Marketing Will Evolve From Web2 to Web3
Where did Web2 end? Where does Web3 begin? Where’s the overlap? With things moving so fast it all seems like a blur, this conversation between Jeff Kauffman and Mathew Sweezey is an opportunity to slow things down and get to know the metaverse. Kauffman, founder of JUMP and Parachute, talks to Swe…
The Human side of AI
Mark Schaefer and Mathew Sweezy look at the foundational and enduring role of humans to create impact, loyalty, and relationships even as they are preoccupied with AI. Mark and Mathew explore the importance of events, communities, networking and loyalty. They also talk about the next big AI "unloc…
How Web3 Is Revolutionizing Marketing & Consumer Interactions | Smart Token Labs | Mathew Sweezey
Mathew Sweezy dives into NFTs' evolution from collectibles to digital experience tools, his journey from leading Saleforce's Web 3 initiatives to pioneering XNFTs at Smart Token Labs, and the potential of Web 3 to revolutionize marketing and consumer interactions.
Hosts: Avi Mash & Jody Flourn…
A search for personal peace
On this episode, Mark Schaefer and Mathew Sweezey talk about their search for personal peace within the corporate world and beyond. Both have been on a journey to live a life with less stress and more satisfaction, in sometimes divergent paths. They discuss financial freedom, impact of social medi…
Big marketing ideas for 2025
Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next. Mark Schaefer is a strategy consultant, college educator, keynote …
AI marketing agents gain ground
In this wide-ranging talk with AI marketing strategist Mathew Sweezey, we cover a lot of ground, including AI's need for marketing speed, the human bottleneck, the reality of agents, a softer view of generative AI legal concerns, and reimagining the nature of creativity. Mark Schaefer is a strate…
Humane versus human marketing
Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the perfect role for AI. Mark Schaefer and Mathew Sweez…
Mathew Sweezey (SVP, AI Transformation) & Dylan Hattem
In this engaging interview, Mathew Sweezey discusses the transformative impact of AI and vibe coding on business and marketing. He explores concepts like invisible infrastructure, callable infrastructure, and enterprise design systems, providing insights into how organizations can adapt to rapid t…
EP 079 Mathew Sweezey: Director of Market Strategy, Salesforce & Author of The Context Marketing Revolution
Mathew Sweezey, Director of Market Strategy-Salesforce, is one of the leading thought leaders on the future of marketing. His visionary insights into consumer behavior, technologies and business strategies have changed the way startups, Fortune 500 and nonprofit organizations have customer convers…
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