# Paul Kirch

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Carson V. Heady on Moneyball Sales, AI, and Building Trusted Relationships

For the short video summary, please click here.Watch the full video here. In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Carson V. Heady, Managing Director at Microsoft and author of Moneyball Sales. Together, they explore how Moneyball sa‮…

The Truth about SEO/AEO/GEO/AIO and More

*This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a market research project coming up and you want expert help, get a quote today.* Traffic used to prove a website's value, until it started proving something else entirely. Welcome to the fresh hell of ‮…

Maranda Dziekonski on Customer Success, Resilience, and AI Leadership

For the short video summary, please click here.Watch the full video here. In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Maranda Dziekonski, Chief Customer Officer, executive coach, and leadership author, about customer success leadership ‮…

Kelly Stepno on Building Trust and Reputation in Crisis Communication

For the short video summary, please click here.Watch the full video here. In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Kelly Stepno, Midwest Managing Director and Chair of APCO‘s North American Corporate Reputation Practice, about crisis‮…

Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other

*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Report today and see how AI will impact your next survey.* Two people can share a building, a bonus review, and every strategy meeting on the calendar and still not be on the same te‮…

Greg Rosner on AI, B2B Messaging, and Building Buyer Trust

For the short video summary, please click here.Watch the full video here. In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Greg Rosner, founder of PitchKitchen and author of Storycraft for Disruptors, about AI in B2B sales, clearer messaging‮…

How to Make Social Media Actually Drive Sales with Louise McDonnell

For the short video summary, please click here.Watch the full video here. In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Louise McDonnell, marketing strategist, best-selling author, trainer, and founder of Sell On Social.media. They explor‮…

How Etinosa Agbonlahor Uses Pricing Psychology to Influence Buyer Behavior

For the short video summary, please click here.Watch the full video here. In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Etinosa Agbonlahor, behavioral economist and CEO of Decision Alpha, about pricing psychology and the role price plays ‮…

How Patrick Ryan Builds Buyer Trust Through Human Connection

For the short video summary, please click here.Watch the full video here. In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Patrick Ryan about building buyer trust through human connection. Patrick has spent much of his career in sales. H‮…

How AJ Cassata Uses AI Without Losing the Human Side of Sales

For the short video summary, please click here.Watch the full video here. In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with AJ Cassata about using AI in outbound sales without losing the human connection. AJ is an entrepreneur, B2B market‮…