ALIEN Thinking: The Unconventional Path to Breakthrough Ideas Audiobook by Cyril Bouquet

https://libranovo.com/free
Listen to free audiobooks with a 30-day free trial!

Title: ALIEN Thinking: The Unconventional Path to Breakthrough Ideas
Genres: Business & Economics, Career Development, Management & Leadership, Business Development, Entrepreneurship
Author: Cyril Bouquet
Narrator: Daniel Henning
Release date: 03-16-2021
Length: 9:39:04
Language: English
Publisher: Hachette Book Group USA

Description:
How do people come up with truly original ideas? The answer is to think outside the box—way outside.   For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.   These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving.