इस एपिसोड के बारे में
In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation of LinkedIn ads (5:17) • The essentials of account-based marketing (ABM) on LinkedIn (8:29)• Why video content is great for remarketing strategy (14.26) 23:21 to 24:50• Why he avoids the debate between gated and ungated content (19:20)• Insights on Demand generation and Demand capture (25:01) • The key metrics he analyzes in paid ads (29:08)• How to run effective paid search campaigns (31:15)• The differences between being a paid media manager in an agency and a large organization (34:44) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-google-ads-andrew-harder
अंग्रेज़ी
संयुक्त राज्य अमरीका
इस एपिसोड में
अनुलिपि 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
पिछले एपिसोड्स खोजें
SaaS Marketing Superstars के पिछले एपिसोड खोजें।
इस पॉडकास्ट के अन्य एपिसोड
In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase i…
In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their me…
In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.Episode Highlights:• Why Joel built an age…
In this episode of SaaS Marketing Superstars podcast, Aaron is talking about his recent decision to close down his marketing agency, Zammo Digital.Episode Highlights:• Why I decided to close Zammo Digital now• How I got burnt out and self-sabotaged my business• How G-d is guiding me to bigger and b…
अस्वीकरण: इस पृष्ठ पर एम्बेडेड पॉडकास्ट और कलाकृति Aaron Zakowski से हैं, जो इसके मालिक की संपत्ति है और Listen Notes, Inc. से संबद्ध या समर्थित नहीं है।
संपादित करें
पॉडकास्ट डेटाबेस को अपडेटेड रखने में मदद के लिए धन्यवाद।
