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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
Following our previous live AMA sessions, join us for this one uncovering some of the best email marketing frameworks today with Jane Portman, Сo-founder & CEO of Userlist, an email automation platform for SaaS companies.
----------Episode's Chapters--------------
00:00 - Guest Introduction: Jane Portman
02:32 - Challenges in Building UserList
05:14 - Growth Strategy and SEO Focus
07:13 - Customer Success and Consultation Calls
16:25 - The Atomic Emails Framework
25:06 - Example of Effective Email Campaigns
27:23 - The Importance of Personalization in Emails
27:56 - Effective Personalization Strategies
31:44 - Data Tracking and Its Pitfalls
42:11 - Crafting Engaging Email Content
48:47 - The Role of Personal Branding in Email Marketing
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