इस एपिसोड के बारे में
In this episode of Polyweb, host Sara Landi Tortoli and guest Georgiana Laudi, Co-founder and CEO of Forget the Funnel, explore the concept of customer-led growth and how it differs from product-led growth. They delve into the importance of deeply understanding customers, operationalizing their experiences, and making data-informed decisions to optimize their journey from problem recognition to long-term value realization.
00:00 Introduction
00:41 Defining customer-led growth and its relationship with product-led growth
03:53 Differentiating customer-led growth from other "X-led" growth models
07:15 Building products in a customer-led organization
09:51 The challenge of identifying ideal customers in B2B scenarios
13:24 Applying the Jobs-to-be-Done framework to understand customer segments
19:07 Mapping the customer journey and identifying value milestones
23:53 Leveraging customer insights to refine messaging and product experiences
29:42 Prioritizing customer jobs and deciding the strategic focus
33:57 Operationalizing customer-led growth within the organization
39:06 Repositioning and communicating the customer-centric approach
43:16 Prioritizing customer jobs and aligning with business objectives
47:49 The importance of customer research and avoiding guesswork
52:24 Implementing customer-led growth: A practical example
58:47 Closing thoughts and resources
👉 CHECK OUT FORGET THE FUNNEL: https://forgetthefunnel.com/
Buy the book: https://amzn.to/4ciTRIu
📚 OTHER RESOURCES MENTIONED:
Jobs to be done: https://youtu.be/fOxxwNGe9I8?si=lNM9Xb8gyl_cyBGs
April Dunford - Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It - https://amzn.to/3PmZ0W4
🔗 CONNECT WITH GEORGIANA:
👥 Linkedin - https://www.linkedin.com/in/georgianalaudi/
🐦 Twitter - https://twitter.com/ggiiaa
💻 Website - https://forgetthefunnel.com/
🔗 CONNECT WITH SARA:
📸 Instagram - https://bit.ly/saralanditortoli-instagram
🐦 Twitter - https://twitter.com/Sara_LandiTor
👥 Linkedin - https://bit.ly/saralanditortoli-linkedin
💌 Newsletter - https://polyweb.beehiiv.com/
🪢 ABOUT POLYWEB:
Polyweb navigates through the intricate nexus of technology, product innovation, and human creativity. Engage with leading entrepreneurs and experts in uncovering how we can forge impactful companies and lead lives enriched with purpose in the Technology Era.
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