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Scaling circular economy operations requires turning sustainability strategies into capital expenditures that businesses can actually execute. Host Christine Yeager connects with Brandon Lapsys, CEO of Viably, to unpack what it takes to drive real change in the waste and recycling industry. From investing in talent during economic uncertainty to navigating permitting delays, building sustainable momentum demands focus and discipline. They break down the friction points in establishing responsible end markets for recyclables across North America. Brandon provided practical advice for leading change, including focusing on a few key initiatives at a time, making decisions without trying to please everyone, and staying anchored to the company's vision and mission. Discover how aligning policy, processing technology, and leadership strategy can transform operational friction into a competitive advantage.
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