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We are back from hiatus and MikeтАЩs got a new job!
Kathi shares a story to introduce todayтАЩs topic around customer experience.
Mike tells us how one simple relationship turned into four car deals and counting.
He also shares a pretty epic real-time 5 star review story from a dealership non-customer.
HereтАЩs the link to the CD player Kathi got
Becoming Katherine Graham documentary on Amazon Prime
Paradise on Hulu
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
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Beyond The First Pencil рдХреЗ рдкрд┐рдЫрд▓реЗ рдПрдкрд┐рд╕реЛрдб рдЦреЛрдЬреЗрдВред
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This week, we circle back to a subject that is near and dear to us: Google My Business, aka Google Business Profiles. These profiles are super helpful in local SEO/search and adding photos regularly is a best practice. SearchLab has just completed a car dealer тАж
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How does a manufacturer create and sustain a vehicle brand that customers love?┬а
Kathi and Mike discuss manufacturer brands and re-branding (ie: Jaguar + more) and how others have fared in the past (from a dealer and dealership management perspective).┬а
Music:тАж
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Instagram's recent decision to remove the ability to search by #hashtags marks the end of an era for social media users. In this episode, we reflect on the impact of losing this once-powerful discovery tool. We also explore a growing trend among tech compaтАж
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Kathi returns from a great Used Car Week conference and shares a few tidbits.
Then, we spend most of our time discussing this trend of companies forcing their staff to share and promote their employer on their personal social media feedsтАжwithout compensation.
EтАж
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Kathi and Mike are happy that more dealers are talking about the power of video, even if itтАЩs nearly 15 years after we began urging dealers to welcome it.
MikeтАЩs blog post: Sales Management by C.P.A.┬а
The Jam: About a Young Idea
тАЬModern music, emphasis on Mod. тАж
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