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Welcome back to Clear Signal.
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Today's episode was not planned, but let's go with it.
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It was inspired by a post that I did on Substack.
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As I mentioned, I am Sunita Kumar on Substack.
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That is my handle everywhere.
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And that is where I'm going to be more active in May, posting thoughts, short form thoughts, long-form thoughts, my writing, but also things I'm calling field notes, which are lessons from the field, things I'm learning as I'm building this over the next couple of whatever.
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Those are not the kernel, the nugget, the takeaway, the universal principle that most of the stuff you're going to hear from me is going to be that is my five-line, that is my brand.
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But I am a majority of three lines.
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The entrepreneur line is the three-line, the money line is the three-line.
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And there is no substitute for building something and jutting up against reality and learning from that and trying something new.
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Something that we do not honor in entrepreneurship because we want everything to be packaged and perfect from the jump.
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And what I wanted to talk about is something that I said on Substack that I thought might be useful for you guys.
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Because I am going to actually take a solid month off at least in between this season and the next season.
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And so you're not going to hear from me until at least after the U.S.
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holiday, the Memorial Day weekend.
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And here it is.
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And that is someone had talked about something related to storytelling.
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It was a response to somebody else's post.
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He is actually the person I mentioned last time that I think, or not last time, the time before, the four myths.
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And I think he's actually going to come on my podcast.
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When I'm not sure.
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I am now bombarded with guest requests.
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In the age of AI, people do not have to do any work.
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They take the transcript, they put it into AI, they pitch, and so my inbox is inundated with people.
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And so I'm going to have to take my email out of the show notes, which I don't want to do.
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We will see how this goes.
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Maybe I'll come up with a way that's a workaround.
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He talked about storytelling.
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And I said, and this is something I felt strongly about for a while, but this is a great place to share it.
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I said, I agree that storytelling is part of the process.
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I would argue in the age of AI, it's more important than ever.
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The difference is some of us are here to use stories to show our depth and power and gain authority.
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And some of us are here to speak from our journey.
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Our past wounds and speak to a past version of our audience.
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The difference is that all marketing in the transformational space assumes everybody fits category two.
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And somebody else responded who's a marketer.
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She said, Help who you were two years ago only really works if you're looking to teach people to follow your journey or learn from your mistakes.
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There can be an element of that in your positioning, but it's not the whole thing.
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It just sounds like an oversimplified hack at this point to avoid actually listening to people.
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You just assume they're you.
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Maybe they had depression.
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Maybe they were an addict.
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A lot of people's wounds become their wand.
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I said that to a client once.
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She didn't like that term, but that is the term.
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It's that you are now powerful because of what you've been through.
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That is the alchemist.
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And that is the underlying message of this podcast, but not in the healing journey.
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The underlying message of this podcast, even if it changes names 10,000 times, which it won't, it's a clear signal, is the journey of the alchemist, the journey of the entrepreneur.
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The trials and tribulations we go through to crawl through the trial of fire and get to the other side.
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A lot of my stories and what I've been through probably won't make it to this podcast.
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It doesn't fit the positioning of the podcast.
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Ironic, because it's my podcast.
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It'll probably be on other podcasts, ones that feature that.
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And what you should know is the story of the start of that is so dramatic, is so ridiculous, is so something nobody could ever relate to that it's insane.
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A lot of my stories are insane.
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They're not meant to be relatable, they're not meant to sell.
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They are based on my individual gates.
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We talked about circuitry in one of the prior episodes.
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Individual gates are empowerment.
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They are inspiring, they are empowering of wow.
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She could do that, I can do it.
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It's not conscious, it's subconscious.
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Human design is frequency, it's not about conscious selling.
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So one of the other things I said on the Substack is, and don't worry, I'm not gonna have podcasts come on here when I read you all my Substacks.
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If you want to join me there, you can.
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If you don't, that's cool.
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Uh, category of one.
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Oh, well, category of one is my first publication coming out probably next week.
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That'll be exclusive to Substack.
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My point is that I'll be putting a lot of stuff on Substack that's not gonna make it to the feed.
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Obviously, I'm gonna be slowing my role with this podcast.
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I'm not sure of the cadence, it might be every week, every other week.
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Probably guess, you can do the math.
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I'm not gonna be able to come on here and share all of my thoughts here.
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It also doesn't make sense.
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It's not the podcast I want.
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So, one of the things I said on Substack is if you have many individual circuit gates in human design or key individual gates that influ that affect what I call your influence factors.
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Influence factors are what I determine to be the move the needle aspects of your human design that relates your positioning and your marketing, you are here to share your story, but it's not about your healing journey or the wounds you went through or how you are one step ahead of your client and what is different.
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It's how what you did empowers others to take their own bold risks in life and business.
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It's part of your brand, but it's not part of a direct conversion strategy.
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If you play this wrong, you will attract the wrong crowd, think your life-altering moves don't matter, or under-leverage key storytelling elements of your alchemical wins.
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So the alchemy we go through is part of the story.
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The alchemy we go through is part of the journey.
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The alchemy you go through is part of the brand, but it's not direct in this piecemeal, lazy coaching, personal development.
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I made six figures, I'm gonna show you how to make six figures, affirmational, fake online business optics crap.
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And people can feel the difference.
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When I tell my story of what I've been through on my entrepreneurial journey here or elsewhere, no one's gonna relate to that.
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It's not about that.
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It's about a, oh wow, she was willing to take risk in a bold way, even a dumb way.
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Okay, well, I don't have to do that, but maybe I can do something my own way.
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When I act the fool on the dark matter show, which is now wrapped, by the time you drop this, it's wrapped for what it's gonna be in this current form.
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171 episodes we did on that.
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Over four years.
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Not a small achievement.
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And what that is, is I don't expect you to take on a southern character, share random stories from your life, act in many ways that other people would question your sanity in a public sphere.
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That show is more genius than I make it sound.
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It is predicting collective shifts at a macro level well before they happen.
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That's actually harder than it looks.
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And doing it in a way that's humorous and fun and makes people feel something, but also makes them laugh and makes them cry and makes them think.
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That is not easy.
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And what is that about?
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It's about inspiring others to step into their own creative expression as part of their business journey, as part of their human experience, as part of becoming, as Tim Ferris, someone who doesn't care what other people think.
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Right?
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So Tim Ferris was really big in the online space before all this coaching bullshit.
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He came out where, you know, for our work week, the bro marketing, this whole notion of we're in a global workforce, we can outsource to people across the world, right?
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That book came out, I don't know, 2012, 2011, don't quote me.
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That was when I started my online journey.
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So he would famously say, you should just lie down in a Starbucks.
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And he did it because he wanted entrepreneurs to become immune to what other people think.
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And that is a skill and a muscle.
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And that muscle is true whether or not you're creating art, whether or not you're starting a business, whether you're gonna put yourself out there on social media.
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That is a muscle, that is a life muscle.
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And I say that because we're in a time of change.
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We're in a time where the Aries energy that I spoke about last year is now coming into full bloom.
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If you are interested in any of this stuff, you listen to it.
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So you don't need me to repeat it to you, but I predicted all of it and I said all of it.
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I've been talking about it on Substack, I've been talking about my other platform, I've talked about it here, and you get the gist.
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I have an episode called The Rules of Life Are Made Up.
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It's about Aries.
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It's about the last time that Saturn was fully in Aries until February of this year.
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It's about my last job.
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The professional rules are changing.
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The rules of business are changing.
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We get to mold what we want it to be.
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And Aries is about being in the ring.
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So I have a couple of individual gates.
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One of them is gate three, that is the uh gate of mutation, chaos to order.
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One of the gates I have is gate 51, is the gate of shock.
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They are both Aries gates and they are both individual gates, which means that it is not about me selling to you based on my journey.
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It is about you feeling something through what I share of my journey.
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Maybe not even in this platform.
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Seasons and reasons, different audiences for different objectives.
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As I start to publicize more of my guest boss, I'll have a link in the show notes or it's a Spotify playlist if you want to hear some of that stuff.
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And maybe it'll make it to the feed in some way.
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But we're a time of blending and merging.
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But the Journey of the Alchemist, the unscripted path, those were the two middle names of this podcast.
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And the first one was the aligned CEO, and this is clear signal.
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There's like a a quadrant there, and it all it is all of those podcasts.
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And I'm sure it'll change and evolve in the future, but I feel like the genesis for why I wanted to start a business podcast is in that foundational cube.
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By the way, Saturn rules four, emperor card, structures, foundations, building a foundation your way, we've talked about that.
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So I wanted to share that because this notion of your client is one step ahead behind you, not really.
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Really depends on what you're selling.
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Also depends on your profile.
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If you are a six-line, yes.
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Because you probably went through hell and back before you were 30 years old.
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That is probably gonna be a big part of what you are here to share when you're older, whether or not you want to or not.
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Whether or not it's something that appeals to you.
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You're listening to this at your 40, or like, no, I'm not gonna talk about that.
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Talk to me when you're 60.
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You might change your mind.
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The six-line ages like a fine damn wine.
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And it also depends on the industry you're in.
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And I have so much more to share about this in the future.
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This is gonna be a conversation I wanted to open up now because I want to return to this in the future as I have more things to say about it.
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And as I've been, you know, in the collective field.
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But what we're doing is we're taking back business from the coaching industry.
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And I don't think there's anything wrong with coaching.
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People need people to guide them.
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That's all I'm saying.
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The word coaching itself has been absconded to mean something it's not, which is a whole future episode I did, whether or not it drops on the feed or not.
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I did record it.
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And it's called coach is not a mentor.
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And the point is that you know, not all of us are doing professions or selling to people based on our healing journey.
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Right.
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And um, there are certain industries and certain things where what you've gone through is gonna be directly related to what your client goes through.
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But this notion of your client is one step behind you, that's where we've got amateur hour out here.
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We've got people who made their first 10K month or whatever the fuck the coaching industry wants to tell you, and now they're the expert online.
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That's when you have problems.
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That's when they're like, I know all the foundations of positioning and marketing and branding.
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You don't.
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You happen to be a health coach who sold to people one step behind you, you grew a big funnel, you did well, you're a great business person, not taking anything away from you, but not everyone needs to position themselves for one step behind you.
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And it's actually gonna fuck up their brand.
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Here's the thing: depending on your human design, some of you guys are not meant to be storytellers.
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Which is a harsh statement.
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Some of us are.
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Some of us are here to tell stories about our journey, some of us are here to empower others with our journey, some of us are not here to do that at all.
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Or maybe that's not the vehicle through which we sell.
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We use it in another way.
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What we do on this podcast is have the conversations no one else are having, and we say things in a way that no one else is saying them.
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And we say things that entrepreneurs really need to hear, and that is not popular.
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That is definitely not going to be viral, and that is not really what's going to get the applause, but that's kind of what my people need.
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Because when you waste your time with surface-level marketing advice, you waste your time.
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You go off in directions, and then you're like, well, people don't want what I have to say.
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No, it's that you're not packaging it in the way that you're designed.
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Or for what your audience needs to hear right now.
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I'm not a conversion specialist.
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I don't focus on customer journey work.
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That comes after the work I do with people.
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I set everyone up to win, and then whatever you do after you're done with me is your golden messaging, social media strategy, whatever the heck else you do.
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Because if you're not rooted in what you are and what you're here to do, and who you're here to serve, and your positioning is a base in the electromagnetic frequency of who you are, none of that matters.
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Not a sexy statement, true.
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And uh, that's what I do in my work, which will be coming back in the spring when I come back.
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And the work that I do is so kind of futuristic, it's really hard to describe.
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But we're coming into a time where I'll be able to describe it more, and that's because Uranus has gone into Gemini, which is the real reason I'm coming back.
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I could not not talked about it in the summer, mentioned it on 9-9, mentioned it on the first episode of this year with somebody named Daniel Polger.
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We did that episode on the Scorpio new moon of November of 2025.
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The Scorpio full moon is probably tomorrow or today, depending on when you hear this.
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And actually, at the time of the full moon, I'm doing a summit.
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I will link the link below.
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If you're on my email list, you're probably gonna hear about it.
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It's free.
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My talk is 20 minutes, and it is at the time of the full moon.
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The full moon is at 122 Eastern Standard Time.
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My talk is at 130.
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So um, probably worth a listen if you're free.
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It's free, like I said.
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And there are also the opportunity to buy the replays and all that.
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That's a classic summit business model if you want to.
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That doesn't go to me, that goes to somebody else, but it's all good.
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Um, and that's a podcast, or excuse me, a summit I felt called to go on because it's called She Shifts.
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And it's about doing business differently.
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And I'm not a huge summit person.
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At least right now, we'll see.
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This is an experiment.
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Life isn't about experimenting.
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By the way, when I went back to the um fuck around and find out episode, that is what business entrepreneurship is about.
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At least for me.
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You try the thing.
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Does it work?
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Does it not work?
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I've done a lot of different kinds of podcasts in the last three, four months.
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I've done a lot of different types of live events, recorded events, we're kind of five minutes, summits, this and that.
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I've never actually done a summit.
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This will be new for me.
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That's part of the reason I'm doing it.
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And so you have to go in with this notion of experimentation.
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You have to go in with this notion of let's try it out.
00:17:37.680 --> 00:17:41.440
Gemini is about having a different way of looking at things, a different perspective.
00:17:41.599 --> 00:17:43.920
And Uranus is about experimentation.
00:17:44.480 --> 00:17:46.079
And Uranus is also about your tribe.
00:17:46.160 --> 00:17:48.640
Like, you're not gonna find your tribe in the way you think you're gonna find your tribe.
00:17:48.799 --> 00:17:49.839
It's gonna be that random event.
00:17:49.920 --> 00:17:52.400
It's gonna be that random thing you signed up for that you're like, why am I going to this?
00:17:52.480 --> 00:17:55.920
And that's where you're gonna find your mentor, your ideal client or whatever.
00:17:56.000 --> 00:17:59.839
I got a future episode dropping at some point.
00:18:00.319 --> 00:18:08.240
I got to drop a lot of these episodes before we formalize the podcast because once the podcast becomes formal with the music and the this and the that, these casual chats really aren't gonna have a place.
00:18:08.480 --> 00:18:12.160
But it is about my first client for this business.
00:18:12.400 --> 00:18:13.359
Business in quotes.
00:18:13.440 --> 00:18:14.400
I was just, I don't know what.
00:18:14.480 --> 00:18:15.680
I went to some random local event.
00:18:15.759 --> 00:18:16.240
It was free.
00:18:16.319 --> 00:18:18.960
I showed up in a Patagonia shirt that I think had holes in it.
00:18:19.039 --> 00:18:19.839
I didn't have any makeup on.
00:18:19.920 --> 00:18:21.359
I had my hair in a bun.
00:18:21.680 --> 00:18:27.440
And I just stood up and I was like, yeah, I'm a human design informed business strategist, which is what I was calling myself at the time.
00:18:27.680 --> 00:18:30.960
And of course, everyone's like, what the fuck are you talking about?
00:18:31.680 --> 00:18:32.960
And guess what?
00:18:33.680 --> 00:18:36.400
One person was like, You are exactly what I want.
00:18:36.559 --> 00:18:41.359
And that person paid me over a thousand dollars and knew nothing about me.
00:18:42.559 --> 00:18:44.480
And wrote a testimonial.
00:18:44.720 --> 00:18:47.759
And I didn't have a website, and I didn't have an offer.
00:18:48.000 --> 00:18:50.400
And my point is that it was random.
00:18:50.960 --> 00:18:53.680
All I did was I saw this event, I'm like, I'm supposed to go to this.
00:18:53.839 --> 00:18:56.799
It was close to me, it was free, I showed up.
00:18:57.200 --> 00:18:59.440
And that is the whole other thing about Aries, right?
00:18:59.519 --> 00:19:04.640
You focus so much about looking the fool, you don't put yourself out there for the people who are here for you.
00:19:06.240 --> 00:19:08.240
So all of the things that I said are all related.
00:19:08.400 --> 00:19:19.920
There's two ideas merged into here there's this idea of the fool and Aries and putting yourself out there in this era of, you know, not caring what other people think and experimentation and trying things out and fuck around and find out, and that's really what entrepreneurship is.
00:19:20.000 --> 00:19:29.519
And then there's this whole other topic embedded in here about customer avatar and how not everyone is your Chiron.
00:19:29.599 --> 00:19:38.799
So the Chiron in astrology is this notion of the wounded healer, the alchemist, that you go through the fire and then you guide people behind you.
00:19:38.960 --> 00:19:46.319
And so so many people who come from the um kind of quote business alchemy space.
00:19:46.400 --> 00:19:55.680
They combine esoteric tools with fake business business strategy, which I call fake business strategy because not grounded in anything, they use Chiron as the your this is your story.
00:19:55.839 --> 00:19:57.279
And for a lot of you, it will be your story.
00:19:57.440 --> 00:20:07.839
For some of you, it's going to be your story, whether or not you want to or not, whether or not you want to revisit the shit you've been through, whether or not you want to make it part of your past, and you're like, well, this hasn't have to do with where I am now, that's a choice.
00:20:08.160 --> 00:20:17.519
But also recognize that let's face it, for some of you, if you have to get really honest with yourself, what you've been through is what your ideal client needs to hear.
00:20:20.160 --> 00:20:23.519
To trust you, to feel like she's got me, he's got me.
00:20:23.680 --> 00:20:33.279
You know, if you've climbed out of bankruptcy, if you've had an eating disorder, if you've had an addiction, if you've survived a domestic violence situation, if you've whatever, none of these things are things I've done.
00:20:33.519 --> 00:20:36.960
I can make the assumption I don't want to hear from someone who's not going through that.
00:20:39.759 --> 00:20:40.240
Right?
00:20:40.480 --> 00:20:43.279
So when I I briefly went to therapy a long time ago.
00:20:43.359 --> 00:20:46.400
I'm not a huge person into that traditional lane.
00:20:46.480 --> 00:20:47.599
I know a lot of therapists.
00:20:47.680 --> 00:20:49.200
I'm not putting anything down on that.
00:20:49.359 --> 00:20:53.599
I went to someone who was Indian and he had a lot of Indian clients.
00:20:53.680 --> 00:21:06.400
I didn't want to go to a classic white therapist who had the classic model of what growing up in America is and the standard challenges that people in Caucasian families have because first generation immigrant families are gonna have their own thing.
00:21:06.559 --> 00:21:09.519
And 20 years ago, there was no market for that.
00:21:09.759 --> 00:21:15.920
So that is my own version of the Chiron that I could relate to you that that makes sense to me.
00:21:16.079 --> 00:21:29.680
I don't really, in terms of the people I've hired up until now, I don't really care about what they've been through because what I'm hiring them for has nothing to do with that.
00:21:29.839 --> 00:21:31.279
That might change in the future.
00:21:35.359 --> 00:21:38.319
There's a difference between lived experience and wound.
00:21:38.559 --> 00:21:40.240
My clients are generally 40 plus.
00:21:40.480 --> 00:21:53.599
There is something about being a woman that's 40 plus, partly that's astrological, those are midlife transits, that we're we think differently, we're in a different place, we get each other, we don't have to have anything in common, but we have something in common without even articulating it.
00:21:53.839 --> 00:21:59.759
A fuck around and find out this of life, a level of life fatigue, a level of stepping into who we are now.
00:22:00.400 --> 00:22:01.920
A level of whatever.
00:22:02.000 --> 00:22:07.599
It's genus a qua, I can't really explain that to be honest, anybody under that is not really gonna understand that.
00:22:09.279 --> 00:22:11.920
It's not that we've all been through the same thing.
00:22:13.039 --> 00:22:14.799
And I'm not targeting based on that.
00:22:14.880 --> 00:22:16.160
You'll never see that in my content.
00:22:16.240 --> 00:22:18.240
I shouldn't say never, but I don't target that.
00:22:18.480 --> 00:22:21.599
And classic marketing would say I should put that in my stuff.
00:22:23.440 --> 00:22:24.960
I that you could identify.
00:22:25.119 --> 00:22:28.079
That is a little bit of lazy demographic targeting.
00:22:28.160 --> 00:22:29.599
I'm targeting a psychographic.
00:22:29.680 --> 00:22:32.000
I target people who are at a certain place.
00:22:32.160 --> 00:22:35.200
They're at inflection points, they're on the next stage of their journey.
00:22:35.440 --> 00:22:37.839
They're at a certain place that I really couldn't craft.
00:22:37.920 --> 00:22:39.119
It had to show up for me.
00:22:39.200 --> 00:22:45.039
And that's a lot of what it is is that people want to craft this niche, this position, this magical thing based on a framework.
00:22:45.119 --> 00:22:47.519
And the reality is you have to do the work and you have to see who comes to you.
00:22:47.599 --> 00:22:48.640
And then you're going to see the pattern.
00:22:48.720 --> 00:22:50.240
And that is what market research is.
00:22:50.400 --> 00:22:52.960
It's a universal thread amongst all your clients.
00:22:53.119 --> 00:22:55.359
You're not crafting it based on someone's magical formula.
00:22:55.519 --> 00:22:58.559
AI can't create it for you, no matter what anybody wants to tell you.
00:22:59.200 --> 00:23:01.920
AI can help you craft it after the fact.
00:23:02.240 --> 00:23:03.920
AI is all about the inputs you give it.
00:23:04.000 --> 00:23:06.079
It's not about to create anything from you.
00:23:06.480 --> 00:23:10.000
And that is where we've gone awry.
00:23:10.079 --> 00:23:12.400
So we've gone awry with this podcast episode.
00:23:12.640 --> 00:23:15.680
And I gave myself permission to just get on the mic and talk.
00:23:15.759 --> 00:23:17.440
Because this is where my best stuff comes out.
00:23:17.599 --> 00:23:19.039
It is not for most people.
00:23:19.680 --> 00:23:22.240
Because they don't come in being like, well, what's this episode about?
00:23:22.400 --> 00:23:23.759
But I'll tell you what this episode is about.
00:23:23.920 --> 00:23:29.359
This episode is about your wound is not necessarily your story.
00:23:30.319 --> 00:23:33.359
The journey that you went on may not be what your clients give a fuck about.
00:23:33.519 --> 00:23:35.680
Not everyone here is beard of a storyteller.
00:23:36.240 --> 00:23:43.359
Um the stories that you tell may be here to empower, not necessarily to convert or even magnetize.
00:23:43.680 --> 00:23:47.519
It might be just you're here to be that person that's like, wow, I'm gonna go do this myself.
00:23:47.680 --> 00:23:51.920
Yay! Now that's not gonna make you money, but it might be part of your brand.
00:23:52.960 --> 00:24:03.519
Um we've lost touch with foundational marketing pillars in this optics, which I think is going away, but I think that could also be my own desire versus reality.
00:24:03.599 --> 00:24:05.119
So I want to make that very clear.
00:24:05.279 --> 00:24:06.880
I'm on Substack.
00:24:07.680 --> 00:24:10.319
I'll be doing stuff on Substack that isn't going to be here.
00:24:10.400 --> 00:24:11.839
The first one is category of one.
00:24:12.000 --> 00:24:14.400
It's coming out next week.
00:24:14.640 --> 00:24:16.000
I'm on a summit on Friday.
00:24:16.079 --> 00:24:16.559
It's free.
00:24:16.720 --> 00:24:17.440
Check it out.
00:24:17.599 --> 00:24:21.680
I'll be coming back in May for this podcast after Memorial Day.
00:24:22.000 --> 00:24:24.880
The work that I do is coming back as well, my one-to-one work.
00:24:25.680 --> 00:24:29.279
That isn't a different investment tier now, and it requires a conversation.
00:24:30.160 --> 00:24:33.279
And my calendar is open to have those now.
00:24:33.519 --> 00:24:36.400
So my email in the show notes, email me if you want to have a conversation.
00:24:36.480 --> 00:24:37.680
I'm open to that.
00:24:39.440 --> 00:24:43.440
You get a calendar link, we'll talk even before it's publicly available to everybody else.
00:24:43.519 --> 00:24:47.920
I only work with this select number of people at once, and by select number of people, I mean a very small number at once.
00:24:48.079 --> 00:24:51.039
Very high touch work is what I do in this capacity.
00:24:52.720 --> 00:24:55.359
Aries, the rules of life are made up.
00:24:55.519 --> 00:24:57.759
Aries, only listen to people in the ring.
00:24:58.160 --> 00:24:59.759
Aries, be the fool.
00:25:00.000 --> 00:25:01.519
Aries is the alchemist.
00:25:05.599 --> 00:25:06.400
Anything else?
00:25:06.559 --> 00:25:08.079
Yes, Uranus and Gemini.
00:25:09.200 --> 00:25:10.160
We're on now.
00:25:10.240 --> 00:25:14.720
It's on like Donkey Kong, which I say on my other platform, although I say it with an accent.
00:25:14.960 --> 00:25:19.200
And all of the outer planet ingresses that are going to set the new foundation for business have happened.
00:25:19.359 --> 00:25:26.880
Business is always businessing, change is always changing, but when the outer planets change signs, what they do is they trigger the next X number of years.
00:25:26.960 --> 00:25:29.200
So there's no more triggers at this massive level.
00:25:29.359 --> 00:25:30.799
They started in 22.
00:25:30.960 --> 00:25:38.000
We are now at the end of that journey, which is why I wrapped the Dark Matter show, this version of it, because I knew that was coming to an end to start something new.
00:25:38.640 --> 00:25:43.200
And this is also going to be something new, although not as dramatic.
00:25:44.000 --> 00:25:54.319
And it's new, but it's old because the aligned CEO is the first name, then the aligned alchemist, these are the major names, then the unscripted path, then clear signal.
00:25:54.400 --> 00:25:55.599
It's all four.
00:25:55.839 --> 00:25:58.480
The clear signal is just the front-facing arm.
00:26:00.319 --> 00:26:23.119
The no the focus on frequency, the focus on influence, the focus on internal influence, otherwise known as conditioning, and this notion of returning to your own signal by one, your human design, two your own modus and operandi for how you operate in the world, which is your human design, but also your body outside of human design.
00:26:23.200 --> 00:26:28.079
Number three, returning to your own signal of what's right for you.
00:26:29.279 --> 00:26:31.680
When and how and why.
00:26:32.720 --> 00:26:36.480
And then number four, the signal of what is the signal you're sending out?
00:26:36.559 --> 00:26:39.039
What is your marketing, your positioning, your branding within reason?
00:26:39.279 --> 00:26:41.519
Basically, new paradigm marketing is what I like to say.
00:26:41.599 --> 00:26:43.519
People don't know what new paradigm means, but that's what I mean.
00:26:43.680 --> 00:26:46.400
We're in a luminal window between the past and the future right now.
00:26:46.559 --> 00:26:51.039
So everything I'm talking about will become more in the business space.
00:26:51.279 --> 00:26:57.839
I said it three years ago, probably won't really be in public conversation for another two years, which is the issue with being a futurist.
00:26:57.920 --> 00:26:59.599
Uranus lives in the future.
00:27:00.079 --> 00:27:10.480
So Danielle and I said first episode of 2026, we talked about how, you know, all language is going to change.
00:27:10.799 --> 00:27:12.480
Copy is going to change, marketing's going to change.
00:27:12.720 --> 00:27:13.359
That was six months ago.
00:27:13.440 --> 00:27:14.960
That was at the Scorpio new moon.
00:27:15.039 --> 00:27:18.000
The Scorpio full moon is this week.
00:27:18.319 --> 00:27:23.680
And probably in the energy of this, next couple of weeks we'll record the follow-up chat for that, and that'll be here.
00:27:23.839 --> 00:27:25.440
That'll be a powerful chat, I'm sure.
00:27:25.680 --> 00:27:28.960
But frequency is going to become more a big part of what we do.
00:27:29.119 --> 00:27:36.240
Language is changing, marketing is changing, resonance is going to become something people talk about more and more, right?
00:27:36.960 --> 00:27:38.960
Before it sounded woo, now it sounds real.
00:27:39.039 --> 00:27:40.240
I come from an engineering background.
00:27:40.319 --> 00:27:41.839
Resonance is physics, okay?
00:27:42.079 --> 00:27:45.680
But hey, why bring facts in when we can, you know?
00:27:46.000 --> 00:27:46.960
And all of that.
00:27:47.119 --> 00:27:50.480
Speaking of resonance, I did a podcast talk.
00:27:51.119 --> 00:27:54.160
It was a group of podcasters I spoke to.
00:27:54.319 --> 00:27:55.839
It was not about podcasting.
00:27:56.000 --> 00:27:58.240
It was about you as your electromagnetic signature.
00:27:58.319 --> 00:28:00.079
It was about you as your UVP.
00:28:01.039 --> 00:28:02.640
That's on my YouTube channel.
00:28:04.240 --> 00:28:07.200
I am Sunita Kumar everywhere.
00:28:08.480 --> 00:28:10.640
So you go there, you'll find me.
00:28:12.319 --> 00:28:15.680
And Substack will be the place I'm most active here.
00:28:15.920 --> 00:28:17.759
And then this will also be up on YouTube.
00:28:21.599 --> 00:28:26.319
And I had a special offer I created for that.
00:28:26.400 --> 00:28:27.119
It's now changed.
00:28:27.200 --> 00:28:27.839
The offer has changed.
00:28:27.920 --> 00:28:28.880
It's not for podcasters.
00:28:28.960 --> 00:28:30.559
It's just about you finding your signal.
00:28:30.720 --> 00:28:35.759
If you are not feeling confident with how you're designed to show up on the mic, which includes what I just said.
00:28:35.839 --> 00:28:36.640
Like, are you a storyteller?
00:28:36.880 --> 00:28:37.519
Are you not a storyteller?
00:28:37.680 --> 00:28:38.799
What kind of stories do you tell?
00:28:38.960 --> 00:28:40.480
Why is your stuff not landing?
00:28:40.640 --> 00:28:42.160
How are you designed to communicate?
00:28:42.319 --> 00:28:43.680
Where is your magic sauced?
00:28:43.839 --> 00:28:45.359
Where are you leaving room on the table?
00:28:45.519 --> 00:28:48.079
You need to know that before you do any of this stuff.
00:28:48.720 --> 00:28:57.680
So one of the things that I cannot relate to, and I'm not trying to be relatable of is I started this whole journey of being online knowing my human design.
00:28:58.559 --> 00:29:00.480
I don't have a magical story for you.
00:29:00.640 --> 00:29:11.119
I don't have this vulnerable story for you of, oh, you know, I tried to be like everybody else, and I tried to fit in and I tried to be nice, and then I realized I was a 5-1 and I'm a heretic and I'm here to make waves.
00:29:11.200 --> 00:29:12.559
I already fucking knew that.
00:29:17.119 --> 00:29:18.640
I came out that way.
00:29:18.960 --> 00:29:23.119
I'd lived enough life before I even started this journey that I already knew that's what I was here to do.
00:29:26.400 --> 00:29:32.880
I don't have this, oh, I followed this coach and she had this seven-step framework.
00:29:33.200 --> 00:29:40.960
And I didn't, I tried to follow her framework, and I realized that, you know, she didn't know what she was doing, and that I was just following her formula.
00:29:41.119 --> 00:29:45.119
I already knew she didn't know what the fuck she was doing because I have an MBA and I know that these people are full of shit.
00:29:45.359 --> 00:29:46.960
I'm not saying they're not successful business people.
00:29:47.039 --> 00:29:51.200
I'm not saying they're not selling based on sound principles, so I wasn't ignorant to it and I wasn't gonna buy it.
00:29:51.440 --> 00:29:53.759
I also know human design before I even went into this.
00:29:53.839 --> 00:29:56.400
So I'm already like, okay, there's no way we all sell the same.
00:29:56.720 --> 00:29:59.200
That being said, I've made some mistakes and I've shared with you.
00:29:59.440 --> 00:30:02.480
Bought coaching programs because in the moment it seemed like a good idea.
00:30:02.640 --> 00:30:06.400
That was my emotional wave, didn't listen to it, listened to the emotional authority episode.
00:30:06.640 --> 00:30:08.720
Didn't know that I have to wait to make decisions.
00:30:08.880 --> 00:30:12.160
I'm a one-line, I never think I know enough, so I always looked outside of myself.
00:30:12.240 --> 00:30:13.359
This coach has the answer.
00:30:13.519 --> 00:30:14.720
This person has the answer.
00:30:14.880 --> 00:30:17.599
I need to get the certification, I need to get the second degree.
00:30:17.680 --> 00:30:18.960
No one's gonna take me seriously.
00:30:19.119 --> 00:30:20.799
I have that, right?
00:30:22.319 --> 00:30:23.200
And that's honest.
00:30:23.359 --> 00:30:24.480
You can feel it.
00:30:25.359 --> 00:30:28.880
I spent a lot of money, I shouldn't have, looking for answers outside of myself.
00:30:28.960 --> 00:30:31.920
And it wasn't because I didn't think I knew, it was just because I was like, well, let me be sure.
00:30:32.000 --> 00:30:33.440
Well, let me be sure, but let me be sure.
00:30:33.599 --> 00:30:36.799
Well, maybe there's this one nugget about positioning this person's gonna share that I don't know.
00:30:36.880 --> 00:30:38.400
Well, maybe there's one thing I don't know.
00:30:38.480 --> 00:30:40.720
And there is always one more thing.
00:30:41.440 --> 00:30:44.400
And the problem with the one line is the one line is research.
00:30:44.480 --> 00:30:48.480
The problem with the three line is three line is let's put it up against reality and see what works.
00:30:49.759 --> 00:30:50.079
Right?
00:30:50.240 --> 00:30:58.240
You think if I had waited to have this perfect magical offer and business that no, the universe put me in a situation, the person wanted to hire me.
00:30:58.400 --> 00:31:00.720
I learned in that engagement what worked, what didn't work.
00:31:00.799 --> 00:31:01.839
I still got a testimonial.
00:31:01.920 --> 00:31:02.559
She still loved it.
00:31:02.640 --> 00:31:04.240
It wasn't that it wasn't that I didn't know my shit.
00:31:04.319 --> 00:31:12.799
It was that I over-delivered, the container was wrong, I was trying to teach and teach human design and solve her problem within like one engagement.
00:31:12.880 --> 00:31:13.519
It was too much for me.
00:31:13.599 --> 00:31:14.160
I passed out afterwards.
00:31:14.240 --> 00:31:16.079
I'm like, I never want to fucking do this again.
00:31:16.240 --> 00:31:17.440
And I learned.
00:31:18.240 --> 00:31:24.799
Okay, well, if I was to ever like do foundational content, that's what kind of this podcast is for.
00:31:25.200 --> 00:31:30.799
Or I would do like a small, you know, 20-minute free tutorial or something.
00:31:30.880 --> 00:31:33.039
And then I would do like, okay, you have the basics.
00:31:33.119 --> 00:31:33.839
Let's get down to business.
00:31:33.920 --> 00:31:36.640
Let's solve your business, let's solve your problem, which is what I'm here for.
00:31:36.720 --> 00:31:38.720
I'm a 5-1, I'm a problem solver.
00:31:39.039 --> 00:31:42.559
So I've said a lot there.
00:31:43.359 --> 00:31:45.039
This is an unscripted episode.
00:31:45.279 --> 00:31:49.279
A lot of my stuff is unscripted, but then I try to script it and it sounds shittier than if I just dropped it in.
00:31:49.440 --> 00:31:52.400
So this is an episode for folks who don't need the script.
00:31:52.559 --> 00:31:55.599
This is an episode for you've taken in what I have to say as a transmission.
00:31:55.680 --> 00:31:58.000
Whatever needed to land in you, landed.
00:31:59.119 --> 00:32:01.359
And I will see you in May.
00:32:01.599 --> 00:32:07.200
If you'd like to have a conversation about my one-to-one work, I'm changing the name of everything so we don't know.
00:32:07.440 --> 00:32:09.279
My emails in the show notes.
00:32:09.920 --> 00:32:15.599
The offer I gave about finding your unique value proposition, my entry-level offer that will go away at the end of May.
00:32:16.000 --> 00:32:18.240
When I introduce my whole offer suite.
00:32:18.480 --> 00:32:20.319
So that is a limited time offer.
00:32:20.559 --> 00:32:21.119
Get that.
00:32:21.440 --> 00:32:24.000
And I'm on a summit that's free.
00:32:24.240 --> 00:32:26.799
If you want that, check it out, link below.
00:32:26.960 --> 00:32:29.200
Three calls to action, horrible in marketing.
00:32:29.359 --> 00:32:34.079
Like I said, you can also know what the rules are and throw it out the window when you find it, throw it out the window.
00:32:34.160 --> 00:32:35.359
That's also your prerogative.
00:32:35.519 --> 00:32:36.799
I'm on Substack.
00:32:36.960 --> 00:32:38.559
I am Sunita Kumar.
00:32:38.640 --> 00:32:40.480
If you don't know how to spell my name, it's in every show note.
00:32:40.720 --> 00:32:42.400
That email address you see, that is also my name.
00:32:42.480 --> 00:32:44.559
You can also click the link tree, it'll be there.
00:32:45.359 --> 00:32:50.160
Join me over there if you like deeper thoughts and you want to hear some more lessons from the field.
00:32:50.240 --> 00:32:50.960
Not what I just said.
00:32:51.119 --> 00:32:51.920
This is not from the field.
00:32:52.000 --> 00:32:55.119
This is stuff I have gone through and I'm giving you the universal nugget.
00:32:55.279 --> 00:32:57.359
From the field is okay, I'm building a category of one.
00:32:57.440 --> 00:32:58.960
What the fuck does that look like in 2026?
00:32:59.039 --> 00:33:02.640
What are we going through as we are transitioning from the old paradigm to the new paradigm?
00:33:02.799 --> 00:33:04.079
Things I think will be useful for you.
00:33:04.160 --> 00:33:06.319
It's going to be a blend of five and three line energy.
00:33:06.559 --> 00:33:13.440
If you if you've fallen into this world that is mine, and you're like, what are you talking about with five lines?
00:33:13.519 --> 00:33:15.279
I've got a foundational series on human design.
00:33:15.359 --> 00:33:16.400
It is so quick and dry.
00:33:16.480 --> 00:33:17.519
It is so quick and dirty.
00:33:17.680 --> 00:33:19.599
Five minute episodes, ten-minute episodes.
00:33:19.680 --> 00:33:23.519
I promise you, at the end of those five or ten-minute episodes, you will know what you need to know to keep going with us.
00:33:23.680 --> 00:33:25.920
You don't need to know everything about human design to be on this journey.
00:33:26.000 --> 00:33:30.000
I'm not going to go into the depths about gates and channels and circuits and this and that.
00:33:30.079 --> 00:33:41.680
And if I do, I'll create a free guide for you and I'll put it in the show notes and people can grab that guide so that if you're like, okay, I don't know a gate is, I don't know what a uh channel is, I don't know what a center is, I don't know a profile is.
00:33:41.839 --> 00:33:46.720
I mean, beyond that, the way that I'm working with human design as a tool, you don't need to know more than that.
00:33:47.519 --> 00:33:51.680
If you want to know more than that, then you should listen to a human design podcast.
00:33:52.720 --> 00:33:57.039
Or ask AI or buy a report, although I would be cautious with the reports.
00:33:57.279 --> 00:33:58.640
They're too generic.
00:34:00.000 --> 00:34:01.039
They don't.
00:34:01.440 --> 00:34:03.359
I mean, to me, precision matters.
00:34:03.519 --> 00:34:05.200
And that's why I don't do horoscopes.
00:34:05.519 --> 00:34:08.960
I think this generic stuff actually hurts people more than helps people, and that's why I won't do it.
00:34:09.119 --> 00:34:10.719
If I do it in the future, it's because I've sold out.
00:34:10.800 --> 00:34:11.360
You'll know.
00:34:11.679 --> 00:34:16.800
If all of a sudden you see me selling horoscopes or doing horoscopes, you're like, okay, she went for the she went for the cash.
00:34:17.039 --> 00:34:21.920
She went for the low-hanging fruit as a funnel to get people into something which she's selling, you'll know I did it.
00:34:22.159 --> 00:34:23.199
And I'm telling you I did it.
00:34:23.440 --> 00:34:24.079
And that's business.
00:34:24.239 --> 00:34:26.559
Business is giving people what they want, not what they need.
00:34:29.440 --> 00:34:34.880
And authentic business, a new paradigm business, is giving people what they need.
00:34:35.360 --> 00:34:38.559
And the truth is in the middle for all of us.
00:34:39.519 --> 00:34:41.840
And nobody gets to decide what that is for you.
00:34:42.320 --> 00:34:47.760
And I've given you a whole slew of ideas here.
00:34:48.400 --> 00:34:49.440
You take one, you take all.
00:34:49.760 --> 00:34:50.639
I'll see you in May.
00:00:00.719 --> 00:00:02.799
Welcome back to Clear Signal.
00:00:03.120 --> 00:00:07.040
Today's episode was not planned, but let's go with it.
00:00:07.280 --> 00:00:10.160
It was inspired by a post that I did on Substack.
00:00:10.320 --> 00:00:13.759
As I mentioned, I am Sunita Kumar on Substack.
00:00:13.919 --> 00:00:15.679
That is my handle everywhere.
00:00:15.839 --> 00:00:31.920
And that is where I'm going to be more active in May, posting thoughts, short form thoughts, long-form thoughts, my writing, but also things I'm calling field notes, which are lessons from the field, things I'm learning as I'm building this over the next couple of whatever.
00:00:32.159 --> 00:00:43.600
Those are not the kernel, the nugget, the takeaway, the universal principle that most of the stuff you're going to hear from me is going to be that is my five-line, that is my brand.
00:00:43.920 --> 00:00:47.119
But I am a majority of three lines.
00:00:47.280 --> 00:00:50.640
The entrepreneur line is the three-line, the money line is the three-line.
00:00:50.880 --> 00:00:59.359
And there is no substitute for building something and jutting up against reality and learning from that and trying something new.
00:00:59.600 --> 00:01:10.079
Something that we do not honor in entrepreneurship because we want everything to be packaged and perfect from the jump.
00:01:13.680 --> 00:01:19.280
And what I wanted to talk about is something that I said on Substack that I thought might be useful for you guys.
00:01:19.519 --> 00:01:25.359
Because I am going to actually take a solid month off at least in between this season and the next season.
00:01:25.680 --> 00:01:28.480
And so you're not going to hear from me until at least after the U.S.
00:01:28.560 --> 00:01:30.560
holiday, the Memorial Day weekend.
00:01:31.760 --> 00:01:35.920
And here it is.
00:01:45.680 --> 00:01:53.200
And that is someone had talked about something related to storytelling.
00:01:53.519 --> 00:01:55.519
It was a response to somebody else's post.
00:01:55.680 --> 00:02:02.159
He is actually the person I mentioned last time that I think, or not last time, the time before, the four myths.
00:02:02.239 --> 00:02:04.000
And I think he's actually going to come on my podcast.
00:02:04.159 --> 00:02:05.519
When I'm not sure.
00:02:05.840 --> 00:02:09.599
I am now bombarded with guest requests.
00:02:09.840 --> 00:02:12.159
In the age of AI, people do not have to do any work.
00:02:12.240 --> 00:02:17.039
They take the transcript, they put it into AI, they pitch, and so my inbox is inundated with people.
00:02:17.120 --> 00:02:20.319
And so I'm going to have to take my email out of the show notes, which I don't want to do.
00:02:20.479 --> 00:02:21.680
We will see how this goes.
00:02:21.919 --> 00:02:25.039
Maybe I'll come up with a way that's a workaround.
00:02:25.360 --> 00:02:27.039
He talked about storytelling.
00:02:27.199 --> 00:02:32.240
And I said, and this is something I felt strongly about for a while, but this is a great place to share it.
00:02:32.479 --> 00:02:35.439
I said, I agree that storytelling is part of the process.
00:02:35.599 --> 00:02:38.719
I would argue in the age of AI, it's more important than ever.
00:02:38.960 --> 00:02:45.360
The difference is some of us are here to use stories to show our depth and power and gain authority.
00:02:45.599 --> 00:02:47.919
And some of us are here to speak from our journey.
00:02:48.159 --> 00:02:53.680
Our past wounds and speak to a past version of our audience.
00:02:53.919 --> 00:02:59.599
The difference is that all marketing in the transformational space assumes everybody fits category two.
00:03:01.360 --> 00:03:03.599
And somebody else responded who's a marketer.
00:03:03.680 --> 00:03:11.759
She said, Help who you were two years ago only really works if you're looking to teach people to follow your journey or learn from your mistakes.
00:03:11.919 --> 00:03:15.360
There can be an element of that in your positioning, but it's not the whole thing.
00:03:15.599 --> 00:03:20.560
It just sounds like an oversimplified hack at this point to avoid actually listening to people.
00:03:21.039 --> 00:03:22.800
You just assume they're you.
00:04:00.960 --> 00:04:02.000
Maybe they had depression.
00:04:02.159 --> 00:04:03.599
Maybe they were an addict.
00:04:03.759 --> 00:04:06.319
A lot of people's wounds become their wand.
00:04:06.560 --> 00:04:08.639
I said that to a client once.
00:04:08.800 --> 00:04:10.639
She didn't like that term, but that is the term.
00:04:10.800 --> 00:04:13.280
It's that you are now powerful because of what you've been through.
00:04:13.360 --> 00:04:14.479
That is the alchemist.
00:04:14.719 --> 00:04:21.040
And that is the underlying message of this podcast, but not in the healing journey.
00:04:21.360 --> 00:04:31.839
The underlying message of this podcast, even if it changes names 10,000 times, which it won't, it's a clear signal, is the journey of the alchemist, the journey of the entrepreneur.
00:04:33.920 --> 00:04:39.360
The trials and tribulations we go through to crawl through the trial of fire and get to the other side.
00:04:39.600 --> 00:04:42.959
A lot of my stories and what I've been through probably won't make it to this podcast.
00:04:43.040 --> 00:04:45.040
It doesn't fit the positioning of the podcast.
00:04:45.199 --> 00:04:46.879
Ironic, because it's my podcast.
00:04:47.040 --> 00:04:50.720
It'll probably be on other podcasts, ones that feature that.
00:05:04.879 --> 00:05:17.759
And what you should know is the story of the start of that is so dramatic, is so ridiculous, is so something nobody could ever relate to that it's insane.
00:05:18.079 --> 00:05:19.920
A lot of my stories are insane.
00:05:20.079 --> 00:05:22.399
They're not meant to be relatable, they're not meant to sell.
00:05:22.720 --> 00:05:25.040
They are based on my individual gates.
00:05:25.279 --> 00:05:27.680
We talked about circuitry in one of the prior episodes.
00:05:27.839 --> 00:05:30.639
Individual gates are empowerment.
00:05:32.319 --> 00:05:39.279
They are inspiring, they are empowering of wow.
00:05:40.319 --> 00:05:41.600
She could do that, I can do it.
00:05:41.680 --> 00:05:42.959
It's not conscious, it's subconscious.
00:05:43.040 --> 00:05:45.839
Human design is frequency, it's not about conscious selling.
00:05:48.639 --> 00:05:56.959
So one of the other things I said on the Substack is, and don't worry, I'm not gonna have podcasts come on here when I read you all my Substacks.
00:05:57.040 --> 00:05:58.160
If you want to join me there, you can.
00:05:58.240 --> 00:05:59.439
If you don't, that's cool.
00:05:59.680 --> 00:06:01.519
Uh, category of one.
00:06:01.759 --> 00:06:06.240
Oh, well, category of one is my first publication coming out probably next week.
00:06:06.399 --> 00:06:08.079
That'll be exclusive to Substack.
00:06:08.319 --> 00:06:12.000
My point is that I'll be putting a lot of stuff on Substack that's not gonna make it to the feed.
00:06:12.160 --> 00:06:14.319
Obviously, I'm gonna be slowing my role with this podcast.
00:06:14.399 --> 00:06:16.720
I'm not sure of the cadence, it might be every week, every other week.
00:06:16.959 --> 00:06:18.240
Probably guess, you can do the math.
00:06:18.319 --> 00:06:20.480
I'm not gonna be able to come on here and share all of my thoughts here.
00:06:20.639 --> 00:06:21.600
It also doesn't make sense.
00:06:21.759 --> 00:06:23.040
It's not the podcast I want.
00:06:23.199 --> 00:06:34.160
So, one of the things I said on Substack is if you have many individual circuit gates in human design or key individual gates that influ that affect what I call your influence factors.
00:06:34.319 --> 00:06:49.839
Influence factors are what I determine to be the move the needle aspects of your human design that relates your positioning and your marketing, you are here to share your story, but it's not about your healing journey or the wounds you went through or how you are one step ahead of your client and what is different.
00:06:50.079 --> 00:06:55.920
It's how what you did empowers others to take their own bold risks in life and business.
00:06:56.160 --> 00:07:00.240
It's part of your brand, but it's not part of a direct conversion strategy.
00:07:00.480 --> 00:07:10.079
If you play this wrong, you will attract the wrong crowd, think your life-altering moves don't matter, or under-leverage key storytelling elements of your alchemical wins.
00:07:10.879 --> 00:07:13.120
So the alchemy we go through is part of the story.
00:07:13.199 --> 00:07:14.879
The alchemy we go through is part of the journey.
00:07:14.959 --> 00:07:22.879
The alchemy you go through is part of the brand, but it's not direct in this piecemeal, lazy coaching, personal development.
00:07:23.040 --> 00:07:30.720
I made six figures, I'm gonna show you how to make six figures, affirmational, fake online business optics crap.
00:07:32.560 --> 00:07:34.560
And people can feel the difference.
00:07:35.839 --> 00:07:43.839
When I tell my story of what I've been through on my entrepreneurial journey here or elsewhere, no one's gonna relate to that.
00:07:44.079 --> 00:07:45.439
It's not about that.
00:07:47.600 --> 00:07:52.959
It's about a, oh wow, she was willing to take risk in a bold way, even a dumb way.
00:07:53.199 --> 00:07:56.000
Okay, well, I don't have to do that, but maybe I can do something my own way.
00:07:56.160 --> 00:08:03.360
When I act the fool on the dark matter show, which is now wrapped, by the time you drop this, it's wrapped for what it's gonna be in this current form.
00:08:03.600 --> 00:08:06.480
171 episodes we did on that.
00:08:06.800 --> 00:08:08.079
Over four years.
00:08:08.319 --> 00:08:11.360
Not a small achievement.
00:08:11.600 --> 00:08:27.279
And what that is, is I don't expect you to take on a southern character, share random stories from your life, act in many ways that other people would question your sanity in a public sphere.
00:08:27.600 --> 00:08:30.480
That show is more genius than I make it sound.
00:08:30.639 --> 00:08:36.159
It is predicting collective shifts at a macro level well before they happen.
00:08:36.240 --> 00:08:38.080
That's actually harder than it looks.
00:08:38.240 --> 00:08:44.559
And doing it in a way that's humorous and fun and makes people feel something, but also makes them laugh and makes them cry and makes them think.
00:08:44.720 --> 00:08:45.840
That is not easy.
00:08:46.080 --> 00:08:47.519
And what is that about?
00:08:48.240 --> 00:09:01.360
It's about inspiring others to step into their own creative expression as part of their business journey, as part of their human experience, as part of becoming, as Tim Ferris, someone who doesn't care what other people think.
00:09:01.919 --> 00:09:02.159
Right?
00:09:02.320 --> 00:09:10.480
So Tim Ferris was really big in the online space before all this coaching bullshit.
00:09:10.639 --> 00:09:19.279
He came out where, you know, for our work week, the bro marketing, this whole notion of we're in a global workforce, we can outsource to people across the world, right?
00:09:19.679 --> 00:09:23.120
That book came out, I don't know, 2012, 2011, don't quote me.
00:09:23.279 --> 00:09:25.360
That was when I started my online journey.
00:09:25.919 --> 00:09:29.679
So he would famously say, you should just lie down in a Starbucks.
00:09:29.919 --> 00:09:35.279
And he did it because he wanted entrepreneurs to become immune to what other people think.
00:09:36.720 --> 00:09:39.039
And that is a skill and a muscle.
00:09:39.279 --> 00:09:45.840
And that muscle is true whether or not you're creating art, whether or not you're starting a business, whether you're gonna put yourself out there on social media.
00:09:46.000 --> 00:09:48.480
That is a muscle, that is a life muscle.
00:09:49.120 --> 00:09:51.600
And I say that because we're in a time of change.
00:09:51.679 --> 00:09:56.960
We're in a time where the Aries energy that I spoke about last year is now coming into full bloom.
00:09:58.000 --> 00:10:00.720
If you are interested in any of this stuff, you listen to it.
00:10:00.960 --> 00:10:04.159
So you don't need me to repeat it to you, but I predicted all of it and I said all of it.
00:10:04.320 --> 00:10:09.600
I've been talking about it on Substack, I've been talking about my other platform, I've talked about it here, and you get the gist.
00:10:09.679 --> 00:10:12.480
I have an episode called The Rules of Life Are Made Up.
00:10:12.799 --> 00:10:14.080
It's about Aries.
00:10:14.320 --> 00:10:18.320
It's about the last time that Saturn was fully in Aries until February of this year.
00:10:18.879 --> 00:10:20.080
It's about my last job.
00:10:20.240 --> 00:10:21.679
The professional rules are changing.
00:10:21.759 --> 00:10:23.279
The rules of business are changing.
00:10:24.639 --> 00:10:26.639
We get to mold what we want it to be.
00:10:28.240 --> 00:10:34.000
And Aries is about being in the ring.
00:10:35.440 --> 00:10:36.960
So I have a couple of individual gates.
00:10:37.039 --> 00:10:40.480
One of them is gate three, that is the uh gate of mutation, chaos to order.
00:10:41.039 --> 00:10:43.120
One of the gates I have is gate 51, is the gate of shock.
00:10:43.279 --> 00:10:53.360
They are both Aries gates and they are both individual gates, which means that it is not about me selling to you based on my journey.
00:10:53.440 --> 00:10:56.559
It is about you feeling something through what I share of my journey.
00:10:56.960 --> 00:10:58.320
Maybe not even in this platform.
00:10:58.639 --> 00:11:02.000
Seasons and reasons, different audiences for different objectives.
00:11:03.759 --> 00:11:11.200
As I start to publicize more of my guest boss, I'll have a link in the show notes or it's a Spotify playlist if you want to hear some of that stuff.
00:11:11.360 --> 00:11:13.679
And maybe it'll make it to the feed in some way.
00:11:14.320 --> 00:11:18.799
But we're a time of blending and merging.
00:11:21.039 --> 00:11:28.240
But the Journey of the Alchemist, the unscripted path, those were the two middle names of this podcast.
00:11:28.320 --> 00:11:31.840
And the first one was the aligned CEO, and this is clear signal.
00:11:31.919 --> 00:11:35.919
There's like a a quadrant there, and it all it is all of those podcasts.
00:11:36.240 --> 00:11:44.720
And I'm sure it'll change and evolve in the future, but I feel like the genesis for why I wanted to start a business podcast is in that foundational cube.
00:11:45.120 --> 00:11:50.960
By the way, Saturn rules four, emperor card, structures, foundations, building a foundation your way, we've talked about that.
00:11:54.399 --> 00:12:04.480
So I wanted to share that because this notion of your client is one step ahead behind you, not really.
00:12:04.879 --> 00:12:06.000
Really depends on what you're selling.
00:12:06.159 --> 00:12:07.200
Also depends on your profile.
00:12:07.360 --> 00:12:10.639
If you are a six-line, yes.
00:12:12.399 --> 00:12:15.759
Because you probably went through hell and back before you were 30 years old.
00:12:17.679 --> 00:12:22.960
That is probably gonna be a big part of what you are here to share when you're older, whether or not you want to or not.
00:12:23.200 --> 00:12:24.879
Whether or not it's something that appeals to you.
00:12:24.960 --> 00:12:27.679
You're listening to this at your 40, or like, no, I'm not gonna talk about that.
00:12:27.840 --> 00:12:28.879
Talk to me when you're 60.
00:12:28.960 --> 00:12:30.159
You might change your mind.
00:12:31.039 --> 00:12:33.840
The six-line ages like a fine damn wine.
00:12:34.240 --> 00:12:37.600
And it also depends on the industry you're in.
00:12:38.399 --> 00:12:40.559
And I have so much more to share about this in the future.
00:12:40.720 --> 00:12:46.559
This is gonna be a conversation I wanted to open up now because I want to return to this in the future as I have more things to say about it.
00:12:46.639 --> 00:12:50.480
And as I've been, you know, in the collective field.
00:12:50.559 --> 00:12:54.320
But what we're doing is we're taking back business from the coaching industry.
00:12:54.399 --> 00:12:56.559
And I don't think there's anything wrong with coaching.
00:12:56.799 --> 00:12:57.840
People need people to guide them.
00:12:57.919 --> 00:12:58.639
That's all I'm saying.
00:12:58.799 --> 00:13:05.360
The word coaching itself has been absconded to mean something it's not, which is a whole future episode I did, whether or not it drops on the feed or not.
00:13:05.519 --> 00:13:06.559
I did record it.
00:13:06.639 --> 00:13:08.559
And it's called coach is not a mentor.
00:13:08.720 --> 00:13:18.559
And the point is that you know, not all of us are doing professions or selling to people based on our healing journey.
00:13:19.519 --> 00:13:20.159
Right.
00:13:22.080 --> 00:13:29.679
And um, there are certain industries and certain things where what you've gone through is gonna be directly related to what your client goes through.
00:13:29.840 --> 00:13:34.639
But this notion of your client is one step behind you, that's where we've got amateur hour out here.
00:13:34.879 --> 00:13:41.600
We've got people who made their first 10K month or whatever the fuck the coaching industry wants to tell you, and now they're the expert online.
00:13:41.840 --> 00:13:43.360
That's when you have problems.
00:13:44.799 --> 00:13:49.200
That's when they're like, I know all the foundations of positioning and marketing and branding.
00:13:49.360 --> 00:13:50.159
You don't.
00:13:50.480 --> 00:14:03.440
You happen to be a health coach who sold to people one step behind you, you grew a big funnel, you did well, you're a great business person, not taking anything away from you, but not everyone needs to position themselves for one step behind you.
00:14:03.759 --> 00:14:05.360
And it's actually gonna fuck up their brand.
00:14:05.519 --> 00:14:10.080
Here's the thing: depending on your human design, some of you guys are not meant to be storytellers.
00:14:11.919 --> 00:14:13.679
Which is a harsh statement.
00:14:14.399 --> 00:14:15.679
Some of us are.
00:14:16.240 --> 00:14:23.200
Some of us are here to tell stories about our journey, some of us are here to empower others with our journey, some of us are not here to do that at all.
00:14:24.240 --> 00:14:26.799
Or maybe that's not the vehicle through which we sell.
00:14:27.039 --> 00:14:28.879
We use it in another way.
00:14:29.759 --> 00:14:35.679
What we do on this podcast is have the conversations no one else are having, and we say things in a way that no one else is saying them.
00:14:36.000 --> 00:14:40.080
And we say things that entrepreneurs really need to hear, and that is not popular.
00:14:40.399 --> 00:14:46.720
That is definitely not going to be viral, and that is not really what's going to get the applause, but that's kind of what my people need.
00:14:47.120 --> 00:14:52.240
Because when you waste your time with surface-level marketing advice, you waste your time.
00:14:52.879 --> 00:14:57.200
You go off in directions, and then you're like, well, people don't want what I have to say.
00:14:57.440 --> 00:15:00.879
No, it's that you're not packaging it in the way that you're designed.
00:15:02.879 --> 00:15:06.799
Or for what your audience needs to hear right now.
00:15:08.080 --> 00:15:09.679
I'm not a conversion specialist.
00:15:09.759 --> 00:15:11.360
I don't focus on customer journey work.
00:15:11.440 --> 00:15:13.120
That comes after the work I do with people.
00:15:13.279 --> 00:15:22.399
I set everyone up to win, and then whatever you do after you're done with me is your golden messaging, social media strategy, whatever the heck else you do.
00:15:23.360 --> 00:15:33.519
Because if you're not rooted in what you are and what you're here to do, and who you're here to serve, and your positioning is a base in the electromagnetic frequency of who you are, none of that matters.
00:15:34.720 --> 00:15:36.720
Not a sexy statement, true.
00:15:37.840 --> 00:15:43.039
And uh, that's what I do in my work, which will be coming back in the spring when I come back.
00:15:44.639 --> 00:15:48.799
And the work that I do is so kind of futuristic, it's really hard to describe.
00:15:48.960 --> 00:15:54.480
But we're coming into a time where I'll be able to describe it more, and that's because Uranus has gone into Gemini, which is the real reason I'm coming back.
00:15:54.639 --> 00:16:03.440
I could not not talked about it in the summer, mentioned it on 9-9, mentioned it on the first episode of this year with somebody named Daniel Polger.
00:16:03.600 --> 00:16:08.639
We did that episode on the Scorpio new moon of November of 2025.
00:16:08.799 --> 00:16:14.879
The Scorpio full moon is probably tomorrow or today, depending on when you hear this.
00:16:15.120 --> 00:16:18.559
And actually, at the time of the full moon, I'm doing a summit.
00:16:18.960 --> 00:16:21.279
I will link the link below.
00:16:21.519 --> 00:16:24.000
If you're on my email list, you're probably gonna hear about it.
00:16:24.159 --> 00:16:24.799
It's free.
00:16:24.960 --> 00:16:31.759
My talk is 20 minutes, and it is at the time of the full moon.
00:16:31.919 --> 00:16:34.159
The full moon is at 122 Eastern Standard Time.
00:16:34.240 --> 00:16:36.000
My talk is at 130.
00:16:36.399 --> 00:16:41.120
So um, probably worth a listen if you're free.
00:16:41.679 --> 00:16:43.360
It's free, like I said.
00:16:44.000 --> 00:16:46.879
And there are also the opportunity to buy the replays and all that.
00:16:46.960 --> 00:16:49.120
That's a classic summit business model if you want to.
00:16:49.279 --> 00:16:51.919
That doesn't go to me, that goes to somebody else, but it's all good.
00:16:52.159 --> 00:16:59.679
Um, and that's a podcast, or excuse me, a summit I felt called to go on because it's called She Shifts.
00:17:00.159 --> 00:17:02.399
And it's about doing business differently.
00:17:02.720 --> 00:17:04.720
And I'm not a huge summit person.
00:17:04.880 --> 00:17:05.839
At least right now, we'll see.
00:17:05.920 --> 00:17:06.640
This is an experiment.
00:17:06.720 --> 00:17:08.000
Life isn't about experimenting.
00:17:08.160 --> 00:17:15.359
By the way, when I went back to the um fuck around and find out episode, that is what business entrepreneurship is about.
00:17:15.519 --> 00:17:16.240
At least for me.
00:17:16.400 --> 00:17:17.200
You try the thing.
00:17:17.279 --> 00:17:17.680
Does it work?
00:17:17.839 --> 00:17:18.319
Does it not work?
00:17:18.400 --> 00:17:20.960
I've done a lot of different kinds of podcasts in the last three, four months.
00:17:21.039 --> 00:17:26.720
I've done a lot of different types of live events, recorded events, we're kind of five minutes, summits, this and that.
00:17:26.799 --> 00:17:27.759
I've never actually done a summit.
00:17:27.839 --> 00:17:29.200
This will be new for me.
00:17:29.680 --> 00:17:31.759
That's part of the reason I'm doing it.
00:17:32.079 --> 00:17:34.880
And so you have to go in with this notion of experimentation.
00:17:34.960 --> 00:17:37.519
You have to go in with this notion of let's try it out.
00:17:37.680 --> 00:17:41.440
Gemini is about having a different way of looking at things, a different perspective.
00:17:41.599 --> 00:17:43.920
And Uranus is about experimentation.
00:17:44.480 --> 00:17:46.079
And Uranus is also about your tribe.
00:17:46.160 --> 00:17:48.640
Like, you're not gonna find your tribe in the way you think you're gonna find your tribe.
00:17:48.799 --> 00:17:49.839
It's gonna be that random event.
00:17:49.920 --> 00:17:52.400
It's gonna be that random thing you signed up for that you're like, why am I going to this?
00:17:52.480 --> 00:17:55.920
And that's where you're gonna find your mentor, your ideal client or whatever.
00:17:56.000 --> 00:17:59.839
I got a future episode dropping at some point.
00:18:00.319 --> 00:18:08.240
I got to drop a lot of these episodes before we formalize the podcast because once the podcast becomes formal with the music and the this and the that, these casual chats really aren't gonna have a place.
00:18:08.480 --> 00:18:12.160
But it is about my first client for this business.
00:18:12.400 --> 00:18:13.359
Business in quotes.
00:18:13.440 --> 00:18:14.400
I was just, I don't know what.
00:18:14.480 --> 00:18:15.680
I went to some random local event.
00:18:15.759 --> 00:18:16.240
It was free.
00:18:16.319 --> 00:18:18.960
I showed up in a Patagonia shirt that I think had holes in it.
00:18:19.039 --> 00:18:19.839
I didn't have any makeup on.
00:18:19.920 --> 00:18:21.359
I had my hair in a bun.
00:18:21.680 --> 00:18:27.440
And I just stood up and I was like, yeah, I'm a human design informed business strategist, which is what I was calling myself at the time.
00:18:27.680 --> 00:18:30.960
And of course, everyone's like, what the fuck are you talking about?
00:18:31.680 --> 00:18:32.960
And guess what?
00:18:33.680 --> 00:18:36.400
One person was like, You are exactly what I want.
00:18:36.559 --> 00:18:41.359
And that person paid me over a thousand dollars and knew nothing about me.
00:18:42.559 --> 00:18:44.480
And wrote a testimonial.
00:18:44.720 --> 00:18:47.759
And I didn't have a website, and I didn't have an offer.
00:18:48.000 --> 00:18:50.400
And my point is that it was random.
00:18:50.960 --> 00:18:53.680
All I did was I saw this event, I'm like, I'm supposed to go to this.
00:18:53.839 --> 00:18:56.799
It was close to me, it was free, I showed up.
00:18:57.200 --> 00:18:59.440
And that is the whole other thing about Aries, right?
00:18:59.519 --> 00:19:04.640
You focus so much about looking the fool, you don't put yourself out there for the people who are here for you.
00:19:06.240 --> 00:19:08.240
So all of the things that I said are all related.
00:19:08.400 --> 00:19:19.920
There's two ideas merged into here there's this idea of the fool and Aries and putting yourself out there in this era of, you know, not caring what other people think and experimentation and trying things out and fuck around and find out, and that's really what entrepreneurship is.
00:19:20.000 --> 00:19:29.519
And then there's this whole other topic embedded in here about customer avatar and how not everyone is your Chiron.
00:19:29.599 --> 00:19:38.799
So the Chiron in astrology is this notion of the wounded healer, the alchemist, that you go through the fire and then you guide people behind you.
00:19:38.960 --> 00:19:46.319
And so so many people who come from the um kind of quote business alchemy space.
00:19:46.400 --> 00:19:55.680
They combine esoteric tools with fake business business strategy, which I call fake business strategy because not grounded in anything, they use Chiron as the your this is your story.
00:19:55.839 --> 00:19:57.279
And for a lot of you, it will be your story.
00:19:57.440 --> 00:20:07.839
For some of you, it's going to be your story, whether or not you want to or not, whether or not you want to revisit the shit you've been through, whether or not you want to make it part of your past, and you're like, well, this hasn't have to do with where I am now, that's a choice.
00:20:08.160 --> 00:20:17.519
But also recognize that let's face it, for some of you, if you have to get really honest with yourself, what you've been through is what your ideal client needs to hear.
00:20:20.160 --> 00:20:23.519
To trust you, to feel like she's got me, he's got me.
00:20:23.680 --> 00:20:33.279
You know, if you've climbed out of bankruptcy, if you've had an eating disorder, if you've had an addiction, if you've survived a domestic violence situation, if you've whatever, none of these things are things I've done.
00:20:33.519 --> 00:20:36.960
I can make the assumption I don't want to hear from someone who's not going through that.
00:20:39.759 --> 00:20:40.240
Right?
00:20:40.480 --> 00:20:43.279
So when I I briefly went to therapy a long time ago.
00:20:43.359 --> 00:20:46.400
I'm not a huge person into that traditional lane.
00:20:46.480 --> 00:20:47.599
I know a lot of therapists.
00:20:47.680 --> 00:20:49.200
I'm not putting anything down on that.
00:20:49.359 --> 00:20:53.599
I went to someone who was Indian and he had a lot of Indian clients.
00:20:53.680 --> 00:21:06.400
I didn't want to go to a classic white therapist who had the classic model of what growing up in America is and the standard challenges that people in Caucasian families have because first generation immigrant families are gonna have their own thing.
00:21:06.559 --> 00:21:09.519
And 20 years ago, there was no market for that.
00:21:09.759 --> 00:21:15.920
So that is my own version of the Chiron that I could relate to you that that makes sense to me.
00:21:16.079 --> 00:21:29.680
I don't really, in terms of the people I've hired up until now, I don't really care about what they've been through because what I'm hiring them for has nothing to do with that.
00:21:29.839 --> 00:21:31.279
That might change in the future.
00:21:35.359 --> 00:21:38.319
There's a difference between lived experience and wound.
00:21:38.559 --> 00:21:40.240
My clients are generally 40 plus.
00:21:40.480 --> 00:21:53.599
There is something about being a woman that's 40 plus, partly that's astrological, those are midlife transits, that we're we think differently, we're in a different place, we get each other, we don't have to have anything in common, but we have something in common without even articulating it.
00:21:53.839 --> 00:21:59.759
A fuck around and find out this of life, a level of life fatigue, a level of stepping into who we are now.
00:22:00.400 --> 00:22:01.920
A level of whatever.
00:22:02.000 --> 00:22:07.599
It's genus a qua, I can't really explain that to be honest, anybody under that is not really gonna understand that.
00:22:09.279 --> 00:22:11.920
It's not that we've all been through the same thing.
00:22:13.039 --> 00:22:14.799
And I'm not targeting based on that.
00:22:14.880 --> 00:22:16.160
You'll never see that in my content.
00:22:16.240 --> 00:22:18.240
I shouldn't say never, but I don't target that.
00:22:18.480 --> 00:22:21.599
And classic marketing would say I should put that in my stuff.
00:22:23.440 --> 00:22:24.960
I that you could identify.
00:22:25.119 --> 00:22:28.079
That is a little bit of lazy demographic targeting.
00:22:28.160 --> 00:22:29.599
I'm targeting a psychographic.
00:22:29.680 --> 00:22:32.000
I target people who are at a certain place.
00:22:32.160 --> 00:22:35.200
They're at inflection points, they're on the next stage of their journey.
00:22:35.440 --> 00:22:37.839
They're at a certain place that I really couldn't craft.
00:22:37.920 --> 00:22:39.119
It had to show up for me.
00:22:39.200 --> 00:22:45.039
And that's a lot of what it is is that people want to craft this niche, this position, this magical thing based on a framework.
00:22:45.119 --> 00:22:47.519
And the reality is you have to do the work and you have to see who comes to you.
00:22:47.599 --> 00:22:48.640
And then you're going to see the pattern.
00:22:48.720 --> 00:22:50.240
And that is what market research is.
00:22:50.400 --> 00:22:52.960
It's a universal thread amongst all your clients.
00:22:53.119 --> 00:22:55.359
You're not crafting it based on someone's magical formula.
00:22:55.519 --> 00:22:58.559
AI can't create it for you, no matter what anybody wants to tell you.
00:22:59.200 --> 00:23:01.920
AI can help you craft it after the fact.
00:23:02.240 --> 00:23:03.920
AI is all about the inputs you give it.
00:23:04.000 --> 00:23:06.079
It's not about to create anything from you.
00:23:06.480 --> 00:23:10.000
And that is where we've gone awry.
00:23:10.079 --> 00:23:12.400
So we've gone awry with this podcast episode.
00:23:12.640 --> 00:23:15.680
And I gave myself permission to just get on the mic and talk.
00:23:15.759 --> 00:23:17.440
Because this is where my best stuff comes out.
00:23:17.599 --> 00:23:19.039
It is not for most people.
00:23:19.680 --> 00:23:22.240
Because they don't come in being like, well, what's this episode about?
00:23:22.400 --> 00:23:23.759
But I'll tell you what this episode is about.
00:23:23.920 --> 00:23:29.359
This episode is about your wound is not necessarily your story.
00:23:30.319 --> 00:23:33.359
The journey that you went on may not be what your clients give a fuck about.
00:23:33.519 --> 00:23:35.680
Not everyone here is beard of a storyteller.
00:23:36.240 --> 00:23:43.359
Um the stories that you tell may be here to empower, not necessarily to convert or even magnetize.
00:23:43.680 --> 00:23:47.519
It might be just you're here to be that person that's like, wow, I'm gonna go do this myself.
00:23:47.680 --> 00:23:51.920
Yay! Now that's not gonna make you money, but it might be part of your brand.
00:23:52.960 --> 00:24:03.519
Um we've lost touch with foundational marketing pillars in this optics, which I think is going away, but I think that could also be my own desire versus reality.
00:24:03.599 --> 00:24:05.119
So I want to make that very clear.
00:24:05.279 --> 00:24:06.880
I'm on Substack.
00:24:07.680 --> 00:24:10.319
I'll be doing stuff on Substack that isn't going to be here.
00:24:10.400 --> 00:24:11.839
The first one is category of one.
00:24:12.000 --> 00:24:14.400
It's coming out next week.
00:24:14.640 --> 00:24:16.000
I'm on a summit on Friday.
00:24:16.079 --> 00:24:16.559
It's free.
00:24:16.720 --> 00:24:17.440
Check it out.
00:24:17.599 --> 00:24:21.680
I'll be coming back in May for this podcast after Memorial Day.
00:24:22.000 --> 00:24:24.880
The work that I do is coming back as well, my one-to-one work.
00:24:25.680 --> 00:24:29.279
That isn't a different investment tier now, and it requires a conversation.
00:24:30.160 --> 00:24:33.279
And my calendar is open to have those now.
00:24:33.519 --> 00:24:36.400
So my email in the show notes, email me if you want to have a conversation.
00:24:36.480 --> 00:24:37.680
I'm open to that.
00:24:39.440 --> 00:24:43.440
You get a calendar link, we'll talk even before it's publicly available to everybody else.
00:24:43.519 --> 00:24:47.920
I only work with this select number of people at once, and by select number of people, I mean a very small number at once.
00:24:48.079 --> 00:24:51.039
Very high touch work is what I do in this capacity.
00:24:52.720 --> 00:24:55.359
Aries, the rules of life are made up.
00:24:55.519 --> 00:24:57.759
Aries, only listen to people in the ring.
00:24:58.160 --> 00:24:59.759
Aries, be the fool.
00:25:00.000 --> 00:25:01.519
Aries is the alchemist.
00:25:05.599 --> 00:25:06.400
Anything else?
00:25:06.559 --> 00:25:08.079
Yes, Uranus and Gemini.
00:25:09.200 --> 00:25:10.160
We're on now.
00:25:10.240 --> 00:25:14.720
It's on like Donkey Kong, which I say on my other platform, although I say it with an accent.
00:25:14.960 --> 00:25:19.200
And all of the outer planet ingresses that are going to set the new foundation for business have happened.
00:25:19.359 --> 00:25:26.880
Business is always businessing, change is always changing, but when the outer planets change signs, what they do is they trigger the next X number of years.
00:25:26.960 --> 00:25:29.200
So there's no more triggers at this massive level.
00:25:29.359 --> 00:25:30.799
They started in 22.
00:25:30.960 --> 00:25:38.000
We are now at the end of that journey, which is why I wrapped the Dark Matter show, this version of it, because I knew that was coming to an end to start something new.
00:25:38.640 --> 00:25:43.200
And this is also going to be something new, although not as dramatic.
00:25:44.000 --> 00:25:54.319
And it's new, but it's old because the aligned CEO is the first name, then the aligned alchemist, these are the major names, then the unscripted path, then clear signal.
00:25:54.400 --> 00:25:55.599
It's all four.
00:25:55.839 --> 00:25:58.480
The clear signal is just the front-facing arm.
00:26:00.319 --> 00:26:23.119
The no the focus on frequency, the focus on influence, the focus on internal influence, otherwise known as conditioning, and this notion of returning to your own signal by one, your human design, two your own modus and operandi for how you operate in the world, which is your human design, but also your body outside of human design.
00:26:23.200 --> 00:26:28.079
Number three, returning to your own signal of what's right for you.
00:26:29.279 --> 00:26:31.680
When and how and why.
00:26:32.720 --> 00:26:36.480
And then number four, the signal of what is the signal you're sending out?
00:26:36.559 --> 00:26:39.039
What is your marketing, your positioning, your branding within reason?
00:26:39.279 --> 00:26:41.519
Basically, new paradigm marketing is what I like to say.
00:26:41.599 --> 00:26:43.519
People don't know what new paradigm means, but that's what I mean.
00:26:43.680 --> 00:26:46.400
We're in a luminal window between the past and the future right now.
00:26:46.559 --> 00:26:51.039
So everything I'm talking about will become more in the business space.
00:26:51.279 --> 00:26:57.839
I said it three years ago, probably won't really be in public conversation for another two years, which is the issue with being a futurist.
00:26:57.920 --> 00:26:59.599
Uranus lives in the future.
00:27:00.079 --> 00:27:10.480
So Danielle and I said first episode of 2026, we talked about how, you know, all language is going to change.
00:27:10.799 --> 00:27:12.480
Copy is going to change, marketing's going to change.
00:27:12.720 --> 00:27:13.359
That was six months ago.
00:27:13.440 --> 00:27:14.960
That was at the Scorpio new moon.
00:27:15.039 --> 00:27:18.000
The Scorpio full moon is this week.
00:27:18.319 --> 00:27:23.680
And probably in the energy of this, next couple of weeks we'll record the follow-up chat for that, and that'll be here.
00:27:23.839 --> 00:27:25.440
That'll be a powerful chat, I'm sure.
00:27:25.680 --> 00:27:28.960
But frequency is going to become more a big part of what we do.
00:27:29.119 --> 00:27:36.240
Language is changing, marketing is changing, resonance is going to become something people talk about more and more, right?
00:27:36.960 --> 00:27:38.960
Before it sounded woo, now it sounds real.
00:27:39.039 --> 00:27:40.240
I come from an engineering background.
00:27:40.319 --> 00:27:41.839
Resonance is physics, okay?
00:27:42.079 --> 00:27:45.680
But hey, why bring facts in when we can, you know?
00:27:46.000 --> 00:27:46.960
And all of that.
00:27:47.119 --> 00:27:50.480
Speaking of resonance, I did a podcast talk.
00:27:51.119 --> 00:27:54.160
It was a group of podcasters I spoke to.
00:27:54.319 --> 00:27:55.839
It was not about podcasting.
00:27:56.000 --> 00:27:58.240
It was about you as your electromagnetic signature.
00:27:58.319 --> 00:28:00.079
It was about you as your UVP.
00:28:01.039 --> 00:28:02.640
That's on my YouTube channel.
00:28:04.240 --> 00:28:07.200
I am Sunita Kumar everywhere.
00:28:08.480 --> 00:28:10.640
So you go there, you'll find me.
00:28:12.319 --> 00:28:15.680
And Substack will be the place I'm most active here.
00:28:15.920 --> 00:28:17.759
And then this will also be up on YouTube.
00:28:21.599 --> 00:28:26.319
And I had a special offer I created for that.
00:28:26.400 --> 00:28:27.119
It's now changed.
00:28:27.200 --> 00:28:27.839
The offer has changed.
00:28:27.920 --> 00:28:28.880
It's not for podcasters.
00:28:28.960 --> 00:28:30.559
It's just about you finding your signal.
00:28:30.720 --> 00:28:35.759
If you are not feeling confident with how you're designed to show up on the mic, which includes what I just said.
00:28:35.839 --> 00:28:36.640
Like, are you a storyteller?
00:28:36.880 --> 00:28:37.519
Are you not a storyteller?
00:28:37.680 --> 00:28:38.799
What kind of stories do you tell?
00:28:38.960 --> 00:28:40.480
Why is your stuff not landing?
00:28:40.640 --> 00:28:42.160
How are you designed to communicate?
00:28:42.319 --> 00:28:43.680
Where is your magic sauced?
00:28:43.839 --> 00:28:45.359
Where are you leaving room on the table?
00:28:45.519 --> 00:28:48.079
You need to know that before you do any of this stuff.
00:28:48.720 --> 00:28:57.680
So one of the things that I cannot relate to, and I'm not trying to be relatable of is I started this whole journey of being online knowing my human design.
00:28:58.559 --> 00:29:00.480
I don't have a magical story for you.
00:29:00.640 --> 00:29:11.119
I don't have this vulnerable story for you of, oh, you know, I tried to be like everybody else, and I tried to fit in and I tried to be nice, and then I realized I was a 5-1 and I'm a heretic and I'm here to make waves.
00:29:11.200 --> 00:29:12.559
I already fucking knew that.
00:29:17.119 --> 00:29:18.640
I came out that way.
00:29:18.960 --> 00:29:23.119
I'd lived enough life before I even started this journey that I already knew that's what I was here to do.
00:29:26.400 --> 00:29:32.880
I don't have this, oh, I followed this coach and she had this seven-step framework.
00:29:33.200 --> 00:29:40.960
And I didn't, I tried to follow her framework, and I realized that, you know, she didn't know what she was doing, and that I was just following her formula.
00:29:41.119 --> 00:29:45.119
I already knew she didn't know what the fuck she was doing because I have an MBA and I know that these people are full of shit.
00:29:45.359 --> 00:29:46.960
I'm not saying they're not successful business people.
00:29:47.039 --> 00:29:51.200
I'm not saying they're not selling based on sound principles, so I wasn't ignorant to it and I wasn't gonna buy it.
00:29:51.440 --> 00:29:53.759
I also know human design before I even went into this.
00:29:53.839 --> 00:29:56.400
So I'm already like, okay, there's no way we all sell the same.
00:29:56.720 --> 00:29:59.200
That being said, I've made some mistakes and I've shared with you.
00:29:59.440 --> 00:30:02.480
Bought coaching programs because in the moment it seemed like a good idea.
00:30:02.640 --> 00:30:06.400
That was my emotional wave, didn't listen to it, listened to the emotional authority episode.
00:30:06.640 --> 00:30:08.720
Didn't know that I have to wait to make decisions.
00:30:08.880 --> 00:30:12.160
I'm a one-line, I never think I know enough, so I always looked outside of myself.
00:30:12.240 --> 00:30:13.359
This coach has the answer.
00:30:13.519 --> 00:30:14.720
This person has the answer.
00:30:14.880 --> 00:30:17.599
I need to get the certification, I need to get the second degree.
00:30:17.680 --> 00:30:18.960
No one's gonna take me seriously.
00:30:19.119 --> 00:30:20.799
I have that, right?
00:30:22.319 --> 00:30:23.200
And that's honest.
00:30:23.359 --> 00:30:24.480
You can feel it.
00:30:25.359 --> 00:30:28.880
I spent a lot of money, I shouldn't have, looking for answers outside of myself.
00:30:28.960 --> 00:30:31.920
And it wasn't because I didn't think I knew, it was just because I was like, well, let me be sure.
00:30:32.000 --> 00:30:33.440
Well, let me be sure, but let me be sure.
00:30:33.599 --> 00:30:36.799
Well, maybe there's this one nugget about positioning this person's gonna share that I don't know.
00:30:36.880 --> 00:30:38.400
Well, maybe there's one thing I don't know.
00:30:38.480 --> 00:30:40.720
And there is always one more thing.
00:30:41.440 --> 00:30:44.400
And the problem with the one line is the one line is research.
00:30:44.480 --> 00:30:48.480
The problem with the three line is three line is let's put it up against reality and see what works.
00:30:49.759 --> 00:30:50.079
Right?
00:30:50.240 --> 00:30:58.240
You think if I had waited to have this perfect magical offer and business that no, the universe put me in a situation, the person wanted to hire me.
00:30:58.400 --> 00:31:00.720
I learned in that engagement what worked, what didn't work.
00:31:00.799 --> 00:31:01.839
I still got a testimonial.
00:31:01.920 --> 00:31:02.559
She still loved it.
00:31:02.640 --> 00:31:04.240
It wasn't that it wasn't that I didn't know my shit.
00:31:04.319 --> 00:31:12.799
It was that I over-delivered, the container was wrong, I was trying to teach and teach human design and solve her problem within like one engagement.
00:31:12.880 --> 00:31:13.519
It was too much for me.
00:31:13.599 --> 00:31:14.160
I passed out afterwards.
00:31:14.240 --> 00:31:16.079
I'm like, I never want to fucking do this again.
00:31:16.240 --> 00:31:17.440
And I learned.
00:31:18.240 --> 00:31:24.799
Okay, well, if I was to ever like do foundational content, that's what kind of this podcast is for.
00:31:25.200 --> 00:31:30.799
Or I would do like a small, you know, 20-minute free tutorial or something.
00:31:30.880 --> 00:31:33.039
And then I would do like, okay, you have the basics.
00:31:33.119 --> 00:31:33.839
Let's get down to business.
00:31:33.920 --> 00:31:36.640
Let's solve your business, let's solve your problem, which is what I'm here for.
00:31:36.720 --> 00:31:38.720
I'm a 5-1, I'm a problem solver.
00:31:39.039 --> 00:31:42.559
So I've said a lot there.
00:31:43.359 --> 00:31:45.039
This is an unscripted episode.
00:31:45.279 --> 00:31:49.279
A lot of my stuff is unscripted, but then I try to script it and it sounds shittier than if I just dropped it in.
00:31:49.440 --> 00:31:52.400
So this is an episode for folks who don't need the script.
00:31:52.559 --> 00:31:55.599
This is an episode for you've taken in what I have to say as a transmission.
00:31:55.680 --> 00:31:58.000
Whatever needed to land in you, landed.
00:31:59.119 --> 00:32:01.359
And I will see you in May.
00:32:01.599 --> 00:32:07.200
If you'd like to have a conversation about my one-to-one work, I'm changing the name of everything so we don't know.
00:32:07.440 --> 00:32:09.279
My emails in the show notes.
00:32:09.920 --> 00:32:15.599
The offer I gave about finding your unique value proposition, my entry-level offer that will go away at the end of May.
00:32:16.000 --> 00:32:18.240
When I introduce my whole offer suite.
00:32:18.480 --> 00:32:20.319
So that is a limited time offer.
00:32:20.559 --> 00:32:21.119
Get that.
00:32:21.440 --> 00:32:24.000
And I'm on a summit that's free.
00:32:24.240 --> 00:32:26.799
If you want that, check it out, link below.
00:32:26.960 --> 00:32:29.200
Three calls to action, horrible in marketing.
00:32:29.359 --> 00:32:34.079
Like I said, you can also know what the rules are and throw it out the window when you find it, throw it out the window.
00:32:34.160 --> 00:32:35.359
That's also your prerogative.
00:32:35.519 --> 00:32:36.799
I'm on Substack.
00:32:36.960 --> 00:32:38.559
I am Sunita Kumar.
00:32:38.640 --> 00:32:40.480
If you don't know how to spell my name, it's in every show note.
00:32:40.720 --> 00:32:42.400
That email address you see, that is also my name.
00:32:42.480 --> 00:32:44.559
You can also click the link tree, it'll be there.
00:32:45.359 --> 00:32:50.160
Join me over there if you like deeper thoughts and you want to hear some more lessons from the field.
00:32:50.240 --> 00:32:50.960
Not what I just said.
00:32:51.119 --> 00:32:51.920
This is not from the field.
00:32:52.000 --> 00:32:55.119
This is stuff I have gone through and I'm giving you the universal nugget.
00:32:55.279 --> 00:32:57.359
From the field is okay, I'm building a category of one.
00:32:57.440 --> 00:32:58.960
What the fuck does that look like in 2026?
00:32:59.039 --> 00:33:02.640
What are we going through as we are transitioning from the old paradigm to the new paradigm?
00:33:02.799 --> 00:33:04.079
Things I think will be useful for you.
00:33:04.160 --> 00:33:06.319
It's going to be a blend of five and three line energy.
00:33:06.559 --> 00:33:13.440
If you if you've fallen into this world that is mine, and you're like, what are you talking about with five lines?
00:33:13.519 --> 00:33:15.279
I've got a foundational series on human design.
00:33:15.359 --> 00:33:16.400
It is so quick and dry.
00:33:16.480 --> 00:33:17.519
It is so quick and dirty.
00:33:17.680 --> 00:33:19.599
Five minute episodes, ten-minute episodes.
00:33:19.680 --> 00:33:23.519
I promise you, at the end of those five or ten-minute episodes, you will know what you need to know to keep going with us.
00:33:23.680 --> 00:33:25.920
You don't need to know everything about human design to be on this journey.
00:33:26.000 --> 00:33:30.000
I'm not going to go into the depths about gates and channels and circuits and this and that.
00:33:30.079 --> 00:33:41.680
And if I do, I'll create a free guide for you and I'll put it in the show notes and people can grab that guide so that if you're like, okay, I don't know a gate is, I don't know what a uh channel is, I don't know what a center is, I don't know a profile is.
00:33:41.839 --> 00:33:46.720
I mean, beyond that, the way that I'm working with human design as a tool, you don't need to know more than that.
00:33:47.519 --> 00:33:51.680
If you want to know more than that, then you should listen to a human design podcast.
00:33:52.720 --> 00:33:57.039
Or ask AI or buy a report, although I would be cautious with the reports.
00:33:57.279 --> 00:33:58.640
They're too generic.
00:34:00.000 --> 00:34:01.039
They don't.
00:34:01.440 --> 00:34:03.359
I mean, to me, precision matters.
00:34:03.519 --> 00:34:05.200
And that's why I don't do horoscopes.
00:34:05.519 --> 00:34:08.960
I think this generic stuff actually hurts people more than helps people, and that's why I won't do it.
00:34:09.119 --> 00:34:10.719
If I do it in the future, it's because I've sold out.
00:34:10.800 --> 00:34:11.360
You'll know.
00:34:11.679 --> 00:34:16.800
If all of a sudden you see me selling horoscopes or doing horoscopes, you're like, okay, she went for the she went for the cash.
00:34:17.039 --> 00:34:21.920
She went for the low-hanging fruit as a funnel to get people into something which she's selling, you'll know I did it.
00:34:22.159 --> 00:34:23.199
And I'm telling you I did it.
00:34:23.440 --> 00:34:24.079
And that's business.
00:34:24.239 --> 00:34:26.559
Business is giving people what they want, not what they need.
00:34:29.440 --> 00:34:34.880
And authentic business, a new paradigm business, is giving people what they need.
00:34:35.360 --> 00:34:38.559
And the truth is in the middle for all of us.
00:34:39.519 --> 00:34:41.840
And nobody gets to decide what that is for you.
00:34:42.320 --> 00:34:47.760
And I've given you a whole slew of ideas here.
00:34:48.400 --> 00:34:49.440
You take one, you take all.
00:34:49.760 --> 00:34:50.639
I'll see you in May.
