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Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio
Olga Kolgusheva, known professionally as Olga Dorovskykh, is the founder of Applet Studio, a Squarespace template shop and design studio she runs with her husband Roman. In this episode, Olga breaks down how she juggles templates, courses, and custom client work all at once, the real numbers behind growing a profitable template shop, and what she's seeing right now as AI reshapes SEO, affiliate marketing, and how web designers get found online.
In This Episode:
Why Olga refuses to pick just one business model, and how templates, courses, and client work support each other
The real numbers behind growing a template shop, including her 100 blog post breaking point
How her templates became a direct source of custom client leads
What happened when AI started eating her blog traffic and affiliate income in 2025
Why commercial landing pages are outperforming blog posts for AI visibility
How EAT signals across other platforms are changing web designer visibility
Why service-based web design isn't going anywhere, even as AI gets better
Resources Mentioned:
Applet Studio Free Digital Strategy Workshop Web Designer Academy Package Matrix™ Method
Related Episodes:
Episode 191: How To Choose the Right Web Design Business Model Episode 114: How to Sell Squarespace Templates with Kate Scott Episode 184: Answer Engine Optimization: Your Next Revenue Stream As a Web Designer
Olga Kolgusheva (Olga Dorovskykh) is a former journalist turned Squarespace designer and the founder of Applet Studio. Website: applet.studio. Instagram: @applet.studio.
Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ Method, and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.
For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern
