TENTANG EPISODE INI
Bike shop owners and managers are often diligent about merchandising in their stores. The same type of attention can make a positive difference on bike shop websites. Let's talk about homepage merchandising! It's exciting, right?
- “Above the fold” - what this means and why it’s important
- Banners:
- Highlighting important topics (free shipping threshold, special events, special store hours, etc.)....Only text with links
- Header:
- These can be customized for a unique look
- Navigators:
- Focused
- Not too cluttered
- Sale navigator
- Resources - up-to-date resources - events page, for example.
- Services - Bike Repair, Fitting, Bike Rentals
- Homepage Hero/Highlight
- Hot topics with engaging graphics
- Rotators/Slideshows - just not too many
- Refreshed at least 1 per month
- For increased SEO, the graphic should have selectable, readable text, not just text baked into the image itself, as search engines can’t read that well
- Highlight focused brands with a logo carousel with links
- Highlight focused categories in blocks….These can be seasonal, meaning: lights, trainers, winter/summer apparel, cargo, etc.
- Staff Picks
- Social Media/Instagram feed
- Review feed
- Pop-Up forms ...asking for email to be added to email list, maybe in exchange for a discount.
- Clean footer with extra resources such as policy/return pages, career opportunities, etc.
- Consider a Premium Theme for a reasonable price, get a semi-custom designed homepage
- PRO TIP: It’s great to add custom images of your shop or staff to your site…but PLEASE be aware of the backgrounds …is the background messy?
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Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor
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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.
