Episode No. 210: Interview with Allison Lynch
The Rutgers women's soccer team will play in its 12th straight NCAA Tournament on Sunday at Columbia in the first round. Allison Lynch has played in 100+ games in her Rutgers career and discusses this past season, her personal journey and the road ahead in the postseason.
Part 1: People Move West More Than East
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Psychiatrist Penelope Douglas checks in at the Hotel Nakwaga, just as the Banff World Television Festival Kicks into gear.
Created and Written by Karen Hines, based on her stage play.
Sound Design and Music Composed and Performed by Dewi Wood
Directed b…
Part 2: Peace of Mind at Nakwaga…It’s Only a Dream
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Penelope lays hard cash down on a boutique live/work suite at the Hotel Nakwaga, but on her first day counselling the living, a young television writer offs himself in her subway-tiled bathroom.
Created and Written by Karen Hines, based on her stage pla…
Part 3: Naked Mole Rats
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As Penelope grapples with Noah’s Ghost and his telegenic messages from the beyond, Deedee and Actress Lily Bishop meet “accidentally” in the Nakwaga corridor just outside Penelope’s work space.
Created and Written by Karen Hines, based on her stage play…
Part 4: Hog-tie your id with a Rope of Air
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In another reality, Penelope and Fyg talk over glasses of glowing milk.
Created and Written by Karen Hines, based on her stage play.
Sound Design and Music Composed and Performed by Dewi Wood
Directed by Blake Brooker
Featuring the vocal talents of De…
Athletes vs Influencers
Allison Lynch is a marketing and communications executive with 12 years of experience. This has included roles as Sr. Marketing Manager, US & Global Running and Coros and Senior marketing manager, running & women’s performance at Whoop.
She joins us to discuss athletes vs influencers following a …
Comparing Notes With A Competitor
Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition wit…
162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape
Allison Lynch is a writer, artist, competitive runner and sports marketing professional.
Allison has 12 years of experience in brand marketing and communications, specializing in sports technology, running, and fitness. She’s worked for companies like WHOOP and COROS.
I was inspired to invite Al…
Building Smart Shoes With Avelo
Royi Metser is the founder and CEO of Avelo, and they're on a mission to build the world's smartest running shoe to prevent injury, optimize training, and connect the dots between our effort and results. In this conversation, we dig into the founding insights and the journey of launching this compa…
Marketing Your Outdoor Brand with Industry Expert, Allison Lynch
Allison Lynch is a marketing expert who has worked for companies like WHOOP, COROS, and Remedy Place.
Jon chatted with Allison about:
•working in a running store to becoming a marketing specialist
•getting hired at WHOOP and the transition to COROS
•navigating athlete sponsorships i…
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