Top Podcasters Aren't Bothering With Video—And Neither Should You

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Hey, guess what?
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The White House had its first podcaster in the press briefing room.
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Was it you?
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Wasn't us.
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Did we get our pass though?
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Not yet.
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I think there must be something wrong with my email.
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It hasn't shown up yet.
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Some crossed wires, because surely we would have gotten a press pass.
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Yeah, they're like there's the guy who always asks about Amazon Music they're adding podcasts, now they're not adding.
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Oh, there's the guy who always asks about Amazon Music they're adding podcasts, now they're not adding podcasts.
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What's the plan?
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Can the White House look into this?
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They're like sir Mr Finn.
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One question per briefing, please.
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I'm sure I could come up with something that would lead to an executive order.
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It doesn't seem to be that hard.
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They're cranking out like 20 a day.
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Sure, I could do something.
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You need to ask about tariffs for Spotify.
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Oh, that would be a good one.
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What country are they from?
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Again Sweden, sweden, I think yeah.
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And we've got Apple Music.
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Tim Apple runs Apple Music over here.
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Yeah, let's just put 25% on.
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Until they support open podcasting, let's bring them to the negotiation table.
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Jordan, you found an article on this.
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The White House has received 7,400 requests for new media passes in the first 24 hours.
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Yeah, did yours make it in the first 24 hours?
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I think so, yeah.
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I think we made it in the first 24 hours.
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We were part of that 7,400.
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Yeah, I would have been the terrible headline if we hadn't submitted.
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Then it would have had to say like 7 399 requests yeah, that's lame glad you pushed over the edge, kevin.
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Yeah welcome back to buzzcast podcast about all things podcasting from the people at buzzsprout.
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I'm gonna kick things off here with a little bit of housekeeping because we are still getting.
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This is great, this is really good.
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But we are still getting submissions for the unique marketing ideas episode that we did a while back, and so if you feel like you missed the boat on that, you can absolutely go to our Buzzsprout subreddit and we have a post in there.
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I will link to it in the show notes a thread where you can comment about your podcast, and we will give you unique marketing ideas.
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So it will be coming from us, it will be coming from other members in the Reddit group, but go ahead and join that and then we can get that conversation going for you.
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And I'd encourage other people to jump in there and help come up with ideas, Cause we all have feelings.
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Everybody who's works in podcasting and listens to podcasts like you've seen good marketing ideas that don't apply to your show and go through the list and read a handful.
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I went and did a bunch today and just wrote back to people and it's a blast, it's so much fun.
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I wrote one and the person wrote back right away and was like oh, I've implemented this like 80%, but now I'm seeing that something you have in there will make it so much better.
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Oh, I just updated it and it was like you know, took me 20 seconds to write it and she went and made the change and now they have a big update.
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So I'd love for more people to come in there and share their ideas and we'll come up with new marketing ideas together.
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Have you been seeing that Spotify is doing these super duper extensive takedowns of podcasts?
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Only because you've been posting it to us and sending us your experience.
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So I vented a little bit in the company chat.
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So you had a bunch of shows taken down.
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I had 50.
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I had 50 episodes taken down at like 3 am a couple weeks ago.
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A few weeks ago.
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Well, Jordan, maybe you should stop stealing music.
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Yeah, that's what.
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I was about to say.
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No, I pay for my licensing.
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I pay hundreds of dollars a year in licensing so this stings pretty bad and I actually had a lot of other podcasters reaching out to me saying that same is happening with them.
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And what all these podcasts have in common is that they have music bedding in their podcast.
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So it might be like an audio drama or an audio fiction, and so just having music in your podcast, like integrated in your podcast, seems to be kind of triggering a bot to remove it.
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And is there a place inside of your Spotify dashboard, Jordan, that you can say that you have a music license?
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I don't think so.
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I haven't been able to find that at all.
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That was going to be my question as well, because when we upload a video to YouTube, you can upload the music license with it, so that if YouTube gets a copyright infringement claim against that video, they can right then adjudicate it.
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Oh no, looks like there actually is a purchase license for it.
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And if you buy music through something like Epidemic Sound, you can put in this is our YouTube channel, because this is what we do.
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We get music from them and we say this is the YouTube channel and they go okay, we will never issue a claim against this channel because you've licensed it with us and we see that you're paying it.
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This just feels like a pretty bad experience.
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A lot of people probably had music podcasts when Spotify was creating music podcasts.
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They ended up putting that away and they're not pursuing that anymore.
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But now it seems like everybody kind of got caught up in this National Music Publishers Association bunch of takedowns and Spotify just started taking all sorts of stuff down.
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Yeah, I think that they were feeling a lot of heat from the lawsuit, you know, and it was something to do with.
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They were like bundling audiobooks with music, with podcasts, sort of thing, and so the music industry didn't like that because they're having to share income or something.
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I didn't fully understand it, but they have issued 2500,500 podcast takedowns, so that's the reasoning for it.
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But I really think that Spotify, even though they were kind of having a little bit of a bravado about it in the media and, you know, just feeling it was a little bit ridiculous, I feel like their actions of just kind of like mass deleting episodes that could potentially infringe upon this seems to say that they care deeply.
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Okay, this makes a lot more sense now the way you said that Spotify has to pay the music holders.
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They pay them for all the streams.
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So Spotify wants podcasts and audio books and other stuff to be more popular because then they don't have to pay all the music holders rights and so they're like their costs will go down.
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And it's why Spotify has gone so heavy in podcasting and why now they've gotten into audio books and I bet the music rights holders were okay with it back when they were still getting paid.
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With all the music in podcasts they're like it doesn't really affect us.
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People are on Spotify, we still make money.
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Until Spotify started saying, well, we don't pay you for any podcast stuff.
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And then they go well, screw that, we're going to go find any podcast we can that has any music, and we're going to say it's a violation unless proven otherwise.
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And so that probably kicked off.
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Everything got way way more strict in Spotify and I think that is fair.
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I mean, there are a lot of podcasts out there that just make playlists, not through the Spotify thing, because they have.
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They have that like music DJ thing that they know they killed that.
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They killed that Well yeah, I bet that is part of what's kicked off all these strikes that makes sense.
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Yeah, but I mean other than that.
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I mean there are a lot of podcasters that do have music like they try to treat it like a radio station in their podcast and Spotify is going nah, we're not messing with that.
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But in the meantime the algorithm is also saying like.
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In my email it said videos with little or no audible talking can be removed by our automatic review process.
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Oh, so you're getting caught even more because of your soft bedtime story voice.
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Yeah, and I just don't think the bot can like distinguish between me talking over ambient music and like an actual song.
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I mean, Spotify needs to do a better job.
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They need to allow you to, at a minimum, say that you have licensed content in there so that when stuff gets flagged, they could reach out to you or something or give you a different appeal process that maybe gets a closer look by a human.
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But then, like beyond that, I think they should do something like YouTube, like offer APIs on both sides where you can put in your Spotify listing at the place that you license the music, so that they won't even file a claim to begin with.
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Youtube is kind of crazy the way that they do it.
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When you Alban I'm sure you've seen these emails If you forget to upload your license to your music, you'll get a email that says a copyright infringement has been filed against this video and therefore we are now monetizing it.
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But we're paying them instead of you and so the copyright holder for the music, like if any revenue is generated from that content that you uploaded, they get it, not you, and so you're highly incented, especially if you're trying to make any money off of that content that you uploaded to YouTube to get your licenses squared away.
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That feels like a very positive consequence, though it's not just like nope, it's gone, it's erased.
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Yeah, it's kind of smart, right, because the copyright holder.
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They're like yeah, you can take it down, ok, but nobody's going to get any benefit if you just take it down.
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So the deal that YouTube is struck with these license holders is how about we leave it up, but we pay you instead of the person who did it?
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And it seems to be working like everyone is motivated in the right way.
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Yeah, I like that idea.
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You're motivated to make sure your licenses are squared away, and if you don't, then they're going to still get something, something you mentioned.
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There was Spotify having like a better appeal process, and so if you do end up getting one of these takedown emails, you have to click the appeal link that is in the episode specific email to fill out an appeal form.
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It's not like a huge process.
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So when you get 50 of these, when you get 50, you have to click.
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And I tried kind of playing hardball with them and I wrote one appeal and I said you took 50 out, put them back.
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And they were like yep, sounds good, we'll have them back in the next 24 hours.
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And, like now, I have a couple episodes back, but some are still missing.
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And then I have these weird blank episodes kind of hanging out in my list that have a published date of like December 31st 1969.
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And I don't, I don't know what's going on.
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It's a mess.
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So I actually wish that I just copy and pasted every single appeal instead of trying to play hardball with them and make them do it.
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Jordan, you did a very nice episode for your podcast.
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For anyone who doesn't know, jordan has a podcast where she tells bedtime stories in a very, very calm Jordan voice with music in the background.
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And then you had one and it was like I didn't put all these behind a paywall.
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I actually they were all taken down by Spotify and I'm working with their appeals process and like you're trying to say, okay, someone was actually asleep while they listened to it, but it was a very calming appeal to Spotify to please put my music back up.
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It was really funny because I was just like, okay, how do I not stress my listeners out while letting them know that there was like a huge takedown?
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And so I did that whole thing where it's just like I am going to get this resolved and, in the meantime, just go back to another episode and pick out another bedtime story, have sweet dreams, bye.
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And Priscilla actually wrote me and she's like, oh my gosh, your dreamful voice explaining the Spotify takedown is killing me.
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But yeah, I think that's the other thing is just like having communication with your listeners too, and it was really cool because I got a bunch of fan mail from listeners, I got comments on my Spotify episode explain the takedown.
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And there was a whole bunch of love and support from listeners.
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So, yeah, I definitely think if you have anything like that, just communicate that, all right.
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So in Bloomberg, in the soundbite newsletter, ashley Carmen posted a another article about Spotify's push into video podcasting and I feel like there has been just such a big pressure for podcasters to move into video podcasting and I think that Ashley Carmen actually calls out the fact that the people who are doing this push into video podcasting kind of have skin in the game, like.
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It's on them to make it popular.
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It's on them to make it the next big thing, so that their companies can benefit from it.
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All right.
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So the main takeaway from this article is everyone's talking about how video is so great and Ashley Carmen goes through the top 50 podcasts in the world and goes how many of them actually doing video.
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Yeah, and she finds, of the top 50 shows, these are the shows with the biggest budgets, the biggest teams, the most successful ads, the best monetization, the best content.
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37 of them of the top 50 are doing video on YouTube and eight of them are doing video on Spotify.
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The only thing I can take away from this is like the joke has got to be over now.
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It's got to be done.
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We've done this so many times.
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We've done on this show.
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We've talked about it endlessly.
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We talk about you've got to do video, You've got to do video.
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It's over.
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Like, well, not us.
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We're not saying you got to do video, I know, but everyone's saying it and we keep saying is that really right?
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There's so many downsides to video.
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Is that really right?
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Maybe not, and I sat here since I've read this and I've been trying to put this together into words with some kind of analogy, and I think I have it.
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Okay.
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Imagine you want to start a coffee house.
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You have a coffee shop and you go online and everyone on LinkedIn, everyone in the blog posts, everyone who's supposedly done good coffee shops in the past, say number one thing you've got to have is an Instagram.
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The number one thing to start a coffee shop is an Instagram.
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I thought you were going to say scones.
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Everyone's saying you've got to have an Instagram and you've got to have cool latte art and you have to have influencers and you need to be doing short form video, and you're getting overwhelmed with all these ideas about Instagram or else your coffee shop will fail.
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But then the Ashley Carmen of coffee shops does a report and says actually, the top 50 coffee shops in Jacksonville, 37 of them have Instagram and only eight of them are really going anywhere else besides Instagram.
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You know and doing any other social media, and you're like whoa, whoa, whoa I've been hearing this whole time the only way I'll ever make any money is if I go and do all of the social media platforms.
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And you spent all this time and this effort and stress learning how to do latte art instead of figuring out how to grind coffee beans and serve people at a counter.
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And we would say, of course, that's ridiculous.
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You're a coffee shop.
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Focus on the coffee shop part.
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And then, once that's solved and you've got a second employee, then maybe we look at what new marketing channels do we want to open up for this coffee shop.
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Once we see we're not getting enough people in the door, we go let's solve that problem.
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Now we have the coffee roasting part and we have the cups and we have everything else sorted.
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And with podcasting, we have not even sorted out.
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Do we have coffee cups for our coffee yet?
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Do we have scones?
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None of that's been solved and people are hearing you've got to be doing latte art videos.
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These are the biggest budgeted podcasts in the world.
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They have the team.
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They've got 10, 15 people.
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They could hire the smartest video editor, the smartest script writer, the best people to do makeup for the podcast.
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They're coming up with sets.
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They've got everybody there and 13 of the 50 go not even worth it, not even worth the hassle.
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And then 42 of the 50 say even if it is worth it, we're not going to go upload it to multiple platforms, we'll just throw it on the big one, youtube.
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So if that's the case, we're done.
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I feel like we should feel no more stress, no more pressure to go do video, figure out the podcast part, figure out the storytelling and get some content and make things.
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And if you in yourself go I will enjoy this and I want to do it then you can consider it later on.
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But until that moment happens inside of you, you want to do it, then you can consider it later on.
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But until that moment happens inside of you, you want to do the video.
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You never have to do it Like I feel, like we should all just feel complete freedom that this is open.
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Well, and I think that people need to keep in mind that we're hearing this stuff from those who are in the industry.
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They're set to make money from this.
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It's the platform, it's the advertisers, it's all these different people And're set to make money from this.
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It's the platform, it's the advertisers, it's all these different people, and you have to keep that in mind, like where you're getting this information.
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So in Spotify's annual revenue report or whatever, they said that they had like 6 million podcasts on Spotify, 330,000 video podcasts on the platform and 140% jump in video podcast consumption among the top US shows.
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It's just like wild to me that we had discussed on the last episode, second to last episode, that there's only like 400,000 active podcasts.
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There's like 440,000 active podcasts and yet we're hearing from Spotify.
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330,000 video podcasts exist on the platform.
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I think the word podcast is being loosely interpreted.
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Exactly.
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For a nice fluffy press release.
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That's probably episodes.
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They probably have had 330,000 episodes uploaded, I'm guessing.
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I was thinking the exact same thing.
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I was like, okay, it's gotta be this.
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But the way that they worded it, they later said episodes like specified episodes.
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So I think that they mean video podcasts.
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However, I know for a fact that my daughter will be watching like YouTube videos like Unspeakable or Mr Beast on Spotify, and I feel like those must be uploaded as like podcasts in some way.
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It's just.
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It's like that article that was in pod news this morning talking about how Joe Rogan is in a podcast and how he's actually just a successful video interview series.
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That also translates well to podcasts and there's, there's gotta be some sort of like differentiation here.
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I liked that article a lot.
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I did.
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I did read that article that you're referencing, jordan buzzy.
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You know clickbaity headline with the Joe Rogan not being a podcast, but the subtitle of that article is like unpopular thoughts about video and podcasting, which is obviously a much more accurate title for what the article is talking about.
00:18:28.677 --> 00:18:38.740
That article does a really good job of explaining the situation around a video-first show, an audio-first show, a multi-platform what do they call it?
00:18:38.740 --> 00:18:42.681
Multi-platform strategy is what they call it.
00:18:43.130 --> 00:19:01.561
There's a lot of good stuff in thinking about the content that you're creating as a multi-platform strategy and for most people who probably listen to this show, who probably podcast on Buzzsprout or a similar podcast hosting service, the chances that you're creating content that will easily translate to a compelling video show are probably very, very low.
00:19:01.561 --> 00:19:03.035
We'll just talk about our show.
00:19:03.035 --> 00:19:09.063
For example, we're sitting right now in Riverside, all separate places around the country talking to each other.
00:19:09.063 --> 00:19:10.476
We've got three talking heads on a screen.
00:19:10.476 --> 00:19:12.217
We could record this for sure.
00:19:12.217 --> 00:19:15.119
I think Riverside is probably recording the video aspect of it.
00:19:15.119 --> 00:19:23.115
We could upload that to video sharing services like YouTube, like Spotify, like X, whatever, and we've experimented with that in the past.
00:19:23.115 --> 00:19:28.440
We've tried it in the past Didn't get any traction, didn't help the show because it's not engaging video.
00:19:28.440 --> 00:19:40.926
One of the quotes I like the most from this article is he says something about like if I could entice you with an hour or so of your time to sit in on somebody's Zoom call, would that be interesting to you?
00:19:42.131 --> 00:19:45.914
No, that's exactly what this show is yeah, that's what you're doing.
00:19:45.914 --> 00:19:53.853
Yeah, and it's okay when Jordan edits it down to be a tighter Zoom call that you listen to while you're doing something else.
00:19:53.853 --> 00:20:01.081
The first comment we ever got or maybe not the first, the one that sticks out to me when we put these on YouTube was why does Alban look so mad?
00:20:01.081 --> 00:20:07.523
It's because I'm not trying to show emotion for the camera the full time that I'm on there.
00:20:07.523 --> 00:20:10.119
That's just how my face looks when it sits there.
00:20:10.119 --> 00:20:11.315
That's just my face.
00:20:11.315 --> 00:20:14.897
But everyone's used to video.
00:20:14.897 --> 00:20:20.740
Where you're doing video first content, Everyone's got like highly emotive and they're interacting with each other.
00:20:20.740 --> 00:20:24.240
But we're on a Zoom call pretty much right now and that's what it looks like.
00:20:24.240 --> 00:20:26.698
And our talking heads aren't at the same.
00:20:26.698 --> 00:20:28.075
They're not in the same size.
00:20:28.075 --> 00:20:32.657
Mine's right near the top of the screen, Kevin's got a kind of a downward angle.
00:20:32.657 --> 00:20:34.316
It's just all different.
00:20:34.316 --> 00:20:36.173
It would not translate well to video.
00:20:36.173 --> 00:20:43.359
We'd have to start doing video first things even to make it like a decent talking head zoom call.
00:20:43.359 --> 00:20:44.021
Yeah, Right.
00:20:44.481 --> 00:20:51.004
Now, oftentimes, when you do a video first production and you take into account things that will make a compelling video.
00:20:51.004 --> 00:20:59.844
So you have multiple cameras, you've got really good lighting, you've got sets, you have most likely you have people in the same room as each other.
00:21:00.291 --> 00:21:00.552
Yeah.
00:21:00.773 --> 00:21:06.656
You have like a producer who's running camera switches and stuff like that to flip back and forth between this camera or that camera or whatever.
00:21:06.656 --> 00:21:07.759
I could go on Like.
00:21:07.759 --> 00:21:19.917
You have microphones that don't obscure the people's faces, you have a sound treated room, lots of stuff that just makes it right for multiple people together in the same room and you're recording a video first production.
00:21:19.917 --> 00:21:27.039
Oftentimes if you make that level of investment, it translates really well to an audio only experience also.
00:21:27.260 --> 00:21:27.441
Yeah.
00:21:27.610 --> 00:21:30.031
Now I'm not saying it's one-to-one like.
00:21:30.031 --> 00:21:32.159
There might be some certain things that you have to do.
00:21:32.159 --> 00:21:35.958
You might produce it a little bit differently, you might cut it a little bit differently.
00:21:35.958 --> 00:21:43.974
There could be times when you're referencing something visual that you then have to either cut out of the audio or something because people would get confused.
00:21:43.974 --> 00:21:48.272
You might put different bumpers on it, but for the most part it's doable.
00:21:48.272 --> 00:21:55.132
It's doable if you have this video first production and your content is mostly about the audio portion of what you're saying.
00:21:55.132 --> 00:21:56.438
To translate that to audio.
00:21:56.859 --> 00:22:02.320
Going the other way, going from an audio first production to compelling video is very difficult.
00:22:02.320 --> 00:22:09.833
It's a huge leap and oftentimes what it results in is just really bad video content, content that's not engaging.
00:22:09.833 --> 00:22:13.055
And then here's, I think, the compounding problem.
00:22:13.055 --> 00:22:20.300
On top of that, youtube is by far the largest distributor of online video content.
00:22:20.300 --> 00:22:25.962
I believe that's a factual statement, right by like orders of magnitude, orders of magnitude, right.
00:22:25.962 --> 00:22:31.007
And their whole business model is we want people to stay on YouTube.
00:22:31.007 --> 00:22:32.827
We don't care which video they're watching.
00:22:32.827 --> 00:22:47.081
So even if you get to the point of somebody got onto YouTube and found your video and clicked on it and started watching for a few seconds, as soon as they get bored, youtube is there with something hopefully more compelling.
00:22:47.081 --> 00:22:53.997
They have a finely tuned algorithm to make sure that the person, when they get bored, doesn't leave YouTube, they just click something else.
00:22:53.997 --> 00:22:56.440
Yeah, right, to make sure that the person, when they get bored, doesn't leave YouTube, they just click something else.
00:22:56.460 --> 00:23:00.043
There's videos all around your video and I'm pretty sure YouTube is really good at figuring out.
00:23:00.043 --> 00:23:01.925
Okay, this person's getting a little bored.
00:23:01.925 --> 00:23:03.547
Now what else can we show them?
00:23:03.547 --> 00:23:06.216
How do I get them to stay on YouTube?
00:23:06.216 --> 00:23:08.892
I don't care if you keep watching this video or not, just don't leave.
00:23:08.892 --> 00:23:11.317
And so you're not only fighting.
00:23:11.317 --> 00:23:13.343
I have to produce good content.
00:23:13.343 --> 00:23:23.914
It has to be highly visually engaging, but it also has to be so good that all the distractions all around this video are not tempting enough for me to click onto something that might look even more engaging.
00:23:23.914 --> 00:23:29.216
Right, there's all these really cool thumbnails and stuff all around and they're changing, and these are the trending videos.
00:23:29.216 --> 00:23:30.656
And doesn't this look hilarious?
00:23:30.656 --> 00:23:32.557
And it's all going on all around your content.
00:23:33.070 --> 00:23:37.032
Audio podcasting doesn't have any of that, and Spotify is just going to get more like.
00:23:37.032 --> 00:23:41.298
If they really want to compete with YouTube, they're going to have to get more and more into that space.
00:23:41.298 --> 00:23:50.440
Right now, they're not doing, I don't think, a really great job of making sure you stay like on platform, like YouTube is, but they will be.
00:23:50.440 --> 00:23:51.793
I mean their whole model.
00:23:51.793 --> 00:23:53.018
Why are they pushing video?
00:23:53.018 --> 00:23:55.074
But they will be, I mean their whole model.
00:23:55.074 --> 00:23:55.616
Why are they pushing video?
00:23:55.616 --> 00:24:06.551
Because it's easier for them to monetize with ads and so if they're making money through ads, they want, they're going to want you to stay on that platform longer and longer and longer, which means again, if you find this at all a little boring, if you're thinking about turning off your phone, we can't have that.
00:24:06.551 --> 00:24:07.712
We've got to show you something else.
00:24:08.074 --> 00:24:20.085
So TikTok discovered the most addictive type of content that could be created are those visual, those short form videos that you can swipe up and you get a next one, next one, next one.
00:24:20.085 --> 00:24:24.335
That is the most addictive content format we've ever discovered.
00:24:24.335 --> 00:24:38.860
Tiktok found it and now everybody else is just copied it and sticking it into their platforms because they realize it's so sticky that it's really great for us to have it over here on Instagram, and now it's infiltrated Facebook.
00:24:38.860 --> 00:24:40.182
It's infiltrated X.
00:24:40.182 --> 00:24:52.354
It's everywhere, and as somebody who really loved Twitter because it was primarily text-based, or YouTube because it was long form videos, or Facebook, I guess I liked it for Facebook marketplace.
00:24:52.777 --> 00:25:10.356
Like, they've all now just become infiltrated with this like highly addictive video content, and it really degrades the experience for me, because the things I used to like about each one have become like hidden so that they can all just compete for the same exact type of highly addictive short form video.
00:25:10.356 --> 00:25:21.682
I think maybe part of this is I just don't want us to be part of encouraging more creators who are doing something different, even if ours is not as highly addicting it's not.
00:25:21.682 --> 00:25:35.737
Let's keep doing our thing, though, because, like, we don't want to also like everyone go and just only create the most highly addictive short form video until we find actually doing something else is even more addicting, and then everyone moves to that.
00:25:35.737 --> 00:25:37.182
Let's be excited.
00:25:37.182 --> 00:25:43.682
We have something really, really good audio content where you're not demanding someone's full attention.
00:25:43.682 --> 00:25:48.852
They can still do it with family members and everyone's listening to the same podcast on a road trip.
00:25:48.912 --> 00:25:52.259
We have something good here and we don't have to tell people.
00:25:52.259 --> 00:25:57.076
The only way this will ever really be successful is if you translate it into video.
00:25:57.076 --> 00:26:01.879
If you translate it into short form video and you have a multi-platform strategy.
00:26:01.879 --> 00:26:06.714
It's like you're telling someone how to be a fortune 500 company before they've opened the coffee shop.
00:26:06.714 --> 00:26:20.600
Let's chill out and just say like, let's focus on running good little coffee shops, little corner stands for a bit before we tell everybody the business strategy on how to become Starbucks.
00:26:21.201 --> 00:26:21.461
Yeah.
00:26:22.083 --> 00:26:22.624
I brought a clip.
00:26:22.624 --> 00:26:28.493
The sentiment that you're touching on, Alban, was discussed by James and Sam on the Pod News Weekly Review.
00:26:28.493 --> 00:26:30.119
They did at the end of 2024.
00:26:30.119 --> 00:26:41.355
I think they dropped this episode at the beginning of January, but they did like lowlights and James's lowlight for the year of 2024, he had a take on video podcasting, so lowlights are the bad thing from the year.
00:26:41.476 --> 00:26:42.318
The bad things yeah.
00:26:44.151 --> 00:26:48.240
Now, james, let's get on to your lowlights of 2024.
00:26:48.240 --> 00:26:52.810
Right, Well, lowlight number one for me is the rush to video.
00:26:52.810 --> 00:27:11.340
I just think it's such a short-sighted thing for the podcast industry to be doing, to rushing away from the very thing that we have in our favour, which is that podcasts are there entertainment for your ears or while your eyes are busy.
00:27:11.340 --> 00:27:16.273
That's the fundamental thing that podcasting offers and that radio offers.
00:27:16.273 --> 00:27:30.480
By the way, if you turn it into television or, in podcasting's case, if you turn it into cheap television, I fail to understand where the benefit is over all of the other myriad of media out there.
00:27:30.480 --> 00:27:40.880
So I just think that the rush to video is possibly the biggest low light, not just for last year, but the biggest low light in the last five years of the industry.
00:27:40.880 --> 00:27:53.849
It's just such a short-sighted move, if you'll pardon the pun, and I just think it's wholly and truly the wrong thing.
00:27:56.255 --> 00:27:57.076
That makes me so happy.
00:27:57.076 --> 00:28:05.130
I was nervous, kevin, that James Cridland was going to have the opposite take, and so I was like I'm going to hate arguing with James about this.
00:28:05.130 --> 00:28:19.359
But yeah, why are we taking our audio content and saying, oh, the only way this is valid is if it goes toe to toe with the Bachelor or something like all this low quality video content that's out there.
00:28:19.359 --> 00:28:27.772
I have to make something just like that and I have to turn it into something else where it will not do as well and it will not be optimized for that format.
00:28:27.772 --> 00:28:36.190
The world is full of possibilities, and why are we not excited that we have a different possibility than 90 Day Fiance?
00:28:36.190 --> 00:28:39.317
It's like we don't have to be in the same world.
00:28:39.947 --> 00:28:43.485
Well, the other thing that I think was mentioned is that podcast listening.
00:28:43.485 --> 00:28:48.076
It happens when people are busy doing other things, they're not watching a video.
00:28:48.076 --> 00:28:49.745
There's that one podcast.
00:28:49.745 --> 00:28:53.932
It's really a YouTube channel, but they made it an audio format.
00:28:53.932 --> 00:28:55.311
The ninjas are butterflies.
00:28:55.311 --> 00:28:58.071
I forget they have that company Sunday.
00:28:58.071 --> 00:29:00.817
Cool right, yep, yeah, super cool podcast.
00:29:00.817 --> 00:29:01.467
Super cool.
00:29:01.467 --> 00:29:02.750
People love it.
00:29:02.750 --> 00:29:03.454
It's very fun.
00:29:03.454 --> 00:29:17.863
But the thing is is like I found them on instagram, I went to listen to them and I was busy doing something and they have long periods where they're watching like viral, weird videos and they're just silently watching it and I'm like what is going on?
00:29:17.863 --> 00:29:21.193
Because it's not translating to audio and so it's.
00:29:21.193 --> 00:29:29.937
It's frustrating for me as a listener that I have to like stop what I'm doing and then like change the thing because it's not appropriate for washing dishes or driving the car.
00:29:30.258 --> 00:29:38.831
Yeah, james, he said it so succinctly and I'm going to adopt this phrase, but he said entertainment for your ears while your eyes are busy.
00:29:39.312 --> 00:29:39.533
Yeah.
00:29:39.854 --> 00:29:40.556
That's so good.
00:29:40.556 --> 00:29:46.810
That is the secret sauce of audio podcasting, and I shouldn't even call it audio podcast, I just should just call it podcasting.
00:29:46.810 --> 00:29:49.018
I think he's also trying to make that clear too.
00:29:49.600 --> 00:29:50.765
And audio radio, kevin.
00:29:51.065 --> 00:29:51.866
Yeah, audio radio.
00:29:51.866 --> 00:29:55.914
Right, Podcasting is primarily audio.
00:29:55.914 --> 00:30:03.918
So, like, when we say podcasting, that should be what people think of, is something that you listen to, not something that you watch.
00:30:03.918 --> 00:30:15.134
There's already plenty of words for things that we watch, like TV, and a lot of people just say, like I mean, youtube has basically become like the bandaid of bandages, like everyone knows what YouTube is.
00:30:15.134 --> 00:30:16.457
It's something that you watch.
00:30:16.457 --> 00:30:21.864
Now Spotify might want to start become you know, to become something that you watch as well.
00:30:21.864 --> 00:30:25.093
Fine, you can all have your own words for things that you watch.
00:30:25.093 --> 00:30:27.206
But, like, leave podcasting alone.
00:30:27.647 --> 00:30:29.892
Podcasting is not really.
00:30:29.892 --> 00:30:39.771
I mean, video podcasting has been around for a long time and we called it video podcasting and when we just said podcasting, that kind of meant listening and that's it's just so much clearer.
00:30:39.771 --> 00:30:43.848
Anyway, I really like this idea of it's entertainment for your ears while your eyes are busy.
00:30:43.848 --> 00:30:48.158
That is the magic and part of the beauty, part of what we love about podcasting.
00:30:48.158 --> 00:31:00.113
I hope that resonates with people who listen to this show, that you enjoy podcasts that you listen to, because it's a respectful form of media consumption and entertainment and education and all the things that you go to podcasts for.
00:31:00.113 --> 00:31:06.035
But video is different and the complexity around doing the video is high.
00:31:06.035 --> 00:31:07.158
We've talked about that plenty.
00:31:07.158 --> 00:31:12.336
I don't want this to sound like I'm really slamming on people, people who are trying to give video a go.
00:31:12.717 --> 00:31:12.837
Yeah.
00:31:12.925 --> 00:31:30.841
But the idea that you would do low quality video content and then stick it on a platform with somewhere in the ballpark of 50 million channels, right, and tons of distractions all around you, and that is going to be the unlock for you in your creator journey that that is what you know.
00:31:30.841 --> 00:31:34.432
The algorithm is going to find my content, it's going to promote me, it's going to take me to the next level.
00:31:34.432 --> 00:31:42.990
I'm going to start having you know like sponsorship opportunities flood my inbox and I'm going to finally make it as an online content creator.
00:31:43.392 --> 00:31:56.035
It's false hopes, it's not fair, it's not a good message and, beyond just the fact that it's not reality, I really feel like it's unfortunate in that the side effect that comes along with that is that it will rob you of a ton of your money.
00:31:56.035 --> 00:31:57.486
You're going to invest a ton of money in it.
00:31:57.486 --> 00:31:58.890
It's going to rob you of a lot of your time.
00:31:58.890 --> 00:32:05.632
It's going to ultimately probably lead to a lot burnout for a lot of people, because it's not about creating content anymore.
00:32:05.632 --> 00:32:23.093
It's about buying a $500 light and getting a $2,000 camera and getting a new laptop and soundproofing your studio and if I have guests on, we got to be in the same room and editing takes a lot longer and yeah, yeah, yeah, all that stuff that goes into it is going to lead to you being two months in this journey and just being like this is like a job and I don't have an extra 40 hours a week to put into my hobby.
00:32:23.374 --> 00:32:26.318
Yeah, it's a job, except that you pay to do the job.
00:32:26.318 --> 00:32:27.140
You pay a lot.
00:32:27.140 --> 00:32:35.885
I think what I'm noticing, kevin, is it's not YouTube that I'm against, because I really love YouTube.
00:32:35.885 --> 00:32:39.095
I truly love watching videos on YouTube.
00:32:39.095 --> 00:32:49.026
What I don't like is somebody who's doing something else podcasting saying for me to be successful, I have to be on YouTube.
00:32:49.026 --> 00:32:58.693
And now YouTube is only the path for you to make it to this hypothetical success, which turns out it's not likely.
00:32:58.693 --> 00:33:00.318
It's also not necessary.
00:33:00.318 --> 00:33:03.388
We now learned because a lot of these top podcasters aren't doing it.
00:33:03.388 --> 00:33:05.532
It's not likely or necessary.
00:33:05.532 --> 00:33:16.697
And so now you're going to be doing bad YouTube and bad podcasting for the benefit of probably just burnout, where you could just have been doing a cool YouTube video.
00:33:16.697 --> 00:33:38.399
I watched a video the other day I thought was excellent and all it was was this kid talking straight to a camera from his iPhone with no editing at all, and it still can be good, but because he wasn't trying to build some media empire, he's just trying to share a specific message, and you can do that in any number of formats, but it's when you constrain.
00:33:38.805 --> 00:33:39.750
We do this a lot at work.
00:33:39.750 --> 00:33:54.490
When we pick projects, we try to tighten the scope of what the project is to what's absolutely necessary, and I think with content creation, what's often absolutely necessary is I share this particular thing that's important to me.
00:33:54.490 --> 00:34:00.451
For us today was to record an episode about video podcasts, and we wanted to share our opinions.
00:34:00.451 --> 00:34:10.851
But if we added in and it has to reach 10,000 people and we have to do video, we have to do all the other things it would make it so daunting we would never do it.
00:34:10.851 --> 00:34:12.996
And so I'm saying tighten it down.
00:34:12.996 --> 00:34:24.277
What is the important piece of your podcast and then let's nail that and rather than adding on all these superfluous things that will not help you nail the thing you're trying to do.
00:34:24.884 --> 00:34:31.813
Kevin met somebody at PodFest who did a show about the 1% in recovery, about people who are recovering from addiction.
00:34:31.813 --> 00:34:39.887
That's the type of podcast I love, because they will tell you if we're impacting a handful of people, it's worth it because we're changing their lives.
00:34:39.887 --> 00:34:45.851
That's a powerful podcast, it's a powerful message, and I think that's true for a lot of podcasters.
00:34:45.851 --> 00:34:51.277
We're trying to reach a handful of people in an important, powerful way, and that's what we're trying to do.
00:34:51.277 --> 00:34:55.956
But, as soon as we say, the only way it's valuable is if it reaches a million plus people.
00:34:56.485 --> 00:35:03.811
Well, now you've really constrained the types of messages you can share and you're probably going to share something like what's on all reality TV.
00:35:03.811 --> 00:35:05.354
It's kind of a bunch of junk.
00:35:05.354 --> 00:35:12.836
That's highly enjoyable for a period, but it's not deep because it's broad appeal, and I think James is right.
00:35:12.836 --> 00:35:23.010
I think like this whole idea of taking audio content which allows us to have certain types of conversations and certain topics, I don't know, come to the forefront.
00:35:23.010 --> 00:35:25.077
A lot of those disappear once you go.
00:35:25.077 --> 00:35:27.673
Now it's got to also be on video, that's the argument.
00:35:27.994 --> 00:35:42.199
I love it, but I don't want the keystone to that argument and I don't want the deciding factor of whether that argument is true or not to be how many video shows are live on Spotify at any given moment.
00:35:42.199 --> 00:35:47.766
I say that because I do believe that Spotify is going to continue to invest in this area.
00:35:47.766 --> 00:35:58.307
I do believe they're going to continue to reach out to anybody who's doing a podcast type video show on YouTube and do whatever they have to do to entice them to get their video content uploaded to Spotify as well.
00:35:58.307 --> 00:36:00.192
The lift is not huge.
00:36:00.192 --> 00:36:04.088
You're already producing a high quality video show and uploading it to YouTube.
00:36:04.088 --> 00:36:08.369
What's the extra 30, 40 minutes to make sure that you get it on Spotify as well?
00:36:08.369 --> 00:36:12.425
I think that Spotify as a video platform is going to continue to grow.
00:36:12.425 --> 00:36:17.869
So, when we look back, if Ashley writes an update to an article at the end of 2025 and beginning of 2026.
00:36:17.909 --> 00:36:22.465
And nine of them are uploading video, or 20 or nine or 10 or all of them, maybe it's even all of them.
00:36:22.485 --> 00:36:25.992
Maybe Spotify goes all out and says we're going to actually just like pay these people to do it.
00:36:25.992 --> 00:36:38.556
I mean, the majority of people who are posting content to YouTube do not have a YouTube exclusivity license agreement in place, so they might also start putting it like what if X jumps on board and says, hey, we want to get more video content on our platform as well?
00:36:38.556 --> 00:36:40.327
It makes sense for the platforms.
00:36:40.327 --> 00:36:46.316
Again, a lot of monetization happens around video content, and so they're all incented in a way to get as much of it as they can.
00:36:46.316 --> 00:36:57.878
But the popularity of certain shows that are video first productions, getting on different platforms, should not be an indicator that audio first content needs to go video as well.
00:36:57.878 --> 00:36:59.186
Yes, what?
00:36:59.206 --> 00:37:05.787
happened for me today was the last of the arguments for why you need to be doing video went away.
00:37:05.787 --> 00:37:15.851
All the other ones I already knew were kind of a joke, Like you've got to be doing video because it's more important than audio, and I went no, really Audio has a special place.
00:37:15.851 --> 00:37:22.510
The other argument was well, it helps you grow, and I'm like it can help you grow, but look at even the top shows.
00:37:22.510 --> 00:37:23.731
Not all of them are doing video.
00:37:30.724 --> 00:37:32.070
And oh well it's the best way to monetize is the best way to like.
00:37:32.070 --> 00:37:33.997
There were all these arguments and the last one was everybody's doing it, yeah, and I'm like.
00:37:33.997 --> 00:37:40.259
And even the top shows with the biggest budgets, with the biggest team, with the most experience, even they're not all doing it.
00:37:40.259 --> 00:37:57.430
It'd be like a publishing house telling you the only way for your book to ever be successful is if you do a world book tour and you're an author stressing over the world book tour and then all of a sudden you found out the top 50 biggest books on the New York Times bestsellers, only 35 of them did a book tour.
00:37:57.430 --> 00:37:58.934
You go well, forget that.
00:37:58.934 --> 00:38:04.307
Then I've been hearing over and over and over from the guy who schedules book tours.
00:38:04.307 --> 00:38:08.856
You got to do book tours and then you found out that it was a lie the whole time.
00:38:08.856 --> 00:38:12.449
Anyway, good riddance, no more book tours unless you want to do it.
00:38:13.253 --> 00:38:18.311
I will say you know, a lot of the, a lot of the podcasts that I listened to are video first productions.
00:38:18.311 --> 00:38:21.999
I don't find it compelling to watch them in their video format.
00:38:21.999 --> 00:38:25.673
And maybe I'm unique, maybe I'm special, but I can't, I'm not.
00:38:25.673 --> 00:38:29.349
I know everyone in my life tells me the opposite.
00:38:29.349 --> 00:38:31.496
They tell me I'm not unique and I'm not special.
00:38:31.684 --> 00:38:32.891
You're special to us though.
00:38:33.846 --> 00:38:53.693
There's some wisdom in that and I do think I'm not crazy unique in the way that I enjoy listening to podcasts while I'm doing other things, and oftentimes, like Alban mentioned earlier, I will find a podcast on YouTube that has a clip or something like that, and then I'll be like, oh, that sounds like an interesting conversation.
00:38:53.693 --> 00:39:01.195
I have no interest in being tied to a screen and watching that for an hour hour and a half two hours.
00:39:01.195 --> 00:39:09.334
I am very much inclined to go flip over to my podcast app, queue up that episode and listen to it on when I'm walking the dog tonight.
00:39:09.334 --> 00:39:10.911
That sounds wonderful.
00:39:10.911 --> 00:39:17.575
But what does not sound wonderful is to sit in front of my phone for an hour and a half and ignore my kids and ignore the things I've got to do around the house.
00:39:17.575 --> 00:39:24.037
That just feels like awful to me, and that's nothing against anybody who does enjoy taking some of their leisure time and doing that.
00:39:24.037 --> 00:39:32.811
But you can see what the point I'm trying to make here is that they're very different.
00:39:32.811 --> 00:39:34.519
You know the state of mind that you're in and I just don't think it's going away.
00:39:34.539 --> 00:39:35.623
Podcasting has been around for more than 20 years.
00:39:35.623 --> 00:39:35.784
I think.
00:39:35.784 --> 00:39:38.651
Whatever happens in the video space, it will continue to be around.
00:39:38.651 --> 00:39:45.615
There might be technologies that disrupt and provide different ways to listen to things, like what happened with radio.
00:39:45.615 --> 00:39:47.425
Radio is still around Now.
00:39:47.425 --> 00:39:51.273
A lot of people are starting to consume radio in different ways.
00:39:51.273 --> 00:39:54.367
Some people are listening to like radio podcasts.
00:39:54.367 --> 00:39:57.856
Some people are tuning into radio through XM satellite.
00:39:57.856 --> 00:40:08.644
Some people are tuning into radio by streaming a radio station through their phone when they're driving in a car, because they want to listen to the same station regardless of what state they're driving in a car, because they want to listen to the same station regardless of what state they're driving through, yeah, but it's still going to be around.
00:40:09.266 --> 00:40:11.416
And I think the same is true for podcasts.
00:40:11.416 --> 00:40:12.742
Podcasts are going to be around.
00:40:12.742 --> 00:40:14.027
Are there going to be as many?
00:40:14.027 --> 00:40:14.950
Are there going to be less?
00:40:14.950 --> 00:40:16.554
Are there going to be tenfold more?
00:40:16.554 --> 00:40:17.255
I don't know.
00:40:17.255 --> 00:40:22.613
I don't know what the future holds, but I do know that there'll always be people who are walking dogs.
00:40:22.613 --> 00:40:24.275
There are always going to be people who are exercising.
00:40:24.275 --> 00:40:33.518
There are always going to be people who just want to go out and sit on their back porch and listen to something while they're enjoying nature and looking at the trees instead of looking at a screen.
00:40:33.518 --> 00:40:44.652
I don't think that's going to change in 20 years, 40 years, 100 years, and so you might actually you know, queue it up on your Apple ring and it just streams to the microchip in your head.
00:40:44.652 --> 00:40:50.206
That might happen, but and it just streams to the microchip in your head.
00:40:50.206 --> 00:40:51.262
That might happen, but I still think we're going to want to consume audio without the visual component.
00:40:51.305 --> 00:40:54.271
Yeah, and we've got to vote for the things we want to see in the world.
00:40:54.271 --> 00:41:03.625
If the future you want is the future of everything's kind of like long form video like you can, just you can vote for that and that's what you should be creating.
00:41:03.625 --> 00:41:07.849
And if the future you want is YouTube style world, then, like, create that stuff.
00:41:07.849 --> 00:41:13.556
But if what you want is more of what podcasting affords, we should be voting for that.
00:41:13.556 --> 00:41:25.108
Podcasting and blogs are what I really really love, and then I really enjoy YouTube.
00:41:25.108 --> 00:41:31.692
Those are the things I should be voting for, and I should not be apologizing for like oh sorry, we didn't also make this a video, sorry, we didn't put this on TikTok as well.
00:41:31.692 --> 00:41:33.396
I just don't think those are valuable.
00:41:33.396 --> 00:41:40.648
I don't think they're very healthy, especially for me, so I should just be really comfortable in saying no, that's not the thing we're voting for.
00:41:41.070 --> 00:41:44.038
And we're not saying that video is just bad.
00:41:44.038 --> 00:41:46.447
I know it sounds like we're dunking on it pretty tough here.
00:41:46.467 --> 00:41:46.889
I am, I'm just bad.
00:41:46.889 --> 00:41:49.353
I know it sounds like we're dunking on it pretty tough.
00:41:49.373 --> 00:41:54.500
I am, I'm over it, I'm really like you also said that you love consuming YouTube videos.
00:41:54.500 --> 00:42:00.527
Yeah, give me long form video.
00:42:00.527 --> 00:42:02.331
Yeah, I would ban Tik TOK and I would ban all short form video.
00:42:02.331 --> 00:42:03.394
They tried and it didn't work.
00:42:03.394 --> 00:42:04.876
You got to get in that white house press room.
00:42:05.305 --> 00:42:10.530
Like if I could just encourage my daughter to never watch a short form video in her entire life, I would do that.
00:42:10.530 --> 00:42:13.673
Oh yeah, like I'm just gonna say this isn't healthy, it's not good.
00:42:14.034 --> 00:42:14.155
No.
00:42:14.505 --> 00:42:16.733
And there's better ways to spend your life.
00:42:17.144 --> 00:42:21.307
Just like I said, I think consuming audio first content is going to be around for generations.
00:42:21.307 --> 00:42:26.853
I do think short form video has a life cycle and I don't think it's going to be around for generations.
00:42:26.853 --> 00:42:34.659
Ooh, I think we're going to start to find out that it's actually way worse for you and I think it's going to like go the way of smoking.
00:42:34.659 --> 00:42:39.963
I mean, kids are already calling it brain rot and they do like brain rock quizzes and stuff like that.
00:42:39.963 --> 00:42:40.947
It's very concerning that.
00:42:40.947 --> 00:42:43.836
My 15 year old is actually really good at these brain rock quizzes.
00:42:43.836 --> 00:42:45.470
What's brain rock quiz?
00:42:45.470 --> 00:42:47.650
Google it is actually really good at these brain rot quizzes.
00:42:47.650 --> 00:42:48.112
What's brain rot quiz?
00:42:48.112 --> 00:42:48.311
Google it.
00:42:48.331 --> 00:42:48.614
Brain rot, it's.
00:42:48.614 --> 00:42:49.076
It's what they call it.
00:42:49.076 --> 00:42:57.126
When you sit there and scroll all day, you just start learning and consuming all this just garbage and it's it's funny words and silly memes and all that kind of stuff.
00:42:57.126 --> 00:42:58.369
And then they quiz each other on.
00:42:58.369 --> 00:42:59.574
You know, do you know about this one?
00:42:59.574 --> 00:43:00.326
Do you know about this one?
00:43:00.988 --> 00:43:05.037
And I think the younger generation is already starting to see it's not cool.
00:43:05.037 --> 00:43:10.726
Like it's not cool.
00:43:10.726 --> 00:43:12.172
Like it's not cool to sit on your phone and scroll all day.
00:43:12.172 --> 00:43:12.653
That's not good for you.
00:43:12.653 --> 00:43:12.974
Like they have.
00:43:12.974 --> 00:43:22.130
This one of the brain rot things is like you need to go touch grass, like get outside and do something, and so like if you're already starting to see pushback in really young kids around this stuff, I think as they mature up it's going to be not cool anymore.
00:43:22.130 --> 00:43:31.335
Now there will be something else that follows, but like nobody calls listening to a podcast or listening to the radio or something they don't call it brain rot.
00:43:31.335 --> 00:43:32.538
Snl is about to.
00:43:32.538 --> 00:43:39.376
Oh yeah, anyway, I think we've made the point and it feels good to talk about it.
00:43:39.376 --> 00:43:42.130
It feels good to push back a little bit.
00:43:42.751 --> 00:43:46.106
You know, I think this stuff is all sourcing from the big video platforms.
00:43:46.106 --> 00:43:58.847
I think they're doing a good job of getting their creators and their PR teams and stuff out there, spreading this message of if you want to be a creator online, the key to success is getting onto our platforms and the video content.
00:43:58.847 --> 00:44:03.177
And then a lot of you know pro-Sumer type coaches.
00:44:03.177 --> 00:44:04.425
You know podcast coaches.
00:44:04.425 --> 00:44:26.197
They make some of their income by saying, hey, we're going to help you do that, we're going to show you the right strategy and the right equipment that you need and we're going to set up our own YouTube channel showing all the cameras you need and how to set up your home studio, and there's a lot of people who generate a lot of their livelihood around pushing whatever the current narrative is that usually starts at like big corporations big video.
00:44:26.637 --> 00:44:29.028
Yeah, and so it's good to come out is?
00:44:29.028 --> 00:44:29.568
You know?
00:44:29.568 --> 00:44:31.934
I guess we have our own corporate message and that is no.
00:44:31.934 --> 00:44:36.313
Audio podcasting is cool too and it's good for a lot of reasons and we don't want to forget that.
00:44:36.313 --> 00:44:42.548
But I think overall, our messages for podcasters who are interested in doing audio only content like relieve yourself of the pressure.
00:44:42.809 --> 00:44:43.028
Yeah.
00:44:43.190 --> 00:44:45.615
And if you do want to do video, great, go out and do video.
00:44:45.615 --> 00:44:51.594
But recognize that just taking your audio first production and sticking it on a video platform is not going to be a magic unlock for success.
00:44:56.186 --> 00:44:57.753
All right, so let's get into sound off.
00:44:57.753 --> 00:45:01.728
So our first fan mail message is from Michigan Murders and Music.
00:45:01.728 --> 00:45:03.693
I love your better fans idea.
00:45:03.693 --> 00:45:07.356
Thank you, that's to you, Alban, talking about in our second last episode how we just need better fans we need to be better fans idea.
00:45:07.356 --> 00:45:10.570
Thank you, that's to you, Alban, talking about in our second last episode how we just need better fans, we need to be better fans.
00:45:11.204 --> 00:45:12.791
Well, Michigan Murders and Music.
00:45:12.791 --> 00:45:15.492
Thanks for being one of our best fans and writing in on the fan mail.
00:45:15.492 --> 00:45:26.943
Uh, somebody wrote in from Soldotna, Alaska, and said I thought the SNL skit was a dig at guys and podcasts place in current culture, not podcasting itself.
00:45:26.943 --> 00:45:28.026
Yeah, You're probably right.
00:45:28.166 --> 00:45:28.887
A hundred percent Right.
00:45:28.887 --> 00:45:30.201
I'm just overly sensitive.
00:45:32.496 --> 00:45:38.461
Uh, number two listening to your podcast keeps me engaged and encouraged to keep putting one podcast foot in front of the other.
00:45:38.461 --> 00:45:38.923
Thank you.
00:45:38.923 --> 00:45:41.561
Well, thank you, and a good point about SNL.
00:45:42.735 --> 00:45:44.563
Another fan mail came in from Alaska.
00:45:44.563 --> 00:45:46.943
This time Anchorage says I have to agree with Jordan.
00:45:46.943 --> 00:45:49.760
Saturday Night Live is not funny, never been funny.
00:45:49.760 --> 00:45:53.628
It's been occasionally mildly amusing.
00:45:53.628 --> 00:45:56.619
But the best thing to ever come out of Saturday Night Live was the Blues Brothers.
00:45:56.619 --> 00:45:57.664
That's their take.
00:45:57.664 --> 00:46:03.780
I would say I would put Hans and Franz up against the Blues Brothers.
00:46:03.780 --> 00:46:04.222
That's their take.
00:46:04.222 --> 00:46:10.137
I would say I would put Hans and Franz up against the Blues Brothers, but only maybe because Blues Brothers were a little bit before my time and so I grew up the recurring skit.
00:46:10.137 --> 00:46:11.139
That was hilarious to me.
00:46:11.181 --> 00:46:13.345
We are here to pump you up?
00:46:13.345 --> 00:46:15.376
Yes, what about Wayne's World, too?
00:46:15.376 --> 00:46:16.561
That's a classic as well.
00:46:16.983 --> 00:46:21.112
I like the Wayne's World stuff, but I don't know, I would still put Hans and Franz.
00:46:21.112 --> 00:46:21.413
I just thought they were hilarious.
00:46:21.413 --> 00:46:22.123
I feel the Wayne's World stuff, but I don't know, I would still put Hans and Franz.
00:46:22.123 --> 00:46:23.025
I just thought they were hilarious.
00:46:23.204 --> 00:46:24.677
I feel like old Will Ferrell.
00:46:24.677 --> 00:46:27.360
Tina Fey was like prime SNL years for me.
00:46:27.740 --> 00:46:29.079
Oh yeah, that was really good.
00:46:29.219 --> 00:46:30.023
There's so much good stuff.
00:46:30.075 --> 00:46:33.842
I also want to point out that maybe I need to go visit Alaska because they think like me.
00:46:34.155 --> 00:46:45.789
Yeah, but if you think about the amount of content that Saturday Night Live cranks out for the handful of memorable skits, it's like their batting average is probably really low.
00:46:47.177 --> 00:46:49.965
Oh, I can't believe this is an SNL show now.
00:46:51.619 --> 00:46:52.443
I just can't let it go.
00:46:52.655 --> 00:47:04.690
Go watch some of the weekend updates and they are so funny, like I've watched some recently, but it's like an hour and a half of content for like yeah, you got to skip 45 seconds, a minute and a half of laugh.
00:47:05.936 --> 00:47:08.043
That's pretty low Like I don't think you'd make it in the MLB.
00:47:11.816 --> 00:47:17.960
All right, so we're going to move on to our sound off question from last episode what does your creator journey look like?
00:47:17.960 --> 00:47:32.423
So, first off, we got a message from Steph from Geopats, and Steph said that she had an expat blog back in 2003, 2004, took a decade long content break and then started a podcast and YouTube channel in 2017.
00:47:32.423 --> 00:47:42.383
And now she's got podcast, youtube channel, newsletter and three social media channels and she said she dialed back from running too many socials, which is shocking to me.
00:47:42.383 --> 00:47:43.983
I don't know how many she must've been running.
00:47:44.204 --> 00:47:45.068
That's a lot yeah.
00:47:45.175 --> 00:47:45.436
Yeah.
00:47:45.777 --> 00:47:48.764
Damien the DM, which is a dungeon master.
00:47:48.764 --> 00:48:03.106
I think, like D&D, started as a listener of actual play podcasts and then, after enjoying other people's Dungeon and Dragons games and stories, decided to become a dungeon master themselves and do his own podcast.
00:48:03.106 --> 00:48:04.880
So very cool story, Damien.
00:48:04.880 --> 00:48:05.342
Yeah.
00:48:05.835 --> 00:48:25.180
Sparkling D wrote in and said that she started with in-person holistic health education classes, then she moved to Zoom webinars, then she started moving those webinars into YouTube recordings and uploading to YouTube and then, when YouTube started getting podcasts, she looked into audio podcasts and then she got started with Buzzsprout's how to Start a Podcast YouTube series.
00:48:25.380 --> 00:48:26.043
Solid series.
00:48:26.195 --> 00:48:28.182
That's a really encouraging story.
00:48:28.182 --> 00:48:31.601
Somebody who started on YouTube first and then came to audio podcast.
00:48:31.601 --> 00:48:32.237
Yeah, it's because.
00:48:32.538 --> 00:48:38.046
Dee's into holistic health and she noticed the brain rot of all the video platforms.
00:48:40.277 --> 00:48:49.077
Terry from the Int eating and body positivity podcast says that they started in podcasting first and they said I'm very all or nothing, and so on a complete whim.
00:48:49.077 --> 00:48:52.704
One day I said I'm going to start a podcast and I did that day.
00:48:52.945 --> 00:48:53.206
Yes.
00:48:53.507 --> 00:48:59.472
Yeah, and now Terry generates blogs, social captions, emails and everything from the podcast content.
00:48:59.472 --> 00:49:00.034
I love that.
00:49:00.034 --> 00:49:03.581
Repurposing, recycling the content work smarter, not harder.
00:49:04.083 --> 00:49:14.543
Barnabas from the Kids Code podcast I used to come up with designs and ideas every morning decided in 2021 to do a podcast about secret messages, and the Kids Code podcast was born.
00:49:15.005 --> 00:49:19.679
It's amazing how many details were in place the moment I had the idea and I went forward and created it.
00:49:19.679 --> 00:49:30.327
Unlike many ideas, there's still notes in a folder somewhere now, nearing the end of season five, almost four years later, I really feel like this is like the theme we've come back to over and over.
00:49:30.327 --> 00:49:44.731
There's a lot of ideas that end up in a folder and die, and lots of the things that die, they died for a good reason, because they weren't really a great idea, but a lot of things I'm noticing now die because we put a lot of expectations on them.
00:49:44.731 --> 00:49:58.115
It has to be a massively successful show, it has to be done in a certain way with five different social media platforms, and I just want to make a few more things live and get to see the light of day, and so I love that.
00:49:58.115 --> 00:50:08.180
Barnabas, you had this idea and this was one of your ideas that made it all the way to a podcast, and now it's five years later, four seasons, still going strong All right, jordan, is it my turn?
00:50:08.380 --> 00:50:09.403
Yeah, sound off.
00:50:09.403 --> 00:50:10.284
Question from Kevin.
00:50:10.284 --> 00:50:15.059
Here's what I'm interested in what are you using as a podcaster to stay motivated?
00:50:15.059 --> 00:50:22.048
One of the sayings that we always sign off this show with and it's like the official tagline of Buzzsprout is keep podcasting, and that requires motivation.
00:50:22.048 --> 00:50:26.297
So what are you doing to keep yourself motivated to keep podcasting?
00:50:26.297 --> 00:50:27.581
Does that make sense?
00:50:27.581 --> 00:50:29.907
Yes, Alban Jordan, like, do you have some ideas?
00:50:29.907 --> 00:50:33.224
Like, what are some strategies you guys have heard of or you use to keep podcasting?
00:50:33.695 --> 00:50:43.920
For two months I've been running on just feeling like we did a really good episode in December on all these marketing ideas and then we heard from people in person.
00:50:43.920 --> 00:50:58.788
They said man, that episode really stood out to me and I probably prepped two full days for that episode like 16 hours of work prepping for it and that got me so motivated to do a lot more shows and do more prep for shows.
00:50:58.788 --> 00:51:05.124
I haven't had the opportunity to do it, but just those few interactions has been like multiple months of going.
00:51:05.124 --> 00:51:06.942
Oh man, we can do really good stuff.
00:51:06.942 --> 00:51:09.604
I'm excited to keep growing with this show.
00:51:09.604 --> 00:51:10.999
So does that answer the question?
00:51:11.039 --> 00:51:11.159
right.
00:51:11.159 --> 00:51:12.322
Yeah, that's a great example.
00:51:12.322 --> 00:51:13.026
What about you, Jordan?
00:51:13.556 --> 00:51:32.777
I think for me, one that just kind of spring to mind immediately when I think about like what makes me most motivated and like proud of my podcast, is when my daughters create like dreamful artwork and they give it to me, or they come downstairs and they're like mom, I'm wearing my dreamful shirt today, biggest fan, and it just warms my heart so much.
00:51:32.777 --> 00:51:34.180
I'm like I'm never giving this up.
00:51:34.180 --> 00:51:36.206
So I think that's mine.
00:51:36.206 --> 00:51:37.007
What about you, kevin?
00:51:37.394 --> 00:51:37.836
Yeah, I love it.
00:51:37.836 --> 00:51:54.865
One of the things that keeps me motivated is interactions with our listeners, which is why I really love the sound off segment that we do, because that's where we drive the majority of the feedback from our listeners, and so I'm hoping that this doesn't come back to bite me here, but I'm hoping we get a lot of people who answer this question.
00:51:54.865 --> 00:51:58.157
I find it highly motivational to connect with people who listen to our show.
00:51:58.157 --> 00:52:07.749
Numbers are great, like I like to see big numbers, but at the end of the day, I would give up half those numbers for, you know, more interactions with real people, especially the way they come in.
00:52:07.749 --> 00:52:09.610
Good gosh, like it's so cool.
00:52:09.610 --> 00:52:16.358
Oftentimes I'm doing something completely unrelated to podcasting.
00:52:16.358 --> 00:52:19.642
I'll just be working in the garage or something, for example, and we'll get a fan mail message and I'll tap on it and be like, oh, how cool is that.
00:52:19.642 --> 00:52:20.983
Like we recorded that a week and a half ago.
00:52:20.983 --> 00:52:24.628
Somebody just listened to it, somebody wrote in that and keeps me coming back to the mic.
00:52:24.849 --> 00:52:25.250
I love it.
00:52:25.250 --> 00:52:35.146
All right, so to let us know what keeps you motivated to keep podcasting, go ahead and tap the link in the show notes to send us a text message and keep podcasting.
00:52:35.146 --> 00:52:42.121
Did you guys watch the Super Bowl on Sunday?
00:52:42.461 --> 00:52:43.865
Heck, yeah, I did.
00:52:43.865 --> 00:52:48.566
Apparently they had some podcaster they allowed to go play tight end for the Chiefs.
00:52:48.566 --> 00:52:50.802
Yes, that's true.
00:52:53.115 --> 00:52:57.347
And he actually this year, unlike last year, he actually looked like a podcaster playing football.
00:52:57.347 --> 00:53:08.085
Oh no, that's brutal yeah it was not the best performance by the chiefs, but everyone knows that already I mean, I watched the super bowl as well.
00:53:08.345 --> 00:53:15.244
It was free on tubi, and so I was like the super bowl is free.
00:53:15.425 --> 00:53:24.157
I'm like everything I don't know where you get sports, I don't know, but there was like an ad to be apparently the antenna, the bunny ears yeah.
00:53:24.317 --> 00:53:26.104
I just kind of, I get it anyway.
00:53:26.124 --> 00:53:26.385
Yeah.
00:53:26.385 --> 00:53:32.407
So I was like well, you have to watch it for commercials and obviously for like the halftime show.
00:53:32.755 --> 00:53:33.922
I think it's so smart.
00:53:33.922 --> 00:53:37.740
But the NFL has done for the Super Bowl, is that made it?
00:53:37.740 --> 00:53:38.161
You know it's.
00:53:38.161 --> 00:53:57.704
It's obviously it's grown into a cultural phenomenon, but like they've done a great job of attracting people to watch it who don't even care about football, not saying I know, jordan, you are now getting into football, I'm trying, I'm trying but even if you don't, like you said, you have to watch it for the commercials, or you might want to watch it for the halftime show, or they just give you so many different reasons to watch it.
00:54:05.954 --> 00:54:06.778
Just being an American, I have to watch it.
00:54:06.778 --> 00:54:07.059
I will say so.
00:54:07.059 --> 00:54:07.802
We had a fun event here at the house.
00:54:07.802 --> 00:54:10.854
My wife was out of town, so it was just me and my two high school boys and they both wanted to have a group of friends over each.
00:54:10.854 --> 00:54:17.757
So I had 11 boys over here and I got to have fun making Superbowl food for them and setting them up to watch the game.
00:54:17.757 --> 00:54:34.461
The younger son was out on the back porch with his friends, older son in the living room with his friends and I was just doing my best to make sure that one the dog didn't get all the Buffalo chicken wings and die and that for the inside group, that they didn't spill anything and stay in the couch because then I would die.
00:54:34.461 --> 00:54:36.260
But yeah, that's what I did during the Super Bowl.
00:54:36.260 --> 00:54:41.387
I didn't watch a lot of game, I just managed teenage boys and food and dogs.
00:54:42.235 --> 00:54:50.219
Yeah, I watched mine in a bar and so when you're watching a bar, I saw that Kendrick Lamar was on TV and I heard.
00:54:50.219 --> 00:54:55.717
I kind of guessed which songs were being played at each time but totally missed out on the experience.
00:54:55.717 --> 00:55:02.684
So everyone's like commentary about oh remember when they said this and this happened, I was like I definitely saw him dancing and there's some choreography.
00:55:02.684 --> 00:55:05.260
That was really impressive, but I missed out on a lot of it.
00:55:05.701 --> 00:55:11.271
I don't listen to Kendrick Lamar, but I knew that Kendrick is a Pulitzer Prize winning lyricist.
00:55:11.271 --> 00:55:14.019
He's obviously incredibly intelligent, incredibly talented.
00:55:14.019 --> 00:55:16.675
I mean he wouldn't be playing Super Bowl halftime if he wasn't.
00:55:16.675 --> 00:55:40.778
But I feel like I'm aging so much like Josh and I were watching TV so intensely, both of us just staring at the TV, trying to understand like the lyrics for it, because I don't, I can't understand like quick talking that much, and so we're both just like laser focused and I was like, okay, I can see that like the dance is incredible, like everything's beautiful and amazing, but I don't know what's happening.
00:55:40.778 --> 00:55:50.606
And then later I went onto social media and I'm seeing all these like analyses of the whole performance and I was like, wow, this was like really deep, which I expected.
00:55:50.606 --> 00:55:52.418
I just didn't understand in the moment.
00:55:52.720 --> 00:55:55.606
That's the exact same experience I had with Severance.
00:55:55.606 --> 00:55:57.679
Oh yeah, this Apple TV show.
00:55:57.679 --> 00:56:03.016
I'm like, oh, it's like pretty and it's interesting, but it feels kind of random.
00:56:03.016 --> 00:56:15.028
And then I went on the Severance subreddit and they are like I've never seen people dissect 28 minutes of TV, like more closely, and they're like, oh, did you see this scene?
00:56:15.028 --> 00:56:16.777
It lines up with this scene and that's what this means.
00:56:16.777 --> 00:56:19.280
And I'm like, oh, there's a lot more here than I noticed.
00:56:19.581 --> 00:56:19.760
Yeah.
00:56:19.760 --> 00:56:31.206
Yeah, I did feel a little aged out of this year's halftime show, but I think that's all right, like I recognize that it wasn't for me, so I reserved any judgment on it.
00:56:31.206 --> 00:56:33.896
I agree with you, it was visually cool.
00:56:33.896 --> 00:56:35.679
I did not know a lot of the songs.
00:56:35.679 --> 00:56:38.483
Some of them sounded slightly familiar, like I've heard them before.
00:56:38.483 --> 00:56:40.605
But yeah, not for me and that's cool.
00:56:40.605 --> 00:56:42.206
But it makes me wonder this.
00:56:42.206 --> 00:56:50.876
This is what I wondered like if I had to rank, like what do I think, the best super bowl halftime performances that I can recall, what would I, what I put at the top, like maybe?
00:56:51.097 --> 00:56:59.921
top black eyed peas easily yeah, and I want to hear you guys she knows the answer I got my one and two jordan.
00:56:59.941 --> 00:57:00.623
That's what you're going with.
00:57:00.682 --> 00:57:01.346
No, no.
00:57:01.346 --> 00:57:03.862
It's known as like one of the worst in history.
00:57:03.882 --> 00:57:04.684
No, lock it in, kevin.
00:57:04.684 --> 00:57:05.499
I feel like you.
00:57:05.499 --> 00:57:11.663
Yeah, you already finaled answered, so we're going to have to put that as your number one.
00:57:11.663 --> 00:57:12.880
What would be your number two, jordan?
00:57:13.221 --> 00:57:15.200
Oh God, I don't even know.
00:57:15.200 --> 00:57:22.516
I feel Bruno Mars did really good.
00:57:22.516 --> 00:57:26.760
I haven't watched that many Super Bowls or that many halftime shows, but I remember Bruno Mars performing and I was like whoa, this guy is like mega talented, and I didn't listen to him before that.
00:57:27.061 --> 00:57:28.023
So yeah, what about you?
00:57:28.105 --> 00:57:31.855
Alban, first one I remember was 1993.
00:57:32.434 --> 00:57:35.360
Wait, that's not the question you always don't answer the question.
00:57:35.380 --> 00:57:37.760
It's the first one I remember and it was the best.
00:57:44.055 --> 00:57:46.342
And it was the best and it was 1993 and it was michael jackson.
00:57:46.363 --> 00:57:46.603
Yeah, oh what.
00:57:46.603 --> 00:57:47.065
My answer is so lame.
00:57:47.065 --> 00:58:08.516
Now it's the first halftime show where the halftime show had more viewers than the super bowl, so more people got on to start watching tv to see michael jackson perform, and I re-watched part of it in the last couple of days and it really like I know Michael Jackson's one of the greatest performers of all time, if not like the greatest performer.
00:58:08.516 --> 00:58:13.065
But then you watch it and it's like so impressive.
00:58:13.065 --> 00:58:15.797
Every single bit of it is like perfect.
00:58:16.197 --> 00:58:16.619
I will tell you.
00:58:16.619 --> 00:58:24.027
I think the only negative thing in that whole performance was that for some reason it was, it must've been on California or something, Cause it was daylight.
00:58:24.027 --> 00:58:26.362
I think it would have been so much better if it was dark.
00:58:26.764 --> 00:58:30.311
Yeah, I don't know where, uh, where that one was from, where that happened.
00:58:30.351 --> 00:58:40.545
But you're right, yeah, it's, it's gotta be California Cause it's really bright, yeah, and he has like lots of fireworks and stuff going off around the show and I'm like, ah, if it was dark it would look so much cooler.
00:58:41.546 --> 00:58:45.652
All right, Number two for me, okay, 2001.
00:58:47.577 --> 00:58:47.838
Creed.
00:58:47.838 --> 00:58:50.664
I don't even remember this what.
00:58:51.586 --> 00:58:52.249
What.
00:58:53.155 --> 00:58:53.697
They played the Super Bowl.
00:58:53.697 --> 00:58:57.463
If somebody gave me like 10,000 to one odds on did Creed ever play the Super Bowl?
00:58:57.463 --> 00:58:58.800
I'd be like I'll take that.
00:58:58.800 --> 00:59:00.500
No, they didn't Give me the money.
00:59:00.661 --> 00:59:01.704
No, I don't believe this.
00:59:02.315 --> 00:59:03.338
I'm sure in 2001,.
00:59:03.338 --> 00:59:12.266
I thought it was really stupid because I think I was more in the group of like ah, creed, it's like so urgent and like try hard that it's bad.
00:59:12.266 --> 00:59:16.666
But now, like everything is ironic, everything's a joke.
00:59:16.666 --> 00:59:21.936
And then I went and like I watched part of that is a joke.
00:59:21.936 --> 00:59:25.510
And then I went and like I watched part of that and there's like a guy they're singing the song, like can you take me higher?
00:59:25.510 --> 00:59:35.836
There's guys like flying around on like ribbons and I was like this is actually pretty sweet, this is cool, and they are trying so hard to be cool.
00:59:35.836 --> 00:59:49.282
But everybody else tries hard to not look like they're trying, but Creed is they're trying as hard as they can to try to look cool and there's something awesome about it and so I did not.
00:59:49.423 --> 00:59:49.985
I'm all in.
00:59:49.985 --> 00:59:51.488
I totally missed that I didn't.
00:59:51.488 --> 00:59:53.159
Maybe I must have watched it.
00:59:53.159 --> 00:59:55.536
Surely I watched it, but it must have just blocked it out.
00:59:55.936 --> 00:59:59.159
Well, so I'm looking this up, because I of course I had to look it up.
00:59:59.159 --> 01:00:03.563
So they played at the Thanksgiving halftime show, so that might be why you missed it.
01:00:03.583 --> 01:00:06.565
No, I thought that was the Super Bowl.
01:00:06.744 --> 01:00:10.509
Well, I mean, you just asked halftime show, right, or did you specify Super Bowl?
01:00:10.969 --> 01:00:14.632
Oh, that was part of the 9-11, post 9-11 halftime show.
01:00:16.695 --> 01:00:17.177
They were like what's?
01:00:17.217 --> 01:00:17.938
the most American band.
01:00:17.938 --> 01:00:19.643
Yeah, actually that even makes it better.
01:00:20.045 --> 01:00:25.126
I mean it says here remember Creed's epic NFL halftime, thanksgiving Day performance All right.
01:00:25.146 --> 01:00:29.606
well, we'll put that in the honorable mention, since it's not actually official Super Bowl halftime show.
01:00:29.606 --> 01:00:31.113
For my answers.
01:00:31.113 --> 01:00:32.096
I would agree with you, Alban.
01:00:32.096 --> 01:00:35.423
I put Michael Jackson at the top or very close to it.
01:00:35.423 --> 01:00:40.780
Again, I just want it at nighttime, but other than that it was spectacular across the board.
01:00:40.780 --> 01:00:47.088
And then I've got a couple that I think might be a little bit less popular, and I'll start off with Coldplay.
01:00:47.088 --> 01:00:49.251
I thought they did a great performance.
01:00:51.014 --> 01:00:55.125
I really love when, back before, they started producing bad music or yeah, yeah.
01:00:55.166 --> 01:00:57.661
That's just in their prime Such haters in this group.
01:00:58.036 --> 01:00:59.119
I love them.
01:00:59.119 --> 01:01:01.005
Pre-2015.
01:01:02.739 --> 01:01:03.362
Well, here's the thing.
01:01:03.362 --> 01:01:11.744
I do believe that maybe this isn't true for Michael Jackson, but for the most part, I think artists say no to the Super Bowl until they've kind of like peaked.
01:01:11.744 --> 01:01:16.826
They've already peaked and they're starting their decline, and then they hope to get the Super Bowl gig.
01:01:17.347 --> 01:01:17.508
Yeah.
01:01:17.595 --> 01:01:19.041
But I think it's a little bit of a.
01:01:19.041 --> 01:01:22.235
You've had this huge journey like story career.
01:01:22.235 --> 01:01:24.501
You've had tons of hit albums and stuff.
01:01:24.501 --> 01:01:25.724
Now come play all of them.
01:01:25.724 --> 01:01:28.559
But it also kind of signifies that you're a little bit done.
01:01:28.559 --> 01:01:37.604
I've heard rumors anyway, that Taylor Swift's been off of the Super Bowl multiple times, but she keeps saying no and I think it's because she's like I'm not peaked, I got plenty ahead of me.
01:01:37.704 --> 01:01:40.788
It's just my theory, I don't know if it's true, so anyway I would say Coldplay.
01:01:40.788 --> 01:01:42.090
I thought their show was awesome.
01:01:42.090 --> 01:01:47.922
Like I love it when bands bring in younger kids high school bands, dance groups and all that kind of stuff.
01:01:47.922 --> 01:01:52.320
I remember them doing that and I thought that that's super cool to get them to all be a part of the show.
01:01:52.320 --> 01:02:00.586
I can't remember who played the one of the Tampa Super Bowls, but I remember all the local local high schools got, like their bands, on the field and stuff, to be part of the halftime show.
01:02:00.586 --> 01:02:01.349
So it's super cool.
01:02:01.655 --> 01:02:03.923
Now here's the one that no one references except me.
01:02:03.923 --> 01:02:11.503
I like this performance a lot and I'm not a big fan of this performer, but I think Lady Gaga did a great halftime show.
01:02:11.784 --> 01:02:12.126
Yeah.
01:02:12.615 --> 01:02:13.722
I think again.
01:02:13.722 --> 01:02:16.414
I'm not a huge fan of Lady Gaga's music.
01:02:16.414 --> 01:02:20.853
I don't know much about her like as a celebrity or a person or whatever.
01:02:21.032 --> 01:02:21.836
She's pretty awesome.
01:02:22.298 --> 01:02:23.762
Okay, I'll take your word for it.
01:02:23.762 --> 01:02:30.441
I just watched the halftime performance and the performance that she put on I thought was pretty amazing.
01:02:30.441 --> 01:02:31.302
It was pretty epic.
01:02:31.302 --> 01:02:33.758
So yeah, I put her like probably number three.
01:02:34.200 --> 01:02:37.632
Okay, what about um a few years ago, when Dr Dre did it?
01:02:37.632 --> 01:02:50.340
And then and Mary J blige and kendrick lamar and eminem and 50 cent and that was really good that was like everybody just keeps coming out and you're like, whoa this would?
01:02:50.340 --> 01:02:52.485
That was like that must have been in la.
01:02:52.485 --> 01:03:03.784
Actually, there must have been the super bowl in la, because they just kept like getting more and more people to show up on stage and the like star power of it just kept getting better and better yeah that was amazing.
01:03:03.844 --> 01:03:08.657
Speaking of star power sorry for this random segue the uh the bud light commercial.
01:03:08.657 --> 01:03:11.505
Did you see like the number of stars and celebrities in that?
01:03:11.505 --> 01:03:16.805
But like that must have cost them a fortune was that the like backyard, the subdivision?
01:03:17.326 --> 01:03:19.155
yeah the cul-de-sac that was so good.
01:03:19.155 --> 01:03:20.199
Um that was so good.
01:03:21.481 --> 01:03:30.780
But like Shane Gillis, post Malone, peyton Manning tons of celebrities in that commercial and they were licensing what was the song that they were playing?
01:03:30.780 --> 01:03:31.501
I don't know.
01:03:31.501 --> 01:03:32.485
I watched it from a bar.
01:03:32.485 --> 01:03:35.960
It was a super popular song that they use as the background track.
01:03:35.960 --> 01:03:41.104
Like I'm just sitting there like dollar signs are flashing in front of my eyes of how much Bud Light spent on this commercial.
01:03:41.104 --> 01:03:48.142
Now I know they had a rough year PR-wise and so they're trying to get through that, but good Lord, they went big.
01:03:48.675 --> 01:03:50.181
I feel like Dunkin' went bigger.
01:03:50.461 --> 01:03:50.782
Dunkin'.
01:03:50.914 --> 01:03:53.624
That Dunkin' Donuts commercial was like insane.
01:03:53.996 --> 01:03:54.979
Yeah, and I didn't like it.
01:03:55.460 --> 01:03:55.942
I didn't either.
01:03:55.942 --> 01:04:00.882
Oh, oh, oh Okay, we have to talk about the longest post show ever.
01:04:00.923 --> 01:04:01.604
Jordan's excited.
01:04:01.624 --> 01:04:03.488
It's fine it's totally fine, we're going for it.
01:04:03.488 --> 01:04:10.260
Okay, we have to talk about the most awkward moment in the entirety of the Super Bowl.
01:04:10.400 --> 01:04:10.840
Wait, wait, wait.
01:04:10.840 --> 01:04:11.860
Alban loves guessing.
01:04:11.860 --> 01:04:14.383
I do love guessing Dealing people's thunder.
01:04:15.043 --> 01:04:15.624
Man, I've got two.
01:04:15.624 --> 01:04:17.445
One is the second time.
01:04:17.445 --> 01:04:19.947
There's a flying facial hair commercial.
01:04:19.947 --> 01:04:22.050
Yeah, that's what I'm talking about.
01:04:22.050 --> 01:04:25.331
Oh, my gosh, all right, sorry, jordan, I tried to steal it.
01:04:25.432 --> 01:04:25.733
Okay.
01:04:25.733 --> 01:04:33.795
So it was just this like awkward moment where we watched this like Little Caesars commercial and Eugene Levy's eyebrows go off fluttering around.
01:04:33.795 --> 01:04:37.246
We took a bite of a crazy puff and we're like, okay, that was a little goofy, but whatever.
01:04:37.246 --> 01:04:52.836
And then, like I don't know, half an hour later or something, we see another commercial and it's for Pringles and this guy blows into a Pringles can and all these mustaches go flying off of people's faces and fly through the air and we were just like that's awkward.
01:04:55.280 --> 01:05:04.103
Imagine working at the Pringles like ad agency and you're like we got gold this time, oh yeah, and we're running like a couple.
01:05:04.103 --> 01:05:08.483
We're in the second quarter, but the first quarter you're all about watching.
01:05:08.483 --> 01:05:16.586
You're like get ready for dad's big commercial, and then Eugene Levy's eyebrows fly off and you're like, oh no, yeah, oh no, they stole it.
01:05:16.767 --> 01:05:17.709
They stole our thunder.
01:05:26.135 --> 01:05:30.509
And now we look like the copycat even though we did our thing totally on our own, yeah, and so they're dreading their commercial coming up in like the third quarter or whatever it was so awkward.
01:05:30.528 --> 01:05:31.070
Oh my gosh, I'm with you.
01:05:31.070 --> 01:05:31.552
That was.
01:05:31.552 --> 01:05:32.414
That's a bummer.
01:05:32.414 --> 01:05:37.621
Think about the poor media buyer who maybe had the choice of do you want to go early in the Superbowl or a little bit later?
01:05:37.621 --> 01:05:39.282
Same price.
01:05:39.282 --> 01:05:40.784
I'll go a little later, I'll go a little.
01:05:40.784 --> 01:05:41.626
I think it's a good choice.
01:05:42.027 --> 01:05:50.686
Yeah, it was really funny because I saw I looked online and people were saying like didn't have flying facial hair on my Superbowl bingo card, but here we are.
01:05:50.686 --> 01:05:53.077
It was so weird.
01:05:53.518 --> 01:05:55.581
All right Craziest, like most hilarious commercial.
01:05:55.581 --> 01:05:57.523
For me is that a seal one.
01:05:58.105 --> 01:05:59.947
Oh, that was so funny, it was stupid.
01:06:00.028 --> 01:06:13.365
It was so stupid, but just the fact that seal agreed to let them put his head on a seal and saying I mean, it's fantastic he actually posted some like behind the scenes stuff of that on his Instagram too.
01:06:13.385 --> 01:06:14.047
It was really funny.
01:06:14.588 --> 01:06:18.546
Yeah, my wife watched it and looks at me and goes why did he do that?
01:06:18.546 --> 01:06:21.480
And I was like because they paid him millions of dollars.
01:06:22.041 --> 01:06:24.164
Right, he probably hasn't had a paycheck in a while.
01:06:24.164 --> 01:06:25.067
That sounded good.
01:06:25.307 --> 01:06:28.641
And I bet he just was like yeah, it's a bunch of money, it's kind of dumb, who cares?
01:06:28.641 --> 01:06:31.735
Sure, go for it and got a big payday.
01:06:31.735 --> 01:06:32.838
Yeah, I liked it.
01:06:33.059 --> 01:06:35.907
There was a lot of I cried at like three, which was kind of weird.
01:06:35.907 --> 01:06:42.235
I cried.
01:06:42.235 --> 01:06:46.411
There was like three that made me cry, even though there was like 15 that were trying to make me cry, and then there was like four or five funny ones.
01:06:46.431 --> 01:06:46.952
So which ones did?
01:06:46.972 --> 01:06:47.394
you cry in.
01:06:47.595 --> 01:06:47.775
Yeah.
01:06:48.135 --> 01:06:51.925
Oh, I don't even remember there was one and it was like a daughter.
01:06:51.925 --> 01:07:09.385
I don't even remember because it was just too sad and I like blocked it from my memory, but it was like a dad and a daughter and he's like taking care of her as she like grows up and then she like is going off to college but she stops and like leans in the car and gives him a hug, but then it's her as a four-year-old giving him a hug and I was just like that would have made me cry.
01:07:09.606 --> 01:07:10.008
Yeah, it was.
01:07:10.008 --> 01:07:16.742
Yeah, I didn't see that one oh good, because kevin too kevin just had a daughter go off to college a couple years ago, yeah it was.
01:07:17.142 --> 01:07:17.742
Don't watch it.
01:07:17.742 --> 01:07:19.244
It was um unbearable.
01:07:19.244 --> 01:07:20.025
It was so sad.
01:07:20.766 --> 01:07:26.251
I think the most emotional for me was the Harrison Ford Jeep commercial that was epic.
01:07:26.715 --> 01:07:32.460
I have no idea what he said but, I, saw it was Harrison Ford and Jeep and I was like I like both of those things.
01:07:32.460 --> 01:07:33.463
So I texted my sister.
01:07:33.463 --> 01:07:34.566
I liked that one.
01:07:34.566 --> 01:07:36.997
She goes, that was a terrible commercial and I was like but it's Harrison.
01:07:37.017 --> 01:07:37.177
Ford and.
01:07:37.197 --> 01:07:38.459
Jeep I like, but it's Harrison Ford and Jeep I like.
01:07:38.459 --> 01:07:39.260
Why was it terrible?
01:07:39.260 --> 01:07:40.302
I don't know.
01:07:40.302 --> 01:07:41.384
I didn't see, I didn't hear it.
01:07:41.384 --> 01:07:42.626
All I saw was him.
01:07:43.226 --> 01:07:44.249
Oh, I thought it was good.
01:07:44.249 --> 01:07:52.173
I mean, I thought it did a good job of like encapsulating the spirit of Jeep and resonating with people who buy Jeeps.
01:07:52.173 --> 01:07:55.865
Now, Alban, I know your sister is this the sister that drives the Jeep?
01:07:55.865 --> 01:07:57.407
Yes, oh, and she didn't like it.
01:07:57.407 --> 01:08:07.032
So maybe I'm completely off, maybe I'm wrong, maybe it doesn't encapsulate people who drive Jeeps, but I thought it was very kind of like salt of the earth, like these are the things that matter and bring us together.
01:08:07.032 --> 01:08:15.619
And, uh, you know, we wave to each other when we pass each other on the road, even like, regardless of our differences, this is something that unites us, our spirit of adventure and all that kind of stuff.
01:08:15.619 --> 01:08:26.010
And then I like the zinger at the end and he said and this is what I drive, even though my name is ford which was, I thought that was cool yeah somebody wrote that line and went man, if we get harrison, I got into this.