# Doyle Dane Bernbach
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Top podcast episodes featuring doyle dane bernbach.
Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap – Part II
Co-Host Brad Forsythe interview George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap, who shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years...
Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap
Co-Host Brad Forsythe interview George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap, who shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years...
Legendary Art Director George Lois on the Ad Biz
Hear Co-Host Brad Forsythe interview George Lois, AD Legend and Founder of Lois USA, who shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry. As advertising’s self-styled street...
Let's Talk About Volkswagen!
This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How can a brand redeem itself after a worldwide scandal? Can we forgive a brand when it overdramatizes a crisis it created? Today, Steve, Emily, and Matt discuss…
#021: VW Beetle – Hippies Endorse THE German MAN
How many people can you fit in a Volkswagen Beetle, the people’s car? The current world record is 20. Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency, and adopted by the Hippies. The crazy story of the success of the VW Beetle and marketing used in the US market.
Dave Yo…
GEORGE LOIS in Memorandum
George Lois is at the forefront of the 1960’s evolution of modern day advertising; the MOMA icon of Madison Avenue. Listen to his son Luke Lois in conversation about the inimitable legacy his father left behind.An Audacious Blend of Image and Word...
A fury to communicate...
I'm so pleased that Luk…
USP's the best of
A strong USP provides a solid foundation for differentiating your product and giving you a leg up on the competition. These famous USPs have worked well to promote products and services successfully.
Podcast Transcript
A Unique Selling Proposition (USP) is a unique selling point or slogan that di…
Bugging Out | The Story of Volkswagen
In the 1960s, the Volkswagen Beetle was a symbol of peace and love. But this same car was invented as part of the Nazi propaganda project. And that’s just the beginning of the story.
Correction: This episode incorrectly states the full name of the DDB advertising agency. It is Doyle Dane Bernbach.
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When Advertising Became Art — and Art Became Everything, Part I
Here’s a question worth considering: What is advertising actually for?
If your answer is “to sell products,” you’re not wrong. But you’re also only about a quarter right. The other three-quarters -- the part that explains why certain brands feel like part of your identity, why slogans burrow into y…
AI Is Making Creative Work Cheaper. So What Will Clients Pay Agencies For?
AI is making creative execution faster and cheaper. So where does that leave agency value?
Jeff Linder draws on more than 40 years in advertising to share stories from Madison Avenue, Evian and major client campaigns, and what they reveal about creativity, client relationships and the importance of…
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