Episode2:31 Support vs Reality — A Principal’s Take on Education Influencers

Social media has changed education—and not just for students, but for teachers and administrators too.
There are more voices than ever sharing what leadership should look like. Some of it is helpful. Some of it is inspiring.
But some of it… might be oversimplifying a job that’s anything but simple.
In this episode, I take an honest, balanced look at the rise of education influencers and how leadership messaging online is shaping expectations inside real schools. From the contrast between creators like Jared Lamb and Gerry Brooks to the broader impact of viral content, we explore the gap between what we see online and what actually works in a school building.
This isn’t about calling anyone out.
It’s about having a real conversation about leadership—the kind that doesn’t fit into a 60-second video.
⸻
🎯 In this episode, we discuss:
* The rise of education influencers
* Why leadership content goes viral
* The difference between supporting teachers and balancing all stakeholders
* How social media can unintentionally shape school culture
* What real leadership looks like beyond the highlight reel
⸻
🎧 New episodes of Interventions and Detentions with Brad drop every Friday at 8:00 AM.
⸻
💬 Join the conversation:
What are your thoughts on education influencers and leadership on social media? Let me know after you listen.