इस एपिसोड के बारे में
IMAGINE if Beyoncé launched an album the way most online business owners are launching their offers right.
“Hey guys, my new album is available now.”
Followed by a couple of Instagram Stories, a countdown sticker and a handful of emails before deciding to disappear off the face of the earth because “I couldn’t possibly talk about my album anymore without pissing people off”.
And look, Beyoncé could probably get away with it. But sadly, you’re NOT Beyoncé and you’re launching into a market that’s more skeptical, more distracted and being served more content and offers than ever before.
So simply announcing that your offer exists and hoping people buy it probably isn’t going to cut it.
What Beyoncé does brilliantly (and what so many of the best brands do brilliantly) is create an entire world around what they’re launching.
There’s an idea behind it. A story. A visual identity. Teasers, collaborations, activations and moments that build anticipation long before anyone is asked to buy.
And THAT’S the juicy conversation we’re diving into today with the launch campaign wizard herself, Kelsey McCormick.
Kelsey is the founder of Coming Up Roses, where she helps creative entrepreneurs build businesses, launch offers and make more money without turning themselves into someone they’re not.
Before starting her own business, Kelsey worked in the music industry creating marketing campaigns for artists and festivals, so she brings a very different perspective to launching than the usual online business formula
In today’s episode of the How I Do Content Podcast, we talk about what actually makes a great creative launch campaign and why the future of launching is less about following a formula and more about creating something people actually want to be part of.
So if you've got a launch coming up (or Black Friday is already on your calendar) grab a notebook, because this one's for you.
Let’s get into it.
CONNECT WITH KELSEY MCCORMICK
- Follow Kelsey on Instagram @cominguproses.co
- Download Kelsey’s Creative Campaign Ideas from creators & brands to use in your next launch at https://cominguproses.co/pages/campaign
- Learn more about Launch Your Own Way at https://cominguproses.co/products/lyow-evergreen-supported
- Find out more at https://cominguproses.co/
WANT MORE?
- Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
- Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
- Follow me on Instagram at http://www.instagram.com/thesocialbolt
- Find out more at https://www.thesocialbolt.com.au
TOPICS COVERED IN THIS EPISODE
creative launch campaigns, launch strategy for online business, how to make your launch stand out, creative launch campaign ideas, launch campaign examples, launch strategy for service providers, how to launch a group program, how to launch a coaching program, launch marketing strategy 2026, why my launch didn't work, pre-launch warm up strategy, waitlist strategy for launches, how to build trust before a launch, launch messaging, market research before a launch, Black Friday launch ideas for small business, campaign concept ideas for small business, launch planning for creative entrepreneurs, launch coach for service providers
Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE
