WEBVTT
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Welcome to Elevate Springfield, where we will dive into strategies and stories that help you rise to your full potential.
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Each episode, we'll talk about how you can take intentional steps to elevate your life and your business while making a meaningful impact on those around you.
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Along the way, we're gonna bring in the change makers from our community that are already elevating.
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We'll bring the actionable strategies, you bring the discipline and follow through, and together, we can elevate Springfield.
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Alright, let's go, y'all.
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Time to 10X.
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Hey everyone, welcome to Next Gen on Elevate Springfield.
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I'm Ellie and I'm here with my dad, Robert.
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Together, we're talking about what really matters to teens today.
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From school and skills to pressure, purpose, and possibilities.
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We'll share honest conversations, practical strategies teens can actually use, and a little dad-daughter debate.
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This is about listening, learning, and growing.
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Together, let's elevate the next generation.
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Hello, and welcome back to Next Gen on Elevate Springfield.
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I'm Ellie and I'm here with my dad.
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Why, hello, Ellie.
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Hello.
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Another beautiful day.
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What have we been doing lately?
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I feel like we've been busy, but I can't think of what we've been doing.
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We went to see our cousins play in the sun, where you got a really goofy tan line on your forehead.
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Did get a little bit of a goofy tan line on my forehead, yes.
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He thought he was being cool by wearing his hat backwards.
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Backwards.
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In the scorching sun.
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Was looking at the sun, yes.
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So I have a nice line right there.
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It was awesome.
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It was fun though.
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Yeah.
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It's good to go out to the Shield Sports Park.
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Watch him play out there.
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It's gonna be something to check it off my bucket list to go inside though.
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Well, yeah, because we thought it was gonna be inside the dome, but it wasn't.
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Yep.
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We can go, I'll show you that.
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I've been in there before for events and stuff.
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I've never actually seen a sporting event in there.
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I've just gone there for networking events.
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All right.
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The only sporting event I was at in there was Michael Thomas and I doing some little uh velcro golf something or other.
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Yeah, I know you don't know what I'm talking about, Dan.
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No.
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No.
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I don't either because I don't know what the name of it actually is.
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Okay.
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But they had little velcro balls that you hit with a golf club onto a target at a networking event we were at.
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So for whatever that for whatever that's worth, there it is.
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There it is.
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Very interesting, I guess.
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We never really did our homecoming recap, did we?
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Oh yeah, I guess we didn't.
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We haven't done that.
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That was fun out at Clayville.
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Very, very fun.
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I'm already excited.
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What?
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No.
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But I am very excited.
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I'm hyped for the winter ball already.
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Yeah.
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I am gonna try and find another dress, but we'll see.
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Yeah.
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Shout out to Brian Riley over at Arlington's.
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That's where we're gonna be having that come January.
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It's gonna be fun.
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I'm excited!
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Downtown Winter Ball action.
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I think everybody was getting tired of the last venue, so I'm happy we're switching in.
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Yeah, well, we have from yeah, the other one we were at for because we did the winter ball there a couple times, didn't we?
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Like every time, I think.
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Yeah.
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Yeah, we've had some fun venues.
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It was just super, super dark and just.
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Yeah, yeah, definitely.
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No, we've had some cool venues.
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We've had Clayville a couple of times, we've had A Sign Company a couple of times, we've had Pole Barn.
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Um, we're gonna have Arlington's, we're gonna be at Aaron's Pavilion, all over the place.
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All over Springfield.
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Let's go.
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But yeah, it was fun.
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Had the big old bonfire.
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I DJ'd, you danced, fun was had, right?
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Fun was had.
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Yeah, it was good.
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It was good.
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Well, today I thought we'd talk a little bit about influencer culture because if you've been on the internet at all recently, you'd notice that a lot of things are ads, and a lot of those are undisclosed ads as well, because influencers are promoting so many items, and that's like it.
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And some of those are life-saving.
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Some of those, I love those.
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I'm like, ooh, okay, perfect.
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So I'll get that.
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By the way, this segment is brought to brought to you by meta ads.
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No.
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No.
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Um, so you know, it's gotten a little bit of pushback, the fact that influencers are posting so much content revolving around visit my Amazon storefront and promoting so many products, which can also heavily play into overconsumption because they're promoting so many products, which I have two thoughts on.
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Because, on one hand, I like to vlog and I like to do some videos sometimes.
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And recently I'm like, wow, I found all these good products.
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I just want to make a video on it, be like things that have made my life easier.
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Because if I were to know of these things that I have now, like years ago, that would have saved me so much difficulty.
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So it's like I just have this urge to want to share it with people because I'm like, I can help you if you have any of these things that I have, if you're similar to me at all.
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But then again, when influencers are promoting so many things, a lot of the time they don't even try the things or they try it for like a day.
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And it's like, okay, well, if it's a skincare product, you can't know if it works within a day.
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That's just not realistic.
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But on the other hand, if you genuinely like all your products and you're being sponsored by somebody and you love those products genuinely and genuinely use them, how awesome is that that you can just promote it and make some money off of that?
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Like that's awesome.
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You know, I agree.
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There's so many.
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It is.
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There, it's I mean, it's a big thing right now.
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Of course, there's the traditional ads and everything, and then there's people that just do it as influencers.
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Some of them get paid to do it.
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Some of them actually get paid to do the post, while others get paid based on what they bring into the back end, right?
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So if they help generate$100,000 in revenue for a company, they get X percentage off that.
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And yeah, I think it's a good business opportunity for people, quite frankly.
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Yeah, and I really admire the hustle.
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I think that's great.
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It does get very tiring when that's most of what you see on the internet where it's like, ad, ad, oh, they're recommending this.
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Oh, it's an undisclosed ad.
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Because there's also that going around where it looks like they genuinely like it.
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And then there's a small hashtag or there's a tiny at or something, and it's like, oh, it's an undisclosed ad.
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So do you actually like it?
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Or are you being paid to do it and you haven't actually used it to like it?
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Right.
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So it's like it's that distrust there that's like, well, do I actually want to buy that, or do you just want me to buy that?
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Yeah, and it could be both.
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Affiliate marketing in general is a huge opportunity for people out there because there's really no barrier to entry.
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If you can put together really great influencer videos, you can make those very cheaply and start making money immediately if you can drive people to that site.
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And I think it's good for the businesses too, because they get great leads from people without having to generate as much marketing on their end, right?
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They have all these affiliates that are going out essentially selling their product for them and they're paying them a percentage, which essentially is a commission off the sales.
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Right.
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And I mean, have you ever seen a Starbucks ad?
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Starbucks ad?
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Mm-hmm.
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I don't think realistically, have you ever seen a Starbucks ad?
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I don't think I have, really.
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Exactly.
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That's because number one, it's just so big, it's like everybody knows what Starbucks is.
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But the talk does it for them.
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They don't have to promote because people are like, look, they spelled my name wrong, or Starbucks secret menu, which also sounds like absolute hell if you were to work at Starbucks.
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Like a secret menu on top of the already huge menu.
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Yeah.
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No thanks.
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That's probably just a fun thing.
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Oh, I'm sure they got them down.
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Oh, I'm sure they do.
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I really respect the Starbucks workers for being able to do that.
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I just can't.
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I didn't ever.
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No, I I don't think I've ever seen a Starbucks commercial.
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Exactly.
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The talk of the town does it for.
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It does.
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It does.
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And the fact that they have so many locations that they're essentially everywhere.
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Right.
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So you can't drive very far without seeing a Starbucks if you're in a town of any size, right?
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Now, of course, small towns don't have them, and I don't particularly drink Starbucks right now.
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So but we have how many do we have in town?
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One, two, three, four.
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I don't know.
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Four plus a Starbucks one?
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Plus the one in Starbucks.
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Is that right?
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What?
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Or not I said plus the one in Starbucks, plus the one in Target.
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Yeah.
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Yeah.
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Plus the one target.
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Yeah, because there's yeah, Steven.
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Yep.
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One, two, three, four, at least four.
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Yeah.
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Yeah.
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And I also think there's a big push against influencers right now.
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And I have to explain to people most of the time.
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I'm like, not every content creator is an influencer, though.
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It's I think influencers primarily want to make money, and content creators primarily want to share their craft and their thoughts and their stuff.
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But I think a content creator can be a default influencer because of the content they're putting out there.
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Well, yeah.
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Whether they consider themselves an influencer or not, um, essentially they are if they're putting out content on it.
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They're not equal to each other.
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A hundred percent.
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There's a ton that are both, but there's also a ton that are one or the other.
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True.
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True.
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Yeah, because well, let's just say this show that we're doing right now, content creation.
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But if there's a business on here and people see that business and like that business, it could be considered an influencer because they got the information from the show and they liked what we had to say about that business.
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So it could be considered an influencer too, even though the main construct of this show is content creation.
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Yeah.
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Right?
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Mm-hmm.
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Makes sense?
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Yeah.
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But with my point, I think there's too many people being like, oh, that's one of those influencers that just cares about the money and only wants to promote things, doesn't want to actually make videos.
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And a lot of the time I'm like, no, they're a content creator.
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They like to make videos like about going thrifting and doing stuff.
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It's not necessarily sponsoring every single video.
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Right.
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And even if you're not sponsored by somebody, the like I was saying, the affiliate marketing, just about every big company now, or even middle m medium-sized and small companies that mostly sell their stuff online have affiliate links to where you can become an affiliate with them.
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And if somebody buys it through you, you either get money back for the store or you get straight up paid, whatever the case may be.
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Yeah.
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So it's super easy.
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Easy entry business if you have any kind of following.
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Yeah.
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And I 100% get the wariness and the ugh when you see another one, because I think it's also because we have the normal ads.
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And then on top of that, when you think you're getting an actual human video content creation, it's just another influencer.
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That's another ad, basically.
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But influencers work a lot in terms of what's trying being an influencer for a day.
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See how it is.
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No, I'm saying no, I'm saying influencers work in terms of getting sales.
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Yeah.
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They sell.
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All right.
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What do you mean by try being one?
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Oh, that was a quote.
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There was this one influencer, and she she was making so much bank and she was making some video about how hard it was to be to being an influencer.
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Because nobody's saying influencers don't do anything.
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That's not it.
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But she was like, try being an influencer for a day.
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See how it is, see how it feels.
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It's hard.
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And everybody's like, you're making like hundreds of dollars from making videos from your house.
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You're not doing cancer research, is all we're saying.
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But no, no, but it does take it does take a skill set to be able to put together compelling videos.
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Everybody has has clowned her since then, which is valid because it was now I understand what you were saying.
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I didn't catch it first.
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Um, but I'd consider myself a content creator, but I do want to make a video at some point of like all my favorite stuff, just because I love my stuff, because I love feeling organized and I love having things that work after years of trying to figure out how to, you know, get the right products and stuff.
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So just like finally having that.
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Just like I just want to tell people, and if they're similar to me at all, then maybe they could this could help them too, you know.
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Influencer.
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Sounds like you're gonna be an influencer.
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No, thanks.
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No, no.
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No, I think again, it's a good business if people are have a good following.
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You are right when you're on social.
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It has overtaken a lot of your feed, especially if you search for a particular product, then you get all the influencers across your page.
00:13:14.799 --> 00:13:21.360
So that's the one thing that I wanted to say that I forgot is that recently I've noticed this new thing.
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I don't know if you've noticed it, but I've noticed this online to where I think that now we're getting too advanced.
00:13:28.639 --> 00:13:32.000
I mean, we've been getting too advanced with AI and all that other stuff.
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But this, I'm just like, how much more quick and advanced can we get?
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Because there's this new thing on apps, like on Instagram or YouTube.
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And if you're watching a video and if they're like showing a product, no matter what the product is, like it could be a doll collector, and they're like, I just got the new dolls everybody's been talking about, you know, and she's unboxing them.
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There's this little floating thing in the bottom corner.
00:13:55.840 --> 00:13:57.039
Do you know what I'm talking about?
00:13:57.360 --> 00:13:58.240
Little floating thing?
00:13:58.399 --> 00:13:58.720
Uh-huh.
00:13:58.799 --> 00:14:03.200
There's a little floating thing on the corner, and it's that exact thing they're talking about.
00:14:03.279 --> 00:14:08.320
And if you click it, then it takes you immediately to where you can buy it.
00:14:08.480 --> 00:14:13.919
And I'm like, okay, guys, we already have everything at the touch of our fingertips.
00:14:14.080 --> 00:14:18.320
Do we really need anytime I scroll and see a video and they're showing me anything?
00:14:18.480 --> 00:14:21.840
I can literally just click it and it takes me immediately to go buy it.
00:14:22.080 --> 00:14:23.519
And this is I kind of like that.
00:14:23.679 --> 00:14:27.039
No, no, and this isn't this isn't a link, okay?
00:14:27.200 --> 00:14:30.480
Don't call me a dummy in the comments for it's not a link.
00:14:31.039 --> 00:14:31.840
It's not a link.
00:14:32.000 --> 00:14:33.759
It literally shows you exactly what it is.
00:14:33.840 --> 00:14:44.879
And no matter if the in I have seen this where the the person making the video isn't even promoting anything, it just notices something in the video and then it gives it to you just right here.
00:14:45.120 --> 00:14:46.879
It's like if you want it, come on.
00:14:47.039 --> 00:14:49.360
It's like luring you with candy or something.
00:14:49.519 --> 00:14:53.039
And it's like, this is our I feel like it's contributing to the shopping problem.
00:14:53.200 --> 00:14:56.320
Like now I can't, I don't even have to, oh, what's that?
00:14:56.480 --> 00:14:57.519
Okay, I really want that.
00:14:57.600 --> 00:14:59.919
I need to go search that up, look for it.
00:15:00.000 --> 00:15:01.519
Okay, and then go buy it.
00:15:01.679 --> 00:15:07.519
And I feel like this could also contribute to hasty buying or buying without thinking first.
00:15:07.840 --> 00:15:09.120
Because it's just it's right there.
00:15:09.279 --> 00:15:09.759
It's right there.
00:15:09.840 --> 00:15:14.639
Like you'll randomly be scrolling, and then anything that's in the video, it's just right there.
00:15:14.799 --> 00:15:16.080
It's right here if you want to buy it.
00:15:16.240 --> 00:15:21.519
Like so, as you're as you're watching this, if you see the little 10x rule bubble thing pop up.
00:15:21.840 --> 00:15:22.639
Yeah, literally.
00:15:22.799 --> 00:15:23.679
Literally, yeah.
00:15:23.919 --> 00:15:24.480
There you go.
00:15:24.639 --> 00:15:24.879
Uh-huh.
00:15:25.120 --> 00:15:26.000
Go ahead and get that.
00:15:26.480 --> 00:15:31.360
My point is that I just think that not everything should be just right there.
00:15:31.519 --> 00:15:38.320
Like I you should have to put in the most minor amount of work with your thumbs to find the product you're looking for.
00:15:38.399 --> 00:15:44.080
You shouldn't just be able to just click on it and then immediately add a Descartes and purchase.
00:15:44.159 --> 00:15:46.879
Like at least let me go and search it up or something.
00:15:47.120 --> 00:15:47.600
You are sure.
00:15:49.360 --> 00:15:50.320
You sound like the boomer.
00:15:50.480 --> 00:15:52.080
You sound like the get off my lawn right now.
00:15:52.320 --> 00:15:54.480
Oh, I just need to, oh, I couldn't click.
00:15:54.639 --> 00:15:55.759
Oh my goodness.
00:15:56.000 --> 00:15:56.879
Oh my goodness.
00:15:56.960 --> 00:15:59.600
Why can't people like the olden days do this?
00:15:59.840 --> 00:16:00.639
Yeah, probably.
00:16:00.799 --> 00:16:01.279
You know what?
00:16:01.360 --> 00:16:02.399
And I'm okay with that.
00:16:02.559 --> 00:16:03.519
I'm okay with that.
00:16:03.759 --> 00:16:04.000
Jeez.
00:16:04.320 --> 00:16:06.720
It's just such a small thing that I was just like, ugh.
00:16:06.879 --> 00:16:08.480
I know, that's your old soul coming out.
00:16:08.639 --> 00:16:10.000
It's like, oh my gosh.
00:16:10.240 --> 00:16:12.240
I see, I don't mind it personally.
00:16:12.399 --> 00:16:12.720
Yeah.
00:16:12.879 --> 00:16:16.159
Anything that can make it more efficient and quicker for me, I'm I'm all in.
00:16:16.399 --> 00:16:25.120
Yeah, but in the end, I do understand just how annoying it is that everything is a product placement or a product review or a you should go buy this.
00:16:25.360 --> 00:16:27.759
Because it just gives it gives stress sometimes.
00:16:27.840 --> 00:16:31.279
It's just like I just that's I either can't afford it or I don't need it.
00:16:31.360 --> 00:16:34.080
And you don't want to always be thinking about what you need to buy.
00:16:34.320 --> 00:16:34.960
True, true.
00:16:35.360 --> 00:16:37.919
Ties into your one thing you said a couple podcasts ago.
00:16:38.240 --> 00:16:40.799
I can't remember what I said a couple podcasts ago.
00:16:41.120 --> 00:16:42.720
Focus on what you need to buy.
00:16:43.039 --> 00:16:45.679
Or wait, no, you did say focus on what you need to buy.
00:16:45.840 --> 00:16:46.799
No, you didn't.
00:16:46.960 --> 00:16:47.919
I don't even know what you said.
00:16:48.000 --> 00:16:49.519
It was something like Oh, it was when we were talking about it.
00:16:49.679 --> 00:16:53.440
You know, don't focus on what you don't have, focus on what you can get or something.
00:16:53.679 --> 00:16:55.039
Oh, it was probably when we were talking about money.
00:16:55.279 --> 00:17:04.079
We were talking about income, you know, focus on income generation, not everything that you currently can't get or your or your expenses is what we really were talking about.
00:17:04.400 --> 00:17:04.720
I guess.
00:17:04.880 --> 00:17:13.759
Um, but I also think it's a little bit over hated too, because if you can make bank from making a couple videos about a product, I respect the hustle.
00:17:13.839 --> 00:17:14.000
Yeah.
00:17:14.160 --> 00:17:17.359
I think that's nice, but I think you should genuinely like it.
00:17:17.519 --> 00:17:24.960
I'm not saying you should use it every day, but at least like the product and what it stands for, the company, et cetera, et cetera.
00:17:25.039 --> 00:17:25.920
It's not that hard, I promise.
00:17:26.160 --> 00:17:26.640
No, I agree.
00:17:26.720 --> 00:17:32.960
It's more meaningful if you actually utilize it, actually like it, not just a and you're an actual trustworthy source.
00:17:33.200 --> 00:17:36.480
Because it's like, why should I care about you who's just promoting it?
00:17:36.559 --> 00:17:37.359
Like you're just a person.
00:17:37.759 --> 00:17:45.759
I mean, people that get on influencers, maybe it's more a function of, well, is there a bit of jealousy in there that they can't do the same thing?
00:17:45.920 --> 00:17:48.000
Because the opportunity's out there for everybody.
00:17:48.559 --> 00:17:52.079
I don't I mean, I think not mostly, but I think slightly.
00:17:52.240 --> 00:17:52.480
Yeah.
00:17:52.720 --> 00:17:56.559
Just because it's like, well, you're barely doing anything and you're making money off of it.
00:17:56.640 --> 00:17:59.519
But I do think a lot of it is just I'm sick of seeing it.
00:17:59.680 --> 00:18:05.359
I'm sick of being told what to buy and why I should buy it and if I should buy it, like buy, buy, buy.
00:18:05.440 --> 00:18:06.880
It's just it's too much consumerism.
00:18:07.119 --> 00:18:08.400
I think people are getting tired of it.
00:18:08.720 --> 00:18:09.039
Gotcha.
00:18:09.200 --> 00:18:12.960
Yeah, I can understand that coming from you because the consumerism gets you a little bit.
00:18:13.200 --> 00:18:14.880
You like to slow that down a little bit.
00:18:15.759 --> 00:18:17.279
So that's why I'm so like, oh.
00:18:17.680 --> 00:18:18.079
Yeah.
00:18:18.240 --> 00:18:18.559
Yeah.
00:18:18.799 --> 00:18:20.319
You've saved me some money recently.
00:18:20.640 --> 00:18:22.319
Okay, well, let's go buy some stuff then.
00:18:22.480 --> 00:18:23.440
That's a problem.
00:18:23.839 --> 00:18:24.319
Nope, nope.
00:18:24.880 --> 00:18:25.680
Failing as a daughter.
00:18:25.920 --> 00:18:26.960
Yep, yep, that's right.
00:18:27.119 --> 00:18:27.359
Nope.
00:18:27.519 --> 00:18:28.240
No, you said it.
00:18:28.319 --> 00:18:28.880
You said it.
00:18:28.960 --> 00:18:32.640
The consumerism is is evil, so I don't have to buy you anything.
00:18:32.880 --> 00:18:34.559
I did not say consumerism is evil.
00:18:34.720 --> 00:18:39.279
I said overconsumption is evil and the consumerism mindset.
00:18:39.519 --> 00:18:39.599
Oh.
00:18:39.920 --> 00:18:41.519
It's like the new version of hoarding, I guess.
00:18:41.599 --> 00:18:42.319
It's not even new.
00:18:42.400 --> 00:18:44.640
It's just bigger, nicer words of hoarding.
00:18:44.880 --> 00:18:46.640
So you're saying I have to go out and buy you stuff now?
00:18:46.880 --> 00:18:50.880
You've trained me the other way here recently where I haven't had to buy anything for you.
00:18:50.960 --> 00:18:52.559
You're like, I'm okay.
00:18:52.720 --> 00:18:53.440
Over consumption.
00:18:53.519 --> 00:18:54.240
I don't need that.
00:18:54.319 --> 00:18:56.880
So Okay, well, hold on, hold on, hold on, hold on.
00:18:56.960 --> 00:19:06.799
Because that's also another part of the spectrum where there's also anti-consumerism and underconsumption trending, which is also a problem because now your house doesn't look like you live in it.
00:19:06.880 --> 00:19:10.079
It looks like an IKEA room with no life.
00:19:10.240 --> 00:19:11.279
So that's also a problem.
00:19:11.440 --> 00:19:12.880
Minimalism is an issue as well.
00:19:13.039 --> 00:19:15.119
See, I could be very, I could be very minimalist.
00:19:15.519 --> 00:19:17.680
It's a very first world problem issue, 100%.
00:19:18.079 --> 00:19:20.079
I mean, most of the things we talk about are true.
00:19:20.240 --> 00:19:23.839
So, but I mean, if we're talking about one end, we gotta talk about the other end as well.
00:19:24.240 --> 00:19:25.200
I could certainly be a minimalist.
00:19:28.160 --> 00:19:28.640
Ugh.
00:19:29.039 --> 00:19:33.359
Because people are telling you, like, you shouldn't buy this, you shouldn't buy this, you shouldn't buy this.
00:19:33.519 --> 00:19:35.680
Like, normal consumption is fine, you guys.
00:19:35.759 --> 00:19:39.519
We don't have to go to either side of the extreme, you know.
00:19:40.000 --> 00:19:46.720
Well, on that note, I'm gonna go sell our house, buy a tiny home, buy an airstream trailer, and we're just gonna sleep in there.
00:19:46.799 --> 00:19:47.279
How about that?
00:19:47.440 --> 00:19:50.960
We're gonna go the minimalist route, since you don't like the overconsumption.
00:19:51.039 --> 00:19:55.039
I'm I'm I think somebody didn't listen to my all of my points.
00:19:55.440 --> 00:19:56.880
I'm doing it for you, Ellie.
00:19:57.039 --> 00:19:58.799
I'm I'm trying to support you.
00:19:58.960 --> 00:20:01.119
But I could be a I am kind of a minimalist.
00:20:01.200 --> 00:20:02.640
I don't really need much stuff.
00:20:02.720 --> 00:20:03.759
I I really don't.
00:20:03.920 --> 00:20:08.640
I like experiences, I like going out and having fun and doing stuff as a family experience-wise.
00:20:08.880 --> 00:20:11.759
But when it comes to stuff, I really don't need a lot of stuff.
00:20:12.559 --> 00:20:27.519
So I could certainly minimalism, I mean, under consumption and minimalism are two separate things, but also some s kind of tie together because when people are like under consuming, so they barely buy anything.
00:20:28.240 --> 00:20:32.000
And then the minimalism part of it too, it has no character.
00:20:32.160 --> 00:20:37.599
White pillow, white blanket, white headboard, white nightstand, and it's just blank slate.
00:20:38.160 --> 00:20:39.839
It's like you should just paint all over it.
00:20:40.000 --> 00:20:45.920
It's like it's so it's more like beige, like the beige mom aesthetic that's been popular the past few years.
00:20:46.000 --> 00:20:50.480
It's just soul sucking because it doesn't look like a person lives there.
00:20:50.799 --> 00:20:52.240
What if it's like all black?
00:20:52.480 --> 00:20:53.039
That too.
00:20:53.279 --> 00:21:01.039
So if like you know, we have black shelves, maybe black pants, black shoes, a black shirt, and a black jacket.
00:21:01.279 --> 00:21:02.400
That is a really good example of that.
00:21:02.799 --> 00:21:04.799
And then just maybe a pop of red in the hat.
00:21:05.119 --> 00:21:05.680
Exactly.
00:21:06.000 --> 00:21:08.960
Is that that is the toxic minimalist aesthetic?
00:21:09.440 --> 00:21:10.079
Toxic now.
00:21:10.240 --> 00:21:11.200
Toxic minimalist.
00:21:12.400 --> 00:21:13.759
I don't know that I believe that.
00:21:13.920 --> 00:21:14.319
Yeah.
00:21:14.480 --> 00:21:15.599
I just like black clothes.
00:21:15.839 --> 00:21:17.039
I'm joshing your taters, man.
00:21:17.359 --> 00:21:17.759
Oh, thank you.
00:21:17.839 --> 00:21:18.079
Thank you.
00:21:18.160 --> 00:21:23.599
I appreciate that because I was starting to get a little self-conscious about my studio attire here.
00:21:23.920 --> 00:21:24.400
Yeah.
00:21:24.640 --> 00:21:27.519
Well, thank you for joining us on NextGen on Elevate Springfield.
00:21:27.599 --> 00:21:28.400
We'll see you next time.
00:21:28.640 --> 00:21:29.119
See ya.
00:21:29.359 --> 00:21:32.160
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Well, thank you for joining us today, everybody.
00:22:07.839 --> 00:22:10.160
Appreciate you making us a part of your day.
00:22:10.240 --> 00:22:13.039
Hey, don't forget while you're out on social, check ours out.
00:22:13.200 --> 00:22:17.119
You can check my personal one out at RobertFarrell at everywhere.
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00:22:23.039 --> 00:22:24.960
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00:22:25.440 --> 00:22:30.079
Give us a subscribe, give us a like or a follow on any of those channels.
00:22:30.240 --> 00:22:32.400
We would certainly appreciate it.
00:22:32.640 --> 00:22:35.200
So, hey, take what you learned today.
00:22:35.759 --> 00:22:38.720
You bring the discipline and follow-through and together.
00:22:38.960 --> 00:22:39.920
That's right, y'all.
00:22:40.079 --> 00:22:41.759
We're gonna elevate Springfield.
00:22:41.920 --> 00:22:42.559
Be great.
00:22:42.799 --> 00:22:47.519
When I first walked into Shudokong Karate Club, I was just looking for a way to get stronger.
00:22:47.680 --> 00:22:50.000
But what I found was so much more.
00:22:50.160 --> 00:22:53.039
Here we train in traditional karate, the real stuff.
00:22:53.200 --> 00:22:54.960
Passed down through generations.
00:22:55.119 --> 00:22:57.599
Every punch, every kata has purpose.
00:22:57.680 --> 00:23:01.440
I've learned self discipline, confidence, and how to protect myself.
00:23:01.680 --> 00:23:03.680
Not just in class, but in real life.
00:23:03.839 --> 00:23:06.640
It's not about being aggressive, it's about being prepared.
00:23:06.960 --> 00:23:09.519
This is more than a club, it's a way of life.
00:23:09.839 --> 00:23:11.200
Join us at Shudo Khan.
00:23:11.519 --> 00:23:13.200
Traditional, powerful, real.
00:00:00.320 --> 00:00:07.200
Welcome to Elevate Springfield, where we will dive into strategies and stories that help you rise to your full potential.
00:00:07.440 --> 00:00:16.719
Each episode, we'll talk about how you can take intentional steps to elevate your life and your business while making a meaningful impact on those around you.
00:00:16.960 --> 00:00:23.920
Along the way, we're gonna bring in the change makers from our community that are already elevating.
00:00:24.160 --> 00:00:31.600
We'll bring the actionable strategies, you bring the discipline and follow through, and together, we can elevate Springfield.
00:00:32.000 --> 00:00:33.920
Alright, let's go, y'all.
00:00:34.079 --> 00:00:35.520
Time to 10X.
00:00:35.920 --> 00:00:38.719
Hey everyone, welcome to Next Gen on Elevate Springfield.
00:00:38.799 --> 00:00:40.719
I'm Ellie and I'm here with my dad, Robert.
00:00:40.880 --> 00:00:44.240
Together, we're talking about what really matters to teens today.
00:00:44.399 --> 00:00:48.320
From school and skills to pressure, purpose, and possibilities.
00:00:48.479 --> 00:00:56.000
We'll share honest conversations, practical strategies teens can actually use, and a little dad-daughter debate.
00:00:56.240 --> 00:00:58.320
This is about listening, learning, and growing.
00:00:58.479 --> 00:01:00.880
Together, let's elevate the next generation.
00:01:01.359 --> 00:01:07.280
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Hello, and welcome back to Next Gen on Elevate Springfield.
00:01:49.760 --> 00:01:50.959
I'm Ellie and I'm here with my dad.
00:01:51.200 --> 00:01:52.400
Why, hello, Ellie.
00:01:52.640 --> 00:01:53.200
Hello.
00:01:53.680 --> 00:01:55.120
Another beautiful day.
00:01:55.359 --> 00:01:56.799
What have we been doing lately?
00:01:56.959 --> 00:02:00.239
I feel like we've been busy, but I can't think of what we've been doing.
00:02:00.560 --> 00:02:07.280
We went to see our cousins play in the sun, where you got a really goofy tan line on your forehead.
00:02:07.599 --> 00:02:09.919
Did get a little bit of a goofy tan line on my forehead, yes.
00:02:10.400 --> 00:02:12.800
He thought he was being cool by wearing his hat backwards.
00:02:13.199 --> 00:02:13.759
Backwards.
00:02:14.000 --> 00:02:15.199
In the scorching sun.
00:02:15.599 --> 00:02:17.280
Was looking at the sun, yes.
00:02:17.360 --> 00:02:20.479
So I have a nice line right there.
00:02:21.199 --> 00:02:22.240
It was awesome.
00:02:22.560 --> 00:02:23.280
It was fun though.
00:02:23.439 --> 00:02:23.599
Yeah.
00:02:23.919 --> 00:02:26.400
It's good to go out to the Shield Sports Park.
00:02:26.800 --> 00:02:27.520
Watch him play out there.
00:02:27.599 --> 00:02:30.400
It's gonna be something to check it off my bucket list to go inside though.
00:02:30.639 --> 00:02:34.240
Well, yeah, because we thought it was gonna be inside the dome, but it wasn't.
00:02:34.479 --> 00:02:34.639
Yep.
00:02:35.039 --> 00:02:36.080
We can go, I'll show you that.
00:02:36.159 --> 00:02:38.159
I've been in there before for events and stuff.
00:02:38.240 --> 00:02:41.439
I've never actually seen a sporting event in there.
00:02:41.520 --> 00:02:43.919
I've just gone there for networking events.
00:02:44.159 --> 00:02:44.479
All right.
00:02:44.719 --> 00:02:52.639
The only sporting event I was at in there was Michael Thomas and I doing some little uh velcro golf something or other.
00:02:53.360 --> 00:02:55.120
Yeah, I know you don't know what I'm talking about, Dan.
00:02:55.439 --> 00:02:55.520
No.
00:02:55.759 --> 00:02:55.840
No.
00:02:56.240 --> 00:02:58.719
I don't either because I don't know what the name of it actually is.
00:02:59.039 --> 00:02:59.199
Okay.
00:02:59.520 --> 00:03:04.719
But they had little velcro balls that you hit with a golf club onto a target at a networking event we were at.
00:03:04.879 --> 00:03:08.080
So for whatever that for whatever that's worth, there it is.
00:03:08.560 --> 00:03:09.120
There it is.
00:03:09.759 --> 00:03:11.199
Very interesting, I guess.
00:03:11.439 --> 00:03:14.479
We never really did our homecoming recap, did we?
00:03:15.199 --> 00:03:16.319
Oh yeah, I guess we didn't.
00:03:16.560 --> 00:03:17.439
We haven't done that.
00:03:17.520 --> 00:03:19.039
That was fun out at Clayville.
00:03:19.439 --> 00:03:20.080
Very, very fun.
00:03:20.159 --> 00:03:20.879
I'm already excited.
00:03:23.520 --> 00:03:24.000
What?
00:03:24.240 --> 00:03:24.479
No.
00:03:24.719 --> 00:03:25.599
But I am very excited.
00:03:25.680 --> 00:03:27.280
I'm hyped for the winter ball already.
00:03:27.439 --> 00:03:27.680
Yeah.
00:03:27.840 --> 00:03:30.080
I am gonna try and find another dress, but we'll see.
00:03:30.319 --> 00:03:30.560
Yeah.
00:03:30.719 --> 00:03:33.599
Shout out to Brian Riley over at Arlington's.
00:03:33.680 --> 00:03:36.240
That's where we're gonna be having that come January.
00:03:36.319 --> 00:03:36.800
It's gonna be fun.
00:03:37.039 --> 00:03:37.520
I'm excited!
00:03:38.240 --> 00:03:39.759
Downtown Winter Ball action.
00:03:40.240 --> 00:03:44.639
I think everybody was getting tired of the last venue, so I'm happy we're switching in.
00:03:44.960 --> 00:03:50.400
Yeah, well, we have from yeah, the other one we were at for because we did the winter ball there a couple times, didn't we?
00:03:50.800 --> 00:03:51.840
Like every time, I think.
00:03:52.080 --> 00:03:52.319
Yeah.
00:03:52.400 --> 00:03:53.599
Yeah, we've had some fun venues.
00:03:54.000 --> 00:03:56.000
It was just super, super dark and just.
00:03:56.560 --> 00:03:57.439
Yeah, yeah, definitely.
00:03:57.599 --> 00:03:58.719
No, we've had some cool venues.
00:03:58.800 --> 00:04:04.560
We've had Clayville a couple of times, we've had A Sign Company a couple of times, we've had Pole Barn.
00:04:04.639 --> 00:04:09.360
Um, we're gonna have Arlington's, we're gonna be at Aaron's Pavilion, all over the place.
00:04:10.400 --> 00:04:11.840
All over Springfield.
00:04:12.000 --> 00:04:12.560
Let's go.
00:04:12.719 --> 00:04:13.439
But yeah, it was fun.
00:04:13.599 --> 00:04:14.879
Had the big old bonfire.
00:04:15.120 --> 00:04:18.240
I DJ'd, you danced, fun was had, right?
00:04:18.480 --> 00:04:19.439
Fun was had.
00:04:19.680 --> 00:04:20.720
Yeah, it was good.
00:04:20.879 --> 00:04:21.439
It was good.
00:04:21.759 --> 00:04:39.360
Well, today I thought we'd talk a little bit about influencer culture because if you've been on the internet at all recently, you'd notice that a lot of things are ads, and a lot of those are undisclosed ads as well, because influencers are promoting so many items, and that's like it.
00:04:40.079 --> 00:04:41.600
And some of those are life-saving.
00:04:41.759 --> 00:04:42.959
Some of those, I love those.
00:04:43.120 --> 00:04:44.720
I'm like, ooh, okay, perfect.
00:04:44.800 --> 00:04:45.439
So I'll get that.
00:04:45.680 --> 00:04:48.879
By the way, this segment is brought to brought to you by meta ads.
00:04:49.279 --> 00:04:49.519
No.
00:04:49.680 --> 00:04:50.000
No.
00:04:50.240 --> 00:05:13.199
Um, so you know, it's gotten a little bit of pushback, the fact that influencers are posting so much content revolving around visit my Amazon storefront and promoting so many products, which can also heavily play into overconsumption because they're promoting so many products, which I have two thoughts on.
00:05:13.439 --> 00:05:17.839
Because, on one hand, I like to vlog and I like to do some videos sometimes.
00:05:18.240 --> 00:05:20.959
And recently I'm like, wow, I found all these good products.
00:05:21.040 --> 00:05:24.639
I just want to make a video on it, be like things that have made my life easier.
00:05:24.800 --> 00:05:30.720
Because if I were to know of these things that I have now, like years ago, that would have saved me so much difficulty.
00:05:30.959 --> 00:05:38.079
So it's like I just have this urge to want to share it with people because I'm like, I can help you if you have any of these things that I have, if you're similar to me at all.
00:05:38.240 --> 00:05:46.800
But then again, when influencers are promoting so many things, a lot of the time they don't even try the things or they try it for like a day.
00:05:46.879 --> 00:05:51.519
And it's like, okay, well, if it's a skincare product, you can't know if it works within a day.
00:05:51.600 --> 00:05:52.800
That's just not realistic.
00:05:53.120 --> 00:06:05.439
But on the other hand, if you genuinely like all your products and you're being sponsored by somebody and you love those products genuinely and genuinely use them, how awesome is that that you can just promote it and make some money off of that?
00:06:05.600 --> 00:06:06.319
Like that's awesome.
00:06:06.399 --> 00:06:07.040
You know, I agree.
00:06:08.000 --> 00:06:08.560
There's so many.
00:06:09.120 --> 00:06:09.439
It is.
00:06:09.519 --> 00:06:11.680
There, it's I mean, it's a big thing right now.
00:06:11.839 --> 00:06:16.720
Of course, there's the traditional ads and everything, and then there's people that just do it as influencers.
00:06:16.800 --> 00:06:18.000
Some of them get paid to do it.
00:06:18.240 --> 00:06:25.360
Some of them actually get paid to do the post, while others get paid based on what they bring into the back end, right?
00:06:25.519 --> 00:06:31.839
So if they help generate$100,000 in revenue for a company, they get X percentage off that.
00:06:32.000 --> 00:06:36.079
And yeah, I think it's a good business opportunity for people, quite frankly.
00:06:36.399 --> 00:06:38.000
Yeah, and I really admire the hustle.
00:06:38.079 --> 00:06:39.040
I think that's great.
00:06:39.199 --> 00:06:46.879
It does get very tiring when that's most of what you see on the internet where it's like, ad, ad, oh, they're recommending this.
00:06:46.959 --> 00:06:48.800
Oh, it's an undisclosed ad.
00:06:48.959 --> 00:06:53.040
Because there's also that going around where it looks like they genuinely like it.
00:06:53.120 --> 00:07:00.639
And then there's a small hashtag or there's a tiny at or something, and it's like, oh, it's an undisclosed ad.
00:07:00.720 --> 00:07:02.160
So do you actually like it?
00:07:02.319 --> 00:07:06.800
Or are you being paid to do it and you haven't actually used it to like it?
00:07:06.959 --> 00:07:07.120
Right.
00:07:07.199 --> 00:07:12.959
So it's like it's that distrust there that's like, well, do I actually want to buy that, or do you just want me to buy that?
00:07:13.199 --> 00:07:14.160
Yeah, and it could be both.
00:07:14.560 --> 00:07:22.079
Affiliate marketing in general is a huge opportunity for people out there because there's really no barrier to entry.
00:07:22.480 --> 00:07:33.279
If you can put together really great influencer videos, you can make those very cheaply and start making money immediately if you can drive people to that site.
00:07:33.519 --> 00:07:44.480
And I think it's good for the businesses too, because they get great leads from people without having to generate as much marketing on their end, right?
00:07:44.639 --> 00:07:54.079
They have all these affiliates that are going out essentially selling their product for them and they're paying them a percentage, which essentially is a commission off the sales.
00:07:54.399 --> 00:07:54.720
Right.
00:07:54.959 --> 00:07:56.720
And I mean, have you ever seen a Starbucks ad?
00:07:57.040 --> 00:07:58.000
Starbucks ad?
00:07:58.160 --> 00:07:58.480
Mm-hmm.
00:07:58.639 --> 00:08:01.439
I don't think realistically, have you ever seen a Starbucks ad?
00:08:01.600 --> 00:08:02.480
I don't think I have, really.
00:08:02.800 --> 00:08:03.279
Exactly.
00:08:03.519 --> 00:08:07.279
That's because number one, it's just so big, it's like everybody knows what Starbucks is.
00:08:07.519 --> 00:08:09.199
But the talk does it for them.
00:08:09.360 --> 00:08:18.800
They don't have to promote because people are like, look, they spelled my name wrong, or Starbucks secret menu, which also sounds like absolute hell if you were to work at Starbucks.
00:08:18.879 --> 00:08:22.480
Like a secret menu on top of the already huge menu.
00:08:22.720 --> 00:08:22.879
Yeah.
00:08:23.360 --> 00:08:24.000
No thanks.
00:08:24.399 --> 00:08:25.519
That's probably just a fun thing.
00:08:25.680 --> 00:08:26.800
Oh, I'm sure they got them down.
00:08:27.120 --> 00:08:27.839
Oh, I'm sure they do.
00:08:27.920 --> 00:08:30.720
I really respect the Starbucks workers for being able to do that.
00:08:30.800 --> 00:08:31.360
I just can't.
00:08:31.519 --> 00:08:32.000
I didn't ever.
00:08:32.399 --> 00:08:34.799
No, I I don't think I've ever seen a Starbucks commercial.
00:08:35.120 --> 00:08:35.600
Exactly.
00:08:35.919 --> 00:08:37.279
The talk of the town does it for.
00:08:37.759 --> 00:08:38.080
It does.
00:08:38.159 --> 00:08:38.559
It does.
00:08:38.639 --> 00:08:42.639
And the fact that they have so many locations that they're essentially everywhere.
00:08:42.799 --> 00:08:43.039
Right.
00:08:43.200 --> 00:08:47.360
So you can't drive very far without seeing a Starbucks if you're in a town of any size, right?
00:08:47.519 --> 00:08:51.759
Now, of course, small towns don't have them, and I don't particularly drink Starbucks right now.
00:08:51.919 --> 00:08:54.879
So but we have how many do we have in town?
00:08:55.039 --> 00:08:56.799
One, two, three, four.
00:08:56.960 --> 00:08:57.440
I don't know.
00:08:57.600 --> 00:08:59.279
Four plus a Starbucks one?
00:08:59.440 --> 00:09:00.559
Plus the one in Starbucks.
00:09:00.639 --> 00:09:01.039
Is that right?
00:09:01.279 --> 00:09:01.600
What?
00:09:01.840 --> 00:09:05.840
Or not I said plus the one in Starbucks, plus the one in Target.
00:09:06.159 --> 00:09:06.399
Yeah.
00:09:06.559 --> 00:09:06.720
Yeah.
00:09:06.879 --> 00:09:07.600
Plus the one target.
00:09:07.919 --> 00:09:09.600
Yeah, because there's yeah, Steven.
00:09:09.840 --> 00:09:10.080
Yep.
00:09:10.159 --> 00:09:12.480
One, two, three, four, at least four.
00:09:12.639 --> 00:09:12.960
Yeah.
00:09:13.120 --> 00:09:13.440
Yeah.
00:09:13.679 --> 00:09:18.240
And I also think there's a big push against influencers right now.
00:09:18.480 --> 00:09:20.799
And I have to explain to people most of the time.
00:09:20.879 --> 00:09:24.559
I'm like, not every content creator is an influencer, though.
00:09:24.720 --> 00:09:34.399
It's I think influencers primarily want to make money, and content creators primarily want to share their craft and their thoughts and their stuff.
00:09:34.960 --> 00:09:41.759
But I think a content creator can be a default influencer because of the content they're putting out there.
00:09:41.919 --> 00:09:42.240
Well, yeah.
00:09:42.480 --> 00:09:48.799
Whether they consider themselves an influencer or not, um, essentially they are if they're putting out content on it.
00:09:50.159 --> 00:09:51.759
They're not equal to each other.
00:09:52.000 --> 00:09:52.720
A hundred percent.
00:09:52.799 --> 00:09:56.799
There's a ton that are both, but there's also a ton that are one or the other.
00:09:57.200 --> 00:09:57.519
True.
00:09:57.679 --> 00:09:57.919
True.
00:09:58.159 --> 00:10:04.320
Yeah, because well, let's just say this show that we're doing right now, content creation.
00:10:05.120 --> 00:10:17.279
But if there's a business on here and people see that business and like that business, it could be considered an influencer because they got the information from the show and they liked what we had to say about that business.
00:10:17.440 --> 00:10:23.279
So it could be considered an influencer too, even though the main construct of this show is content creation.
00:10:23.519 --> 00:10:23.759
Yeah.
00:10:23.919 --> 00:10:24.159
Right?
00:10:24.240 --> 00:10:24.559
Mm-hmm.
00:10:24.799 --> 00:10:25.200
Makes sense?
00:10:25.440 --> 00:10:25.759
Yeah.
00:10:26.080 --> 00:10:36.480
But with my point, I think there's too many people being like, oh, that's one of those influencers that just cares about the money and only wants to promote things, doesn't want to actually make videos.
00:10:36.559 --> 00:10:39.440
And a lot of the time I'm like, no, they're a content creator.
00:10:39.600 --> 00:10:44.080
They like to make videos like about going thrifting and doing stuff.
00:10:44.240 --> 00:10:47.519
It's not necessarily sponsoring every single video.
00:10:47.919 --> 00:10:48.159
Right.
00:10:48.399 --> 00:11:03.120
And even if you're not sponsored by somebody, the like I was saying, the affiliate marketing, just about every big company now, or even middle m medium-sized and small companies that mostly sell their stuff online have affiliate links to where you can become an affiliate with them.
00:11:03.279 --> 00:11:10.960
And if somebody buys it through you, you either get money back for the store or you get straight up paid, whatever the case may be.
00:11:11.120 --> 00:11:11.279
Yeah.
00:11:11.519 --> 00:11:12.480
So it's super easy.
00:11:12.799 --> 00:11:16.000
Easy entry business if you have any kind of following.
00:11:16.320 --> 00:11:16.480
Yeah.
00:11:16.559 --> 00:11:25.120
And I 100% get the wariness and the ugh when you see another one, because I think it's also because we have the normal ads.
00:11:25.279 --> 00:11:32.559
And then on top of that, when you think you're getting an actual human video content creation, it's just another influencer.
00:11:32.720 --> 00:11:34.159
That's another ad, basically.
00:11:34.639 --> 00:11:39.919
But influencers work a lot in terms of what's trying being an influencer for a day.
00:11:40.639 --> 00:11:41.440
See how it is.
00:11:41.759 --> 00:11:46.000
No, I'm saying no, I'm saying influencers work in terms of getting sales.
00:11:46.240 --> 00:11:46.480
Yeah.
00:11:46.720 --> 00:11:47.360
They sell.
00:11:47.519 --> 00:11:47.840
All right.
00:11:48.080 --> 00:11:49.600
What do you mean by try being one?
00:11:49.840 --> 00:11:50.639
Oh, that was a quote.
00:11:50.879 --> 00:12:00.399
There was this one influencer, and she she was making so much bank and she was making some video about how hard it was to be to being an influencer.
00:12:00.559 --> 00:12:02.960
Because nobody's saying influencers don't do anything.
00:12:03.120 --> 00:12:03.679
That's not it.
00:12:03.759 --> 00:12:06.000
But she was like, try being an influencer for a day.
00:12:06.159 --> 00:12:07.759
See how it is, see how it feels.
00:12:07.919 --> 00:12:08.720
It's hard.
00:12:08.879 --> 00:12:15.200
And everybody's like, you're making like hundreds of dollars from making videos from your house.
00:12:15.360 --> 00:12:17.519
You're not doing cancer research, is all we're saying.
00:12:17.600 --> 00:12:23.279
But no, no, but it does take it does take a skill set to be able to put together compelling videos.
00:12:23.679 --> 00:12:29.279
Everybody has has clowned her since then, which is valid because it was now I understand what you were saying.
00:12:29.360 --> 00:12:30.480
I didn't catch it first.
00:12:31.039 --> 00:12:48.639
Um, but I'd consider myself a content creator, but I do want to make a video at some point of like all my favorite stuff, just because I love my stuff, because I love feeling organized and I love having things that work after years of trying to figure out how to, you know, get the right products and stuff.
00:12:48.799 --> 00:12:49.840
So just like finally having that.
00:12:50.080 --> 00:12:54.559
Just like I just want to tell people, and if they're similar to me at all, then maybe they could this could help them too, you know.
00:12:54.879 --> 00:12:55.440
Influencer.
00:12:55.600 --> 00:12:57.039
Sounds like you're gonna be an influencer.
00:12:57.200 --> 00:12:57.919
No, thanks.
00:12:58.159 --> 00:12:58.879
No, no.
00:12:59.120 --> 00:13:02.960
No, I think again, it's a good business if people are have a good following.
00:13:03.200 --> 00:13:05.279
You are right when you're on social.
00:13:05.679 --> 00:13:14.639
It has overtaken a lot of your feed, especially if you search for a particular product, then you get all the influencers across your page.
00:13:14.799 --> 00:13:21.360
So that's the one thing that I wanted to say that I forgot is that recently I've noticed this new thing.
00:13:21.440 --> 00:13:28.480
I don't know if you've noticed it, but I've noticed this online to where I think that now we're getting too advanced.
00:13:28.639 --> 00:13:32.000
I mean, we've been getting too advanced with AI and all that other stuff.
00:13:32.080 --> 00:13:36.480
But this, I'm just like, how much more quick and advanced can we get?
00:13:36.720 --> 00:13:40.799
Because there's this new thing on apps, like on Instagram or YouTube.
00:13:40.879 --> 00:13:52.159
And if you're watching a video and if they're like showing a product, no matter what the product is, like it could be a doll collector, and they're like, I just got the new dolls everybody's been talking about, you know, and she's unboxing them.
00:13:52.320 --> 00:13:55.679
There's this little floating thing in the bottom corner.
00:13:55.840 --> 00:13:57.039
Do you know what I'm talking about?
00:13:57.360 --> 00:13:58.240
Little floating thing?
00:13:58.399 --> 00:13:58.720
Uh-huh.
00:13:58.799 --> 00:14:03.200
There's a little floating thing on the corner, and it's that exact thing they're talking about.
00:14:03.279 --> 00:14:08.320
And if you click it, then it takes you immediately to where you can buy it.
00:14:08.480 --> 00:14:13.919
And I'm like, okay, guys, we already have everything at the touch of our fingertips.
00:14:14.080 --> 00:14:18.320
Do we really need anytime I scroll and see a video and they're showing me anything?
00:14:18.480 --> 00:14:21.840
I can literally just click it and it takes me immediately to go buy it.
00:14:22.080 --> 00:14:23.519
And this is I kind of like that.
00:14:23.679 --> 00:14:27.039
No, no, and this isn't this isn't a link, okay?
00:14:27.200 --> 00:14:30.480
Don't call me a dummy in the comments for it's not a link.
00:14:31.039 --> 00:14:31.840
It's not a link.
00:14:32.000 --> 00:14:33.759
It literally shows you exactly what it is.
00:14:33.840 --> 00:14:44.879
And no matter if the in I have seen this where the the person making the video isn't even promoting anything, it just notices something in the video and then it gives it to you just right here.
00:14:45.120 --> 00:14:46.879
It's like if you want it, come on.
00:14:47.039 --> 00:14:49.360
It's like luring you with candy or something.
00:14:49.519 --> 00:14:53.039
And it's like, this is our I feel like it's contributing to the shopping problem.
00:14:53.200 --> 00:14:56.320
Like now I can't, I don't even have to, oh, what's that?
00:14:56.480 --> 00:14:57.519
Okay, I really want that.
00:14:57.600 --> 00:14:59.919
I need to go search that up, look for it.
00:15:00.000 --> 00:15:01.519
Okay, and then go buy it.
00:15:01.679 --> 00:15:07.519
And I feel like this could also contribute to hasty buying or buying without thinking first.
00:15:07.840 --> 00:15:09.120
Because it's just it's right there.
00:15:09.279 --> 00:15:09.759
It's right there.
00:15:09.840 --> 00:15:14.639
Like you'll randomly be scrolling, and then anything that's in the video, it's just right there.
00:15:14.799 --> 00:15:16.080
It's right here if you want to buy it.
00:15:16.240 --> 00:15:21.519
Like so, as you're as you're watching this, if you see the little 10x rule bubble thing pop up.
00:15:21.840 --> 00:15:22.639
Yeah, literally.
00:15:22.799 --> 00:15:23.679
Literally, yeah.
00:15:23.919 --> 00:15:24.480
There you go.
00:15:24.639 --> 00:15:24.879
Uh-huh.
00:15:25.120 --> 00:15:26.000
Go ahead and get that.
00:15:26.480 --> 00:15:31.360
My point is that I just think that not everything should be just right there.
00:15:31.519 --> 00:15:38.320
Like I you should have to put in the most minor amount of work with your thumbs to find the product you're looking for.
00:15:38.399 --> 00:15:44.080
You shouldn't just be able to just click on it and then immediately add a Descartes and purchase.
00:15:44.159 --> 00:15:46.879
Like at least let me go and search it up or something.
00:15:47.120 --> 00:15:47.600
You are sure.
00:15:49.360 --> 00:15:50.320
You sound like the boomer.
00:15:50.480 --> 00:15:52.080
You sound like the get off my lawn right now.
00:15:52.320 --> 00:15:54.480
Oh, I just need to, oh, I couldn't click.
00:15:54.639 --> 00:15:55.759
Oh my goodness.
00:15:56.000 --> 00:15:56.879
Oh my goodness.
00:15:56.960 --> 00:15:59.600
Why can't people like the olden days do this?
00:15:59.840 --> 00:16:00.639
Yeah, probably.
00:16:00.799 --> 00:16:01.279
You know what?
00:16:01.360 --> 00:16:02.399
And I'm okay with that.
00:16:02.559 --> 00:16:03.519
I'm okay with that.
00:16:03.759 --> 00:16:04.000
Jeez.
00:16:04.320 --> 00:16:06.720
It's just such a small thing that I was just like, ugh.
00:16:06.879 --> 00:16:08.480
I know, that's your old soul coming out.
00:16:08.639 --> 00:16:10.000
It's like, oh my gosh.
00:16:10.240 --> 00:16:12.240
I see, I don't mind it personally.
00:16:12.399 --> 00:16:12.720
Yeah.
00:16:12.879 --> 00:16:16.159
Anything that can make it more efficient and quicker for me, I'm I'm all in.
00:16:16.399 --> 00:16:25.120
Yeah, but in the end, I do understand just how annoying it is that everything is a product placement or a product review or a you should go buy this.
00:16:25.360 --> 00:16:27.759
Because it just gives it gives stress sometimes.
00:16:27.840 --> 00:16:31.279
It's just like I just that's I either can't afford it or I don't need it.
00:16:31.360 --> 00:16:34.080
And you don't want to always be thinking about what you need to buy.
00:16:34.320 --> 00:16:34.960
True, true.
00:16:35.360 --> 00:16:37.919
Ties into your one thing you said a couple podcasts ago.
00:16:38.240 --> 00:16:40.799
I can't remember what I said a couple podcasts ago.
00:16:41.120 --> 00:16:42.720
Focus on what you need to buy.
00:16:43.039 --> 00:16:45.679
Or wait, no, you did say focus on what you need to buy.
00:16:45.840 --> 00:16:46.799
No, you didn't.
00:16:46.960 --> 00:16:47.919
I don't even know what you said.
00:16:48.000 --> 00:16:49.519
It was something like Oh, it was when we were talking about it.
00:16:49.679 --> 00:16:53.440
You know, don't focus on what you don't have, focus on what you can get or something.
00:16:53.679 --> 00:16:55.039
Oh, it was probably when we were talking about money.
00:16:55.279 --> 00:17:04.079
We were talking about income, you know, focus on income generation, not everything that you currently can't get or your or your expenses is what we really were talking about.
00:17:04.400 --> 00:17:04.720
I guess.
00:17:04.880 --> 00:17:13.759
Um, but I also think it's a little bit over hated too, because if you can make bank from making a couple videos about a product, I respect the hustle.
00:17:13.839 --> 00:17:14.000
Yeah.
00:17:14.160 --> 00:17:17.359
I think that's nice, but I think you should genuinely like it.
00:17:17.519 --> 00:17:24.960
I'm not saying you should use it every day, but at least like the product and what it stands for, the company, et cetera, et cetera.
00:17:25.039 --> 00:17:25.920
It's not that hard, I promise.
00:17:26.160 --> 00:17:26.640
No, I agree.
00:17:26.720 --> 00:17:32.960
It's more meaningful if you actually utilize it, actually like it, not just a and you're an actual trustworthy source.
00:17:33.200 --> 00:17:36.480
Because it's like, why should I care about you who's just promoting it?
00:17:36.559 --> 00:17:37.359
Like you're just a person.
00:17:37.759 --> 00:17:45.759
I mean, people that get on influencers, maybe it's more a function of, well, is there a bit of jealousy in there that they can't do the same thing?
00:17:45.920 --> 00:17:48.000
Because the opportunity's out there for everybody.
00:17:48.559 --> 00:17:52.079
I don't I mean, I think not mostly, but I think slightly.
00:17:52.240 --> 00:17:52.480
Yeah.
00:17:52.720 --> 00:17:56.559
Just because it's like, well, you're barely doing anything and you're making money off of it.
00:17:56.640 --> 00:17:59.519
But I do think a lot of it is just I'm sick of seeing it.
00:17:59.680 --> 00:18:05.359
I'm sick of being told what to buy and why I should buy it and if I should buy it, like buy, buy, buy.
00:18:05.440 --> 00:18:06.880
It's just it's too much consumerism.
00:18:07.119 --> 00:18:08.400
I think people are getting tired of it.
00:18:08.720 --> 00:18:09.039
Gotcha.
00:18:09.200 --> 00:18:12.960
Yeah, I can understand that coming from you because the consumerism gets you a little bit.
00:18:13.200 --> 00:18:14.880
You like to slow that down a little bit.
00:18:15.759 --> 00:18:17.279
So that's why I'm so like, oh.
00:18:17.680 --> 00:18:18.079
Yeah.
00:18:18.240 --> 00:18:18.559
Yeah.
00:18:18.799 --> 00:18:20.319
You've saved me some money recently.
00:18:20.640 --> 00:18:22.319
Okay, well, let's go buy some stuff then.
00:18:22.480 --> 00:18:23.440
That's a problem.
00:18:23.839 --> 00:18:24.319
Nope, nope.
00:18:24.880 --> 00:18:25.680
Failing as a daughter.
00:18:25.920 --> 00:18:26.960
Yep, yep, that's right.
00:18:27.119 --> 00:18:27.359
Nope.
00:18:27.519 --> 00:18:28.240
No, you said it.
00:18:28.319 --> 00:18:28.880
You said it.
00:18:28.960 --> 00:18:32.640
The consumerism is is evil, so I don't have to buy you anything.
00:18:32.880 --> 00:18:34.559
I did not say consumerism is evil.
00:18:34.720 --> 00:18:39.279
I said overconsumption is evil and the consumerism mindset.
00:18:39.519 --> 00:18:39.599
Oh.
00:18:39.920 --> 00:18:41.519
It's like the new version of hoarding, I guess.
00:18:41.599 --> 00:18:42.319
It's not even new.
00:18:42.400 --> 00:18:44.640
It's just bigger, nicer words of hoarding.
00:18:44.880 --> 00:18:46.640
So you're saying I have to go out and buy you stuff now?
00:18:46.880 --> 00:18:50.880
You've trained me the other way here recently where I haven't had to buy anything for you.
00:18:50.960 --> 00:18:52.559
You're like, I'm okay.
00:18:52.720 --> 00:18:53.440
Over consumption.
00:18:53.519 --> 00:18:54.240
I don't need that.
00:18:54.319 --> 00:18:56.880
So Okay, well, hold on, hold on, hold on, hold on.
00:18:56.960 --> 00:19:06.799
Because that's also another part of the spectrum where there's also anti-consumerism and underconsumption trending, which is also a problem because now your house doesn't look like you live in it.
00:19:06.880 --> 00:19:10.079
It looks like an IKEA room with no life.
00:19:10.240 --> 00:19:11.279
So that's also a problem.
00:19:11.440 --> 00:19:12.880
Minimalism is an issue as well.
00:19:13.039 --> 00:19:15.119
See, I could be very, I could be very minimalist.
00:19:15.519 --> 00:19:17.680
It's a very first world problem issue, 100%.
00:19:18.079 --> 00:19:20.079
I mean, most of the things we talk about are true.
00:19:20.240 --> 00:19:23.839
So, but I mean, if we're talking about one end, we gotta talk about the other end as well.
00:19:24.240 --> 00:19:25.200
I could certainly be a minimalist.
00:19:28.160 --> 00:19:28.640
Ugh.
00:19:29.039 --> 00:19:33.359
Because people are telling you, like, you shouldn't buy this, you shouldn't buy this, you shouldn't buy this.
00:19:33.519 --> 00:19:35.680
Like, normal consumption is fine, you guys.
00:19:35.759 --> 00:19:39.519
We don't have to go to either side of the extreme, you know.
00:19:40.000 --> 00:19:46.720
Well, on that note, I'm gonna go sell our house, buy a tiny home, buy an airstream trailer, and we're just gonna sleep in there.
00:19:46.799 --> 00:19:47.279
How about that?
00:19:47.440 --> 00:19:50.960
We're gonna go the minimalist route, since you don't like the overconsumption.
00:19:51.039 --> 00:19:55.039
I'm I'm I think somebody didn't listen to my all of my points.
00:19:55.440 --> 00:19:56.880
I'm doing it for you, Ellie.
00:19:57.039 --> 00:19:58.799
I'm I'm trying to support you.
00:19:58.960 --> 00:20:01.119
But I could be a I am kind of a minimalist.
00:20:01.200 --> 00:20:02.640
I don't really need much stuff.
00:20:02.720 --> 00:20:03.759
I I really don't.
00:20:03.920 --> 00:20:08.640
I like experiences, I like going out and having fun and doing stuff as a family experience-wise.
00:20:08.880 --> 00:20:11.759
But when it comes to stuff, I really don't need a lot of stuff.
00:20:12.559 --> 00:20:27.519
So I could certainly minimalism, I mean, under consumption and minimalism are two separate things, but also some s kind of tie together because when people are like under consuming, so they barely buy anything.
00:20:28.240 --> 00:20:32.000
And then the minimalism part of it too, it has no character.
00:20:32.160 --> 00:20:37.599
White pillow, white blanket, white headboard, white nightstand, and it's just blank slate.
00:20:38.160 --> 00:20:39.839
It's like you should just paint all over it.
00:20:40.000 --> 00:20:45.920
It's like it's so it's more like beige, like the beige mom aesthetic that's been popular the past few years.
00:20:46.000 --> 00:20:50.480
It's just soul sucking because it doesn't look like a person lives there.
00:20:50.799 --> 00:20:52.240
What if it's like all black?
00:20:52.480 --> 00:20:53.039
That too.
00:20:53.279 --> 00:21:01.039
So if like you know, we have black shelves, maybe black pants, black shoes, a black shirt, and a black jacket.
00:21:01.279 --> 00:21:02.400
That is a really good example of that.
00:21:02.799 --> 00:21:04.799
And then just maybe a pop of red in the hat.
00:21:05.119 --> 00:21:05.680
Exactly.
00:21:06.000 --> 00:21:08.960
Is that that is the toxic minimalist aesthetic?
00:21:09.440 --> 00:21:10.079
Toxic now.
00:21:10.240 --> 00:21:11.200
Toxic minimalist.
00:21:12.400 --> 00:21:13.759
I don't know that I believe that.
00:21:13.920 --> 00:21:14.319
Yeah.
00:21:14.480 --> 00:21:15.599
I just like black clothes.
00:21:15.839 --> 00:21:17.039
I'm joshing your taters, man.
00:21:17.359 --> 00:21:17.759
Oh, thank you.
00:21:17.839 --> 00:21:18.079
Thank you.
00:21:18.160 --> 00:21:23.599
I appreciate that because I was starting to get a little self-conscious about my studio attire here.
00:21:23.920 --> 00:21:24.400
Yeah.
00:21:24.640 --> 00:21:27.519
Well, thank you for joining us on NextGen on Elevate Springfield.
00:21:27.599 --> 00:21:28.400
We'll see you next time.
00:21:28.640 --> 00:21:29.119
See ya.
00:21:29.359 --> 00:21:32.160
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Appreciate you making us a part of your day.
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00:22:32.640 --> 00:22:35.200
So, hey, take what you learned today.
00:22:35.759 --> 00:22:38.720
You bring the discipline and follow-through and together.
00:22:38.960 --> 00:22:39.920
That's right, y'all.
00:22:40.079 --> 00:22:41.759
We're gonna elevate Springfield.
00:22:41.920 --> 00:22:42.559
Be great.
00:22:42.799 --> 00:22:47.519
When I first walked into Shudokong Karate Club, I was just looking for a way to get stronger.
00:22:47.680 --> 00:22:50.000
But what I found was so much more.
00:22:50.160 --> 00:22:53.039
Here we train in traditional karate, the real stuff.
00:22:53.200 --> 00:22:54.960
Passed down through generations.
00:22:55.119 --> 00:22:57.599
Every punch, every kata has purpose.
00:22:57.680 --> 00:23:01.440
I've learned self discipline, confidence, and how to protect myself.
00:23:01.680 --> 00:23:03.680
Not just in class, but in real life.
00:23:03.839 --> 00:23:06.640
It's not about being aggressive, it's about being prepared.
00:23:06.960 --> 00:23:09.519
This is more than a club, it's a way of life.
00:23:09.839 --> 00:23:11.200
Join us at Shudo Khan.
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