Walkers and Talkers
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In this episode we talk to ex Gloucestershire CCC wicketkeeper Andy Brassington about his social inclusion initiative, Walkers and Talkers. We are joined by Glamorgan's Mark Frost as we discuss the county's involvement with this.What started out as a way to …
Marketing's Dangerous Defaults with Matt Maynard
Most B2B marketers completely misunderstand what brand advertising is supposed to do. They conflate brand narrative with brand advertising, trying to make one execution do both jobs. This week, Elena, Angela, and Rob are joined by Matt Maynard, VP of Global Brand and Advertising at Asana. Matt sha…
On the Spot: Tesla & Poppi. Planners talking about brands they've never worked on
When a show features planners talking about brands they've never worked on, you know it's gonna be fun, or at the very least weird. This month's On the Spot features two brands that appear to be headed in opposite directions: Tesla & Poppi. Guest panelists Ali Chastain, GSD at The Martin Agency an…
I Almost didn't make it out of the woods & Bigfoot Telepathically talking to me. Guest Matt Maynard & Guest Host Ryley BF from (Midwest Mythos podcast)
What if your surrounded by Bigfoot and next thing you know one of them is telepathically speaking to you what do you do? And to top it all off now they have your frequency dialed in and they can speak to you when ever your in there domain AKA the mountains or forests. That's what guest Matt M fell…
Should Veterans Become Consultants?
Considering a career in consultancy after leaving the Armed Forces?
Consultancy can be a rewarding and flexible career path for service leavers, but many veterans are unsure what consultants actually do or how to break into the profession. In this episode of From Combat Boots to Business Suits, J…
#210: B2B Brand Marketing Strategy: How to Build Buyer Memory & Measure It (VP of Global Brand at Asana - Matt Maynard)
B2B Brand Marketing Strategy: How to Build Buyer Memory & Measure It
Most B2B marketers define brand by outputs. Colours. Logos. Campaigns. Assets.
But none of that matters if buyers don’t remember you when a real buying moment hits.
In this episode, we sit down with Matt Maynard, VP of Global Br…
Cricket Collective - What Now For England After MCG Test Win & A Tribute To Hugh Morris
Neil Manthorp is joined by the former England fast bowler Steve Harmison to look back at England's 4-wicket victory in the 4th Ashes Test in Melbourne. They discuss what next for the Stokes-McCullum regime after securing England's first Test win in Australia in 15 years. They debate if wholesale c…
Episode 1: Out of the Slip – An Introduction to Floatplan
In this first episode, Tim Boyle and Matt Maynard introduce Floatplan—a new podcast centered on boats, boating, and the decisions that come with life on the water. They talk through how they met, what brought them here, and why they wanted to create a space for honest, unscripted conversations abo…
#221: How to Measure Brand Marketing in B2B (Without Guessing) - Matt Maynard from Asana
If you’ve ever struggled to defend brand budget in a performance-obsessed company — this episode is for you.
We sat down with Matt Maynard, VP of Brand Advertising & Comms at Asana, to break down how brand actually drives growth — and how to measure it properly inside a B2B business.
This isn’t t…
Moving Up: What It's Like to Go from a 28' Boat to a 72' Yacht
What is it really like to jump from a 28-foot cruiser to a 72-foot motor yacht?
In this episode of Floatplan, Matt Maynard and Tim Boyle sit down aboard M/Y Marie with owners John and Nancy Tremper to discuss their journey from a Cutwater 28 to a 72' Ocean Alexander. They share how they chose the …
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