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Most of the buying decision happens before the call By the time a prospect talks to you, they have already formed an opinion. They have checked your website.Read your reviews.Compared your competitors.Scanned your content.Looked for proof that you understand their problem. In this episode, we br…
Local visibility beats national vanity A firm can be respected, experienced, and great at what it does. But if it does not show up where local prospects are searching, that reputation stays hidden. In this episode, we break down why chasing national visibility can become a vanity metric for prof…
Traffic does not equal demand A lot of firms see more website visitors and assume their marketing is working. But that can be a dangerous mistake. More visitors do not always mean more qualified prospects. Sometimes it means junk traffic, weak intent, and bad data that makes your pipeline look …
Why Great Marketing Starts With Understanding the Customer Marketing tactics may look similar across industries. But how customers search, compare options, and make decisions can be very different. In this episode of Cracking the Code, I talk with Thaddeus Tondu, CEO and co founder of On Purpose Me…
Why Your Health Is a Business Performance Issue Running a business takes energy, focus, and clear thinking. But business owners often spend so much time improving the company that they overlook the person running it. In this episode of Cracking the Code, I talk with Bill Quateman about the connec…
अस्वीकरण: इस पृष्ठ पर एम्बेडेड पॉडकास्ट और कलाकृति Rob Riggs से हैं, जो इसके मालिक की संपत्ति है और Listen Notes, Inc. से संबद्ध या समर्थित नहीं है।