15. From code and curiosity to global HubSpot partner — Robert Bråkenhielm, Co-founder of Resultify

In this episode of the B2B Legend Show, Robert Bråkenhielm, co-founder of Resultify, shares his journey from self-taught coder to leading one of HubSpot’s top global partner agencies. He talks about how curiosity sparked his path into tech, the founding vision behind Resultify, and the challenges of managing multiple ventures.Robert also reflects on evolving their business model to focus on real outcomes, the importance of client engagement, and how AI is shaping the future of work. The episode wraps with rapid-fire questions revealing his leadership style and biggest lessons learned.Chapters: 00:00 Meet Robert Bråkenhielm01:12 Robert’s early career journey03:33 The founding of Resultify and its core vision05:20 Why self-awareness is key to career growth08:17 How Resultify’s business model evolved over time10:49 Becoming a top global HubSpot partner13:40 How Resultify collaborates with clients using results-based pricing15:33 Key lessons from managing multiple businesses18:51 Career highlights and moments of pride23:23 Getting started with AI in your company26:21 Quickfire round and final reflections