How to Make Your Company Impossible to Forget
Most companies don’t have a service problem… they have a perception problem.
In this episode, Chris Lee sits down with Dan Antonelli, founder of KickCharge, to break down what actually makes a brand unforgettable—and why most home service companies get it wrong from day one.
From naming your busine…
148 | Branding Beats Bigger Budgets: Dan Antonelli on Becoming “Five-Mile Famous”
Show Information
Episode Number: 148
Date: May 11, 2026
Duration: 38:33
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Dan Antonelli
Company: KickCharge Creative
Guest Website: https://www.kickcharge.com/
Gift t…
How Branding Can Build Credibility and Trust For Your Blue Collar Trade Business ft. Dan Antonelli of KickCharge
What makes customers trust your company before your technician even knocks on the door?In this episode of the Service MVP Podcast, Joe Crisara sits down with branding expert Dan Antonelli of KickCharge Creative to break down the real power of branding in the home service industry.From truck wraps a…
Branding as a Catalyst: Dan Antonelli on Faith, Culture, and Growth in Home Services
In this episode of the Big Hitters podcast, Andrew Hathaway speaks with Dan Antonelli who explores the intersection of faith, branding, and business in the home services industry. They discuss the importance of effective branding, the impact of a strong name, and how branding influences key perform…
Clayton High School's Dan Antonelli - The Next Chapter
Dan Antonelli is calling it a career as the Athletic Director at Clayton High School in Gloucester County. He spent 32 years at the school, serving as AD for more than two decades of that time. He also had very successful runs as the head wrestling and soccer coach at the school, while also spendin…
Why Bland Brands Pay More For Leads - Dan Antonelli
AI is changing how home service companies think about websites, search, and marketing. But Dan Antonelli’s message is clear: AI is a tool, not a brand strategy.
In this episode of Profit & Grit, Tyler Martin is joined again by Dan Antonelli, founder of KickCharge Creative, to talk about AI websites…
Branding Won't Save a Broken Business | Dan Antonelli, Kickcharge Creative
Great branding will never fix poor operations. It will only make poor operations more visible, more expensive, and harder to recover from.
Dan Antonelli has been in the branding world for over 40 years. He started hand lettering trucks at 15 years old, built Kickcharge Creative into the most recogn…
Becoming Five-Mile Famous: How Better Branding Drives Growth
Welcome back to The Entrepreneur’s Journey. In this episode, Michael Pallozzi is joined by Dan Antonelli, founder and CEO of KickCharge Creative, to discuss how strong branding can help home service and trades businesses grow. Dan shares how his career began with pinstriping and hand lettering as a…
Dan Antonelli | Branding, Growth, and the Second Chance That Changed His Leadership
Dan Antonelli has spent decades helping home service companies stop blending in.
As the founder of KickCharge Creative and author of Branded Not Blanded, Dan has seen firsthand what happens when a company's brand finally catches up to the quality of the service it provides.
In this episode, Dan j…
How Business Owners Can Maximize Value Before an Exit
Welcome back to The Entrepreneur’s Journey. In this episode, Jason Gabrieli is joined by Anthony Hauser of Guaranteed Exit Partners to discuss how business owners in the skilled trades and home services can prepare for and maximize the value of a future sale. Drawing on his experience in investment…
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