TENTANG EPISODE INI
Episode Summary:
Most CMOs come up through marketing. Ash Parikh came up through engineering and sales, and he thinks that is exactly why he does the job differently.
He joins Gianna and Charles on CyberCMO Confidential as the CMO of Absolute Security to talk about what 25 years of carrying a bag, presenting to boards, and running marketing at some of the biggest names in cybersecurity taught him. He’s banned MQLs, replaced them with handraisers built on real intent signals, and has strong opinions on why most marketers are not ready for a buying process that is growing harder to see every year.
About Ash:
Ash Parikh is the Chief Marketing Officer at Absolute Security. He has held CMO roles at Trellix, Druva, and Informatica, where he was part of the company's IPO. He started his career in engineering and sales before moving into marketing, and has spent over 25 years building go-to-market engines across cybersecurity, data, and enterprise software.
Links & Resources:
Ash Parikh on LinkedIn
Subscribe & Review:
👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show.
📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com
Follow the Host:
Gianna Whitver on LinkedIn
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.
See you on the next episode!
