Why customers really don't want to engage with your brand
Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook's big new opportunity for community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.
#10. How GE Keeps Reinventing Brand Journalism with Tomas Kellner
GE opened its first News Bureau in 1919. Since then, it employed storytellers like Ronald Reagan and Kurt Vonnegut and published newspapers, magazines, comic books, as well as top-rated TV shows.
Today, GE is writing yet another new chapter in content marketing. Tomas Kellner, GE’s chief storytell…
Conversation with Joe Lazauskas (The Storytelling Edge)
In this episode of Insights, Ben sits down with Joe Lazauskas, author of The Storytelling Edge
The Storytelling Edge offers an insider's guide to transforming your interactions ―through the art and science of telling great stories.
Ben and Joe dive into the neuroscience of storytelling, the element…
TBJA 045 Best Of 2014, Part 1
In this special Best Of Edition: Chuck Patterson, David Lyons, Kirk Cheyfitz, Tomas Kellner, Amani Channel, Richard Jurek, Joey Bushnell, Laura Rubinstein as they share their stories and expertise to help your business thrive.
See The Show Notes.
TBJA 006: Tomas Kellner From GE Reports Shares Brand Journalism Success Story
Tomas Kellner uses powerful storytelling as the Managing Editor for GE Reports. He turned the company's website into a powerful tool to communicate to audiences worldwide. He shares how GE is growing its audience and how other companies can be successful using brand journalism.
Get the Show Notes…
Lessons from 100-years of telling stories with GE | Tomas Kellner Interview | Leadership Lessons
If employees were, the heart and soul of your company. Then, telling their story would be your way of professing your love for them and with this feeling GE (General Electric) celebrates 100 years of storytelling with HT Smartcast Leadership Lessons.
Meet Tomas Kellner (Editor of GE Reports) takes…
TKC 711 Amazon New Products Event
At the closing reception yesterday at HQ2
Links
Full video of Amazon's New Products Event (YouTube)
Overview of Amazon new devices and features at AboutAmazon.com - September 20, 2023
James McQuivey of Forrester Research
"Previewing the future of Alexa" by Daniel Rausch at AboutAmazon.com -…
Your Strategy Needs a Story with BCG’s Martin Reeves and Amazon’s Tomas Kellner
Martin Reeves of Boston Consulting Group and Tomas Kellner of Amazon discuss how constructing a compelling story around your business strategy will catalyze action internally and create advantages in the marketplace.
The Bentley Horizons Podcast | Episode #1 - The Dublin Urban Tech Challenge
Eleven teams compete to create and demo digital solutions that ease Dublin’s pressing urban challenges of transport; planning; and flooding. The tech challenge is a collaboration between Dublin City Council’s Smart Dublin team, Bentley Systems, Google, and Dublin’s City University. Together they …
The Bentley Horizons Podcast | Episode #2 - Data Centers
The demand for new, bigger, data centres to fuel the growth Artificial Intelligence is unrelenting. In this Episode we meet Preston Williams from DPR, Preston is part of the team who designed and planned the construction of one of the biggest data centres ever built in America so far. Once the da…
पॉडकास्ट खोज इंजन
आप लोगों, स्थानों या विषयों के आधार पर3,822,069पॉडकास्ट और195,448,563एपिसोड खोजने के लिए हमारी वेबसाइट का उपयोग कर सकते हैं।
ज्ञान में निवेश सबसे अच्छा लाभ देता है, इसलिए मैं पॉडकास्ट सुनता हूँ।
‐ Benjamin "Llamacorn" Franklin
संपादित करें
पॉडकास्ट डेटाबेस को अपडेटेड रखने में मदद के लिए धन्यवाद।
