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Every few months a new acronym shows up promising to replace the last one, and this year it's GEO. I brought Andy Crestodina from Orbit Media back on the show to settle a debate I keep having in my own head: is generative engine optimization its own discipline, or just SEO wearing a trench coat and hoping nobody looks too closely? Andy has spent twenty five years building websites that turn into lead generation machines for B2B companies, and he came in with a much sharper answer than "it depends," even though he says that phrase more than either of us would like to admit. If you run marketing for a small or mid sized business and you're wondering whether AI search means starting over from scratch, this conversation will save you a lot of wasted effort chasing the wrong checklist. https://www.theagentsofchange.com/637 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact Check out Andy's first appearance and the introduction by my daughter Maya: https://www.themarketingagents.com/andy-crestodina-neuromarketing
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The Agents of Change Digital Marketing Podcast के पिछले एपिसोड खोजें।
इस पॉडकास्ट के अन्य एपिसोड
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Most of us obsess over growing our email list, then greet new subscribers with... nothing. Maybe a generic "thanks for signing up" if they're lucky. Allea Grummert, email marketing strategist and owner of Duett, says that first stretch after someone joins your list is where relationships (and reven…
If you've ever felt like local search is a game rigged for the big guys with bottomless ad budgets, this episode is going to change how you think about winning. My guest, Nick Cohen, is a rare combination: a practicing attorney and the COO of Matador, where he helps over 180 law firms compete again…
LinkedIn is the one social platform that hasn't burned me out yet, and after this conversation, I understand why a lot more businesses should be paying closer attention to it. My guest is Kaila Vander Horn, head of content at Speedwork, a LinkedIn advertising agency where she runs organic strategy …
You already know stories beat spreadsheets when it comes to winning people over. But what if the story itself isn't even the most important part? This week I'm talking with Jennifer Gardner, a Los Angeles trial lawyer, persuasive communication speaker, and administrative law judge who's spent three…
अस्वीकरण: इस पृष्ठ पर एम्बेडेड पॉडकास्ट और कलाकृति Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market से हैं, जो इसके मालिक की संपत्ति है और Listen Notes, Inc. से संबद्ध या समर्थित नहीं है।
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