WEBVTT
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Welcome to Networking Unleashed, Building Profitable
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Connections, the show where relationships create
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opportunity and conversations lead to real results.
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I'm your host, Michael Foreman. When people think
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about networking, they usually picture business
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meetings, conferences, and sales conversations.
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But some of the strongest networking lessons
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come from industries where relationships are
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everything, and the music world is one of them.
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In that space, talent matters, but relationships
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create the opportunities. Who knows? Who trusts
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you? Who's willing to open a door often determines
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what happens next. My guest today works with
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music clients and understands how to turn relationships
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into real business outcomes. We're talking today
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about how creatives can communicate their value,
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how connections... how connections turn into
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paid opportunities, and why understanding the
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business side of relationships is what separates
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those who struggle from those who succeed. If
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you want to learn how connection drives both
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creativity and profit, you're in the right place.
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So I would like to welcome all of my listeners.
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I would like to welcome Liam. Liam, you are the
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professional that we're talking about. So would
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you like to just introduce yourself and give
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us a like, the cliff notes about you, how you
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got here today? Hi, Michael. Thank you for having
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me on the show. Yeah, music for me started at
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school initially. And it's just something I basically
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realized I was going to be in radio and TV and
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helping people in music as well. Eventually,
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I set up my own company in music. I got off a
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different... things in London different music
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companies and all that sort of thing and I thought
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wow I'm gonna as well as doing my own music and
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all the songs and all winning songs that I've
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done and wrote and that sort of thing it's just
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basically helping others in music and ever since
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my early teens and then early 20s I got into
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the music of helping others with the songs different
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celebrities and unsigned acts and all this sort
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of thing and yeah built it up over the years
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and I always had this belief that would be my
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career it just so happens that it built and built
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and It's been absolutely thousands of people
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that I've worked with, I'd say up -and -coming
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talent and a lot of celebrity acts as well. Over
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the years, well over 80 celebrities. Now as well,
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different celebrity acts that have come through
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to work and write with some of them and promote
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some of them. And it's been amazing. Like everything,
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it's ups and downs. You have your hard days and
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your good days and sometimes struggles and sometimes
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complete rewards of what you're doing. But it's
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been a fantastic journey overall. It sounds exciting.
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It sounds exciting. Yeah, it is. Through a lot
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of struggle over the years as well comes a lot
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of success. You kind of associate struggle with
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that musician part of it. Absolutely. Whenever
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you hear anybody who makes it big, they always
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struggled first. Yes, yes. Oh, yeah, absolutely.
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Absolutely. Yeah, it wasn't just literally just
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handed over. It was like you have to go through
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the moments of that process of... trying to be
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a success with the music and it's like i'm successful
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yeah people think you just turn up and that's
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it sometimes they think that or and do something
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that's going to help people help others and of
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course you get all the naysayers you get people
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skeptical you're trying to help people and sometimes
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it's the people that you're trying to help actually
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the biggest Because they're not reliable. They're
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inconsistent. They come and go. And then they
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go, oh, what are you going to do for me? It's
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a two -way street. You're trying to help these
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clients and help get these songs out to radio,
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TV, magazines, record labels and all these different
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places. But my heart's in it. I spend hours and
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hours of my life, days, sometimes seven days
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a week, just on the music and contracts. Anything
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works while you put your time in. Yeah. I'm trying
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to work with a lot of people. Yeah. I'm trying
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to work with... bigger names as possible and
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help the small guys as well and the people that
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have got their different things. Sometimes it's
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helping people that have got mental health. For
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myself, I have mental health sometimes. So it's
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actually trying to help people with their different
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problems. I've got people with cancer that I've
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helped with their music or different health problems.
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One guy had 33 health conditions because he came
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out of the army. And all that sort of thing as
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well. So there's a lot of health involved as
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well. And really trying to help the bigger names.
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Rutan Clan, trying to help them at the moment,
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like a famous hip hop band from New York. And
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that sort of thing. And trying to develop other
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big names that we're trying to work with. I've
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known John Somerton from the Herman's Hermits
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for years. I've recorded a lot of songs with
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him. And that's been exciting. Potential others,
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as I say, working on and off with potentially
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hot chocolate once they get organized with their
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music from the UK. So we've been back and forth
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with them. So let me get into a few of these
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questions. In the music world, relationships
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often determine opportunities. Yes. How is networking
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in that space similar or different from traditional
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business networking? I think the networking with
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musicians and the different songwriters and everyone,
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it's been different because I think when you've
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got their sort of dreams and all their things
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in your hands, it's quite different with any
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business or any occupation. It's always about
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trust and reliability and being authentic. But
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I think with the musicians, it's really having
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that, the word again, really, consistency, having
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that consistent bond. You're saying all the right
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things. You're saying all the right things. Like
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I said, it's a two -way street. People say to
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me about helping them, and I say, but I have
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to have them as well, like, doing their part
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and being genuine. Within the networking world,
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you named all the right terms, didn't you, Dick?
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Although that term is being thrown around a lot.
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Yeah, yeah. Consistency. Exactly. Consistency.
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But trust, that trust factor is so big, so important.
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Massively. Because nobody's going to do business
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with you. Unless they trust you. That's it, with
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anything, yeah. And there's so much to it. And
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the other one, the communication as well, which
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is, and timekeeping and all these things. But
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it's a massive, so much goes into it. It's more
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than just music. I say it's the health side,
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there's the law side. There's so many different
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parts of it. But ultimately, it's helping people,
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getting results for people and the music. And
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I say being genuine as well. And I say from both
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sides, from what I'm doing and from what they're
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doing. Because, yeah, so that's what it is. But
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it's, yeah, it's very exciting. Good. How do
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you help artists or music professionals position
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themselves so people take them seriously? Yeah,
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what it is, it's basically with all the radio
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stations that I work with, it's getting them
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positioned with radio play, interviews where
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possible, podcasts, the TV stations and TV interviews
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and different TV opportunities. And same with
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magazines, magazine coverage and interviews and
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any label deals, really. But further than that,
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it's music to venues like airports and restaurants,
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hotels and that sort of thing, shopping malls,
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gyms. It covers such a wide spectrum of music.
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And I say it's so many things, it's more than
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just songs. It's really, it's bigger than that.
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It's important about the songs, but it's the
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message behind the songs and it's people's careers.
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It's there for a lot of people. Music's their
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whole life. So it's a very important job to help
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them and look after these people. Yeah, it's
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very personal. Yeah, it is. With anything, whatever
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you're doing in life, whether you're a teacher
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or a police officer or a lawyer, whatever you
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are, a doctor, it's ultimately helping and it's
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making a difference to what's going on. A lot
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of people say to me, music saved them. Music
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saved their life. If they're passionate about
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anything, any type of profession, it's a part
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of them. And if you're helping, it's a part of
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them. So you're in the mix. You're in there.
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And if you can help them, all the better. Let
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me ask you another question. Many creatives focus
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on their craft, but not their business. How does
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that impact their ability to build relationships
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that generate income? Yeah, because a lot of
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the songwriters out there are really just writing
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songs or just spend so much time in the studio.
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And then after that, they don't really know where
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to put their songs. So the income side of it,
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a lot of time is that going on Spotify and streaming
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things, which isn't doing a lot for a lot of
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people. So they're not really attacking the right
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angles. And then I come into it because I'm on
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both sides as a writer, songwriter and performer
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and singer, but also being... on the business
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side of the other side of helping getting people
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out there as well so ultimately building incomes
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is through doing things differently it's very
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easy getting things on tv and all that stuff
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and getting the songs branded and obviously gigs
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and touring all this stuff as well but ultimately
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it's it's opening up angles like rather than
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just releasing the song and hoping you know people
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looking at youtube or whatever it's really just
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getting the songs sponsorship behind songs and
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all that sort of thing different things rather
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than just relying on traditional routes as well
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really just got as obvious as it sounds you've
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got to be unique and just stand out really because
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everyone's doing the same things otherwise and
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say it's why it's important to get sponsorships
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and branding and trying to get companies behind
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you and all that sort of thing as well and other
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companies not just not just music companies but
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could be food companies or whatever Whoever will
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sponsor you will generate some income. But still,
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you have to realize that there's a business behind
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the music. And as you understand the business,
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it's really a part of it. Yes, exactly. So what
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does a strong first conversation look like in
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a creative industry where personality and identity
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matter so much? Yeah, it's really the conversation
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is working out what their vision is, what they're
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trying to achieve. Because when I talk to different
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musicians and singers, everyone's trying to achieve
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different things. And then I have to say, how
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about this as well? So sometimes they're focusing
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on one thing, which could be just radio. I say,
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how about magazines? How about record labels
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or TV or other things as well? You know, getting
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the songs out there in different ways. And then
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sometimes... That's your job. That's your job.
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Yeah, yeah. everything because sometimes they're
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just focusing on one thing or just say i'm just
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going to put my songs out to to i'm just going
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to geek and that's it but not do anything else
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yeah well they just put their songs out on whatever
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they do instagram whatever they do and and that's
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it and then they might say i would put my songs
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on there and then so you try to open up different
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pathways and different yeah yeah that's basically
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your job though is to help them yeah absolutely
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the business yeah yeah there's a lot of care
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involved When I first got into professional speaking,
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there are speakers who just speak. But there's
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a business behind the speaking. And you have
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to understand both. Otherwise, you're just speaking
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for $500 each time. And that doesn't work. How
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can someone communicate their value without feeling
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like they're selling their art or talent? Yeah,
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I think it's getting the message across in a
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way that people can connect to. Everything to
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do with the music, when you've got your songs
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and things, rather than just saying, I'm a singer,
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songwriter and everyone's, a lot of people keep
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saying these things, but the message behind it,
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what's the, what is the story of the person,
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you know, as well? And I think that helps get
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across, people can relate to. people going through
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different situations my story is a lot of come
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from anxiety and different mental health conditions
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and i've still battled that but still been a
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success in music and to then go on and and become
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something really that when it thinks against
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you and same with other people you know everyone
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you know these success stories of people that
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have had obstacles they've come from poverty
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or they've come from illness or they've come
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from everything being against them and they've
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managed to pull themselves around homelessness
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or whatever it is and suddenly become a music
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success so really having that golden nugget of
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what's their story and then people go oh yeah
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i can relate to that or oh yeah that happened
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to me or wow the love of their life died or something
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like that and they've had to carry on their songs
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have gotten through it and and so many things
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i've come across what people have gone through
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consistency consistency plays a major part oh
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so huge all of this it's so huge yeah what role
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Excuse me. What role does consistency play in
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staying relevant and top of mind within your
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network of people? Yeah, it's everything, actually.
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It's something that goes through my mind every
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day and I say to so many people because the consistency
00:13:23.690 --> 00:13:27.169
is huge, if not the biggest thing, because like
00:13:27.169 --> 00:13:29.029
today, we turn up on time for the meeting for
00:13:29.029 --> 00:13:31.730
this. And then with people I work with, it's
00:13:31.730 --> 00:13:33.950
getting to turn up on time for things or send
00:13:33.950 --> 00:13:36.559
music through on time. or get things through
00:13:36.559 --> 00:13:40.039
on times but and again it's it works both ways
00:13:40.039 --> 00:13:43.620
because you can show up you can be there and
00:13:43.620 --> 00:13:45.159
if the other person's not doing their part of
00:13:45.159 --> 00:13:48.080
course it affects the whole structure of things
00:13:48.080 --> 00:13:52.019
yeah so it's so important and they want the consistency
00:13:52.019 --> 00:13:54.240
from you so you need to help me i want to help
00:13:54.240 --> 00:13:56.720
please help me but then they've got to do their
00:13:56.720 --> 00:13:58.919
part as well and it's that's what it is like
00:13:58.919 --> 00:14:00.759
i said the consistency and trust and loyalty
00:14:00.759 --> 00:14:03.320
and all these things are so important If you're
00:14:03.320 --> 00:14:07.039
not consistent, they won't take you seriously.
00:14:07.580 --> 00:14:11.440
It's like anything. Yeah. Maybe he'll show up.
00:14:11.500 --> 00:14:14.539
Maybe he won't. Yeah, exactly. I'm always talking
00:14:14.539 --> 00:14:20.200
about it. Absolutely. It's so on point that it's
00:14:20.200 --> 00:14:22.399
ridiculous. But consistency is the number one
00:14:22.399 --> 00:14:25.360
factor. Oh, it's huge. It's huge. I talk about
00:14:25.360 --> 00:14:28.019
it pretty much every day to myself in my own
00:14:28.019 --> 00:14:30.600
head and to clients. And I say that song needs
00:14:30.600 --> 00:14:33.799
to be. there on tuesday and that's thursday well
00:14:33.799 --> 00:14:36.879
and that sort of thing but of course i expect
00:14:36.879 --> 00:14:39.639
you to be on on on point with everything of course
00:14:39.639 --> 00:14:42.019
you have to be but you have to rely on them as
00:14:42.019 --> 00:14:44.720
well so it's i say consistency is everything
00:14:44.720 --> 00:14:47.320
throughout life isn't it yeah it really is whatever
00:14:47.320 --> 00:14:49.440
you do you miss you're going on a cruise you
00:14:49.440 --> 00:14:50.759
miss the cruise you're not on time miss the flight
00:14:50.759 --> 00:14:52.879
because you're not there i expect the pilot to
00:14:52.879 --> 00:14:55.320
be there but you've got to be there as well I'm
00:14:55.320 --> 00:15:00.039
a former military member. I'm an Air Force veteran.
00:15:00.399 --> 00:15:05.200
And there's a saying that from day one, if I'm
00:15:05.200 --> 00:15:10.860
on time, if I'm early, I'm on time. So I'm constantly
00:15:10.860 --> 00:15:14.360
early for everything. But my kids will kill me
00:15:14.360 --> 00:15:17.580
because of it. But I am just that. It's in my
00:15:17.580 --> 00:15:19.519
DNA. And that's the way it should really be.
00:15:20.090 --> 00:15:21.870
Yeah, exactly. Like we say, like I was saying,
00:15:21.950 --> 00:15:23.289
you get to a flight and you get there three,
00:15:23.350 --> 00:15:24.809
four hours early, at least you're there. You're
00:15:24.809 --> 00:15:26.409
there. You may wait around a little while, but
00:15:26.409 --> 00:15:27.990
you're there. Yeah, you're there. Whatever it
00:15:27.990 --> 00:15:29.429
is, we've got like going out for a meal when
00:15:29.429 --> 00:15:31.029
you've got a reservation and you're like, oh,
00:15:31.029 --> 00:15:33.370
30 minutes late and then, oh, get off at me into
00:15:33.370 --> 00:15:37.350
the reservation or whatever it is. How do relationships
00:15:37.350 --> 00:15:42.029
in the music industry evolve from casual connections
00:15:42.029 --> 00:15:49.570
into real opportunities or paid work? Yeah, it's
00:15:49.570 --> 00:15:52.649
really just building that bond and that connection
00:15:52.649 --> 00:15:56.529
with who you're working with. And really, with
00:15:56.529 --> 00:15:57.950
a lot of the musicians and different singers
00:15:57.950 --> 00:16:00.070
and songwriters, famous ones and non -famous,
00:16:00.210 --> 00:16:02.809
it's realizing that they realize you're a real
00:16:02.809 --> 00:16:06.149
person. And also to help them in a way that no
00:16:06.149 --> 00:16:08.740
one else is helping them. because there's a lot
00:16:08.740 --> 00:16:11.080
of music people on this side of it, on this side
00:16:11.080 --> 00:16:12.879
where there's a lot of scams, a lot of sharks,
00:16:13.179 --> 00:16:15.200
a lot of people taking money and then running
00:16:15.200 --> 00:16:16.620
off and you never hear from them again, all that
00:16:16.620 --> 00:16:19.679
stuff, I understand. And I've had where I'm so
00:16:19.679 --> 00:16:21.340
genuine that people can't believe it's genuine.
00:16:23.659 --> 00:16:26.299
Because unfortunately, people are used to being
00:16:26.299 --> 00:16:29.159
ungenuine out there because there's so many people
00:16:29.159 --> 00:16:30.700
that don't do anything they say they're going
00:16:30.700 --> 00:16:34.049
to do. And you have to be careful. You have to
00:16:34.049 --> 00:16:36.809
be careful because you are so genuine and you're
00:16:36.809 --> 00:16:44.250
truly trying to help. You can get hurt too. Yeah,
00:16:44.250 --> 00:16:45.750
that's what it is. It's crazy. You're trying
00:16:45.750 --> 00:16:47.090
to be different and you're trying to do something
00:16:47.090 --> 00:16:49.210
different, like individual to everybody else.
00:16:49.590 --> 00:16:51.549
And sometimes that's a blessing. Sometimes it's
00:16:51.549 --> 00:16:54.490
not because people go like. What? You're going
00:16:54.490 --> 00:16:56.750
to help? Really? What? You're going to help me?
00:16:57.190 --> 00:16:59.710
What? They can't believe it because they're like,
00:16:59.789 --> 00:17:02.269
what? Exactly. But someone's got to because otherwise
00:17:02.269 --> 00:17:03.830
we're just going to go round and round in circles,
00:17:03.889 --> 00:17:07.490
nobody helping anybody. Yeah, that's true. That's
00:17:07.490 --> 00:17:09.809
a problem. That's a problem. Okay, so let me
00:17:09.809 --> 00:17:13.609
ask you a question. Where do creatives unintentionally
00:17:13.609 --> 00:17:17.170
limit their income by avoiding business conversations?
00:17:19.670 --> 00:17:22.660
Yeah, I think what it is. They avoid conversations
00:17:22.660 --> 00:17:24.819
a lot. And there's a lot of fear behind that.
00:17:24.859 --> 00:17:26.500
I get it too, because I've been through it myself
00:17:26.500 --> 00:17:30.559
a lot on both sides of being a musician and being
00:17:30.559 --> 00:17:34.140
on this side of PR and marketing. A lot of times
00:17:34.140 --> 00:17:37.259
I think they get stuck in their ways. And then
00:17:37.259 --> 00:17:40.079
I've released a song a certain way. I'm just
00:17:40.079 --> 00:17:42.740
restricting myself. And then the fear kicks in.
00:17:43.680 --> 00:17:46.240
So then they're worried about doing that. I won't
00:17:46.240 --> 00:17:48.200
do it. I'm worried about putting my songs out
00:17:48.200 --> 00:17:50.759
there in case. they don't like my song or they
00:17:50.759 --> 00:17:53.339
laugh at my song or i don't get enough interest
00:17:53.339 --> 00:17:55.940
so they don't do anything so you'll see a big
00:17:55.940 --> 00:17:59.519
part of life for me as an anxiety sufferer is
00:17:59.519 --> 00:18:02.960
fear it can either stop you doing something or
00:18:02.960 --> 00:18:05.799
it can dead in your tracks yeah stop you from
00:18:05.799 --> 00:18:08.059
doing anything yeah or avoiding things completely
00:18:08.059 --> 00:18:10.180
and thinking oh god i'm so worried about that
00:18:10.180 --> 00:18:11.460
i won't do anything with it but then limiting
00:18:11.460 --> 00:18:14.180
themselves because in the long run they're not
00:18:14.180 --> 00:18:17.980
really getting out to their full capacity because
00:18:17.980 --> 00:18:20.859
of fear a lot of the time or sometimes just because
00:18:20.859 --> 00:18:22.259
they're disorganized and they haven't really
00:18:22.259 --> 00:18:24.240
don't know what to do and the song just sits
00:18:24.240 --> 00:18:26.880
there even great bands over the years led zeppelin
00:18:26.880 --> 00:18:29.339
or whoever it is queen if they've just done their
00:18:29.339 --> 00:18:31.480
songs and never told anybody of course like anything
00:18:31.480 --> 00:18:32.880
it'd just be sitting there and no one would have
00:18:32.880 --> 00:18:35.240
known what it was, what it was doing with anything.
00:18:35.420 --> 00:18:37.880
And you just named two groups that I'm fully
00:18:37.880 --> 00:18:42.619
behind. Yeah. Coming from England originally
00:18:42.619 --> 00:18:45.180
to the greatest brands, I think in the world
00:18:45.180 --> 00:18:48.200
as well. Yeah. Okay. So let me bring this podcast
00:18:48.200 --> 00:18:52.539
full circle. Yeah. If a listener wants to turn
00:18:52.539 --> 00:18:55.779
their passion into profit through relationships,
00:18:56.099 --> 00:19:00.039
through relationships, what one networking habit
00:19:00.039 --> 00:19:06.000
should they start immediately? It's really, it's
00:19:06.000 --> 00:19:10.619
literally branching out. I'd say it's just get
00:19:10.619 --> 00:19:12.960
yourself out there. Everywhere you can, look
00:19:12.960 --> 00:19:15.000
at, because some sinners and some wise musicians,
00:19:15.200 --> 00:19:16.259
they think they're doing everything. They go,
00:19:16.319 --> 00:19:18.619
I'm doing it all. But they're not. They're missing
00:19:18.619 --> 00:19:21.160
out on so many things they're not doing. So just
00:19:21.160 --> 00:19:25.019
gig as many places as you can. Connect to as
00:19:25.019 --> 00:19:29.259
many people as you can through music. And it's
00:19:29.259 --> 00:19:31.569
been said a lot, but... That one opportunity
00:19:31.569 --> 00:19:33.349
can change your life. It could be one email,
00:19:33.450 --> 00:19:37.190
one conversation. Today, this is life -changing.
00:19:37.309 --> 00:19:39.950
This today, this is great. And it's just have
00:19:39.950 --> 00:19:42.269
conversations with people and get yourself out
00:19:42.269 --> 00:19:44.990
there because if you've got the talent and personality
00:19:44.990 --> 00:19:49.849
combined, you can achieve so much. You never
00:19:49.849 --> 00:19:53.549
know who's listening. You never know who's listening.
00:19:53.549 --> 00:19:56.509
I have thousands and thousands of listeners and
00:19:56.509 --> 00:19:59.950
that one listener. And speaking of that, so you
00:19:59.950 --> 00:20:02.069
know what, Liam, because you are such a great
00:20:02.069 --> 00:20:05.190
podcast guest. Thank you. If somebody wanted
00:20:05.190 --> 00:20:07.990
to contact you, whether to be mentored by you,
00:20:08.069 --> 00:20:10.470
hire you, whatever have you, what's the best
00:20:10.470 --> 00:20:13.309
way for them to get hold of you? Yeah, the best
00:20:13.309 --> 00:20:16.609
way is actually the email is songheroesmusic
00:20:16.609 --> 00:20:19.289
at gmail .com. and the website as well which
00:20:19.289 --> 00:20:24.269
has been updated actually is www .son -heroes
00:20:24.269 --> 00:20:28.349
-music -pr .com and so that's going through some
00:20:28.349 --> 00:20:30.609
updates and a lot of changes on there from the
00:20:30.609 --> 00:20:33.690
web designer but yeah so they can look me up
00:20:33.690 --> 00:20:35.769
or get in touch through as the image of golder
00:20:35.769 --> 00:20:38.730
or through son heroes music and say lots of updates
00:20:38.730 --> 00:20:42.369
coming lots of changes and website updates and
00:20:42.369 --> 00:20:45.789
i say new things coming so that's what it is
00:20:46.220 --> 00:20:50.000
This conversation is a reminder of no matter
00:20:50.000 --> 00:20:53.359
the industry, music, business, or anything in
00:20:53.359 --> 00:20:57.680
between, relationships are what move everything
00:20:57.680 --> 00:21:02.579
forward. Talent, skill, knowledge matter, and
00:21:02.579 --> 00:21:05.000
they only go as far as the right connections
00:21:05.000 --> 00:21:09.539
and the ability to communicate value early. When
00:21:09.539 --> 00:21:12.160
you combine both, opportunities begin to show
00:21:12.160 --> 00:21:15.759
up in ways you didn't expect. Take one step this
00:21:15.759 --> 00:21:18.759
week. Reach out to someone in your network and
00:21:18.759 --> 00:21:21.440
continue a conversation. Whether it's creative
00:21:21.440 --> 00:21:25.299
or business, relationships grow through consistency.
00:21:26.180 --> 00:21:29.380
If you found value in today's episode, make sure
00:21:29.380 --> 00:21:31.599
you like, follow, and subscribe to Networking
00:21:31.599 --> 00:21:34.299
Unleashed, building profitable connections so
00:21:34.299 --> 00:21:36.740
you keep getting the best insights on networking
00:21:36.740 --> 00:21:40.119
and communication. and share this episode with
00:21:40.119 --> 00:21:42.720
someone who wants to turn their passion into
00:21:42.720 --> 00:21:46.019
real opportunity. If you help strengthening your
00:21:46.019 --> 00:21:48.579
communication and building relationships that
00:21:48.579 --> 00:21:51.880
lead to results, visit Michael A. Foreman to
00:21:51.880 --> 00:21:54.980
learn how I work with professionals, teams, and
00:21:54.980 --> 00:21:58.460
organizations. So until next time, stay creative,
00:21:58.619 --> 00:22:01.619
stay connected, and build relationships that
00:22:01.619 --> 00:22:05.160
turn passion into profit. Liam, thank you again
00:22:05.160 --> 00:22:07.079
for coming on my podcast. Thank you so much.
00:22:07.579 --> 00:22:10.140
You're wonderful. Oh, thank you. It's been amazing.
00:22:10.259 --> 00:22:12.539
I really appreciate it. And great talking to
00:22:12.539 --> 00:22:18.960
you, Michael. Well, hold on, folks. Don't go
00:22:18.960 --> 00:22:22.319
anywhere. Let's hear from our sponsors. David
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Neal, co -founder, Revved Up Kids. Revved Up
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to revvedupkids .org. Henry Kaplan, Century 21.
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When it comes to making the biggest financial
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of a proven professional, Henry Kaplan. Henry
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is a global real estate agent with Century 21,
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celebrating his 41st year in business. No matter
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where you're moving, Henry has the right connections
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for you. You can contact Henry at 561 -427 -4888.
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A huge thank you to our guests for sharing such...
00:23:14.079 --> 00:23:17.380
insights today. And of course, a big shout out
00:23:17.380 --> 00:23:20.700
to you, our amazing listeners, for tuning in
00:23:20.700 --> 00:23:23.599
and spending your time with us. If you're interested
00:23:23.599 --> 00:23:26.940
in my digital courses, being coached or having
00:23:26.940 --> 00:23:30.079
me come and talk to your company, just go to
00:23:30.079 --> 00:23:33.299
Michael and fill out the request form. Remember,
00:23:33.640 --> 00:23:36.940
networking isn't about being perfect. It's about
00:23:36.940 --> 00:23:39.880
being present. So take what you've learned today,
00:23:40.039 --> 00:23:42.680
get out there and make some meaningful connections.
00:23:43.390 --> 00:23:46.309
If you've enjoyed this episode, please don't
00:23:46.309 --> 00:23:49.650
forget to subscribe. Leave us a review and share
00:23:49.650 --> 00:23:51.869
it with someone who could use a little networking
00:23:51.869 --> 00:23:54.869
inspiration. Let's keep the conversation going.
00:23:55.049 --> 00:23:59.589
You can find me on Apple, Spotify, Pandora, YouTube,
00:23:59.730 --> 00:24:04.390
or my website, foreman .com slash podcasts.
00:00:14.029 --> 00:00:17.070
Welcome to Networking Unleashed, Building Profitable
00:00:17.070 --> 00:00:19.929
Connections, the show where relationships create
00:00:19.929 --> 00:00:23.370
opportunity and conversations lead to real results.
00:00:23.690 --> 00:00:26.969
I'm your host, Michael Foreman. When people think
00:00:26.969 --> 00:00:29.469
about networking, they usually picture business
00:00:29.469 --> 00:00:33.070
meetings, conferences, and sales conversations.
00:00:33.549 --> 00:00:36.170
But some of the strongest networking lessons
00:00:36.170 --> 00:00:39.689
come from industries where relationships are
00:00:39.689 --> 00:00:42.729
everything, and the music world is one of them.
00:00:43.399 --> 00:00:46.740
In that space, talent matters, but relationships
00:00:46.740 --> 00:00:50.359
create the opportunities. Who knows? Who trusts
00:00:50.359 --> 00:00:53.859
you? Who's willing to open a door often determines
00:00:53.859 --> 00:00:57.100
what happens next. My guest today works with
00:00:57.100 --> 00:01:00.380
music clients and understands how to turn relationships
00:01:00.380 --> 00:01:04.200
into real business outcomes. We're talking today
00:01:04.200 --> 00:01:07.560
about how creatives can communicate their value,
00:01:07.620 --> 00:01:11.189
how connections... how connections turn into
00:01:11.189 --> 00:01:14.469
paid opportunities, and why understanding the
00:01:14.469 --> 00:01:18.189
business side of relationships is what separates
00:01:18.189 --> 00:01:21.549
those who struggle from those who succeed. If
00:01:21.549 --> 00:01:24.609
you want to learn how connection drives both
00:01:24.609 --> 00:01:27.709
creativity and profit, you're in the right place.
00:01:28.109 --> 00:01:31.150
So I would like to welcome all of my listeners.
00:01:31.269 --> 00:01:34.750
I would like to welcome Liam. Liam, you are the
00:01:34.750 --> 00:01:38.819
professional that we're talking about. So would
00:01:38.819 --> 00:01:41.659
you like to just introduce yourself and give
00:01:41.659 --> 00:01:44.299
us a like, the cliff notes about you, how you
00:01:44.299 --> 00:01:48.099
got here today? Hi, Michael. Thank you for having
00:01:48.099 --> 00:01:50.739
me on the show. Yeah, music for me started at
00:01:50.739 --> 00:01:53.099
school initially. And it's just something I basically
00:01:53.099 --> 00:01:55.379
realized I was going to be in radio and TV and
00:01:55.379 --> 00:01:57.659
helping people in music as well. Eventually,
00:01:57.859 --> 00:02:01.799
I set up my own company in music. I got off a
00:02:01.799 --> 00:02:03.799
different... things in London different music
00:02:03.799 --> 00:02:05.819
companies and all that sort of thing and I thought
00:02:05.819 --> 00:02:07.980
wow I'm gonna as well as doing my own music and
00:02:07.980 --> 00:02:09.800
all the songs and all winning songs that I've
00:02:09.800 --> 00:02:11.979
done and wrote and that sort of thing it's just
00:02:11.979 --> 00:02:14.840
basically helping others in music and ever since
00:02:14.840 --> 00:02:17.900
my early teens and then early 20s I got into
00:02:17.900 --> 00:02:20.240
the music of helping others with the songs different
00:02:20.240 --> 00:02:22.300
celebrities and unsigned acts and all this sort
00:02:22.300 --> 00:02:24.900
of thing and yeah built it up over the years
00:02:24.900 --> 00:02:27.919
and I always had this belief that would be my
00:02:27.919 --> 00:02:30.979
career it just so happens that it built and built
00:02:30.979 --> 00:02:34.310
and It's been absolutely thousands of people
00:02:34.310 --> 00:02:35.930
that I've worked with, I'd say up -and -coming
00:02:35.930 --> 00:02:38.490
talent and a lot of celebrity acts as well. Over
00:02:38.490 --> 00:02:41.530
the years, well over 80 celebrities. Now as well,
00:02:41.550 --> 00:02:42.810
different celebrity acts that have come through
00:02:42.810 --> 00:02:45.250
to work and write with some of them and promote
00:02:45.250 --> 00:02:47.969
some of them. And it's been amazing. Like everything,
00:02:48.090 --> 00:02:49.569
it's ups and downs. You have your hard days and
00:02:49.569 --> 00:02:52.449
your good days and sometimes struggles and sometimes
00:02:52.449 --> 00:02:55.810
complete rewards of what you're doing. But it's
00:02:55.810 --> 00:02:59.030
been a fantastic journey overall. It sounds exciting.
00:02:59.289 --> 00:03:01.689
It sounds exciting. Yeah, it is. Through a lot
00:03:01.689 --> 00:03:03.770
of struggle over the years as well comes a lot
00:03:03.770 --> 00:03:07.189
of success. You kind of associate struggle with
00:03:07.189 --> 00:03:10.129
that musician part of it. Absolutely. Whenever
00:03:10.129 --> 00:03:12.550
you hear anybody who makes it big, they always
00:03:12.550 --> 00:03:16.389
struggled first. Yes, yes. Oh, yeah, absolutely.
00:03:16.710 --> 00:03:18.669
Absolutely. Yeah, it wasn't just literally just
00:03:18.669 --> 00:03:20.229
handed over. It was like you have to go through
00:03:20.229 --> 00:03:23.770
the moments of that process of... trying to be
00:03:23.770 --> 00:03:27.289
a success with the music and it's like i'm successful
00:03:27.289 --> 00:03:29.009
yeah people think you just turn up and that's
00:03:29.009 --> 00:03:31.050
it sometimes they think that or and do something
00:03:31.050 --> 00:03:32.969
that's going to help people help others and of
00:03:32.969 --> 00:03:34.650
course you get all the naysayers you get people
00:03:34.650 --> 00:03:37.590
skeptical you're trying to help people and sometimes
00:03:37.590 --> 00:03:38.990
it's the people that you're trying to help actually
00:03:38.990 --> 00:03:43.039
the biggest Because they're not reliable. They're
00:03:43.039 --> 00:03:45.319
inconsistent. They come and go. And then they
00:03:45.319 --> 00:03:46.800
go, oh, what are you going to do for me? It's
00:03:46.800 --> 00:03:48.719
a two -way street. You're trying to help these
00:03:48.719 --> 00:03:51.479
clients and help get these songs out to radio,
00:03:51.560 --> 00:03:53.659
TV, magazines, record labels and all these different
00:03:53.659 --> 00:03:56.400
places. But my heart's in it. I spend hours and
00:03:56.400 --> 00:03:59.759
hours of my life, days, sometimes seven days
00:03:59.759 --> 00:04:02.840
a week, just on the music and contracts. Anything
00:04:02.840 --> 00:04:07.000
works while you put your time in. Yeah. I'm trying
00:04:07.000 --> 00:04:08.939
to work with a lot of people. Yeah. I'm trying
00:04:08.939 --> 00:04:11.419
to work with... bigger names as possible and
00:04:11.419 --> 00:04:13.520
help the small guys as well and the people that
00:04:13.520 --> 00:04:15.680
have got their different things. Sometimes it's
00:04:15.680 --> 00:04:17.439
helping people that have got mental health. For
00:04:17.439 --> 00:04:21.399
myself, I have mental health sometimes. So it's
00:04:21.399 --> 00:04:23.500
actually trying to help people with their different
00:04:23.500 --> 00:04:25.920
problems. I've got people with cancer that I've
00:04:25.920 --> 00:04:28.220
helped with their music or different health problems.
00:04:29.240 --> 00:04:31.680
One guy had 33 health conditions because he came
00:04:31.680 --> 00:04:33.980
out of the army. And all that sort of thing as
00:04:33.980 --> 00:04:35.379
well. So there's a lot of health involved as
00:04:35.379 --> 00:04:38.160
well. And really trying to help the bigger names.
00:04:38.360 --> 00:04:40.920
Rutan Clan, trying to help them at the moment,
00:04:41.000 --> 00:04:43.920
like a famous hip hop band from New York. And
00:04:43.920 --> 00:04:45.939
that sort of thing. And trying to develop other
00:04:45.939 --> 00:04:48.579
big names that we're trying to work with. I've
00:04:48.579 --> 00:04:50.600
known John Somerton from the Herman's Hermits
00:04:50.600 --> 00:04:52.519
for years. I've recorded a lot of songs with
00:04:52.519 --> 00:04:56.819
him. And that's been exciting. Potential others,
00:04:56.939 --> 00:04:59.220
as I say, working on and off with potentially
00:04:59.220 --> 00:05:01.720
hot chocolate once they get organized with their
00:05:01.720 --> 00:05:05.100
music from the UK. So we've been back and forth
00:05:05.100 --> 00:05:09.680
with them. So let me get into a few of these
00:05:09.680 --> 00:05:13.139
questions. In the music world, relationships
00:05:13.139 --> 00:05:18.019
often determine opportunities. Yes. How is networking
00:05:18.019 --> 00:05:22.319
in that space similar or different from traditional
00:05:22.319 --> 00:05:27.149
business networking? I think the networking with
00:05:27.149 --> 00:05:29.370
musicians and the different songwriters and everyone,
00:05:29.470 --> 00:05:32.529
it's been different because I think when you've
00:05:32.529 --> 00:05:34.290
got their sort of dreams and all their things
00:05:34.290 --> 00:05:35.949
in your hands, it's quite different with any
00:05:35.949 --> 00:05:38.810
business or any occupation. It's always about
00:05:38.810 --> 00:05:42.189
trust and reliability and being authentic. But
00:05:42.189 --> 00:05:43.850
I think with the musicians, it's really having
00:05:43.850 --> 00:05:47.410
that, the word again, really, consistency, having
00:05:47.410 --> 00:05:50.290
that consistent bond. You're saying all the right
00:05:50.290 --> 00:05:52.850
things. You're saying all the right things. Like
00:05:52.850 --> 00:05:54.629
I said, it's a two -way street. People say to
00:05:54.629 --> 00:05:57.009
me about helping them, and I say, but I have
00:05:57.009 --> 00:06:00.430
to have them as well, like, doing their part
00:06:00.430 --> 00:06:04.689
and being genuine. Within the networking world,
00:06:04.949 --> 00:06:07.290
you named all the right terms, didn't you, Dick?
00:06:07.389 --> 00:06:09.670
Although that term is being thrown around a lot.
00:06:09.810 --> 00:06:12.709
Yeah, yeah. Consistency. Exactly. Consistency.
00:06:13.069 --> 00:06:17.509
But trust, that trust factor is so big, so important.
00:06:18.269 --> 00:06:20.410
Massively. Because nobody's going to do business
00:06:20.410 --> 00:06:23.300
with you. Unless they trust you. That's it, with
00:06:23.300 --> 00:06:25.420
anything, yeah. And there's so much to it. And
00:06:25.420 --> 00:06:28.220
the other one, the communication as well, which
00:06:28.220 --> 00:06:31.399
is, and timekeeping and all these things. But
00:06:31.399 --> 00:06:33.379
it's a massive, so much goes into it. It's more
00:06:33.379 --> 00:06:34.980
than just music. I say it's the health side,
00:06:35.079 --> 00:06:37.740
there's the law side. There's so many different
00:06:37.740 --> 00:06:40.500
parts of it. But ultimately, it's helping people,
00:06:40.600 --> 00:06:43.740
getting results for people and the music. And
00:06:43.740 --> 00:06:47.379
I say being genuine as well. And I say from both
00:06:47.379 --> 00:06:48.879
sides, from what I'm doing and from what they're
00:06:48.879 --> 00:06:52.009
doing. Because, yeah, so that's what it is. But
00:06:52.009 --> 00:06:56.730
it's, yeah, it's very exciting. Good. How do
00:06:56.730 --> 00:07:00.550
you help artists or music professionals position
00:07:00.550 --> 00:07:05.389
themselves so people take them seriously? Yeah,
00:07:05.449 --> 00:07:07.670
what it is, it's basically with all the radio
00:07:07.670 --> 00:07:09.069
stations that I work with, it's getting them
00:07:09.069 --> 00:07:11.810
positioned with radio play, interviews where
00:07:11.810 --> 00:07:15.410
possible, podcasts, the TV stations and TV interviews
00:07:15.410 --> 00:07:18.480
and different TV opportunities. And same with
00:07:18.480 --> 00:07:21.959
magazines, magazine coverage and interviews and
00:07:21.959 --> 00:07:24.939
any label deals, really. But further than that,
00:07:24.939 --> 00:07:28.160
it's music to venues like airports and restaurants,
00:07:28.500 --> 00:07:30.699
hotels and that sort of thing, shopping malls,
00:07:30.699 --> 00:07:34.660
gyms. It covers such a wide spectrum of music.
00:07:34.839 --> 00:07:36.779
And I say it's so many things, it's more than
00:07:36.779 --> 00:07:39.920
just songs. It's really, it's bigger than that.
00:07:40.000 --> 00:07:41.660
It's important about the songs, but it's the
00:07:41.660 --> 00:07:43.819
message behind the songs and it's people's careers.
00:07:45.500 --> 00:07:47.800
It's there for a lot of people. Music's their
00:07:47.800 --> 00:07:51.360
whole life. So it's a very important job to help
00:07:51.360 --> 00:07:54.420
them and look after these people. Yeah, it's
00:07:54.420 --> 00:07:57.620
very personal. Yeah, it is. With anything, whatever
00:07:57.620 --> 00:07:58.980
you're doing in life, whether you're a teacher
00:07:58.980 --> 00:08:01.579
or a police officer or a lawyer, whatever you
00:08:01.579 --> 00:08:04.399
are, a doctor, it's ultimately helping and it's
00:08:04.399 --> 00:08:06.300
making a difference to what's going on. A lot
00:08:06.300 --> 00:08:08.000
of people say to me, music saved them. Music
00:08:08.000 --> 00:08:11.759
saved their life. If they're passionate about
00:08:11.759 --> 00:08:16.079
anything, any type of profession, it's a part
00:08:16.079 --> 00:08:18.920
of them. And if you're helping, it's a part of
00:08:18.920 --> 00:08:21.800
them. So you're in the mix. You're in there.
00:08:21.920 --> 00:08:25.240
And if you can help them, all the better. Let
00:08:25.240 --> 00:08:28.819
me ask you another question. Many creatives focus
00:08:28.819 --> 00:08:32.279
on their craft, but not their business. How does
00:08:32.279 --> 00:08:34.740
that impact their ability to build relationships
00:08:34.740 --> 00:08:41.230
that generate income? Yeah, because a lot of
00:08:41.230 --> 00:08:43.350
the songwriters out there are really just writing
00:08:43.350 --> 00:08:45.509
songs or just spend so much time in the studio.
00:08:45.929 --> 00:08:47.610
And then after that, they don't really know where
00:08:47.610 --> 00:08:49.909
to put their songs. So the income side of it,
00:08:49.950 --> 00:08:52.029
a lot of time is that going on Spotify and streaming
00:08:52.029 --> 00:08:54.009
things, which isn't doing a lot for a lot of
00:08:54.009 --> 00:08:55.990
people. So they're not really attacking the right
00:08:55.990 --> 00:08:58.210
angles. And then I come into it because I'm on
00:08:58.210 --> 00:09:00.190
both sides as a writer, songwriter and performer
00:09:00.190 --> 00:09:04.220
and singer, but also being... on the business
00:09:04.220 --> 00:09:06.860
side of the other side of helping getting people
00:09:06.860 --> 00:09:09.120
out there as well so ultimately building incomes
00:09:09.120 --> 00:09:11.379
is through doing things differently it's very
00:09:11.379 --> 00:09:13.480
easy getting things on tv and all that stuff
00:09:13.480 --> 00:09:16.360
and getting the songs branded and obviously gigs
00:09:16.360 --> 00:09:19.100
and touring all this stuff as well but ultimately
00:09:19.100 --> 00:09:23.320
it's it's opening up angles like rather than
00:09:23.320 --> 00:09:26.629
just releasing the song and hoping you know people
00:09:26.629 --> 00:09:29.190
looking at youtube or whatever it's really just
00:09:29.190 --> 00:09:31.789
getting the songs sponsorship behind songs and
00:09:31.789 --> 00:09:33.470
all that sort of thing different things rather
00:09:33.470 --> 00:09:36.590
than just relying on traditional routes as well
00:09:36.590 --> 00:09:39.169
really just got as obvious as it sounds you've
00:09:39.169 --> 00:09:40.809
got to be unique and just stand out really because
00:09:40.809 --> 00:09:43.009
everyone's doing the same things otherwise and
00:09:43.009 --> 00:09:44.409
say it's why it's important to get sponsorships
00:09:44.409 --> 00:09:47.029
and branding and trying to get companies behind
00:09:47.029 --> 00:09:48.730
you and all that sort of thing as well and other
00:09:48.730 --> 00:09:51.029
companies not just not just music companies but
00:09:51.029 --> 00:09:53.370
could be food companies or whatever Whoever will
00:09:53.370 --> 00:09:58.009
sponsor you will generate some income. But still,
00:09:58.009 --> 00:10:01.889
you have to realize that there's a business behind
00:10:01.889 --> 00:10:05.649
the music. And as you understand the business,
00:10:05.889 --> 00:10:10.049
it's really a part of it. Yes, exactly. So what
00:10:10.049 --> 00:10:13.850
does a strong first conversation look like in
00:10:13.850 --> 00:10:17.429
a creative industry where personality and identity
00:10:17.429 --> 00:10:22.570
matter so much? Yeah, it's really the conversation
00:10:22.570 --> 00:10:24.909
is working out what their vision is, what they're
00:10:24.909 --> 00:10:26.889
trying to achieve. Because when I talk to different
00:10:26.889 --> 00:10:29.049
musicians and singers, everyone's trying to achieve
00:10:29.049 --> 00:10:31.090
different things. And then I have to say, how
00:10:31.090 --> 00:10:33.070
about this as well? So sometimes they're focusing
00:10:33.070 --> 00:10:37.490
on one thing, which could be just radio. I say,
00:10:37.549 --> 00:10:39.870
how about magazines? How about record labels
00:10:39.870 --> 00:10:43.149
or TV or other things as well? You know, getting
00:10:43.149 --> 00:10:45.190
the songs out there in different ways. And then
00:10:45.190 --> 00:10:47.570
sometimes... That's your job. That's your job.
00:10:47.610 --> 00:10:50.710
Yeah, yeah. everything because sometimes they're
00:10:50.710 --> 00:10:52.409
just focusing on one thing or just say i'm just
00:10:52.409 --> 00:10:55.190
going to put my songs out to to i'm just going
00:10:55.190 --> 00:10:56.929
to geek and that's it but not do anything else
00:10:56.929 --> 00:10:59.289
yeah well they just put their songs out on whatever
00:10:59.289 --> 00:11:02.509
they do instagram whatever they do and and that's
00:11:02.509 --> 00:11:03.970
it and then they might say i would put my songs
00:11:03.970 --> 00:11:06.710
on there and then so you try to open up different
00:11:06.710 --> 00:11:11.230
pathways and different yeah yeah that's basically
00:11:11.230 --> 00:11:14.409
your job though is to help them yeah absolutely
00:11:14.409 --> 00:11:17.110
the business yeah yeah there's a lot of care
00:11:17.110 --> 00:11:22.360
involved When I first got into professional speaking,
00:11:22.740 --> 00:11:25.659
there are speakers who just speak. But there's
00:11:25.659 --> 00:11:29.059
a business behind the speaking. And you have
00:11:29.059 --> 00:11:32.100
to understand both. Otherwise, you're just speaking
00:11:32.100 --> 00:11:36.759
for $500 each time. And that doesn't work. How
00:11:36.759 --> 00:11:42.179
can someone communicate their value without feeling
00:11:42.179 --> 00:11:47.889
like they're selling their art or talent? Yeah,
00:11:47.889 --> 00:11:50.350
I think it's getting the message across in a
00:11:50.350 --> 00:11:52.570
way that people can connect to. Everything to
00:11:52.570 --> 00:11:54.830
do with the music, when you've got your songs
00:11:54.830 --> 00:11:56.330
and things, rather than just saying, I'm a singer,
00:11:56.470 --> 00:11:57.990
songwriter and everyone's, a lot of people keep
00:11:57.990 --> 00:12:00.370
saying these things, but the message behind it,
00:12:00.389 --> 00:12:02.610
what's the, what is the story of the person,
00:12:02.669 --> 00:12:06.549
you know, as well? And I think that helps get
00:12:06.549 --> 00:12:08.740
across, people can relate to. people going through
00:12:08.740 --> 00:12:11.220
different situations my story is a lot of come
00:12:11.220 --> 00:12:13.799
from anxiety and different mental health conditions
00:12:13.799 --> 00:12:16.860
and i've still battled that but still been a
00:12:16.860 --> 00:12:22.659
success in music and to then go on and and become
00:12:22.659 --> 00:12:24.639
something really that when it thinks against
00:12:24.639 --> 00:12:26.139
you and same with other people you know everyone
00:12:26.139 --> 00:12:28.179
you know these success stories of people that
00:12:28.179 --> 00:12:31.100
have had obstacles they've come from poverty
00:12:31.100 --> 00:12:32.799
or they've come from illness or they've come
00:12:32.799 --> 00:12:36.179
from everything being against them and they've
00:12:36.179 --> 00:12:38.769
managed to pull themselves around homelessness
00:12:38.769 --> 00:12:42.009
or whatever it is and suddenly become a music
00:12:42.009 --> 00:12:45.330
success so really having that golden nugget of
00:12:45.330 --> 00:12:46.909
what's their story and then people go oh yeah
00:12:46.909 --> 00:12:48.470
i can relate to that or oh yeah that happened
00:12:48.470 --> 00:12:51.610
to me or wow the love of their life died or something
00:12:51.610 --> 00:12:53.389
like that and they've had to carry on their songs
00:12:53.389 --> 00:12:55.850
have gotten through it and and so many things
00:12:55.850 --> 00:12:58.450
i've come across what people have gone through
00:12:58.450 --> 00:13:03.230
consistency consistency plays a major part oh
00:13:03.230 --> 00:13:06.490
so huge all of this it's so huge yeah what role
00:13:07.390 --> 00:13:11.370
Excuse me. What role does consistency play in
00:13:11.370 --> 00:13:15.029
staying relevant and top of mind within your
00:13:15.029 --> 00:13:19.649
network of people? Yeah, it's everything, actually.
00:13:19.809 --> 00:13:21.169
It's something that goes through my mind every
00:13:21.169 --> 00:13:23.690
day and I say to so many people because the consistency
00:13:23.690 --> 00:13:27.169
is huge, if not the biggest thing, because like
00:13:27.169 --> 00:13:29.029
today, we turn up on time for the meeting for
00:13:29.029 --> 00:13:31.730
this. And then with people I work with, it's
00:13:31.730 --> 00:13:33.950
getting to turn up on time for things or send
00:13:33.950 --> 00:13:36.559
music through on time. or get things through
00:13:36.559 --> 00:13:40.039
on times but and again it's it works both ways
00:13:40.039 --> 00:13:43.620
because you can show up you can be there and
00:13:43.620 --> 00:13:45.159
if the other person's not doing their part of
00:13:45.159 --> 00:13:48.080
course it affects the whole structure of things
00:13:48.080 --> 00:13:52.019
yeah so it's so important and they want the consistency
00:13:52.019 --> 00:13:54.240
from you so you need to help me i want to help
00:13:54.240 --> 00:13:56.720
please help me but then they've got to do their
00:13:56.720 --> 00:13:58.919
part as well and it's that's what it is like
00:13:58.919 --> 00:14:00.759
i said the consistency and trust and loyalty
00:14:00.759 --> 00:14:03.320
and all these things are so important If you're
00:14:03.320 --> 00:14:07.039
not consistent, they won't take you seriously.
00:14:07.580 --> 00:14:11.440
It's like anything. Yeah. Maybe he'll show up.
00:14:11.500 --> 00:14:14.539
Maybe he won't. Yeah, exactly. I'm always talking
00:14:14.539 --> 00:14:20.200
about it. Absolutely. It's so on point that it's
00:14:20.200 --> 00:14:22.399
ridiculous. But consistency is the number one
00:14:22.399 --> 00:14:25.360
factor. Oh, it's huge. It's huge. I talk about
00:14:25.360 --> 00:14:28.019
it pretty much every day to myself in my own
00:14:28.019 --> 00:14:30.600
head and to clients. And I say that song needs
00:14:30.600 --> 00:14:33.799
to be. there on tuesday and that's thursday well
00:14:33.799 --> 00:14:36.879
and that sort of thing but of course i expect
00:14:36.879 --> 00:14:39.639
you to be on on on point with everything of course
00:14:39.639 --> 00:14:42.019
you have to be but you have to rely on them as
00:14:42.019 --> 00:14:44.720
well so it's i say consistency is everything
00:14:44.720 --> 00:14:47.320
throughout life isn't it yeah it really is whatever
00:14:47.320 --> 00:14:49.440
you do you miss you're going on a cruise you
00:14:49.440 --> 00:14:50.759
miss the cruise you're not on time miss the flight
00:14:50.759 --> 00:14:52.879
because you're not there i expect the pilot to
00:14:52.879 --> 00:14:55.320
be there but you've got to be there as well I'm
00:14:55.320 --> 00:15:00.039
a former military member. I'm an Air Force veteran.
00:15:00.399 --> 00:15:05.200
And there's a saying that from day one, if I'm
00:15:05.200 --> 00:15:10.860
on time, if I'm early, I'm on time. So I'm constantly
00:15:10.860 --> 00:15:14.360
early for everything. But my kids will kill me
00:15:14.360 --> 00:15:17.580
because of it. But I am just that. It's in my
00:15:17.580 --> 00:15:19.519
DNA. And that's the way it should really be.
00:15:20.090 --> 00:15:21.870
Yeah, exactly. Like we say, like I was saying,
00:15:21.950 --> 00:15:23.289
you get to a flight and you get there three,
00:15:23.350 --> 00:15:24.809
four hours early, at least you're there. You're
00:15:24.809 --> 00:15:26.409
there. You may wait around a little while, but
00:15:26.409 --> 00:15:27.990
you're there. Yeah, you're there. Whatever it
00:15:27.990 --> 00:15:29.429
is, we've got like going out for a meal when
00:15:29.429 --> 00:15:31.029
you've got a reservation and you're like, oh,
00:15:31.029 --> 00:15:33.370
30 minutes late and then, oh, get off at me into
00:15:33.370 --> 00:15:37.350
the reservation or whatever it is. How do relationships
00:15:37.350 --> 00:15:42.029
in the music industry evolve from casual connections
00:15:42.029 --> 00:15:49.570
into real opportunities or paid work? Yeah, it's
00:15:49.570 --> 00:15:52.649
really just building that bond and that connection
00:15:52.649 --> 00:15:56.529
with who you're working with. And really, with
00:15:56.529 --> 00:15:57.950
a lot of the musicians and different singers
00:15:57.950 --> 00:16:00.070
and songwriters, famous ones and non -famous,
00:16:00.210 --> 00:16:02.809
it's realizing that they realize you're a real
00:16:02.809 --> 00:16:06.149
person. And also to help them in a way that no
00:16:06.149 --> 00:16:08.740
one else is helping them. because there's a lot
00:16:08.740 --> 00:16:11.080
of music people on this side of it, on this side
00:16:11.080 --> 00:16:12.879
where there's a lot of scams, a lot of sharks,
00:16:13.179 --> 00:16:15.200
a lot of people taking money and then running
00:16:15.200 --> 00:16:16.620
off and you never hear from them again, all that
00:16:16.620 --> 00:16:19.679
stuff, I understand. And I've had where I'm so
00:16:19.679 --> 00:16:21.340
genuine that people can't believe it's genuine.
00:16:23.659 --> 00:16:26.299
Because unfortunately, people are used to being
00:16:26.299 --> 00:16:29.159
ungenuine out there because there's so many people
00:16:29.159 --> 00:16:30.700
that don't do anything they say they're going
00:16:30.700 --> 00:16:34.049
to do. And you have to be careful. You have to
00:16:34.049 --> 00:16:36.809
be careful because you are so genuine and you're
00:16:36.809 --> 00:16:44.250
truly trying to help. You can get hurt too. Yeah,
00:16:44.250 --> 00:16:45.750
that's what it is. It's crazy. You're trying
00:16:45.750 --> 00:16:47.090
to be different and you're trying to do something
00:16:47.090 --> 00:16:49.210
different, like individual to everybody else.
00:16:49.590 --> 00:16:51.549
And sometimes that's a blessing. Sometimes it's
00:16:51.549 --> 00:16:54.490
not because people go like. What? You're going
00:16:54.490 --> 00:16:56.750
to help? Really? What? You're going to help me?
00:16:57.190 --> 00:16:59.710
What? They can't believe it because they're like,
00:16:59.789 --> 00:17:02.269
what? Exactly. But someone's got to because otherwise
00:17:02.269 --> 00:17:03.830
we're just going to go round and round in circles,
00:17:03.889 --> 00:17:07.490
nobody helping anybody. Yeah, that's true. That's
00:17:07.490 --> 00:17:09.809
a problem. That's a problem. Okay, so let me
00:17:09.809 --> 00:17:13.609
ask you a question. Where do creatives unintentionally
00:17:13.609 --> 00:17:17.170
limit their income by avoiding business conversations?
00:17:19.670 --> 00:17:22.660
Yeah, I think what it is. They avoid conversations
00:17:22.660 --> 00:17:24.819
a lot. And there's a lot of fear behind that.
00:17:24.859 --> 00:17:26.500
I get it too, because I've been through it myself
00:17:26.500 --> 00:17:30.559
a lot on both sides of being a musician and being
00:17:30.559 --> 00:17:34.140
on this side of PR and marketing. A lot of times
00:17:34.140 --> 00:17:37.259
I think they get stuck in their ways. And then
00:17:37.259 --> 00:17:40.079
I've released a song a certain way. I'm just
00:17:40.079 --> 00:17:42.740
restricting myself. And then the fear kicks in.
00:17:43.680 --> 00:17:46.240
So then they're worried about doing that. I won't
00:17:46.240 --> 00:17:48.200
do it. I'm worried about putting my songs out
00:17:48.200 --> 00:17:50.759
there in case. they don't like my song or they
00:17:50.759 --> 00:17:53.339
laugh at my song or i don't get enough interest
00:17:53.339 --> 00:17:55.940
so they don't do anything so you'll see a big
00:17:55.940 --> 00:17:59.519
part of life for me as an anxiety sufferer is
00:17:59.519 --> 00:18:02.960
fear it can either stop you doing something or
00:18:02.960 --> 00:18:05.799
it can dead in your tracks yeah stop you from
00:18:05.799 --> 00:18:08.059
doing anything yeah or avoiding things completely
00:18:08.059 --> 00:18:10.180
and thinking oh god i'm so worried about that
00:18:10.180 --> 00:18:11.460
i won't do anything with it but then limiting
00:18:11.460 --> 00:18:14.180
themselves because in the long run they're not
00:18:14.180 --> 00:18:17.980
really getting out to their full capacity because
00:18:17.980 --> 00:18:20.859
of fear a lot of the time or sometimes just because
00:18:20.859 --> 00:18:22.259
they're disorganized and they haven't really
00:18:22.259 --> 00:18:24.240
don't know what to do and the song just sits
00:18:24.240 --> 00:18:26.880
there even great bands over the years led zeppelin
00:18:26.880 --> 00:18:29.339
or whoever it is queen if they've just done their
00:18:29.339 --> 00:18:31.480
songs and never told anybody of course like anything
00:18:31.480 --> 00:18:32.880
it'd just be sitting there and no one would have
00:18:32.880 --> 00:18:35.240
known what it was, what it was doing with anything.
00:18:35.420 --> 00:18:37.880
And you just named two groups that I'm fully
00:18:37.880 --> 00:18:42.619
behind. Yeah. Coming from England originally
00:18:42.619 --> 00:18:45.180
to the greatest brands, I think in the world
00:18:45.180 --> 00:18:48.200
as well. Yeah. Okay. So let me bring this podcast
00:18:48.200 --> 00:18:52.539
full circle. Yeah. If a listener wants to turn
00:18:52.539 --> 00:18:55.779
their passion into profit through relationships,
00:18:56.099 --> 00:19:00.039
through relationships, what one networking habit
00:19:00.039 --> 00:19:06.000
should they start immediately? It's really, it's
00:19:06.000 --> 00:19:10.619
literally branching out. I'd say it's just get
00:19:10.619 --> 00:19:12.960
yourself out there. Everywhere you can, look
00:19:12.960 --> 00:19:15.000
at, because some sinners and some wise musicians,
00:19:15.200 --> 00:19:16.259
they think they're doing everything. They go,
00:19:16.319 --> 00:19:18.619
I'm doing it all. But they're not. They're missing
00:19:18.619 --> 00:19:21.160
out on so many things they're not doing. So just
00:19:21.160 --> 00:19:25.019
gig as many places as you can. Connect to as
00:19:25.019 --> 00:19:29.259
many people as you can through music. And it's
00:19:29.259 --> 00:19:31.569
been said a lot, but... That one opportunity
00:19:31.569 --> 00:19:33.349
can change your life. It could be one email,
00:19:33.450 --> 00:19:37.190
one conversation. Today, this is life -changing.
00:19:37.309 --> 00:19:39.950
This today, this is great. And it's just have
00:19:39.950 --> 00:19:42.269
conversations with people and get yourself out
00:19:42.269 --> 00:19:44.990
there because if you've got the talent and personality
00:19:44.990 --> 00:19:49.849
combined, you can achieve so much. You never
00:19:49.849 --> 00:19:53.549
know who's listening. You never know who's listening.
00:19:53.549 --> 00:19:56.509
I have thousands and thousands of listeners and
00:19:56.509 --> 00:19:59.950
that one listener. And speaking of that, so you
00:19:59.950 --> 00:20:02.069
know what, Liam, because you are such a great
00:20:02.069 --> 00:20:05.190
podcast guest. Thank you. If somebody wanted
00:20:05.190 --> 00:20:07.990
to contact you, whether to be mentored by you,
00:20:08.069 --> 00:20:10.470
hire you, whatever have you, what's the best
00:20:10.470 --> 00:20:13.309
way for them to get hold of you? Yeah, the best
00:20:13.309 --> 00:20:16.609
way is actually the email is songheroesmusic
00:20:16.609 --> 00:20:19.289
at gmail .com. and the website as well which
00:20:19.289 --> 00:20:24.269
has been updated actually is www .son -heroes
00:20:24.269 --> 00:20:28.349
-music -pr .com and so that's going through some
00:20:28.349 --> 00:20:30.609
updates and a lot of changes on there from the
00:20:30.609 --> 00:20:33.690
web designer but yeah so they can look me up
00:20:33.690 --> 00:20:35.769
or get in touch through as the image of golder
00:20:35.769 --> 00:20:38.730
or through son heroes music and say lots of updates
00:20:38.730 --> 00:20:42.369
coming lots of changes and website updates and
00:20:42.369 --> 00:20:45.789
i say new things coming so that's what it is
00:20:46.220 --> 00:20:50.000
This conversation is a reminder of no matter
00:20:50.000 --> 00:20:53.359
the industry, music, business, or anything in
00:20:53.359 --> 00:20:57.680
between, relationships are what move everything
00:20:57.680 --> 00:21:02.579
forward. Talent, skill, knowledge matter, and
00:21:02.579 --> 00:21:05.000
they only go as far as the right connections
00:21:05.000 --> 00:21:09.539
and the ability to communicate value early. When
00:21:09.539 --> 00:21:12.160
you combine both, opportunities begin to show
00:21:12.160 --> 00:21:15.759
up in ways you didn't expect. Take one step this
00:21:15.759 --> 00:21:18.759
week. Reach out to someone in your network and
00:21:18.759 --> 00:21:21.440
continue a conversation. Whether it's creative
00:21:21.440 --> 00:21:25.299
or business, relationships grow through consistency.
00:21:26.180 --> 00:21:29.380
If you found value in today's episode, make sure
00:21:29.380 --> 00:21:31.599
you like, follow, and subscribe to Networking
00:21:31.599 --> 00:21:34.299
Unleashed, building profitable connections so
00:21:34.299 --> 00:21:36.740
you keep getting the best insights on networking
00:21:36.740 --> 00:21:40.119
and communication. and share this episode with
00:21:40.119 --> 00:21:42.720
someone who wants to turn their passion into
00:21:42.720 --> 00:21:46.019
real opportunity. If you help strengthening your
00:21:46.019 --> 00:21:48.579
communication and building relationships that
00:21:48.579 --> 00:21:51.880
lead to results, visit Michael A. Foreman to
00:21:51.880 --> 00:21:54.980
learn how I work with professionals, teams, and
00:21:54.980 --> 00:21:58.460
organizations. So until next time, stay creative,
00:21:58.619 --> 00:22:01.619
stay connected, and build relationships that
00:22:01.619 --> 00:22:05.160
turn passion into profit. Liam, thank you again
00:22:05.160 --> 00:22:07.079
for coming on my podcast. Thank you so much.
00:22:07.579 --> 00:22:10.140
You're wonderful. Oh, thank you. It's been amazing.
00:22:10.259 --> 00:22:12.539
I really appreciate it. And great talking to
00:22:12.539 --> 00:22:18.960
you, Michael. Well, hold on, folks. Don't go
00:22:18.960 --> 00:22:22.319
anywhere. Let's hear from our sponsors. David
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Neal, co -founder, Revved Up Kids. Revved Up
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Kids is on a mission to protect children and
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teens from sexual abuse, exploitation, and trafficking.
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They provide prevention training programs for
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children, teens, and adults. To learn more, go
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to revvedupkids .org. Henry Kaplan, Century 21.
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When it comes to making the biggest financial
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decision of your life, leave it in the hands
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of a proven professional, Henry Kaplan. Henry
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is a global real estate agent with Century 21,
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celebrating his 41st year in business. No matter
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where you're moving, Henry has the right connections
00:23:03.009 --> 00:23:09.990
for you. You can contact Henry at 561 -427 -4888.
00:23:10.630 --> 00:23:13.670
A huge thank you to our guests for sharing such...
00:23:14.079 --> 00:23:17.380
insights today. And of course, a big shout out
00:23:17.380 --> 00:23:20.700
to you, our amazing listeners, for tuning in
00:23:20.700 --> 00:23:23.599
and spending your time with us. If you're interested
00:23:23.599 --> 00:23:26.940
in my digital courses, being coached or having
00:23:26.940 --> 00:23:30.079
me come and talk to your company, just go to
00:23:30.079 --> 00:23:33.299
Michael and fill out the request form. Remember,
00:23:33.640 --> 00:23:36.940
networking isn't about being perfect. It's about
00:23:36.940 --> 00:23:39.880
being present. So take what you've learned today,
00:23:40.039 --> 00:23:42.680
get out there and make some meaningful connections.
00:23:43.390 --> 00:23:46.309
If you've enjoyed this episode, please don't
00:23:46.309 --> 00:23:49.650
forget to subscribe. Leave us a review and share
00:23:49.650 --> 00:23:51.869
it with someone who could use a little networking
00:23:51.869 --> 00:23:54.869
inspiration. Let's keep the conversation going.
00:23:55.049 --> 00:23:59.589
You can find me on Apple, Spotify, Pandora, YouTube,
00:23:59.730 --> 00:24:04.390
or my website, foreman .com slash podcasts.
