# Andrew Ehrenberg
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Top podcast episodes featuring andrew ehrenberg.
Episode 31: Using Data to Solve the World's Biggest Problems with Andrew Ehrenberg
Can you really use data and AI to solve social justice issues like racism and do good for the world?
Andrew Ehrenberg thinks so. As a data scientist at DataRobot, Andrew works day in and day out with massive data dumps to build models and make predictions for the owners of that data. DataRobot has…
Podcast: Peter Fader, Wharton Professor, Part 2
This is a free two-part episode of Marketing BS. My guest today is Peter Fader, professor of marketing at the Wharton School at University of Pennsylvania. Peter was one of my early marketing mentors and I loved this interview. This is Part 2 of the interview where we dive in deeper to the ramifica…
Ep. 110: Investor Vibe Check for Q1 2024
Ep. 110 is our quarterly Investor Vibe Check, where we chat with 3 industry investors to get their perspective on the landscape from their side of the table.
The vibe check for Q1 features Connor Williams (Velo Partners), Andrew Ehrenberg (Eberg Capital) and Robin Reed (HappyHour.io).
H…
Andrew Ehrenberg - Revolutionizing Sports Data: The Power of AI and Automation
Andrew Ehrenberg is the Head of Business Development at WagerWire. He has ownership stakes in four sports organization and full partnership in Eberg Capital, where he's making big investments in "disruptive sports wagering applications and the commercialization of alternative sports." He recently…
168: Professor Byron Sharp on a lifetime of learning in the marketing world
This week we tucked in our shirt, straightened our tie and resisted the temptation to nip off for a quick vape behind the pickle-ball court, all in order to suitably impress our guest, one of the world’s greatest marketing academics, Professor Byron Sharp. A man who would need no introduction (if w…
First Wednesdays event at Eastern Market includes newer businesses
There will be a big party at Eastern Market Wednesday night for what is called First Wednesdays. WWJ's Jackie Paige talked with one of the organizers, Andrew Ehrenberg. (Photo by Elaine Cromie/Getty Images)
Rising Markets Break the 95:5 Rule | Episode 4 - B2B Effectiveness
The 95-5 rule is one of B2B marketing's favourite soundbites: at any given moment, only 5% of your market is in-market to buy. It gets cited as settled fact in board meetings and budget arguments — and in most fast-growing B2B tech categories, it's wrong by a factor of five or more.
In Episode 4, …
Revisiting 'How Brands Grow' with Byron Sharp
'How Brands Grow' is one of the most influential books in marketing, exploring rules of brand growth such as mental and physical availability, double jeopardy, and increasing penetration. Professor Byron Sharp, its author and director of the Ehrenberg-Bass Institute, joined WARC's David Tiltman at …
What Does Brand-Aware Search Really Measure? | B2B Effectiveness - Episode 14
Most B2B marketers have heard that share of search tracks share of market. Far fewer have asked where that idea came from, or whether it survives contact with a B2B market. It was drawn from a handful of B2C examples, and it only holds when products, prices and routes to purchase are close to unifo…
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