# Emily Kramer

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The Princess Bride - Unrehearsed Script Reading

Once upon a time (now) there was (is) a group of people who occasionally did unrehearsed script readings (live in front of an audience) of their favorite plays and films. The only rule for each actor was they had to make each character they played their own in whatever way they wanted, and to not a…

Fintech Content Expert: How to Turn Content into Pipeline

Araminta Robertson is the Managing Director of Mint Studios, a content marketing agency for fintech and financial services companies that turns content into measurable pipeline. She joins the show to share how she built her specialism from a personal finance blog she started at 18 into a full agenc…

How to grow a newsletter w/ MKT1’s Emily Kramer

Emily Kramer is the founder of the wildly popular MKT1 newsletter with over 80k subscribers, where she writes long-form essays on marketing trends, strategies, and tactics for B2B startups. Before starting MKT1, she was VP Marketing at Carta from their series C through E, VP Marketing at Astro, whi…

Who's Actually Hiring in GTM Right Now?

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle digs into who's actually hiring in GTM right now — and the data is full of surprises. SDR jobs are supposedly dying, yet AI-native startups are doubling down on them. GTM engineering is the breakout role. Custome…

How Emily Kramer Avoids Random Acts of Marketing

In this (classic) episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ are joined by Emily Kramer, founder of the MKT1 newsletter and former head of marketing at Asana and Carta, to break down how modern B2B marketers should think about strategy, budgeting, and dist…

How Customer Feedback Shapes Your Product and GTM Strategy with Janina Moza #246

Janina is the CMO of Flipsnack, where she leads marketing across product marketing, go-to-market strategy, content, sales enablement, and growth. She specializes in building scalable marketing systems that connect customer insights with business outcomes, ensuring marketing serves as a true growth …

Substack Declares War on AI Slop

This week on Letterland LIVE we're joined by Simon Owens, founder of Simon Owens' Media Newsletter. Simon's been tracking the media and newsletter space for years, and we're getting his read on the two biggest stories in the industry right now: Substack's partnership with Panagram to fight AI slop,…

How to build & monetize a newsletter w/ Growth Unhinged’s Kyle Poyar

Kyle Poyar is the founder and writer of the wildly popular Growth Unhinged, a newsletter with over 85,000 subscribers about pricing, monetization and GTM. He also has over 110,000 followers on Linkedin. He started the newsletter in March 2021 as a side project and went all-in about a year ago. Sinc…

Why Is Every Product Marketer Suddenly Being Asked to Make Video? w/ Natalie Taylor

Video landed on every marketer's plate this year. Nobody added headcount for it, and nobody explained how to actually get one made. Natalie Taylor runs marketing at Capsule, where enterprise teams like HubSpot, ServiceNow and Instacart build on-brand video without going through a creative team, and…

Eric MacColl on Leaving Atlassian and the Referral Network That Built His Business (Ep. 31)

Eric MacColl spent 15 years climbing the in-house ladder from a paid search agency to Scripted to Lyft to Atlassian, where he watched his team grow to 60 people and realized he had stopped doing any actual marketing. He was being managed up and out of the work he loved. Four and a half years into r…