# Warren Kornblum

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Transactions vs. Loyalty: Warren Kornblum on Why Some Brands Last

Warren Kornblum, CEO of Shadow Branding and former Global CMO of Toys "R" Us, joins John Golden to break down how brands earn lasting emotional loyalty. Kornblum explains how to win share of heart by defining a clear brand purpose, delivering it consistently from the CEO to the front line, and addi…

Ep288: Warren Kornblum Pro-2-Pro

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Ep 224: Former Toys R Us CMO Reveals Secrets Behind Brands People Love | Warren Kornblum

In this episode of The Raygacy Show, we sit down with Warren Kornblum, former Global Chief Marketing Officer of Toys “R” Us, former Chief Marketing Officer of Serta Simmons Bedding, and Founder & CEO of Shadow Branding. After spending decades helping some of the world's most recognized brands captu…

Why Customers Remember Some Brands Forever

Warren Kornblum, the former Global Chief Marketing Officer of Toys“R” Us, as well as other leading international brands, and author of Notes From the Brand … Read more The post Why Customers Remember Some Brands Forever appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Brand Awareness Means Nothing Without Trust

In this episode of Exploring Growth, host Lee Murray sits down with Warren Kornblum to explore the concept of “Share of Heart” and why lasting brand loyalty goes far beyond great marketing. Warren shares lessons from his time as CMO of Toys “R” Us and explains how trust, consistency, and customer e…

#32 - The Brands People Never Forget: Warren Kornblum on Emotional Branding

Most businesses assume their biggest branding challenge is awareness. Warren Kornblum thinks that's almost the wrong problem to solve. After a career spanning global brands including Toys R Us and Serta Simmons Bedding, Warren has spent decades studying why some brands earn deep, lasting loyalty w…

Heart of the Matter: Warren Kornblum on the Value of Belief

Warren Kornblum has spent decades building some of the world’s most recognizable brands around a deceptively simple idea: attention can be bought, but belief has to be earned. The former Toys “R” Us CMO and author of Notes from the Brand Stand joins Michael Kassan to explore the value of “Share of …

Why Beloved Brands Fail: The Power of Share of Heart | Warren Kornblum

Send us Fan Mail A brand can have massive awareness and still fail, and that uncomfortable truth is where this conversation starts. We’re joined by veteran marketer and author Warren Kornblum, founder of Shadow Branding and former global chief marketing officer of Toys R Us, to talk about what actu…

What Toys R Us Taught Me About Selling by Being Human with Warren Kornblum

What if the secret to building a brand people love isn’t about being the biggest or the loudest, but about winning something deeper? Warren Kornblum calls it “share of heart.” After a career that took him from creative director to Global CMO of Toys “R” Us, he’s convinced it’s the only metric that …

458 - Special Episode - Warren Kornblum

This week we chat to Warren Kornblum, an experienced marketing leader who has worked with some of the world's biggest brands. Warren believes great organisations don't just win market share, they earn trust, build emotional connections and create what he calls SHARE OF HEART™. We chat about why, …