TENTANG EPISODE INI
💡 Key Topics:
- The zero-click economy: why roughly half the clicks vanish the moment an AI summary appears (Pew, 900-adult panel)
- AI Overviews now on ~48% of searches, up from ~31% a year ago (Bright Edge)
- Why B2B queries triggering an AI Overview jumped from 36% to 82%, and why retail is the mirror image
- Chegg suing Google, HubSpot down 27%, Business Insider's layoffs: companies naming the traffic drop out loud
- Why retail structured its data years ago and B2B's positioning problems left it exposed
- What actually earns citations now: site structure, FAQs, schema, answering real questions by intent
- The one move to make this week: audit your own site before spending a dollar on anything new
📖 Chapters:
- 0:00 — Google reads your site and answers for you
- 0:33 — The data: AI Overviews and the zero-click economy
- 2:03 — Earnings calls and lawsuits: Chegg, HubSpot, Business Insider
- 4:35 — Why B2B and SaaS are the most exposed category
- 5:52 — Retail's windfall and why the split happened
- 9:08 — SEO didn't die, it changed
- 10:53 — What to do this week: audit your site
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#zeroclick #aioverviews #seo #answerengineoptimization #b2bmarketing #aisearch #googleai #contentstrategy #adigitalstrategypodcast
Links
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