# Louis Grenier

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How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)

#322 | Louis Grenier joins Dave for a conversation about what it actually takes to stand out in B2B marketing when everything feels the same. Louis sent Dave 10 surprise gifts to open during the show, and each one sparks a conversation about marketing, career, and life. They talk about the reality …

Thought Leadership without the Bullsh*t: Louis Grenier on Standing the F*ck Out

What do you do when everyone is posting… but almost nobody is actually saying anything real? You stop chasing templates, ignore the algorithm panic, and stand the f*ck out. In this episode of Haamucast, Edward sits down with Louis Grenier, founder of Stand the Fuck Out and creator of Everyone Hates…

How to Stand the F*ck Out with Louis Grenier

Louis Grenier is the founder of Stand The F*ck Out, and one of my recent favorite new follows on LinkedIn. In this episode, we talk about what a real POV actually is (and why 99% of LinkedIn creators don’t have one), why low likes on a post don’t mean what you think they mean, the one marketing tru…

Marty Neumeier

Marty Neumeier is one of the world's most influential voices on brand. His book 'The Brand Gap' has sold more than 500,000 copies, and when Google wanted to create the Dictionary of Brand, they commissioned Marty. But before he worked in brand, Marty ran an award-winning software packaging design a…

#64 The Louis Grenier Route

In this episode, Louis Grenier, positioning + GTM consultant for B2B at Stand The F*ck Out and founder of Everyone Hates Marketers, shares his unconventional journey from a mechanical engineering background to building a successful marketing consultancy. Louis reflects on his early days in Dublin, …

Allergic to bullshit marketing w/ Louis Grenier

Louis Grenier has run a podcast called Everyone Hates Marketers for 8 years. He's not here to be nice about it. In this episode, Lou breaks down why product marketing only exists because B2B tech forgot what customers actually want — and why your positioning project is probably being run by the wro…

The B2B brand problem nobody's talking about, with Louis Grenier

Marketing strategy, brand distinctiveness, and the courage to stop blending in: Louis Grenier shares fresh research on why 80% of B2B companies come across as invisible or generic. Digital beige is everywhere, and it's costing brands the very thing they're trying to build, memory.Louis audited 100 …

High-Value Brand Assets Most B2B Companies Haven't Tapped Yet (with Louis Grenier, Founder of Stand The F*ck Out)

#377 | 80% of B2B brands are completely forgettable - and it's not because their product is weak. Dave sits down with Louis Grenier, founder of Stand The F*ck Out and author of the book by the same name, to unpack a study he ran scoring 100 B2B companies on how distinctive their brands actually are…

How B2B Brands Get Chosen: Louis Grenier’s 4-Step Framework

Most B2B companies are trying to stand out. Yet buyers are surrounded by brands saying roughly the same things, targeting the same audiences and competing across the same channels. So how do you make your company get noticed, remembered and ultimately chosen? Louis Grenier, author of Stand The Fc…