इस एपिसोड के बारे में
Brands spend fortunes on polished studio shoots, yet modern consumers crave raw, unpolished authenticity to make purchasing decisions.
In this episode, Klaviyo's Brett Bernstein unpacks why user-generated content (UGC) consistently outperforms highly produced media. We explore the psychology of trust, why the "shaky camera" aesthetic drives conversions, and how bringing real-time social signals into your CRM finally unlocks the true ROI of your social media efforts.
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The music on Tech Talks is created by London artist Lemzi.
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