# Sally Hogshead
פרקי פודקאסט מובילים
מְעוּדכָּן:
sally hogshead is a New York Times bestselling author, National Speakers Association Hall of Fame speaker, chief executive officer of How to Fascinate (Fascinate, Inc) and a former advertising executive.
== Career ==
Hogshead attended Duke University, from which she graduated in 1991. Her first job was with advertising agency Fallon Worldwide, which employed her as a junior copywriter.
Stop Being Your Own Assistant: The Art of Ruthless Outsourcing
🎙️ Episode Title: Stop Being Your Own Assistant: The Art of Ruthless Outsourcing
💡 This Episode's Winning Factor: High-trust success requires moving from being a "handy" operator of every task to becoming the strategic designer of a machine that drives demand.
▶️ Episode Summary:Tim and Mike tackl…
Marketing You: How to Play to Your Unique Strengths
Do you struggle when it comes to marketing yourself? Are you wondering what your unique strengths are? In this episode, I interview Sally Hogshead, author of Fascinate and How the World Sees You. She was an award-winning copywriter at the age of 23 and worked with brands such as Nike, Target and B…
SuperCreativity And KeyNote Speaking With A Non-Fiction Book With James Taylor
How can you supercharge your creativity in an age when AI is reshaping everything — including how we write, edit, and market our books? What does it look like to use AI as a genuine creative partner rather than a shortcut? And could professional speaking become an income stream that complements yo…
Creating Special Editions for Your Book
In this episode, AJ and Mike talk about all things special editions and why they might just increase your audience engagement. Special editions are dominated by fiction books, but why not non-fiction? AJ and Mike weigh the pros and cons and why polling your fanbase first is always the best strateg…
Sally Hogshead: “The Greatest Way That You Can Add Value Is to Become More of Yourself.”
Sally Hogshead shares a powerful lesson on identity, branding, and why trying to be better might be the exact thing holding you back. In this stirring talk, she explains why high performers focus on different instead of better, what a humiliating dance recital at age ten taught her about playing s…
Marketing for Introverts with Helen Harding
Marketing for Introverts with Helen Harding
Helen Harding knew how to market other people, but putting herself in the spotlight was a very different experience. We’ve known each other for 20 years, and what I appreciate about Helen is her practical, grounded approach to something that can feel de…
How to Make Yourself Fascinating So People Seek You Out
Your customers have the attention span of a goldfish. Nine seconds. That is how long you have before your marketing gets ignored. Dan Kennedy and Sally Hogshead spend this episode on the seven triggers that make any message impossible to ignore, and why most businesses are using the wrong one.
Sa…
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