WEBVTT
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Hello everyone.
00:00:32.680 --> 00:00:34.223
This is Jason Crosby of SHP.
00:00:34.223 --> 00:00:49.733
We have Jeremy Miller with Boost by Design, our esteemed digital marketing guru for the last several years, where we've obviously trusted him with our services and trust him enough to have him on here to talk about some general marketing tidbits for your small business.
00:00:49.733 --> 00:00:51.161
Welcome, jeremy.
00:00:51.161 --> 00:00:57.912
What advice would you give to folks as they sort of organize and channel their marketing efforts?
00:00:58.673 --> 00:00:59.314
Thanks, Jason.
00:01:00.599 --> 00:01:18.360
So what I want to begin with is kind of a very high altitude view that a lot of companies don't necessarily consider at first is making sure that you have control over all your digital channels, whether that be LinkedIn, the logins to your website, the logins to your hosting, whether that be LinkedIn, the logins to your website, the logins to your hosting.
00:01:18.381 --> 00:01:30.871
We have run into plenty of times where we've onboarded a new client and it's taken several months because an employee that only had there was one employee that had access to LinkedIn, and that was it.
00:01:30.890 --> 00:01:39.637
There was another employee that had LinkedIn access to YouTube, and that was it, and now they don't work there anymore and now the company no longer controls that channel.
00:01:39.637 --> 00:01:56.930
So making sure, if you're in the middle of a marketing campaign with a digital marketer or if you're considering one in the future, the very first step is to make sure that you control that the company controls and owns the access to your social media channels, to your website.
00:01:56.930 --> 00:02:05.102
Company controls and owns the access to your social media channels, to your website, to your hosting, to anywhere that your company name might be showing up online.
00:02:05.102 --> 00:02:12.149
You want to make sure that there's either a catch-all email, whether it's a support email internally that you have or that the principals of the company own.
00:02:12.149 --> 00:02:22.254
That that's going to save you a lot of headaches and that's also going to expedite a lot of your marketing strategies if you are starting to kick off a new marketing campaign.
00:02:22.920 --> 00:02:26.468
That's excellent information and, as you know, for our audience.
00:02:26.468 --> 00:02:40.867
We've unfortunately had to experience that where Jeremy helped us out with outgoing employees, but also we've experienced that with one of our hospital clients that had to do the same thing and it can be quite the headache.
00:02:40.867 --> 00:02:50.411
So as folks go through that, it sounds like sort of a preparedness sort of plan in your digital marketing of backup folks, backup plans and that sort of thing.
00:02:50.411 --> 00:02:54.028
Healthcare moves fast, but SHP moves faster.
00:02:54.028 --> 00:03:01.427
Our strategic consulting helps you stay ahead Expert advice on growth, financial planning and adapting to industry changes.
00:03:01.427 --> 00:03:03.920
Partner with SHP to secure your future.
00:03:03.920 --> 00:03:12.826
What are some other next steps you would advise folks as they try to come up with an all-encompassing you know online marketing plan?
00:03:13.807 --> 00:03:16.502
One of the things that is really going to help is data.
00:03:16.502 --> 00:03:29.605
So, whether you've got Google Analytics installed on your website or a different analytics platform, you want to make sure that you have that data that's being collected, that you hopefully have historical data so you can compare year over to year.
00:03:29.605 --> 00:03:49.168
And if you don't have that, you need to get that integrated as soon as possible because you can create new content, you can run ad campaigns, but if you are not seeing the data, the analytics come in, you can't create a ROI for yourself, so you have no idea what's working.
00:03:49.168 --> 00:04:06.687
So, beyond making sure that you control all your digital channels, making sure you have that access to the analytics, that's implemented properly, because you don't want to be spending marketing dollars if you're not making any new, if you're not driving any new business.
00:04:08.250 --> 00:04:09.471
So how frequent?
00:04:09.471 --> 00:04:16.682
And obviously you know if you've got newsletters, you've got LinkedIn, as you mentioned, your website, google Analytics.
00:04:16.682 --> 00:04:22.677
There's so many different channels to look at For those that don't have the time, necessarily the expertise.
00:04:22.677 --> 00:04:28.014
How frequent would you look at that information and then, I guess, go a step further?
00:04:28.014 --> 00:04:31.622
How do you leverage that as sort of next steps?
00:04:35.689 --> 00:04:35.850
further.
00:04:35.850 --> 00:04:36.913
How do you leverage that as sort of next steps?
00:04:36.913 --> 00:04:37.355
So yeah, that can be.
00:04:37.355 --> 00:04:39.822
Part of the confusion is that every platform has their own source of analytics.
00:04:39.822 --> 00:04:46.500
So if you're running an email campaign, if you've got MailChimp, constant Contact, whatever, they have their analytics.
00:04:46.500 --> 00:04:51.944
If you're running meta campaigns or LinkedIn campaigns, they have their own metrics.
00:04:51.944 --> 00:04:56.295
So it really depends on how granular you want to get.
00:04:56.295 --> 00:05:10.552
For a C-suite 10,000-foot view, everything will funnel into a Google Analytics so you can see from a quick five-minute review of a report where the majority of the traffic is coming from.
00:05:10.552 --> 00:05:19.660
If you want to get more granular, for any internal employees or marketing consultants, they'll be the ones that will go on all those different platforms.
00:05:19.660 --> 00:05:30.223
But for being able to report to the overall health of your marketing campaigns, one solid analytics source or platform is really helpful.
00:05:30.223 --> 00:05:35.271
Google Analytics can be that platform is really helpful.
00:05:35.271 --> 00:05:40.848
Google Analytics can be that there are also third-party platforms that we use that collate all that data into one place where you can view all that.
00:05:42.110 --> 00:05:51.396
Very, very helpful and again, as a client of Jeremy's, I can certainly attest we may be a bunch of data geeks at SHP but we certainly don't have a lot of time to review things.
00:05:51.396 --> 00:05:57.740
Jeremy does a great job every month of channeling that for us on a single view, a single report, to kind of look at things going forward.
00:05:57.740 --> 00:06:04.124
Jeremy, appreciate your time as someone who can definitely speak to your helpfulness with our digital marketing.
00:06:04.124 --> 00:06:06.365
We hope that those listening will as well.
00:06:06.365 --> 00:06:08.967
You can find Jeremy at boostbydesigncom.
00:06:08.967 --> 00:06:09.508
Thanks, jeremy.
00:06:10.990 --> 00:06:13.612
Thanks, jason.
00:06:13.612 --> 00:06:18.018
This has been an episode of Beyond the Stethoscope Vital Conversations with SHB.
00:06:18.018 --> 00:06:20.240
Your hosts today have been me, aaron Higgins.
00:06:20.841 --> 00:06:22.203
And me, jason Crosby.
00:06:22.203 --> 00:06:24.925
This is a production of Strategic Healthcare Partners.
00:06:24.925 --> 00:06:39.948
Our executive producers are Mike Scribner and John Crew, our editor is Nila Wiebe and our social media manager is Jeremy Miller, with Boost by Design, transcription by a robot and tweaked by me, a human, jason Crosby.
00:06:40.990 --> 00:06:43.675
You can visit our podcast archive on our website shpllc.
00:06:43.675 --> 00:06:51.157
com/podcast, and there you can learn more about the services and products offered by SHP.
00:06:52.562 --> 00:06:59.482
You can also find us on social media, including Facebook and LinkedIn, where you can send us questions and even leave comments about this episode.
00:07:00.550 --> 00:07:04.730
Thank you for listening and we look forward to visiting with you on our next episode.
00:00:32.301 --> 00:00:32.680
Hello everyone.
00:00:32.680 --> 00:00:34.223
This is Jason Crosby of SHP.
00:00:34.223 --> 00:00:49.733
We have Jeremy Miller with Boost by Design, our esteemed digital marketing guru for the last several years, where we've obviously trusted him with our services and trust him enough to have him on here to talk about some general marketing tidbits for your small business.
00:00:49.733 --> 00:00:51.161
Welcome, jeremy.
00:00:51.161 --> 00:00:57.912
What advice would you give to folks as they sort of organize and channel their marketing efforts?
00:00:58.673 --> 00:00:59.314
Thanks, Jason.
00:01:00.599 --> 00:01:18.360
So what I want to begin with is kind of a very high altitude view that a lot of companies don't necessarily consider at first is making sure that you have control over all your digital channels, whether that be LinkedIn, the logins to your website, the logins to your hosting, whether that be LinkedIn, the logins to your website, the logins to your hosting.
00:01:18.381 --> 00:01:30.871
We have run into plenty of times where we've onboarded a new client and it's taken several months because an employee that only had there was one employee that had access to LinkedIn, and that was it.
00:01:30.890 --> 00:01:39.637
There was another employee that had LinkedIn access to YouTube, and that was it, and now they don't work there anymore and now the company no longer controls that channel.
00:01:39.637 --> 00:01:56.930
So making sure, if you're in the middle of a marketing campaign with a digital marketer or if you're considering one in the future, the very first step is to make sure that you control that the company controls and owns the access to your social media channels, to your website.
00:01:56.930 --> 00:02:05.102
Company controls and owns the access to your social media channels, to your website, to your hosting, to anywhere that your company name might be showing up online.
00:02:05.102 --> 00:02:12.149
You want to make sure that there's either a catch-all email, whether it's a support email internally that you have or that the principals of the company own.
00:02:12.149 --> 00:02:22.254
That that's going to save you a lot of headaches and that's also going to expedite a lot of your marketing strategies if you are starting to kick off a new marketing campaign.
00:02:22.920 --> 00:02:26.468
That's excellent information and, as you know, for our audience.
00:02:26.468 --> 00:02:40.867
We've unfortunately had to experience that where Jeremy helped us out with outgoing employees, but also we've experienced that with one of our hospital clients that had to do the same thing and it can be quite the headache.
00:02:40.867 --> 00:02:50.411
So as folks go through that, it sounds like sort of a preparedness sort of plan in your digital marketing of backup folks, backup plans and that sort of thing.
00:02:50.411 --> 00:02:54.028
Healthcare moves fast, but SHP moves faster.
00:02:54.028 --> 00:03:01.427
Our strategic consulting helps you stay ahead Expert advice on growth, financial planning and adapting to industry changes.
00:03:01.427 --> 00:03:03.920
Partner with SHP to secure your future.
00:03:03.920 --> 00:03:12.826
What are some other next steps you would advise folks as they try to come up with an all-encompassing you know online marketing plan?
00:03:13.807 --> 00:03:16.502
One of the things that is really going to help is data.
00:03:16.502 --> 00:03:29.605
So, whether you've got Google Analytics installed on your website or a different analytics platform, you want to make sure that you have that data that's being collected, that you hopefully have historical data so you can compare year over to year.
00:03:29.605 --> 00:03:49.168
And if you don't have that, you need to get that integrated as soon as possible because you can create new content, you can run ad campaigns, but if you are not seeing the data, the analytics come in, you can't create a ROI for yourself, so you have no idea what's working.
00:03:49.168 --> 00:04:06.687
So, beyond making sure that you control all your digital channels, making sure you have that access to the analytics, that's implemented properly, because you don't want to be spending marketing dollars if you're not making any new, if you're not driving any new business.
00:04:08.250 --> 00:04:09.471
So how frequent?
00:04:09.471 --> 00:04:16.682
And obviously you know if you've got newsletters, you've got LinkedIn, as you mentioned, your website, google Analytics.
00:04:16.682 --> 00:04:22.677
There's so many different channels to look at For those that don't have the time, necessarily the expertise.
00:04:22.677 --> 00:04:28.014
How frequent would you look at that information and then, I guess, go a step further?
00:04:28.014 --> 00:04:31.622
How do you leverage that as sort of next steps?
00:04:35.689 --> 00:04:35.850
further.
00:04:35.850 --> 00:04:36.913
How do you leverage that as sort of next steps?
00:04:36.913 --> 00:04:37.355
So yeah, that can be.
00:04:37.355 --> 00:04:39.822
Part of the confusion is that every platform has their own source of analytics.
00:04:39.822 --> 00:04:46.500
So if you're running an email campaign, if you've got MailChimp, constant Contact, whatever, they have their analytics.
00:04:46.500 --> 00:04:51.944
If you're running meta campaigns or LinkedIn campaigns, they have their own metrics.
00:04:51.944 --> 00:04:56.295
So it really depends on how granular you want to get.
00:04:56.295 --> 00:05:10.552
For a C-suite 10,000-foot view, everything will funnel into a Google Analytics so you can see from a quick five-minute review of a report where the majority of the traffic is coming from.
00:05:10.552 --> 00:05:19.660
If you want to get more granular, for any internal employees or marketing consultants, they'll be the ones that will go on all those different platforms.
00:05:19.660 --> 00:05:30.223
But for being able to report to the overall health of your marketing campaigns, one solid analytics source or platform is really helpful.
00:05:30.223 --> 00:05:35.271
Google Analytics can be that platform is really helpful.
00:05:35.271 --> 00:05:40.848
Google Analytics can be that there are also third-party platforms that we use that collate all that data into one place where you can view all that.
00:05:42.110 --> 00:05:51.396
Very, very helpful and again, as a client of Jeremy's, I can certainly attest we may be a bunch of data geeks at SHP but we certainly don't have a lot of time to review things.
00:05:51.396 --> 00:05:57.740
Jeremy does a great job every month of channeling that for us on a single view, a single report, to kind of look at things going forward.
00:05:57.740 --> 00:06:04.124
Jeremy, appreciate your time as someone who can definitely speak to your helpfulness with our digital marketing.
00:06:04.124 --> 00:06:06.365
We hope that those listening will as well.
00:06:06.365 --> 00:06:08.967
You can find Jeremy at boostbydesigncom.
00:06:08.967 --> 00:06:09.508
Thanks, jeremy.
00:06:10.990 --> 00:06:13.612
Thanks, jason.
00:06:13.612 --> 00:06:18.018
This has been an episode of Beyond the Stethoscope Vital Conversations with SHB.
00:06:18.018 --> 00:06:20.240
Your hosts today have been me, aaron Higgins.
00:06:20.841 --> 00:06:22.203
And me, jason Crosby.
00:06:22.203 --> 00:06:24.925
This is a production of Strategic Healthcare Partners.
00:06:24.925 --> 00:06:39.948
Our executive producers are Mike Scribner and John Crew, our editor is Nila Wiebe and our social media manager is Jeremy Miller, with Boost by Design, transcription by a robot and tweaked by me, a human, jason Crosby.
00:06:40.990 --> 00:06:43.675
You can visit our podcast archive on our website shpllc.
00:06:43.675 --> 00:06:51.157
com/podcast, and there you can learn more about the services and products offered by SHP.
00:06:52.562 --> 00:06:59.482
You can also find us on social media, including Facebook and LinkedIn, where you can send us questions and even leave comments about this episode.
00:07:00.550 --> 00:07:04.730
Thank you for listening and we look forward to visiting with you on our next episode.
