Protecting Eco-Innovations: The FinalStraw Journey

💡 In this engaging session, we cover the following topics:

1) Final's Story - From Kickstarter founding to the current success of FinalStraw.

2) First Struggles with Counterfeiting - Recounting the early challenges faced by Final with counterfeit products entering the market.

3) Damages Incurred from Infringements - Environmental Impact: The damage to Final's environmental mission due to counterfeit products. - Customer Confusion: The sense of confusion and betrayal from customers who mistakenly bought counterfeit products.

4) Current Status and Evolving IP Strategy - How the company is currently dealing with infringements. - The evolution of Final's intellectual property strategy to better protect their products and brand.

💬 Q&A Session

Emma Rose Cohen answers questions about FinalStraw, their IP strategy, and their journey in combating counterfeiting.

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