S2 E3: Unique Small Towns - Creativity As A Marketing Tool

🚗 In this “I Dibs the Front Seat” episode, I take you along over a three car trip ramble that somehow manages to weave together the movie Babe, giant fruit, failed campground marketing, a local parade, drought-driven ingenuity, and why creativity might be the beating heart of every small town.

This episode is one long, meander through how communities use creativity to be seen, remembered, and visited. It’s a bit of a Bec-Brain-Dump episode.

🌟 Episode Takeaways

🎨 How Towns Creatively Tell Their Stories

Small towns use art, stories, landmarks, history & events to say, “We’re unique, here’s why you should come visit us.”

🫣 Is Marketing Just Creativity In Disguise?

Many creative endeavours are stand outs but not all creative branding hits the mark. A clever logo or charming campground description can absolutely sway where you spend the night but could be an oversold surprise.

🎭 Community Driven Events Are Magic

Creativity thrives when communities lead the way and oftentimes doesn’t need polish, just heart and a little bit of ingenuity.

🌱 Creativity Can Be A Survival Strategy

Reinvention from drought-born tourism ventures or leaning into local stories can help small towns stay relevant and create community.

🔗Some Fun Links:

Find me here: https://www.thevibrancysociety.com/

The Big Pink Pig/Potato: https://www.nsw.gov.au/visiting-and-exploring-nsw/locations-and-attractions/big-potato

Explore Longreach, QLD: https://experiencelongreach.com.au/

The Golden Gumboot: https://www.queensland.com/au/en/things-to-do/attractions/p-5e212b7341d42062583e8230-tully-golden-gumboot

The Big Mango: https://www.tourismbowen.com.au/the-big-mango/

The Big Pineapple: https://bigpineapple.com.au/

The Fate of the Captain Cook Statue: https://www.abc.net.au/news/2022-03-18/cairns-captain-cook-statue-finds-new-home/100918772