# Swire Ho

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Disrupting the Timing: Breaking Rhythm in the Fight | Jason Serrano

In this episode of the Shugyō Podcast, host Swire Ho sits down with Jason Serrano, a lifelong martial artist with over 40 years of training who grew up in the dojo under his father, Tom Serrano. Jason reflects on being raised in a traditional karate environment and how that early exposure shaped ‮…

Turning a Classroom into a Dojo: Martial Arts Beyond Fighting with Marat Iliyasov

In this episode of the Shugyō Podcast, Swire Ho speaks with Marat Iliyasov, a lifelong martial artist, jujutsu instructor, and professor of political science at the College of the Holy Cross. Marat grew up in the Soviet Union, where martial arts were once restricted and often practiced in informa‮…

The Right Physical Brand Strategy, with Swire Ho

Physical products can go a long way to build your brand, to make you memorable, but you have to back them up with the right strategy. And that is exactly what Swire and I will be covering today, the nuisance of brand products. In this episode of the Live Local Marketing Podcast, Billy Sammons sits‮…

Chris Walsh on UK Karate Podcast, Dojo Culture, and Training Beyond the Belt

In this episode of the Shugyō Podcast, Swire Ho speaks with Chris Walsh, co-host of the UK Karate Podcast and a lifelong karateka who began training as a child under his father. The conversation explores Chris’s early years in karate, what old-school training looked like, and how the role of ment‮…

The Fighter, the Coach, and the Kettlebell -- Steve Milles

In this episode of the Shugyō Podcast, Swire Ho speaks with Steve Milles, co-founder of Five Points Academy in New York City, Arjan under Grandmaster Chansadeth Chantanao, former USMF Team USA Coach, WKA USA Team Coach, and StrongFirst Certified Senior Instructor. Steve shares how he discovered M‮…

Finding the Flow: Tori Brillantes on Eskrima, StrongFirst, and Strength at 66

In this episode of Shugyō — The Way of Training, Swire Ho speaks with Tori Brillantes, an Eskrima world champion and StrongFirst Elite instructor. Tori began serious Eskrima training later in life, but within a short period of focused training, she qualified to represent the United States and bec‮…

Why Every Martial Artist Should Train with Kettlebells

In this episode of the Shugyō Podcast, Swire Ho speaks with Andżelika Stefańska-Kowalik, a Kung Fu practitioner, international competitor, and StrongFirst Certified Master Instructor based in Kraków, Poland. Andżelika began her martial arts journey in Hung Gar after years of dreaming about Kung F‮…

Unlocking Customer Loyalty: Proven Strategies for Retention

Unlock the secrets to customer loyalty with Brett Deister and his guest, Swire Ho, in the latest episode of Digital Coffee: Marketing Brew. Discover actionable strategies that will keep your customers coming back for more, even in challenging economic times. Swire emphasizes the importance of unde‮…

Aikido for Self-Protection: Beyond Technique | Eugene Morales

What does it mean to learn how to practice—not just learn another technique? In this episode of the Shugyō Podcast, Swire Ho talks with Eugene Morales, co-founder and chief instructor of Pro Sessions Apex Training in Upland, California. Eugene began Aikido as a family activity with his wife, San‮…

Training to Compete, Learning to Teach: Annette Yoshiko Reed on Muay Thai

Annette Yoshiko Reed started Muay Thai in her mid-40s. At 49, she entered her first match—and found herself trying to gain weight to compete in her division. After that match, Annette trained differently. She added more strength work through Five Points Academy’s StrongFirst kettlebell program an‮…