How to Measure What Matters: Amazon Ads That Actually Work | Ritu Java
In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or w…
Simple fix to increase PPC conversion
Date: December 4th, 2025
Summary: Kevin King welcomes Izabella Ritz into the Billion Dollar Dream 100, shares insights from the BDSC mastermind call on secondary images and A+ content for better conversion, discusses Black Friday visibility trends on Google Shopping, and highlights Mexico's booming…
Go With The Flow: Unlocking the Future of Video Creation with AI Tools
Go With The Flow: Unlocking the Future of Video Creation with AI Tools Episode Overview In this episode, Danny McMillan and Ritu Java dive into the evolving world of AI-generated video content, discussing the advancements in technology that allow for creative video production without extensive reso…
Amazon’s AI Doesn’t Care About Keywords Anymore | Ritu Java
AI is a tidal wave, are you ready for it? In this explosive episode of Marketing Misfits, Norm Farrar and Kevin King sit down with the brilliant Ritu Java (CEO of PPC Ninja) to expose why most Amazon sellers are marketing wrong and how AI is forcing a return to the fundamentals. Discover why targe…
Why Your Listings & A+ Content Are Losing Shoppers
Date: February 26th, 2026
Summary: Kevin King discusses why your Amazon listings and A+ content may be losing shoppers, a major remap of the Amazon Affiliate Ecosystem, free Sponsored Product ads inside Rufus conversations, Google's upgraded Pomelli AI image tool, and designing listings for scanne…
Building Repeatables in Claude: Skills, CLI vs MCP and Token Discipline | Go With The Flow
Building Repeatables in Claude: Skills, CLI vs MCP and Token Discipline | Go With The Flow Claude Skills, CLI vs MCP and Token Discipline with Ritu Java | Seller Sessions SEO Description
Ritu Java and Danny McMillan on building agentic skills, choosing CLI over MCP, plan mode discipline and the sh…
Throwback: How Can Amazon Sellers Achieve a Healthy PPC to Organic Sales Ratio?
In this episode, host Josh interviews Ritu Java, CEO of PPC Ninja, about effective Amazon PPC management. Ritu shares insights on healthy PPC-to-organic sales ratios, TACoS benchmarks, and the importance of budgeting based on net margin. She cautions about the complexities of sponsored display ads …
Signal to Noise: AI Inbox Systems for Amazon Sellers
Description: Danny McMillan and Ritu Java on AI-built email triage, pest control and client sentiment analysis for busy Amazon agencies and sellers.
Ritu Java returns after recovering from a serious ankle injury, and dives straight into the theme of the episode: managing cognitive load as AI accel…
AI Gives Your Team Superpowers, It Doesn't Replace Them with Ritu Java | The Longer Game
For all the doom and gloom in the world surrounding GenAI, there are glimmers of hope.
Ritu Java, CEO of PPC Ninja, is one of those glimmers.
She joins us on this episode of The Longer Game to talk about how she's leveraging GenAI and creating superpowered teams, not replacing people.
Amazon i…
Running Claude and Codex From Your Phone For Amazon Sellers
Danny McMillan and Ritu Java cover AI remote control, token-saving skills and burnout resets so you can step away from the desk and keep projects moving.
Ritu Java is back for the monthly Go With The Flow show, fresh from Accelerate and a lot of conversations about how fast AI adoption is moving.…
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