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ЁЯОЩя╕П RealPharma Podcast
Episode Title: Cracking the Code on Patient Engagement: Conversational AI with Dan Fox
ЁЯЧУя╕П Release Date: May 5, 2025
ЁЯОз Hosts: Dr. Na-Ri Oh & Ian Wendt
ЁЯОд Guest: Dan Fox, Managing Director of Healthcare at Drips
In this eye-opening episode, we welcome Dan Fox, a trailblazer in AI-powered patient communication, to explore how proactive outreach and conversational AI are reshaping healthcare engagement. As the Managing Director of Healthcare at Drips, Dan shares how his team is using SMS-based AI to boost patient adherence, improve outcomes, and build trustтАФeven in the face of complex compliance and tech fluency challenges.
From personalized text reminders that get 60тАУ80% response rates to thoughtful strategies for integrating AI without sacrificing patient experience, Dan takes us deep into whatтАЩs working (and whatтАЩs not) in healthcare communication today. Plus, he shares what excites him most about the futureтАФincluding AI therapists, ambient scribes, and closing the tech adoption gap in health systems.
ЁЯФС Key Topics Covered:-
Why тАЬattentionтАЭ is the biggest communication challenge in healthcare
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How AI-driven SMS is outperforming traditional channels like email and mail
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Real-world outcomes: 4.1% improvement in national medication adherence rates
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Navigating regulatory complexity with Drips' proprietary тАЬrules engineтАЭ
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Why many healthcare orgs use тАЬcomplianceтАЭ as a crutch against innovation
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Texting seniors? YesтАФit works (and they even say тАЬthank you, sweetieтАЭ тЭдя╕П)
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The future of AI in healthcare: from virtual triage to AI therapists
тАЬWeтАЩre not using generative AI in our consumer outreachтАФbecause every single word needs to be approved. But we use AI to scale natural conversations.тАЭ тАУ Dan Fox
тАЬTrust is everything. We use personalization and omnichannel context to build itтАФone message at a time.тАЭ тАУ Dan Fox
тАЬWe donтАЩt want PHI. We just want to start the right conversation.тАЭ тАУ Dan Fox
ЁЯУШ Resources Mentioned:-
Drips.com тАУ Learn more about their AI-powered engagement solutions
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CMS Star Ratings: Why medication adherence matters
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Companies like RxAnte mentioned for rules-based healthcare targeting
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Website: drips.com
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LinkedIn: https://www.linkedin.com/in/dsweeneyfox/
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Role: Healthcare Strategy Lead
Available wherever you get your podcastsтАФSpotify, Apple Podcasts, Amazon Music, and more.
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