# Mark Lepper

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Day 39 - The Jam Study

In this episode, Guy Reams delves into the concept of decision-making and the challenges posed by having too many options. He references the famous JAM study by Sheena Iyengar and Mark Lepper, which demonstrated that an abundance of choices can lead to decision paralysis. Guy discusses how this phe…

Guided Selling for Authors: Taking Readers by the Hand, with Orna Ross

In this episode, Orna Ross explores guided selling for authors: how indie authors can help readers find the right book or next step into their ecosystem without overwhelm or decision fatigue. Drawing on research into the 'paradox of choice' and online book-buying behavior, this episode asks how we …

15. Why Clients Don't Choose You (The Psychology of Positioning)

Should you niche down, or keep your practice open to everyone? It's one of the biggest questions health and wellness practitioners ask when growing their business. While many business coaches recommend choosing a niche, few explain why it works from a psychological perspective. In this episode of S…

What's the hidden cost of complexity?

Simplicity is harder to build than complexity. So why does almost every business drift towards the complicated version by default? We know that the average person makes tens of thousands of decisions a day. What to eat, what to wear, which email to open, and which to bin without reading (probably …

382. Struggling With Exercise Consistency? You Have Too Many Reasons. (Part 1 of 2)

To become the person who follows through, go to exercisingconsistency.com and join The ACT Score Challenge today. You know all the reasons to exercise. You can list them: heart health, mental clarity, mood, energy, sleep, confidence, longevity. You’ve read the research. You’ve heard the arguments. …

You Can Disprove Everything a MAGA Supporter Believes and They Will Still Believe It

You have done it. You know you have. You sat across from someone and laid out the facts. Calmly. Clearly. With sources. With data. With court documents. With video evidence. You dismantled every claim they made. You proved beyond any reasonable doubt that what they believed was false. And they kept…

You Can Disprove Everything a MAGA Believes and They Will Still Believe It

You have done it. You know you have. You sat across from someone and laid out the facts. Calmly. Clearly. With sources. With data. With court documents. With video evidence. You dismantled every claim they made. You proved beyond any reasonable doubt that what they believed was false. And they kept…

Should America Be Run by … Trader Joe’s? (Update)

The quirky little grocery chain with California roots and German ownership has a lot to teach all of us about choice architecture, efficiency, frugality, collaboration, and team spirit.  SOURCES: Kirk DesErmia, facilities manager in Seward, Alaska. Mark Gardiner, journalist and author. Sheena Iyen…

Range Minded Podcast 328 – The Fog of Information: Is Too Much Info Making Decisions Harder Just Killing the Vibe?

Episode 328: The Fog of Information. Is Too Much Info Making Decisions Harder, or Just Killing the Vibe? More gun content does not always make you a better shooter, a smarter buyer, or a freer citizen. Past a point it does the opposite. This episode is about analysis paralysis, the jam study, and …

Range Minded Podcast 328 – The Fog of Information: Is Too Much Info Making Decisions Harder Just Killing the Vibe?

Episode 328: The Fog of Information. Is Too Much Info Making Decisions Harder, or Just Killing the Vibe? More gun content does not always make you a better shooter, a smarter buyer, or a freer citizen. Past a point it does the opposite. This episode is about analysis paralysis, the jam study, and …