# Purple Cow

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Building Tribes and Telling Stories: How Placebos, Status, and Story Shape Wine and Life with Seth Godin

Welcome to another life-focused edition of Beats, Vines & Life. Today, MJ Towler sits down with renowned entrepreneur, teacher, and bestselling author Seth Godin. Known for his game-changing books like Purple Cow, Tribes, and This Is Marketing, Seth Godin has shaped the thinking of marketers, crea‮…

BEST OF: Seth Godin dissects his signature story

In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect one of his go-to stories.  Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display. Seth is a wor‮…

The business books we keep re-reading

In this episode: Summer special: Peter and Niklas each brought five business books off the shelf (plus a pile of honorable mentions) Positioning, knowing when to quit, OKRs, marketing channels, and how to stop fooling yourself about your own idea Why Getting Real still holds up twenty years later‮…

How To Solve Problems Better Than 99% of People | Seth Godin

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/bigdeal-godin - cs And one more thing for the business owners: stop making million‮…

Seth Godin: The Smallest Viable Audience and the Work That Might Not Work [From the Archive]

Episode Description: This is a From the Archive episode with Seth Godin. Seth Godin returns to the show for a conversation about making work that matters in a world obsessed with hits, rankings, followers, algorithms, and approval. James opens by talking about Seth’s long body of work: Purple Cow,‮…

The Shelf Life of Ordinary

Ever wonder why you can ignore a dozen slick commercials in a single afternoon, but instantly stop to watch a complete stranger unbox a pink cardboard box? In the fifth episode of The Shelf Life of Business, we are breaking down Seth Godin’s iconic marketing classic, Purple Cow. We are ditching th‮…

Seth Godin: How To Build A Brand That SELLS In The New Era Of AI (Step By Step!)

Seth Godin invented Modern Marketing. He's written over 20 bestselling books, including Purple Cow, which grew from 5,000 copies to a million through word of mouth. In this episode, he explains how to build a brand, not just a business, in the age of AI. Use Granola in your next meeting (for fr‮…

021 : To Purple Cow or Not to Purple Cow? That is the Question

(Some information was lost. Someone keeps hacking the site. Apologies, I think) So he asked, “Are you still a fan of the Purple Cow?” Game dev students were asking the same question, from Virginia to Detroit. It’s a simple question, without a simple answer. This episode gets zen on Purple Cow‮…

18 : Becoming Indie – On Starting A Business

What about the business? Kenzai asked what it meant to start a business. So, this episode goes zen – covering everything from becoming an indie, to money, to products. It even discusses why you need a Purple Cow. NOW AVAILABLE ON YouTube! Kenzai’s Challenge (00:35) My Journey To Indie Topic ‮…

528: Seth Godin - A New Manifesto For Teams: Innovation, Creativity, Hiring, Firing, & The Power of Speed (The Song of Significance)

Text Hawk to 66866 to become part of "Mindful Monday." Join 10's of thousands of your fellow learning leaders and receive a carefully curated email from me each Monday morning to help you start your week off right... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12   https://twitt‮…