Craft Beer Professionals
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Documentation for Your Brewery: Your SOP Isn't ChatGPT

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While ChatGPT can string words together, it doesn't know your business's quirks, local HR rules, or your team's culture. From brewing protocols to employee handbooks, generic AI documents lack the real-world context your business desperately needs to ensure its success.Join a panel of industry experts for a practical look at successful documentation. We will discuss the importance of human-centric SOPs and HR policies, share strategies for capturing institutional knowledge, and define where AI can safely assist versus where it poses a risk to your beer, culture, and compliance. Great breweries are built by great people, not algorithms.This conversation features:

  • Betsy Lay (Lady Justice Brewing)
  • Jon Hyman (Wickens Herza Panzer)
  • Laura Lodge (StartABrewery.com)
  • Ren Navarro (B. Diversity Group)


Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

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