Rick Mayo - No Pressure, Just Strategy: Why Alloy Took a PE Partner After 30 Years
After 30+ years of bootstrapping Alloy Franchise to over 135 locations, founder Rick Mayo finally decided to bring in a private equity partner—but not for the reasons you might think. In this candid conversation with Eric Malzone, Rick opens up about why he chose Capital Spring, how he avoided the …
Your Website Is Your Salesperson: Jimmy Weeks on Getting It Right
What's the difference between a website that looks great and one that actually brings in business?
In this episode, Alloy founder Rick Mayo sits down with Jimmy Weeks, CEO of Internet Strategy Labs, to dig into what separates high-performing websites from digital dead ends. Jimmy has built nearly …
National Meets Local: Why Digital Marketing Works Better Together with Aren Johnstone
What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people?
In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunderstood problems in franchise marketing: duplicate…
The Fractional CMO Advantage: Scaling Smarter with Erin Levzow
What does it look like to have a world-class CMO in your corner without the full-time price tag?
In this episode, Alloy founder Rick Mayo sits down with Erin Levzow, CMO at CapitalSpring, to talk about the real value of fractional marketing leadership. Erin has held CMO roles at Wingstop, Freebird…
The Story Behind The Million Dollar Gym
From Side Hustle Gym to $1M Semi-Private Training Model: Tim Lyons on Systems, Mentors & Scaling
Tim Lyons shares how he went from a laid-off construction manager after the 2008 crash to building a $1M semi-private personal training business. Inspired by the Anytime Fitness model, he opened a 24-ho…
He Built a 7-Figure Gym Marketing Company from His Mom's Basement with JP Middleton
JP Middleton started his company out of his mom's basement at 21. No clients, no experience, and no idea what he was getting into. Eight years later, Gym Members Now is a seven-figure operation working with hundreds of fitness businesses, and JP just joined the Alloy vendor network.
In this episod…
Make Summer Count: Key Actions for Success with Matt Helland
July is the slowest month in fitness. Everyone knows it. The question is what you do about it.
Rick Mayo and Matt Helland sit back down in the Beats Lab for one of their unscripted conversations about what it actually looks like to run a great personal training studio when the season is working ag…
The Franchise Marketing Playbook That Built 400+ Locations with Rick Mayo
After more than three decades in the fitness industry, Rick Mayo has learned that sustainable franchise growth isn't built on chasing every new marketing trend, it's built on consistency, diversification, and a clear brand strategy.
In this episode of The Art of Franchise Marketing, Erin Martin sit…
Beyond Paid Ads: 3 Organic Marketing Tactics That Drive Results with Kaitlin Bitting
Paid media is getting more expensive and less predictable. So what do you do instead?
Kaitlin Bitting just joined Alloy as Director of Marketing, and she comes with agency experience, time at Campbell's Soup, and a front-row seat inside another major fitness franchise. Rick Mayo brought her on the…
How to Build a Clinic That Doesn't Depend on You | Rick Mayo
Scaling a clinic isn't just about opening more locations. The systems, people, and processes that make a single clinic successful can become the very things that prevent it from growing. If the business depends on the owner or a few key practitioners, growth eventually hits a wall.
Rick Mayo, Found…
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