, we need you to, you need to bring a friend in here. We need to record a conversation to see how you do. It's like, they're basically like, it's one thing that you think you can have a podcast and you think you can have a conversation with somebody. It's another thing. Once the cameras are rolling, it's another thing. Once the lighting is up and there's a little bit more pressure and a So that was my test. I never aired the conversation. He's constantly mad at me for never airing it.
00:14:08
Speaker 2: Why didn't you air it?
00:14:10
Speaker 3: He was amazing.
00:14:11
Speaker 2: You're like, I look back.
00:14:13
Speaker 3: No, I look back on it like a little bit. I didn't know what I was doing.
00:14:17
Speaker 1: I feel like a little embarrassed of where I was then. I feel when I look back on that conversation, I didn't have it even remotely figured out.
00:14:26
Speaker 3: And it gives me a little bit of... the ick a little bit.
00:14:30
Speaker 2: My first podcast episode, I was like holding the mic. I was like, I don't even know what to do with my hands. I was so nervous too. You could redo it.
00:14:36
Speaker 1: I could redo it one day. He's, he's wickedly successful and amazingly talented. And he always brings it up. He's like, you never aired that episode. And you said you were like season two, season two, season three.
00:14:46
Speaker 3: Season four. You'll, you'll come, you'll come back one of these days.
00:14:48
Speaker 1: Once I've sort of honed my skill and my voice a little bit more hysterical.
00:14:52
Speaker 2: Do they make everyone who uses our studio do a test episode?
00:14:56
Speaker 1: They have some pretty big people. I imagine no. I think they were kind of like, who is this kid? He's coming in with this pitch. Let's make him do a test. They believed in what I was offering, but let's actually see if he can live up to what he says he's going to do.
00:15:11
Speaker 3: And I passed. You did. And I did it.
00:15:13
Speaker 2: Now you're here.
00:15:14
Speaker 3: And now I'm here.
00:15:14
Speaker 2: Are you still using them?
00:15:16
Speaker 3: No.
00:15:16
Speaker 2: Okay. So what are you doing now?
00:15:19
Speaker 1: So what I'm doing now moving forward is the whole concept is called Office Of. And I think it's really interesting to actually go into people's offices, whether that's a chef in their kitchen, a painter in his studio, an actor in the makeup chair, a musician in a car going to their venue, whatever it may be, wherever their office is, because not everybody sits behind a desk. I will go to you and we'll all have a conversation there. It's going to be shorter form content, more social forward.
00:15:53
Speaker 3: And yeah, You know, getting guests isn't easy. It's very hard. It's very hard.
00:15:58
Speaker 1: And getting somebody to come to the studio for an hour, it's not the easiest thing to schedule. So I will now come to you. I don't need an hour. I'll make it work with whatever time you can give me. I'll cut it up and I'll move on. The talent or the subject doesn't have to leave.
00:16:15
Speaker 3: They stay put. I come to you.
00:16:17
Speaker 1: And I think people are nosy and curious and like to see what people's spaces look like and... You get a sense of their environment.
00:16:26
Speaker 3: I mean, I do. I want to see what all that stuff looks like. 100%, yeah. I want to see all of it.
00:16:32
Speaker 1: So instead of being in a studio, which I'm so grateful for, for season one happening in a studio, moving forward, it's going to be in their spaces. Very cool.
00:16:40
Speaker 3: In their offices, whatever that may be. Very cool.
00:16:42
Speaker 2: I love that.
00:16:43
Speaker 3: Yeah.
00:16:44
Speaker 2: When I started doing my podcast, I did it in my living room in my old New York apartment. And then I moved out of that apartment. And now I'm here at the Brownstone Social. And it's really nice because I just book on their website and they're super flexible. And if it's two people, if it's three people, they move around the furniture. But I did my apartment because with all of my high profile clients, it was easier at the time because some of them were late. Some of them were canceling. So We'll see how this goes, but so far it's been really lovely and nice to have.
00:17:14
Speaker 3: It's a cool vibe. It's a cool setup here. I'm happy to be here.
00:17:16
Speaker 2: I'm sure the two followers I have on YouTube are like, oh, she's changed her background. But anyways, it is hard to get guests. It is so hard.
00:17:25
Speaker 3: It's challenging. It's challenging, but I kind of have blinders on.
00:17:30
Speaker 1: I was working on a very high profile subject that I was so close to getting and it just canceled the other day.
00:17:38
Speaker 3: And I think the old me would have been gutted about it. Okay. Like, okay. Moving on.
00:17:45
Speaker 1: There's no time to sort of dwell back, circle back. I wanted it to happen. It's not happening. You said no for now. Let's, let's just move forward. So I understand the grind.
00:17:54
Speaker 2: Yeah. There's a bunch of people, not a bunch, but there's certain people that have said no to me who I have relationships with too, which has been a little shocking, but it's been a big motivator for me to keep going because I can't wait to circle back. when I have a bigger audience.
00:18:09
Speaker 3: Why do you think they've said no?
00:18:11
Speaker 2: I think just with schedules and, you know, at the beginning, it's like, I didn't, same as you, like I, people took a chance on me. They came on because they were, we had a personal relationship and it was, it was a very kind of all of my clients who have my big famous clients who have come on. I, some of them, I was like, wow, are you sure? Like it was so kind. Um, and others, I think just like, didn't really get what I was doing at the time. But as I said to you earlier, this podcast, I started it as be, I started this podcast because I really want to talk about careers and mentorship and building teams. And that also obviously ties into my agency. But there are so many younger folks who don't know what it was like to work in New York before Instagram or when there were still Blackberries and when unpaid internships were still a thing. And that grind, you just don't see it very often anymore. So I would love to just... tell stories about that grind to remind people you got to work. And if you want to make it anywhere, go be an assistant. Like that is just, that's, that's all I have to say.
00:19:14
Speaker 1: I was a, I'm originally from Toronto. I grew up in Toronto. I'm Canadian, Canadian boy. And I graduated from university and I got an unpaid internship in New York, um, at nylon magazine, um, And Nylon is still amazing, but Nylon, when I was interning there, was like rad.com.
00:19:35
Speaker 3: It was like, it was it. And I got an unpaid internship there.
00:19:40
Speaker 2: How did you get that at the time?
00:19:43
Speaker 3: How did I get that? I looked on the masthead in the magazine. I found.
00:19:50
Speaker 1: the person's name who I wanted to get in touch with. I figured out the email format and I emailed them and they wrote me back immediately. I went to, I came for an interview and I got the unpaid internship and I spent a summer in New York city interning at nylon in the advertising department. So I, I, And it's a little blurry actually what I was doing because I was sort of doing everything. Everything like all the tasks. I was in the advertising department, but I was also the unofficial office coordinator. Like I was ordering like print cartridges. I was definitely taking out the garbage. I was pinning up magazines with the advertiser and sending them off so Diageo or Calvin Klein could see their ad in the magazine.
00:20:37
Speaker 3: I would walk the office dogs.
00:20:43
Speaker 1: There were office dogs? Yeah, the two founders of the magazine had two dogs at the time, and they were like, the dogs were like the CEO of the company, and I would walk the dogs every day. And once you gain the trust of the founders of the magazine to walk their dogs, you were– I felt special.
00:21:05
Speaker 2: You should because I have two dogs, and you bet your ass there is no one who is touching my dogs unless I trust them.
00:21:12
Speaker 3: Exactly. Exactly.
00:21:13
Speaker 1: So I gained their trust through walking their dog. I also think I gained their trust by getting them coffee. I don't drink coffee.
00:21:21
Speaker 3: You don't drink coffee? No, I don't drink coffee.
00:21:23
Speaker 1: How?
00:21:23
Speaker 3: I never really have.
00:21:25
Speaker 2: Wow.
00:21:25
Speaker 3: I don't like it.
00:21:26
Speaker 2: That's crazy. I love coffee.
00:21:27
Speaker 3: I don't like it. I'll never stop.
00:21:28
Speaker 1: So like, I know this sounds kind of silly, but they were like, you know, I want an iced coffee with like milk. Like, I don't know what that ratio is. Like, I don't, is it, so I would always like panic every morning. Like, is it too much milk? Is it not enough milk? So I would bring them coffee, put a little bit of milk in it, and then I'd get another container of milk on the side just in case they wanted it.
00:21:50
Speaker 3: Just in case they wanted more.
00:21:52
Speaker 2: Yeah.
00:21:52
Speaker 3: I don't know what they want. So I think it was– I don't know.
00:21:55
Speaker 2: But you cared enough to think that way.
00:21:57
Speaker 3: I also didn't want to get in trouble. Right.
00:21:59
Speaker 1: I don't even know what trouble looked like, but I was like, I don't want to fuck this up. So here's your coffee with your milk. If you want more milk, there's milk on the side. If not, toss it. At least, like, my ass is covered.
00:22:08
Speaker 3: Right.
00:22:09
Speaker 2: That's amazing. I mean– I would do, similar to you, I would go around my floor at Ralph Lauren, my first job out of college, and I would go up to all the people who were on my floor, not even my direct team, and say, I'm going to Starbucks this morning. Does anyone want anything? And lo and behold, the entire floor would be like, yeah, I want Starbucks. And there was a point where I got into the habit of going with three trays on top of each other. Damn. My first year. So I would do that every single morning. I don't even know if Venmo was around by then, but they would reimburse me with cash. Yeah. and I would deliver it to everyone's desk, and that just became my thing. I was the PR for.
00:22:44
Speaker 3: Barista.
00:22:45
Speaker 2: Barista, literally. And I had a note... I had a thing in my phone of everyone's order. So some mornings, if someone wasn't in already, I would just buy them a coffee anyways, and that went such a long way.
00:22:57
Speaker 3: Were you the best employee? I.
00:22:58
Speaker 2: In my 20s, that job, I was a good employee. I wasn't the best employee.
00:23:04
Speaker 3: Like, I.
00:23:06
Speaker 2: Definitely was like going out in New York and hung over some mornings and not the best by any means, but I did my best. I gave it a good go. Ultimately, working a corporate job was not for me. And I grew up nannying and babysitting and I was just so fascinated with celebrity assisting. So that was a much better fit for me, not being in a total corporate environment where I had to show up every day in high heels and fashion and be in a cubicle. That was just not what excited me at the end of the day.
00:23:36
Speaker 3: I have a question for you.
00:23:37
Speaker 2: Go for it.
00:23:38
Speaker 1: What do you think, like, what do you make of a personality hire? Do you think it's a good thing? Do you think it's a bad thing? Do you think it has a shelf life? I, Hmm.
00:23:49
Speaker 2: I've done that.
00:23:51
Speaker 3: Um, you've hired for personality.
00:23:53
Speaker 2: I have done that and it did not go well for me. Now I think I would much rather hire... When I think about building out my team and as we continue to grow, I want to hire the person who's going to work hard with a really good attitude, not the personality to hire. Because if you hire someone because they're cool or they're fun, boundaries often become a big problem, especially in my line of work because my team is so small.
00:24:24
Speaker 3: And I've had....
00:24:27
Speaker 2: Boundary issues with certain people. And I'm at the point in my life where I just really want to separate it. I'm happy to talk about your weekend. I'm happy to talk about what's going on in your life. But I don't really want to know it all. I think when personal bleeds into work, it's often a result of a personality hire.
00:24:46
Speaker 1: I think it's really hard, at least the way that I operate in the corporate structures that I've worked in, it's hard to separate the two.
00:24:55
Speaker 2: Yeah.
00:24:56
Speaker 3: In fact, I don't want to.
00:24:57
Speaker 2: Yeah.
00:24:58
Speaker 3: It's challenging.
00:24:59
Speaker 1: Like, if I like these people, I kind of want to know everything about them because I'm nosy and curious.
00:25:03
Speaker 3: And I do actually care. Yeah.
00:25:05
Speaker 1: I'm spending all my time with these people. I kind of want to know what's going on. But I understand what you're saying. I think it can get very tricky.
00:25:15
Speaker 2: It can get tricky. I think it's case to case. Who knows? I think when I have a bigger team, I think I'll be more keen to hire someone because I like their vibe or because they're my friend. But right now, because I'm still in building phase... it's not something that's worked for me in the past.
00:25:30
Speaker 3: Yeah. Interesting. Okay.
00:25:32
Speaker 2: Yeah.
00:25:32
Speaker 3: Now I know.
00:25:33
Speaker 2: But maybe if I was doing something more creative, if I was in events.
00:25:37
Speaker 3: Or if I was in, if.
00:25:40
Speaker 2: I was still in fashion, just for what I do because it's such a grind still and because I really need to surround myself by people who understand that we're still in building mode and because of the caliber of the client we deal with, I just, I don't know. Maybe I'll change my answer, but for now.
00:25:59
Speaker 3: No, I think it's a good answer. I mean, I just... People talk about it a lot.
00:26:03
Speaker 1: I think there's been times in my life... Listen, I do a good job, but there's been times in my life where I question.
00:26:09
Speaker 3: I'm like, was I a personality hire? And.
00:26:11
Speaker 2: How about a hybrid? How about a hybrid?
00:26:14
Speaker 1: Listen, I think bringing a personality to the workplace is a good thing. I think you need to have a personality that sort of meshes with your team.
00:26:23
Speaker 3: And I think.
00:26:24
Speaker 1: think there's so much bullshit that happens at jobs. Like if you can, you know, shoot the shit a little bit and be like, and roll your eyes and get along with your co-worker, but still get the task done.
00:26:35
Speaker 3: I think it's an okay thing. Yes.
00:26:37
Speaker 2: And that's what, that's the dynamic I do have on my team. Now we all can do that and have our side conversations and care about each other so much. And we are a little family and everyone works their asses. And I'm very lucky, but it took me a minute to get here. I think right now my team is definitely a little bit of a mix. We have personality hires, but we also have workers who like know the boundary, which is important to me.
00:27:02
Speaker 3: Oh, cool.
00:27:03
Speaker 2: Anyways, everyone right now works out of my house and I'm going to get an office this year. So it's a little like the boundary thing is something that I'm still navigating.
00:27:10
Speaker 3: I hear you.
00:27:11
Speaker 2: So I don't know.
00:27:13
Speaker 3: Can you also believe I don't drink coffee?
00:27:14
Speaker 2: That's crazy. That's crazy. I tried to stop and I can't stop.
00:27:18
Speaker 3: I don't like it.
00:27:19
Speaker 2: Like I have to get another after this, obviously.
00:27:21
Speaker 3: I don't, I don't like it.
00:27:22
Speaker 2: I hate the taste.
00:27:22
Speaker 3: I love the taste of coffee.
00:27:23
Speaker 1: I had a coffee in the Hamptons this past summer because I like lavender and I went to this like little shop that had a lavender coffee and I was like, oh, why not?
00:27:33
Speaker 3: Like, let's try that. I was, I was a mess. I was a fucking disaster. Really?
00:27:40
Speaker 1: Yes.
00:27:40
Speaker 3: I was, I had anxiety. I had anxiety.
00:27:45
Speaker 1: That morning from that cup of coffee, I was like running around. My heart was racing. I couldn't wait. I think I took a nap. I had to like go to bed.
00:27:52
Speaker 2: That's crazy. Some of my friends, it really affects. I can have an espresso martini before bed and fall asleep. Yeah. I'm built different.
00:28:01
Speaker 3: You're built different. I can't handle it.
00:28:02
Speaker 2: I love coffee. I'll never stop.
00:28:05
Speaker 3: Gotcha. Yeah.
00:28:08
Speaker 2: Okay. So you moved from Toronto to New York with a job at Nylon, which was probably so exciting back then. And you were mostly in the digital space for a long time. When did you decide to pivot out of the digital space?
00:28:22
Speaker 1: So I've kind of always sort of existed in the digital space.
00:28:26
Speaker 3: I was at Nylon.
00:28:28
Speaker 1: Then my first real job, which I was horrible at, was at V Magazine. And I was hired to run their website, vmagazine.com and vman.com.
00:28:40
Speaker 3: And it was one of those things....
00:28:45
Speaker 1: I think I lied in the job interview in order to get it and say like, I was very tech savvy. I'm not, I'm not tech savvy at all.
00:28:52
Speaker 2: I'm absolutely not tech savvy.
00:28:53
Speaker 3: I'm not tech savvy.
00:28:54
Speaker 2: No way.
00:28:55
Speaker 1: And I lied to say that I could sort of do it all. And after I was there for maybe like a year, a year and a half, there were just so many things that I couldn't, I don't know how to code. I don't know how to fix a broken link. I didn't know how to do any of it, but it got my foot in the door. So I was in the digital space and it was, a really challenging job with a wonderful product, but a difficult working environment for me. It was also my first job in New York City in fashion. And there were celebrities and there were parties and there were drinks and there were like cover shoots. And I was just sort of enamored by all of it. And I knew I sort of always wanted to work in it. And luckily I have. But um, what was the question?
00:29:41
Speaker 2: When did you decide to pivot out of this or what were all of your career pivots?
00:29:46
Speaker 3: I guess.
00:29:46
Speaker 1: I think I've sort of maintained in like the digital media space.
00:29:53
Speaker 3: Since I started.
00:29:54
Speaker 1: I mean, I've worked at, and now I'm back in it. Like I've, I worked at a few different advertising agencies working on the social component of things. So while the creative directors who I were working with were handling the big TV spots, print campaigns, whatever it would be, it was like, okay, Yale, over here, figure out what the social components are. And it was always sort of an afterthought until 10 years ago and even more recent where it's not an afterthought. It's the most important thing. It's the more prominent thing. You need to create social content. You need, hopefully, virality. You need to be able to cut through. And I've always sort of existed in that space at a time when I started out in magazines that I wasn't given the privilege of working on the print, the printed publication, the magazine. It was always like Instagram or the website or the video site. which nobody really cared about in its inception. And now it's the only thing that people care about. So I was at a great place. I just didn't know it at the time.
00:31:00
Speaker 3: Yeah.
00:31:01
Speaker 2: It's so crazy to think about that. Like even when I was at Ralph Lauren, there was so much focus on the print. And I remember, I think I left there in 2016. I think that was like the year that like Instagram was popping off and that was when fashion shows really changed from the fashion to who's sitting in the front row and capturing content, which was kind of sad for me because that's the stuff that used to excite me. And the industry really did change right then and there. And I know that we come from similar backgrounds of nylon Ralph and whatever, but like coming up in that time in New York was so interesting.
00:31:37
Speaker 3: Oh yeah. I mean, I recently fell in love with me. I fell back in love with New York city again.
00:31:44
Speaker 2: Really? Yeah. What made you fall out of love? Have you been here, by the way, since.
00:31:48
Speaker 1: I've been here for about 18 years now.
00:31:51
Speaker 3: Okay.
00:31:51
Speaker 1: So it's not that I fell out of love with New York City. And this is, like, a crazy thing that I'm about to say, but I got these headphones, like, Bose headphones.
00:32:02
Speaker 3: This isn't, like, a plug. This is actually true. Yeah.
00:32:05
Speaker 1: I got these, like, Bose headphones, like, DJ style. Like, over the head, it's like I could, like, pump out a club.
00:32:12
Speaker 2: And.
00:32:13
Speaker 3: They're noise canceling headphones.
00:32:16
Speaker 1: I got them maybe like, I got them a long time ago, but I just opened them maybe a month or so ago.
00:32:22
Speaker 3: I put them on.
00:32:23
Speaker 1: I walked the streets of New York. It cancels all the noise. I pump a song and it, I, I'm not joking. I've like fallen back in love with New York city because of these headphones. It's like me and my world taking in the city. Seeing things in a new light without all the noise, choosing a song that I like, usually solo, walking through the streets of New York on a weekend.
00:32:45
Speaker 2: There is nothing better than that, truly.
00:32:47
Speaker 3: And I'm like, this city rules. This is so cool.
00:32:50
Speaker 1: And I'm able to make the soundtrack to my existence in the city through my headphones.
00:32:55
Speaker 3: I know it sounds psychotic, but it's true.
00:32:57
Speaker 2: I completely relate. I live in L.A. most of the year. I just got rid of my New York apartment in– July 1 I moved out and I was out east for the summer this is my first week back in the city without an apartment I'm literally staying at the Bowery shout out to the Bowery love you guys but I need shout out to the Bowery shout out to the Bowery Leo at the Bowery is the best but I need an apartment because I'm so back and forth and I have been playing this mind game with myself for the last however long that I've been bi-coastal I hate that word six years of New York LA New York LA and it's like I go so back and forth on it that it's scary sometimes. But whenever I land back in the city and I throw my AirPods in and I go for a walk with my dogs, I'm like, this is it. This is it. This is the best thing ever.
00:33:45
Speaker 3: Can I also say something else?
00:33:46
Speaker 2: Yeah.
00:33:47
Speaker 1: I think people need to normalize the New York to LA, LA to New York commute is not as easy as people make it seem.
00:33:52
Speaker 2: Oh, I think it's so easy. Oh.
00:33:54
Speaker 3: Oh, I... I took the red eye.
00:33:56
Speaker 2: I love a red eye.
00:33:57
Speaker 3: I hate a red eye. I love red eyes. Why?
00:34:01
Speaker 1: I was so wrecked when I landed in the morning back in New York.
00:34:04
Speaker 2: You just go back to bed.
00:34:06
Speaker 3: I was so disoriented. I was like, this is rough on the body. I know people travel with ease. I'm a little bit more like high strung when I travel. I also don't like flying.
00:34:16
Speaker 2: I did not like flying until I was an assistant and had to fly all the time. And then you just sort of become numb to it. But I like red eyes because there's no one in the airport at night. It's super quiet. Yeah. I don't like to fly during the day because I need to be on call, so it's more efficient for me to do a red-eye, especially when I'm traveling with my massive golden retriever and my French bulldog. There's less people to make fun of you and be like, whoa.
00:34:37
Speaker 3: Yeah.
00:34:38
Speaker 1: I understand the time efficiency nature of a red-eye. I haven't done it in years, and I did it a few weeks ago, and I was fully wrecked.
00:34:48
Speaker 3: When I got back to New York.
00:34:49
Speaker 2: It's not for everyone. Some do wreck me, but.
00:34:51
Speaker 3: But I saved time. It was like– Yeah, it's quicker. I know.
00:34:54
Speaker 2: It makes the flight not that bad.
00:34:56
Speaker 3: I know.
00:34:56
Speaker 1: And I was so– I was such a mess when I landed. I was like, I don't know how people do this all the time.
00:35:02
Speaker 2: Yeah. Again, not for everyone. But I do understand the New York headphone thing. It's really getting to me this week especially.
00:35:08
Speaker 3: It changed– good.
00:35:10
Speaker 1: I'm happy that we share that because it really changed my perception of New York more.
00:35:17
Speaker 3: For the better.
00:35:17
Speaker 1: It's not that I never, I didn't fall out of love with it. It just became sort of mundane after all these years and these headphones changed the game.
00:35:25
Speaker 2: I mean, there's nothing like the energy here. It's crazy.
00:35:27
Speaker 3: That's the best.
00:35:28
Speaker 2: Be careful with the noise canceling because all the stuff on the street.
00:35:31
Speaker 3: I won't wear them on the subway. Okay.
00:35:33
Speaker 2: Yeah.
00:35:34
Speaker 3: I'm like very alert. Yeah.
00:35:36
Speaker 2: I won't.
00:35:37
Speaker 1: I'm very alert on the subway, you know, and I kind of did it safe. I did it like I did it. Um, There was like a fair, you know, when the streets are closed, there's like all the food vendors. So there wasn't any traffic. It was just like me walking through like the closed streets with my headphones on.
00:35:50
Speaker 3: So nice. I know. It sounds lovely. I know. I'll send you my playlist.
00:35:55
Speaker 1: Maybe you'll listen to it and you'll have a love affair with New York while you're here.
00:35:59
Speaker 2: I would love that.
00:35:59
Speaker 3: Yeah.
00:35:59
Speaker 2: I mean, listen, I will always be in and out. I'll probably move back. We don't know yet.
00:36:04
Speaker 3: Move back. We'll see. Am I doing a good job?
00:36:07
Speaker 2: You're doing an amazing job. Yes.
00:36:08
Speaker 3: Okay.
00:36:09
Speaker 2: I'm going to go back and ask you some more questions about mentors.
00:36:12
Speaker 3: Yes. The hook of your show. Yeah.
00:36:15
Speaker 2: So who are your mentors and what shaped you when you were younger? And I guess who motivated you?
00:36:23
Speaker 3: My mentors.
00:36:25
Speaker 1: Hmm. My parents will love this. My parents are certainly mentors of mine.
00:36:35
Speaker 3: They... always um wanted me to.
00:36:41
Speaker 1: Both personally and professionally explore my interests and no matter what they were it was always like go for it or how can we help you get there or they saw something in me and let's let's hone this skill i was a creative kid they put me in art school i wanted to be an actor for a second i had an a hollywood agent for like a minute i didn't book anything but like Or maybe I did.
00:37:07
Speaker 3: I think a commercial. Maybe. Like nothing.
00:37:09
Speaker 1: But it was all these things that I wanted to do that they supported me through and they still do to this day. So we'll start with mom and dad and my sister as well.
00:37:23
Speaker 3: Professionally, I worked for these two.
00:37:25
Speaker 1: Wonderful, wonderful guys, Eric Torsensen and Jens Greed.
00:37:30
Speaker 3: I know Eric. Yeah, they're amazing guys.
00:37:33
Speaker 1: I don't think they know what a profound impact they had on me personally, but.
00:37:42
Speaker 3: I worked with them.
00:37:43
Speaker 1: They had this agency called the Wednesday Agency, and the Wednesday Agency had a magazine as well called Industry, and it was a fashion magazine.
00:37:52
Speaker 3: It was very scrappy.
00:37:53
Speaker 1: It was sort of the three of us and some freelancers, and they really let me run with that thing. and they trusted me, and they believed in me, and it's interesting because my time, looking back on my time working with Eric and Jens at Industry, A, the product was super cool, and I was really proud of what we put out. I was able to sort of flex my creativity with their guidance.
00:38:20
Speaker 3: No idea was a bad idea. They had an open-door policy, and they were quite kind, and they were fun, you know?
00:38:27
Speaker 1: So.
00:38:29
Speaker 3: And I still keep in touch with them to this day.
00:38:30
Speaker 1: And I really value them as people and certainly back in the day as professional mentors.
00:38:39
Speaker 3: They were great bosses. That's all.
00:38:41
Speaker 1: We had a good time. We were putting out a magazine. It wasn't the main focus that they were doing. It was this thing that sat off to the side that they loved and they believed in.
00:38:50
Speaker 3: But it was a creative outlet.
00:38:52
Speaker 1: And I was there exercising their creative muscles and just getting it done.
00:38:58
Speaker 2: Do you think that maybe had a little to do with inspiring you to go out on your own and now do this podcast and explore your own passion project?
00:39:06
Speaker 1: I don't know if it was them per se. I think it was just me thinking about my future and seeing so many people trying something, trying to launch a business, trying to launch a podcast, trying to launch a product, trying to launch an agency, trying to launch a content platform.
00:39:28
Speaker 3: And I was.
00:39:30
Speaker 1: Always sort of envious of people who got it off the ground. I don't care if it's a success. I don't care if it's a failure. But I was envious of people who took the leap and took the chance and put it out there.
00:39:42
Speaker 2: And that's the hardest part.
00:39:44
Speaker 3: It's the hardest part for sure.
00:39:46
Speaker 1: You have to sort of get over your imposter syndrome. You have to get over this like cringe mountain.
00:39:50
Speaker 3: That we all climb.
00:39:51
Speaker 2: It's so cringe.
00:39:53
Speaker 3: It's so cringe. And it still is like, Oh, I can't listen.
00:39:57
Speaker 2: I cannot listen back to myself or yeah.
00:40:01
Speaker 3: I mean, listening to my voice.
00:40:02
Speaker 2: Yeah.
00:40:03
Speaker 3: Like it's like, I sound like that.
00:40:05
Speaker 1: I mean, that's why I have such a problem with voices because like I have to listen to my voice all the time.
00:40:09
Speaker 3: And yeah. Sometimes I like it. Sometimes I don't.
00:40:12
Speaker 2: To be clear, we love this, but it is, it is, it's cringe.
00:40:15
Speaker 1: Well, I think it can totally be cringe, but you have to put yourself out there.
00:40:21
Speaker 3: You have to do it.
00:40:22
Speaker 2: And once you get over the cringe, then it, then it's just easier. It's easier for me.
00:40:27
Speaker 1: It's always going to be a little bit cringey, but it's not as cringe as it was.
00:40:31
Speaker 3: When I launched this a year ago. You know what? Fuck it. Yeah. Like who, I don't care.
00:40:37
Speaker 1: You're, you're going to laugh. You're going to make fun of me. I, You're probably not. That's probably in my head anyway. And if you are, get lost.
00:40:44
Speaker 3: Scram.
00:40:45
Speaker 2: And people, everyone want... I think a lot of people just don't have the courage to do it. And I think that normalizing the cringe can just maybe help inspire other people to start something like this or get out there and make a video or go talk to someone, go have a conversation, put yourself out there. You're never going... You're only going to regret not doing it. What's the worst that can happen? Everyone is online these days, so.
00:41:08
Speaker 3: And everybody's doing it.
00:41:10
Speaker 1: And if you want to be like a founder-led podcast product organization, you kind of have to, not kind of, you have to put yourself out there. You have to do a lot of like camera work because people want to see the individuals behind the product that's being revealed. And yeah, it's super uncomfortable, but I'm getting more used to it now.
00:41:31
Speaker 3: And so what? I'm not getting any younger.
00:41:33
Speaker 1: Yeah.
00:41:34
Speaker 3: So might as well just go for it and take a chance. That's really truly how I feel.
00:41:39
Speaker 1: And the other way, the other thing that I feel is... What's the other thing that I feel?
00:41:44
Speaker 3: I had it. The other thing that I feel is I don't remember.
00:41:47
Speaker 1: It's okay.
00:41:52
Speaker 2: I'm aligned with you on everything you just said.
00:41:55
Speaker 3: I'm hyper.
00:41:55
Speaker 2: I think a lot of people are too.
00:41:57
Speaker 3: I feel hyper.
00:41:58
Speaker 2: I feel.
00:42:00
Speaker 2: I need a coffee.
00:42:00
Speaker 3: You need a coffee? I don't.
00:42:02
Speaker 2: I really need a coffee.
00:42:04
Speaker 3: I would have brought you one.
00:42:05
Speaker 1: No.
00:42:05
Speaker 3: Had I known.
00:42:06
Speaker 2: Well, there is a coffee bar upstairs, which is another very good added bonus of using this place.
00:42:11
Speaker 3: Yeah, for sure.
00:42:12
Speaker 2: Coffee bar, full bar.
00:42:13
Speaker 3: I love it. We could have had a drink. Yeah, we could have.
00:42:16
Speaker 2: Yeah. We'll have a drink.
00:42:18
Speaker 3: We will.
00:42:19
Speaker 2: So what are your goals for Office Of?
00:42:23
Speaker 1: What are my goals for Office Of? Well, I want to continue... to water this plant that I've recently planted. I want to continuously put out episodes. I eventually want to make this office of into a book, a coffee table book, you know, the modern, the, the modern guide to being a good guy with excerpts from all these people who I've spoken to and all my learnings that I've had. Um, I, like I said, I'm taking it sort of into people's spaces and, I want to amplify the content.
00:42:58
Speaker 3: I want to do way more.
00:43:00
Speaker 1: I want to do shorter form content, but I want to stay true to the message because I think what I've realized with men is they like to talk and they don't always have an outlet. And I always say, I'm not a doctor. I'm not a therapist. I'm just sort of curious. I'm inquisitive. I like to know what's going on with people. I like to get to know people sort of on a deeper level if I can. And I think that's sort of when magic happens is when two people sort of are curious.
00:43:29
Speaker 3: Um, I'm really proud.
00:43:31
Speaker 1: I've had like a lot of straight dudes on office of, and I've had a lot of guys come on and start crying.
00:43:37
Speaker 3: Wow.
00:43:39
Speaker 2: I love that.
00:43:39
Speaker 3: So good.
00:43:40
Speaker 2: That's really good.
00:43:41
Speaker 3: It's so good.
00:43:42
Speaker 2: When I have to take like another dive back and deep.
00:43:44
Speaker 3: Dive, they start to cry.
00:43:46
Speaker 1: And when I, I know it's going to happen when I see their eyes starting to water, I'm like, let's go.
00:43:52
Speaker 2: You're like, that's actually the reason why I have this podcast to make straight men cry.
00:43:56
Speaker 3: I'm like, those tears better come down your eyes.
00:43:58
Speaker 2: That's really special.
00:44:00
Speaker 3: Yeah. Yeah. And because, and they feel better about it and everyone needs a good cry. Everybody needs a good cry.
00:44:06
Speaker 1: And they like talking about their things that are sort of going on with them.
00:44:12
Speaker 3: The good, the bad and the ugly.
00:44:13
Speaker 1: So if I can continuously have conversations with men, um, in a positive, emotional, funny, witty, humorous, lighthearted way, then I'm carving out my niche and I'm doing something right. And it's like I asked you at the beginning, I'm quite fulfilled doing it. I'm still figuring out exactly what the business side looks like and I'm making a lot of.
00:44:41
Speaker 3: Headway and I'm really proud of that.
00:44:43
Speaker 2: You should be.
00:44:44
Speaker 1: Yeah, thank you. But it's still not entirely figured out. I think you have to lean into... how things sort of ebb and flow and don't dwell on the failures. Don't necessarily celebrate all the successes. Just like keep at it because it's just going to be the cycle.
00:45:03
Speaker 2: Stay steady.
00:45:04
Speaker 1: Stay steady. And that's how I feel right now. Listen, I'm proud that I got it off the ground and I'm proud.
00:45:11
Speaker 2: That is the hardest part.
00:45:12
Speaker 3: It's the hardest part. It's the hardest part.
00:45:14
Speaker 1: I had a really, one of my, Very best friends. This guy, Michael Scanlon.
00:45:20
Speaker 3: Do you know him? You should. And he should be on this.
00:45:23
Speaker 2: Would love.
00:45:23
Speaker 3: He's amazing.
00:45:26
Speaker 1: He really helped me with the branding and the identity and the fonts and the colors. And he has really believed in me and has given it the shape that it needed. Because the interesting thing is sometimes with office stuff, like I can do social marketing and, you know, branding for lots of different brands and clients that I work with. Sometimes when it comes to me, I'm like paralyzed. I'm like, I have no idea how to do this for myself. So to have somebody like Michael, who I respect and appreciate and have his eye on things from a branding point of view, it's just made things.
00:46:07
Speaker 3: A lot better.
00:46:09
Speaker 2: That's amazing. So Michael is really the one helping you on your side. Is there anyone else helping you?
00:46:14
Speaker 3: Yeah, I have this wonderful girl, Hallie.
00:46:16
Speaker 1: She sort of helped me get the business set up in terms of the copyright, the trademark, the legal docs, all of that annoying shit.
00:46:25
Speaker 2: That goes into this.
00:46:26
Speaker 3: That goes into this. There's so much annoying.
00:46:28
Speaker 1: That like it makes my head spin and is so costly. But she's exceptional and she's wonderful. Um, and then it's sort of all the agents and the publicists who sort of have helped me along the way too, and who are constantly pitching me some of their talent as well. Sometimes it works, sometimes it doesn't, but I'm finally at the place where people, you know, it's one thing if I was working for a magazine, it's like, Hey, Yale, we have Michael B.
00:46:54
Speaker 3: Jordan. Can we, what do you think of him for the cover of X magazine?
00:46:58
Speaker 1: You know, it's another thing when this agent comes and it's like, Hey, we have X talent, he would be great for Office Of. Office Of is me. It's not me standing on behalf of somebody else. It's not an established publication. It's not an established brand.
00:47:12
Speaker 3: It's me.
00:47:13
Speaker 1: So I'm satisfied when those come in because it means that people are paying attention to something that I am building from scratch.
00:47:22
Speaker 3: Right.
00:47:22
Speaker 2: And that must feel so good.
00:47:23
Speaker 3: Yeah, it feels great.
00:47:25
Speaker 2: Have you ever turned someone down from your podcast?
00:47:28
Speaker 3: Yeah.
00:47:29
Speaker 2: That maybe you didn't align with?
00:47:31
Speaker 3: Do you mean like If they've come on.
00:47:35
Speaker 2: If they've reached out to you or a publicist has reached out to you.
00:47:37
Speaker 3: Tons.
00:47:38
Speaker 2: Yeah, me too. Which is just crazy because I'm like, beggars can't be choosers. But I also feel like this is so specific and I really don't want to sit across from someone just to sit across from someone. I actually only want to do it if it feels really interesting to me and, and like something that rolls off so easy like this.
00:47:57
Speaker 3: For sure. This has been so fun. For sure. Are you enjoying yourself?
00:47:59
Speaker 2: I love this.
00:48:00
Speaker 3: Okay, good. Are you enjoying yourself? Yeah, I'm having a really good time. Okay, good. I was nervous, but now I'm not.
00:48:04
Speaker 2: No, this is very chill.
00:48:05
Speaker 3: Okay, good.
00:48:06
Speaker 2: Very, very chill. Um, yeah, it's, it's funny. Like you have to feel aligned. You have to feel like, I don't know. I think if you say yes to everyone, then what does that say about you?
00:48:16
Speaker 3: I know.
00:48:16
Speaker 1: Like, I am trying to have this, like, well-rounded group of guys from actors, musicians, painters, CEOs, founders, marathon runners, everybody in between. I don't want it just to be New York centric, which is a little tricky because I live here and those are the people that I know.
00:48:39
Speaker 3: And that's where we film moving forward. It's going to be a little bit different.
00:48:43
Speaker 1: So I have this bird's eye view of not making it feel so New York focused. And it's challenging because that's where I am and that's where the easiest access is.
00:48:54
Speaker 2: Right, that's your core.
00:48:55
Speaker 3: My core.
00:48:55
Speaker 2: Well, I'm excited to see you expand and I can't wait to take another dive on your pod because I really am personally very curious about the way men think and what makes them feel confident. So after all your discussions so far in your 40 episodes, what would you say some of your biggest takeaways are?
00:49:13
Speaker 3: Oh, my God. It's a good question.
00:49:17
Speaker 2: Or a common theme, maybe.
00:49:19
Speaker 3: Men?
00:49:20
Speaker 1: When given the platform and given the opportunity really like to talk and are an open book they're just not always given the platform to speak freely And I think when they feel safe and they feel comfortable speaking to somebody about really what's going on in their lives, they're not.
00:49:42
Speaker 3: Afraid to show up.
00:49:45
Speaker 1: And I've really realized that in all the conversations that I've had. Again, it's getting to know these people on a deeper level and you have to make them feel comfortable. You have to make them feel safe, even when there's cameras rolling and even when there's audio and production. But when they're given the platform and they're given the opportunity, they really don't hold back. And that's something that I've learned over all the episodes that I put out for sure.
00:50:12
Speaker 3: They just need the space. And that's sort of what I'm trying to do, give them the space to talk.
00:50:18
Speaker 2: So cool. I mean, it does take a lot to get someone to come sit across from you and to make them feel comfortable. I feel like not everyone can do this, right? Yeah.
00:50:29
Speaker 3: No, not everybody can do it.
00:50:30
Speaker 2: I'm trying to give you and I both a compliment. Right. It's like you can't like.
00:50:35
Speaker 3: No, not everybody can do it.
00:50:36
Speaker 1: Yeah.
00:50:36
Speaker 3: It's not. It's hard. It's hard.
00:50:39
Speaker 2: We're good with people.
00:50:40
Speaker 3: We're people people.
00:50:41
Speaker 1: Yeah. It's sometimes when I'm in your seat and I wonder if you feel this, it's really challenging for me and I feel drained because you need to make this conversation flow. You, I'm sure, are thinking about what's coming next. Do you want it to feel as sort of natural as possible? So I believe that you're sort of in the moment, but you also have an agenda that you need to get through. Within a certain time, there's points that you need to hit. There's a hook to this conversation that you want to make sure comes through. So you're constantly like, sometimes I think it's like mental gymnastics, just trying to get something out of somebody while making the conversation progress.
00:51:22
Speaker 3: And hitting the next points. It's not the easiest thing. Yes. But you are very good at it.
00:51:28
Speaker 2: Thank you. That's very sweet. Well, this is a collab. You're also very good at it. We're kind of collabing.
00:51:36
Speaker 1: Yeah.
00:51:36
Speaker 2: You're asking me questions too.
00:51:37
Speaker 3: Yeah, yeah, yeah.
00:51:38
Speaker 2: You're very good at this as well.
00:51:39
Speaker 3: Okay, good.
00:51:40
Speaker 2: I've never actually... I don't think I've sat across from someone else who has a.
00:51:43
Speaker 3: Actually.
00:51:44
Speaker 2: My friend Tanks has a podcast, so she came on with her assistant.
00:51:47
Speaker 3: She's great.
00:51:47
Speaker 2: Who I'm not responsible for, and I wish I was responsible for that relationship. But that was the only other person that I think came on who has their own podcast.
00:51:55
Speaker 3: Really? Yeah. Do you have a favorite guest? If you don't say me, I'm walking out.
00:52:00
Speaker 2: It's you. Favorite guest, that's so hard because I truly love all my clients, and I'm so fortunate to have such great clients who come on. I don't think I've laughed harder than when Savannah came on the other week. I was like literally peeing my pants laughing. And Emilio Vitolo came on.
00:52:24
Speaker 3: Yeah, I saw that.
00:52:24
Speaker 2: And he came and sat down on my couch and was like, can I curse on this thing? And I was like, yeah, go for it. And literally every other word, it's like boop, boop, boop. And his story is also crazy. So I'm not just focused on celebrities, obviously. I want to have the founders and the restauranteurs and, hoteliers and fellow podcasters. Like I, it's, this podcast is about mentorship and it's how you got your start and it's about career advice. And I, you know, I don't discriminate, but I also obviously want to be a little selective and figure out who makes sense for my brand and what I'm trying to talk about. So it's been really fun to build out and obviously like a little challenging to navigate because I'm also new here. I'm so not someone who's used to being in front of the camera. I'm so the girl that is always behind the scenes, but I want to get this messaging out and really encourage people to be assistants and work in entertainment and just work hard and grind. And if you really want it, like you got to work for it.
00:53:23
Speaker 3: You got to work for it.
00:53:24
Speaker 1: And I think that's what I've realized in all my jobs and my upbringing.
00:53:31
Speaker 3: I've always had a job.
00:53:32
Speaker 1: I've always worked and I've always sort of understood the importance of it and the importance of a dollar.
00:53:38
Speaker 3: Like you need to work, you need to work hard.
00:53:42
Speaker 1: And I have that really ingrained in who I am, especially, especially going out on your own. Like my friend Ian once said this to me, he's like, no one's going to do your pushups for you.
00:53:55
Speaker 3: Yeah. And it's true.
00:53:56
Speaker 2: So yeah, now that we wrap up, What piece of advice would you give someone who's looking to start their own podcast or start their own company or just go out on their own in any way, shape, or form?
00:54:08
Speaker 1: What I have learned in this new journey that I am on is do not be afraid to ask for help and do not be afraid to ask for favors. The worst thing that somebody can say is no or not reply to you.
00:54:24
Speaker 3: But I have.
00:54:27
Speaker 1: Even where I am right now, I am constantly asking for help. It's a little uncomfortable at times, but it's the only way that you're going to progress.
00:54:37
Speaker 3: So don't be afraid to ask for help.
00:54:39
Speaker 1: My other thing is when I ask for help, I'm very clear about what it is that I need help with. I think people are so busy and don't have a ton of time. If you're very pointed with your ask and very clear with what you want, then they can wrap their brain around it.
00:54:57
Speaker 3: But if you sort of go in sort of loosey-goosey, it's like, oh, I want to do this. I want to do that.
00:55:02
Speaker 1: I'm good at this. I'm good at that. It's like, dude, I don't know how to help you. I think you need to sort of narrow your focus.
00:55:07
Speaker 3: A little bit. Right.
00:55:08
Speaker 1: So definitely don't be afraid to ask for help.
00:55:11
Speaker 3: Have a clear focus.
00:55:13
Speaker 1: And once you get over the cringiness of putting something out there, that's not it. You continuously have to add to it. And you continuously have to water it to make it grow.
00:55:25
Speaker 2: Right.
00:55:26
Speaker 1: Don't be discouraged by the lack of growth at the beginning or the lack of growth at the end. Like I still want my numbers to be way higher. I want my Instagram followers to be through the roof. They're not, but you know, I'm continuously pounding the pavement and watering it and it's only going to continue to grow.
00:55:44
Speaker 2: So well said. I love that. And I echo all the same sentiments. Like I'm trying to do the same. And I think what you said about asking for help and being specific is There's so many kids that come through our doors that ask for help or they're like, oh, I might want to do this. I might want to do this. I'm like, get clear. Get really clear.
00:56:03
Speaker 3: Get clear.
00:56:04
Speaker 2: The clearer you are, the more helpful it is to me because then I know who to connect you with.
00:56:08
Speaker 3: Exactly.
00:56:09
Speaker 2: Or I know what to do.
00:56:10
Speaker 3: Exactly. I also think like use the DM.
00:56:14
Speaker 1: Yeah. Use it.
00:56:15
Speaker 3: Hey.
00:56:15
Speaker 2: Hey.
00:56:16
Speaker 3: I use it. I use it. Yeah, exactly. I use it a lot.
00:56:20
Speaker 1: I think it's very, it's a direct line of access to somebody who you want to talk to.
00:56:26
Speaker 2: Totally. And with that being said, fellas. Yeah.
00:56:33
Speaker 3: Slide in.
00:56:34
Speaker 2: Slide in. To us both. That sounds weird.
00:56:38
Speaker 1: Okay.
00:56:38
Speaker 2: Well, thank you guys so much for tuning in. This was really fun. I hope I made you comfortable.
00:56:43
Speaker 1: You made me very comfortable. Thank you for having me on. And I'm very excited to see. Yes. your future and see how this thing progresses for you because it's not easy. So any entrepreneur who's doing it or trying to do it, I support.
00:57:01
Speaker 3: So thanks for having me on. Oh my God, of course.
00:57:03
Speaker 2: And how can people find you on socials?
00:57:05
Speaker 3: At Office of and at Yale Breslin.
00:57:09
Speaker 2: We love.
00:57:09
Speaker 3: We love. We love. It's easy.
00:57:11
Speaker 2: Thank you guys.
00:57:12
Speaker 3: Thank you. Bye.